success of B2B businesses using mobile apps

B2B buyers expect the same digital experience they receive as consumers. If you own a B2B business, you need to go through this write-up to understand the reasons why every B2B business needs a B2B commerce application.
 
According to researchers, most smartphone users spend about four to five hours every day on their devices. Whether you like it or not, mobile devices are revolutionizing all marketing and brand strategies bit by bit every day. Therefore, it’s time for you to make your business mobile-friendly. If you don’t, you’ll risk trailing your tech-savvy competitors. Among all the popular trends in the sphere of B2B mobile trends, app development is at the top. By hiring a mobile app development company, you can improve the presence of your brand in the world of mobile devices.
 
Now, numerous B2B firms exist today, and the owners of those businesses have already dedicated time and resources to app development. However, many of those apps failed to create long-lasting impacts in the minds of customers. So, what is it that can bestow success upon a B2B mobile app? If you continue reading, you’ll learn more about how to get a B2B application created and the advantages it can offer you.
 

Important information

Recent studies prove that mobile devices can drive over 40% of all B2B sales for leading brands and organizations. As you can see, the number is massive, but it’s just the beginning. Forbes said B2B commerce will grow to $6.7 trillion by 2020 and most of it will take place via mobile devices. The COVID-19 outbreak affected it, but not profoundly.
 
Is this information surprising to you? Then you aren’t alone. After all, the B2B marketplace is conventionally desktop-oriented. So, what changed?
 
The Boston Consulting Group researched the subject and found that the evolution in B2C habits led to a paradigm in B2B commerce too. According to the researchers from BCG, every B2B purchaser expects the same digital experience they get when they buy something from a B2C company.
 

What does it mean?

Now that you have these statistical data pieces, you must be wondering what it all means. First of all, it implies that every B2B buyer is currently seeking a simple, straightforward, and transparent purchase process. Secondly, it means more people want to purchase products and avail services over mobile devices. Understandably, you need the services offered by a mobile app development company. These facts also prove that you must do whatever it takes to deliver more value, and you have to do it faster than your business rivals.
 

How B2B companies succeed using mobile applications?

Market researchers have evidence to prove that every business with an app sells more than the ones that don’t. If you browse the web, you’ll encounter several companies with a worldwide presence that resorted to mobile app development services to improve performance and drive competitive advantage.
 

(1) Staff training facilitation

B2B organizations found that by using mobile applications for training purposes, they can facilitate a much faster onboarding process for new employees. Apps offer a straightforward and attractive gateway into training courses. Additionally, are adaptive enough to meet the requirements of all employees and departments, especially when combined with other educational methods, such as rich media, e-learning, and internal social networks. Some of the features visible in this category include the following.
 

  • Onboarding materials for new entrants with videos and social media accessibility.
  • Forums for trainees.
  • Training new employees regarding health and safety via tests and quiz sessions.
  • Gamification systems, such as star ratings and performance leader-boards.
  • Gateway for mentoring offering direct access to a mentor.
  • Calendars marking training sessions with reminders and push notifications.
  • Useful guide and checklists.


 

(2) Unique methods for sharing knowledge

A few companies in the sector of professional services utilize mobile app development services to build apps for knowledge-sharing purposes. These companies distribute information among prospects and customers uniquely. It’s quite refreshing to witness professional services using exclusive applications instead of presentations and PDF documents. Noteworthy features in this category include the following.
 

  • Content marketing in multiple forms, such as tables, videos, texts, and illustrations.
  • Guidebooks on various topics.
  • Product/service information through brochures for both customers and sales teams.
  • Infographics that allow users to interact with them.
  • Interactive tools.


 

(3) Connecting all employees

Pioneering firms are earning popularity and making a name for themselves as mobile innovators by allowing staff members of the firm to find and contact each other through a secure mobile application. Such applications are particularly useful for companies that are growing indescribably fast. For these companies, it’s of the utmost importance to keep the organization’s initial values and culture running despite the massive expansion.
 

  • Staff directories.
  • Personal group chats.
  • Internal event calendars with reminders.
  • The ability for staff members to edit details and assign keywords themselves.
  • Staff searching and filtering via departments, countries, offices, and more.


 

(4) Informing everyone about company performance

Organizations are coming up with internal communication and reporting applications to keep employees updated regarding the successes and challenges faced by individual departments and the business as a whole. These apps are significantly better than any PowerPoint slideshow or internal newsletters. Features worth mentioning in this category include the following.
 

  • Generating performance reports of each department for internal use.
  • Financial reports per annum.
  • Documents and forms enumerating employee policies.
  • CEO reports.
  • Presentations and pitches for prospects.


 

(5) Customized portals and alerts for clients

In a never-ending bid to offer added value to customers, B2B companies recently started providing them with apps containing real-time activity tracking systems, personalized reports, ticket responding systems, and direct gateways to account managers. These are the notable features of the category.
 

  • Financials and invoices.
  • Notifications for client events.
  • Customized reports on service usage for clients.
  • Notifications on service interruptions or holidays.
  • News and information concerning products and/or services.


 

B2B app types

Now that you know how you can use a B2B app to take your business to the next level, it’s time to pay attention to the types of B2B apps you can build.
 
app types of B2B model
 
These apps help business owners achieve their unique objectives.
 

(1) Commerce

Just like B2C e-commerce or m-commerce products, mobile solutions for B2B will allow you to sell products to customers. The only difference is that those customers will be other business owners. There was a time when businesses used to send MS-Excel spreadsheets containing product details and prices to their partners. They also had to exchange cumbersome emails for order processing purposes. Today, however, every B2B owner understands the importance of offering their partners the same level of services as B2C e-commerce applications.
 

(2) External management

Applications for external management allow B2B companies to coordinate with vendors, facilitate communication between various actors, manage supply chains, and more. These tools include project management apps, CRMs, and online conferencing applications.
 

(3) Internal operations

Apps for internal operations support businesses in the management of internal processes and operations and establish communication between employees and departments. Several products for internal operations are available these days, including finance management tool, corporate messengers, and CRMs. You should, however, hire a mobile app developer to get a custom B2B application developed for your business because off-the-shelf software solutions or free-to-download-and-use apps aren’t all-inclusive. They may not even have all the features you seek.
 

(4) Facilitating work processes

This category incorporates tools for employees that can make their jobs easier and increase productivity. Tool-sets for every business have to be relevant and different. For instance, the workers of a warehouse need something that can facilitate inventory management. For the deliverers, an app to locate delivery addresses and change delivery statuses on the move can be immensely helpful.
 

Creating a B2B app

It’s easy to hire a mobile app developer, provided you can pinpoint a reputable and experience B2B app development agency, but what are the industry standards you need to stick to?
 

(1) Experience

As already mentioned several times earlier, business owners want the same experience from their business partners as they get when purchasing products or availing services from B2C platforms. If you hope to stand out from the crowd, you must pay close attention to the UI/UX design of your application. The stage concerning business analysis is equally crucial because it will allow you to ponder over your features and make sure you use the capabilities of the mobile devices of your B2B customers to their limits.
 

(2) Interacting in real-time

The mobile product you’ll build has to be able to update data in real-time, and if your program will be present on multiple platforms, including mobile and web, you must update the data on all platforms via a shared database. The presence of a fast and reliable database is vital for the implementation of such an omnichannel experience.
 

(3) Immediate support

A business can lose a lot of money in revenue if the app they use stops working suddenly. You have to be able to provide immediate support to your B2B customers, and your app can help you in this task. For that purpose, you must set up a convenient admin panel that will let your support team help customers efficiently. You may also consider building a chatbot that will answer generic questions and leave only the task of solving more complicated problems to the support team.
 

Final considerations

Well, there you have your answer! So, start looking for app development agencies if you wish to take your B2B venture to newer heights.

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Jayanti Katariya

At the core, Moon Technolabs is driven by the vision, sharpness and flourished under the leadership quality led by none other than the founder & CEO i.e, Mr. Jayanti Katariya. His simple-approach & never-give-up attitude is the virtue or rather aptitude that the entire team tries to grasp and follow. From client relations to business development, from industry updates to floor walking, he does everything in his power to provide support to the team.

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