Blog Summary:

This blog is an all-inclusive guide for sports business owners to provide them with valuable insights on the importance of developing sports betting software. It will cover all the benefits, features, tech stack, money-making models, steps to develop, and the cost before building their software.

Over the last few years, the United States has become the heartland of the online sports betting industry. Captivating thousands of participants, sports betting software development has emerged as a gold mine for entrepreneurs and owners. The Sports Betting Industry in The US will witness a CAGR of 40% until 2033.

The legalization of online betting across 30 American states also brought in a revenue of USD 57.2 billion in 2021. Here are the top sports on which the US fans place most bets.

As Sports Betting Software Development, along with its industry, experiences huge demand for betting platforms, business owners and leagues need an optimized software development strategy. In this blog, we’ll uncover how they can implement proactive measures for real-time updates and seize the potential.

What is Sports Betting Software?

Sports betting software is an application designed to facilitate the betting process on various sporting events. It allows users to place wagers on soccer, basketball, tennis, cricket, and many other sports.

These apps allow users to place bets through their smartphones or tablets on a wide range of odds, betting markets, and options. Sports betting software utilizes AI algorithms to allow users to carry out different betting actions and processes, predict match results, and place bets on the outcome.

Sports betting apps have high storage capacity, which makes them fast enough to display the top odds against the quotes by bookies. Some leading names in sports betting apps include RebelBetting, The Action Network, Bet365 Sportsbook, FanDuel and many more.

Let’s understand the different types of betting apps you can develop:

Daily Fantasy Sports (DFS) Apps

Daily Fantasy Sports (DFS) apps allow users to draft virtual teams and compete in daily or weekly sports contests, such as DraftKings and Yahoo Fantasy Sports.

Betting Exchange Apps

Betting exchange apps enable users to bet against each other on sports events, offering competitive odds and P2P betting. Examples are Betfair Exchange and Matchbook.

Live Betting Apps

Live betting apps allow users to place bets on ongoing sports events with real-time odds and updates. Some examples include Betway and 888sport.

Why Do You Need Sports Betting Software?

Sports betting software provides extensive features for calculating odds, live events, and live score updates. For consistent cash flow and higher returns, sports businesses can leverage the power of sports app development by allowing users to bet on engaging sporting games.

Here are some compelling reasons why sports businesses need betting software:

Fan Engagement

Betting software provides interactive elements to increase fan engagement by allowing users to place bets on their favorite sports team players.

Track Betting Trends

With real-time data and analytics, businesses can track betting trends, monitor performances, and place odds by adjusting the bets accordingly.

Legal and Ethical Betting

Having betting software ensures that your business is always in compliance with the local and international regulations for online gambling, including age verification and anti-fraud measures.

Uninterrupted Betting in Peak Times

Sports betting software can scale to accommodate large data volumes and transactions during peak hours during major sporting events.

Give Your Users a Legal and Secure Way to Place Bets

Build a sports betting software from scratch or integrate with existing apps and platforms.

Build Your Custom Betting App

Benefits of Sports Betting Software Development

In Super Bowl LV in 2021, technical issues and backend outages kept bettors away from placing wagers. Similarly, DraftKings faced performance issues, and users couldn’t access their mobile apps. Since the fans require quick and reliable statistics to ensure they place winning bets, building sports betting software should be able to provide the following benefits:

Increased Revenue Streams

Betting operators can increase revenue streams by offering diverse betting options. They can also capitalize on real-time data and analytics, optimizing odds and promotions to maximize profits.

Enhanced User Engagement

Online sports betting apps are equipped with engaging features like live streaming, in-game betting, and cash-out options. Unlike traditional betting, these apps offer seamless navigation without incurring a cost burden.

Promotion and Expansion

Betting operators have a lot of promotional opportunities because apps are built with a user-first approach to retain customers. They can offer free bets for new users and bonuses to old users to incentivize betting.

Data Analytics and Insights

Online betting apps provide highly useful insights and content recommendations at each betting stage. Live chat features welcome a community of like-minded fans, providing support for new bettors and advanced analytics for seasoned players.

Customization and Personalization

Sports betting platforms offer customization from multiple sports events, betting markets, and wager types to help users place and adjust bets accordingly. Real-time information on live scores match statistics, and odds updates also help create better betting strategies.

Steps to Develop Sports Betting Software

Since bets are made in real-time, businesses cannot afford any delays on their sports betting platform. However, users can experience latency due to heavy back-end operations or incorrectly configured software.

Hence, to enhance the capacity of your betting platform’s storage, we recommend a step-by-step deployment approach that optimizes database requests and configures additional servers.

Market Research and Goals

Suppose you’re building a fantasy sports app that particularly targets the NFL and NBA basketball leagues. Your market research should focus on the platform you choose, from Android to iOS. High performance is the key here, and Amazon RDS for Aurora can increase this.

Design and Prototyping

The next step is to define how you want to build a product that can quickly crunch the data gathered from the industry you want to target. It’s crucial to build an architecture with those critical areas that require fast performance while fetching real-time statistics during live games.

Development and Integration

When starting the software development process, two essential things need to be considered:

  1. Code and interface development from scratch (it’s usually quite complex)
  2. Purchasing a sports betting software that you can integrate (you’ll have limited functionality)

However, in any of the options you choose, we recommend working with a sports app development company to navigate the process seamlessly. They’ll help you build robust front-end and back-end based on the specifications, features, data encryption, APIs, and more.

Security and Compliance

The NBA’s deal with the Vegas-based MGM gaming platform cost them USD 25 million because the leagues and teams claimed ownership of their data. The owners should learn from such instances and choose a software development partner that can provide them with an online gambling license that complies with the US regional regulations.

Testing and Deployment

At this stage, developers check for memory leakages, connection closures, and interaction between system layers. Scalability testing, endurance testing, and soak testing are significant in measuring the platform’s ability to scale up during traffic spikes. Tools like AWS Auto Scale automatically maintain the aimed performance.

Launch and Maintenance

Once the software is deployed, it’s essential to integrate it with a sportsbook provider to display reliable, secure and updated betting-related information. The software also provides access to a diverse range of betting options, which requires maintaining live-streaming features and keeping customers always in the loop.

Features to Include in Your Sports Betting Software Development

A robust sports betting software should be able to overcome the common challenges of login errors and the inability to place a bet. While speed matters the most in sports betting, neglecting the following features can decrease the chances of success.

User Registration and Authentication

This feature allows the user to log in to their account with the credentials they set up. It is one of the most vital features of a sports betting app, enabling users to start betting and place bets.

Betting Markets and Options

Sports betting apps provide a broad range of betting options for users to choose from different sports, such as Soccer, Basketball, Tennis, Formula One, etc. They also include teams and player names along with the betting rates.

Live Betting and Streaming

Betting apps offer features such as live scores and match statistics that users need to help them place bets. Users can also live stream the match to plan out their betting strategy while tracking game progress.

Odds Management

Odds are the payouts for any match based on the probability of its outcome. To help users place a bet, the odds management feature allows them to base their amount of wagers on how they would affect the chances. (e.g., injury of a player or a change in team).

Payment Gateway Integration

Integrating cryptocurrency and digital wallets allows users to pay lower fees and has bigger limits, leading to players placing almost 300 bets per second. However, it should be noted that only Nevada, New Jersey, and Delaware are the regions in the US that allow cryptocurrency betting.

Multilingual and Multi-currency Support

There are many US regions where people speak multiple languages, making this feature significant. This feature can be implemented with fraud control and security measures to engage users for longer periods and prevent any illegal incidents.

Social Sharing Features

Social media activities increase fan participation by providing a multi-layered interactive experience with live chat, commentary, play, comparisons, and match highlights. Live and near-live content holds the highest engagement on social media platforms.

Advanced Analytics and Reporting

In-game betting allows betting on almost any match result with advanced analytics and access to constantly changing odds. For example, FanDuel partnered with Simplebet to offer data-driven betting opportunities through machine learning and automation.

Admin Dashboard

An admin dashboard features user segmentation based on historical betting data to send personalized messages by partnering with online ticketing vendors. Users can also monitor team performance and player rosters and get real-time updates.

Build a Feature-rich Sports Betting Software That Engages Users

Provide your users with the power of real-time data analytics to make betting decisions faster.

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Tech Stack for Sports Betting Software Development

Developing sports betting software needs a technology stack that can bring audience engagement and strategic gaming to the center. It’s vital to understand the impact of technologies used on user experience, managing risks, and AI-automated processes to enhance the overall betting experience.

Frontend Technologies

The tech stack you choose must be able to deliver an interactive user experience (UX), user interface (UI), and cross-platform compatibility. Some popular front-end technologies for sports betting apps include:


React is ideal for complex betting exchange platforms with real-time monitoring and updates. It also has a reliable component-based architecture and reusable components for easy post-app launches, along with pre-built solutions for routing and state management.


The Angular framework’s feature-intensive toolkit for routing and dependency injection can benefit complex betting applications. Moreover, it uses TypeScript for code maintenance and error fixing and has robust built-in tools for performance optimization.

Backend Technologies

The backend helps maintain data storage and business logic and communicates with databases through APIs. Some languages and frameworks you can use include:


Node.js is popular for building scalable applications with high capacity to handle high data volumes and repeat users.


Python is a general-purpose programming language providing unique syntax and semantics for readability. Flask and Django are two extremely efficient frameworks for building backends of sports betting apps.

Spring Boot

Spring Boot is a Java framework that enables enterprise-friendly backend development. It is well-suited for mobile applications, making it a good choice for P2P sports betting software development services.

Database Management Systems

Any betting software must have a robust database management system that can store user information, betting odds, and transaction records for analysis and reporting. Some recommended database management systems include:

SQL Databases

SQL database management is a reliable option to be used for complex querying with structured data. MySQL and PostgreSQL are two database options that offer Atomicity, Consistency, Isolation, and Durability (ACID) properties.

NoSQL Databases

NoSQL databases handle larger requests for structured and semi-structured data. MongoDB and Redis are some of the recommended databases for mobile apps with high read/write loads and distributed storage.

How to Earn Money from Sports Betting Software

White betting systems and strategies work on highly unpredictable outcomes; sportsbook companies factor in a commission fee while using them to help set accurate insights. Hence, creating betting software is a profitable venture no matter the match outcomes through the following monetization models:

Subscription Model

A subscription model for your sports betting software enables you to double your app revenue, as viewers and users will keep a steady stream of incoming money on a monthly or annual basis. Seasonal subscription models can also be integrated to allow access to premium features.

Advertising Model

While advertisements often seem like barriers to users interacting with your app directly, they can be placed more effectively to make the experience more engaging.

For example, ads could encourage bookies and sports enthusiasts to download a soccer betting app. You can also combine different types of ads through notifications, banners, and rewards.

Commissions and Vigs

Commissions are the charges placed on the bets that turned out winning bets, and vigs (Vigorish) are the charges taken by companies for all the bets placed by users. Both revenue streams can be substantial for sports betting companies.

However, to increase profits and maintain the fairness of the game, a company can also charge less Vig than other competitors in the market.

How Much Does it Cost to Develop Sports Betting Software?

The cost of a basic betting app would range from USD 12,000 to USD 18,000. Similarly, betting software with medium complexity can cost from USD 20,000 to USD 35,000. Lastly, a highly complex app with advanced features can cost up to USD 45,000.

An experienced sports betting software development company works dedicatedly to build the app of your dreams. Even though it costs more, it provides even higher Returns on Investments (ROI) with the right ingredients:

  1. Choosing the right platform from iOS, Android, or both, depending on the regional target audience
  2. Sorting the features that distract or connect the users
  3. Selecting the right development tools, databases, and APIs
  4. Building robust wireframes and prototypes for user interfaces
  5. Integrating free and paid APIs to integrate as per your needs.
  6. Deciding the complexity of the app (basic and advanced features)

Here’s an overview of the approximate cost for each development stage:

Development Stage Approx. Costs (USD)
Idea evaluation and analysis 1,000 to 1,500
UI/UX (Wireframes and prototypes 4,000 to 6,000
Front-end and Backend 7,000 to 10,000
Basic and Advanced features 4,000 to 8,000
Testing and QA 4,500 to 8,500
Project Management 2,000 to 4,000
APIs 2,000 to 3,500
Hosting 1,500 to 2,500
Compliance and licenses Upto 2,000
Payment processing Upto 3,000
Total Estimated Costs 32,000 to 45,000

Conclusion | How Can Moon Technolabs Help You Win?

Do you want to join the ranks of winning sports and gaming companies by helping users make informed bets? Sports betting software empowers you with a valuable tool to complement your judgment and analysis.

Enable your gaming business, sports organization, media house, online betting exchange platform, sportsbook, and even fantasy sports platform to analyze mountains of data and turn them into winning bets.

Our custom sports betting solutions help you uncover hidden trends, allowing you to react quickly and capitalize on opportunities. Contact our experts today to develop betting software based on thorough research and become a force to reckon with in the sports betting market.



Is it legal to create a betting app or software?

Building a sports betting app requires businesses to obtain necessary licenses and approvals from the regulatory authorities and gaming commissions in the country and region. Some regions have legal considerations for online gambling and betting, which makes it crucial to research and comply with license ownership for responsible gambling.


Can you automate sports betting?

Yes, automated sports betting software has introduced a systematic approach, giving a new dimension to intuitive and insider knowledge of sports betting. With complex algorithms and huge datasets, it is now possible to analyze player performance, team history, weather changes, and social media trends.


Can you use machine learning for betting?

Yes, machine learning is often used with AI in sports betting to improve outcome analysis by gathering data from tens of thousands of past game records. They efficiently turn that data into insightful betting strategies, prevent fraudulent activities, and detect match-fixing to help maintain the integrity of sports and betting.


What is the most profitable betting system?

Some well-known betting systems include the Martingale system, Fibonacci system, Paroli system, Kelly Criterion system, and Labouchere system. The most profitable betting system is the Martingale system, which focuses on doubling the stakes after each loss. However, other systems can also be profitable in the short term with high risks in long-term gains.
About Author

Jayanti Katariya is the CEO of Moon Technolabs, a fast-growing IT solutions provider, with 18+ years of experience in the industry. Passionate about developing creative apps from a young age, he pursued an engineering degree to further this interest. Under his leadership, Moon Technolabs has helped numerous brands establish their online presence and he has also launched an invoicing software that assists businesses to streamline their financial operations.