Last Updated: 18 Apr 2019 | 5 min read
The online world has to be user-centric. Of course, as users are the end-customers who are going to use your product (we mean app here), providing smooth and friendly end-user experience is the key. With the fast-paced world, today’s generation does not have the time to entertain an application which is slow in performance and response. The ideal time for the app to load is ranged between 2 to 3 seconds and if you are getting behind than you might be dragged out of the race.
Professional top mobile app development company would understand the difference and focus on UI and UX of the mobile app. Users tend to get anxious when an app takes longer time to load or when gets stuck on just one screen. In such a scenario, it has been found that the users do not seem to be interested in returning to a slow app. The app could be slower due to many reasons. This is unacceptable especially when you have multiple tasks on hands to finish. Apps are increasingly becoming an integral part of business operation and process and also contributes to its revenue model. In today’s day and age, Application Performance Management (APM) is absolutely essential for an IT related company.
If not performed well, the application can have an adverse impact on the business. Many of these elements are interrelated, one aspect may trigger the other to function improperly. Following are the few consequences:
1) Customer Experience.
If your app is producing hindrance for the user through its UX to use it to its full potential and makes it hard for users to purchase a product or use services then without giving a second thought they will download another app who is providing better app performance better user interaction. It can definitely not look good on your brand and result in less revenue by losing customer base. Here if you lose a customer instantly, then chances are high that it is also going to impact your customer retention ratio as well.
2) Conversion Rates.
The basic purpose of the app is to keep the user engaged till checkout throughout the certain app interactivity. If the app slows down in the middle or worse gets stuck, then a disappointed user may cancel the order or sale and exit. Hence, it won’t help in conversion rates.
3) Quality and Collaboration.
For the employees to stay efficient and give 100% in their work, they’ll need to rely on proper quality service and software functionality. Anything less effective and productive is going to be an obstacle in quality as well as revenue. Furthermore, many departments do collaborate and work on a common project. Due to the lack of app performance or lag, the team might not be able to either communicate, share reports, etc due to which the work will be impacted.
4) Brand Reputation.
Your app carries the face value of your brand and reputation. If the app performs inadequately then in user’s mind it will project as the company’s inability to execute. Hence, it reflects badly on the company’s reputation. Users are also active on sharing there feedback, opinions or suggestions for the app. In such a review, bad publicity could also hamper growth.
Any business application supports its key functions via its app and things will go wrong if it goes unresponsive or slow. This will lead to a decrease in the credibility of your app and also overall revenue. On the contrary, if your app’s performance is great then it creates more leads, more conversions, and increases sales.
To build a marvelous app for your business, you’ll need to rely on a top mobile app development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your app project but also remain during and after the project for any assistance. Hence, we are a trustworthy name for mobile app and website design and development services.