Last Updated: 19 Oct 2020 | 5 min read
With every passing day, health and fitness are becoming two of the most crucial things in the lives of people. As mobile apps are penetrating every sector, it’s no wonder that they altered the world of fitness too. If you have a gym or if you work as a personal trainer, then you already know the importance of having a website. However, in today’s mobile-centric world, you need an app to survive and stay in the game.
The world is currently trending in the “mobile” direction. There is a mobile app for almost everything in this world, and these applications are penetrating every industry. The sphere of fitness isn’t an exception, either. Whether you’re the owner of a gym or if you work as a personal trainer, you need an app for your business.
Of course, it goes for every type of gym, including weightlifting, mixed martial arts training, boxing, calisthenics, swimming, basketball, yoga, pilates, Zumba, CrossFit, or something else. There aren’t any fitness businesses that are too big or small for a mobile app. The services of a fitness and wellness app development company are mandatory to solo personal trainers or people who own chains of gyms spread across the country or the globe.
You probably acknowledged this fact, and that’s why you’re reading this. Maybe you even started the development work, or you already launched your app. If that is the case, then you’re on your way to establishing a successful business. Today, the fitness industry reaps around $3.4 trillion and you can get a fat chunk of the bounty. Researchers also say that more than 58% of people with smartphones download a health and wellness app. In short, mobile apps are transforming the world of fitness.
Then again, you need to know how to engage your customers so that they download your app and use it. Here you will learn how you can monetize your gym app.
(1) Acquiring new customers: Consider your existing target market as well as your customer acquisition tactics. Almost all the members of your gym are probably tech-savvy too. They use mobile apps every day for various purposes. By having a mobile app available in the app store, you can connect with people before they even cross the threshold of your workout center. People keep browsing the app store daily in search of apps that can fulfil their requirements. If they spot your app, then it will expose your gym before the eyes of a massive audience. Additionally, having an app will enhance your reputation. Everyone will recognize you as a master in your field.
(2) Customer experience improvement: The work of a fitness and wellness app development company will make things convenient for your clients. It will eliminate the necessity of carrying a membership card or any other form of identification. Instead, they will have a membership barcode in the app that they can scan whenever they step inside your gym. Every fitness app development for iPhone and android generally incorporates setting up various payment methods. It eases things even further for your clients. After all, they can choose to pay you the way they want to, and even change credit cards directly within the application. Online payment methods make clients feel secure because they don’t have to share crucial pieces of information with your employees or other representatives at your gym. Also, people are using wearable technology to enhance their fitness experience. Researchers believe that there will around 560 million units of wearable devices by 2021. Just think how profitable it can be for you, and how convenient it will be for your customers if your app works on these wearable devices.
(3) Leveraging other mobile apps: If you take a look around your gym, then you’ll spot almost every individual using their phones now and then. As long as they aren’t performing an exercise or listening to one of your trainers, they are staring at their smartphone screens. According to experts, more than half of the members of your gym will use their smartphone while working out. Some of them will check their emails, while others will communicate with their friends. A few will even listen to music or share their workout videos on social media. Most of them won’t share their videos on Facebook to brag or show off. They do it because it holds them accountable. In a way, they showcase the fact that you and every other employee of your gym are doing an excellent job in helping everyone get in shape. It means that they are promoting your business on your behalf using other apps.
Some of your customers probably have lots of social media followers. You should try to identify these people. These members of your gym can help you promote your business, enhance your app, and share other marketing content that you have. Since they are already active on social media platforms, you should get them on your app too. You may even consider hiring a micro-influencer to promote your brand without spending a significant sum of money. Instead of paying them, you can try to negotiate a discounted membership or something else. In return, they will post stuff about you and your business on social media and promote your brand and mobile app. These people are like pied pipers! They can attract a lot of people towards your business.
As you can see, there’s much to gain from a mobile app. It’s like a combination of the perfect workout routine and diet for your business. With fitness app development solutions for iPhone and android, your gym business will receive the pump that it needs to go out there, earn profits, and help innumerable people get into shape.