Last Updated: 03 May 2018 | 5 min read | Category: Mobile App Development |
Technology has penetrated into businesses, just not only to optimize the automation process in manufacturing, packaging etc but also now in enhancing the marketing and driving sales strategy. A huge surge has been spotted in large organizations and huge enterprises grabbing their sweepstakes profit through their company’s own mobile apps. In fact, most of having noticed that even small businesses like your corner grocery store to downtown coffee shop are all alluring, engaging and finding innovative interacting solutions in everyday life to attract more customers and hence drive more sales through their business’ dedicated mobile app.
Gone are the days when customers had to rely on business operation hours in order to view products or to avail services. Average smartphone users spend around 2 hours a day on their phone. While operating, a user unlocks, scroll and perform many other tasks involving apps. Just at this point, your business app could make an impact with its visibility to make it work in your business advantage with a notification or message.
Apps serve many functions like providing general information, product pricing, store location, booking forms, news feeds and many more. However, the best part is that with your app, you can attract your customers with special sales offer and promotions which in a way will act as a direct marketing channel between your app & customers. Push notification goes beyond a step further and acts as a direct interaction with new releases or products to your customer base.
These push notifications pave the way for you to have an open discussion, carry out market surveys and address their queries or concern, as and when needed.
One can also opt for introducing their business services & practices in a very unique, fun and innovative way corresponding to their business nature and target audience. For e.g, Starbucks offered directions to the nearest store, coffee recipes and reward for the early risers. You can also think of a way to introduce a service that parallelly explains your business service and also create some buzz among others.
Of course, your business app is a pool of information & data about your customers likes and dislikes of goods and/or services. Using your app as data collection tool, you can categorize the progress of products and services to either increase the sale of specific one or to focus on creating more awareness about the slow-selling goods and items.
Reward & Loyalty Programs:
Who doesn’t like to get something in return? Especially when it is gestured with being honest, trust and thankful. With so much of advertising influx in various ways only to project product and services sales, businesses might lose the impact and grip on customers. Hence, time to time, you have to giveaway certain rewards to encourage their loyalty and can retain valued customers. One can also start to digitize these loyalty programs and instead of giving away those point-collecting cards, you can easily reward via your mobile app. This will result in more downloads and more sales.
The younger generation of today is already comfortably learning App development since their early childhood. Integrating the use of mobile apps to drive customer satisfaction for these young generations will not only skyrocket the sales but also once connected with your business brand and reputation, will remain loyal customers for a longer period of time.
Improve Customer Engagement:
No matter you own a small corner store or a flower shop, you need to create a way and platform wherein your customers can reach you easily. Inducing your app with a messaging or help desk feature really makes a difference in your communication channel. Personalized message drafted by analyzing your customers spending behavioral pattern assures them that your business as a brand is attentive to their needs and hence builds the trust in your business.
Their team did a great job of managing the timeline and communicating their progress throughout the project. They were accommodating in the face of unexpected changes and delivered all key features. The updated app made it easier to track budgets and improved the finance department’s efficiency.
The new site is high functioning and has experienced an increase in users. The Moon Technolabs Pvt Ltd team’s availability made the collaboration effortless and productive. They fostered a professional environment and produced a final product with no major problems.
The team delivered top-tier apps that garnered positive feedback from users and had minimal issues. They excelled at project management and were committed to surpassing expectations.
The enhanced system eliminated delays, streamlined reporting processes, and simplified every department’s workflow. Moon Technolabs Pvt Ltd communicated clearly and delivered each task on time. Their prompt, thorough approach kept the project on track.
It was a great experience to working with Moon Technolabs.We have worked on serveral Android App development Projects over the past year and are currently working on the iOS version of one of them. The team is very professional and responsive. In particular, they follow good project management practices,assigning ,me to a Project Manager, Who has been the single…
WThe client was pleased with the quality of final product, which was delivered on time. Moon Technolabs was responsive throughout the project.
The client has been happy with both the web design and marketing services provided. The time difference and slight language barrier have been a modest hindrance to collaboration, but have not impacted overall satisfaction.
Moon Technolabs have helped me in designing & developing this attractive iPad/iPhone Coloring book app and have supported me from scratch till uploading the app on App stores. I am highly recommending them for the best company in iPhone and iPad app.
The project timeline and estimates were on point and the end client was ultimately happy with the product.
The team often went further than was expected and needed.
The updated app has yet to launch, but Moon Technolabs Pvt Ltd met every milestone ahead of time without sacrificing quality. Customers can expect an experienced team that provides speedy service and prompt responses to questions or issues. Their timeliness despite time zone differences stood out.