How Can Artificial Intelligence Aid Your Social Media Marketing Strategy?

Artificial Intelligence holds the power to transform the way brands promote their products and services across networks, such as Twitter, Facebook, Instagram, and LinkedIn. With it, you can automate several tedious tasks concerning social media management. It can even handle the task of social media monitoring while scaling at the same time. You should keep reading if you want to find out how you can connect AI with social media and take your marketing strategies to the next level.

According to researchers, more than 2 billion people use social media platforms actively. Business owners and marketers utilize Artificial Intelligence-based systems to make sense of all the data available on social media channels like Twitter, Facebook, and Instagram. Do you want to know why they use Artificial Intelligence specifically?

AI holds the power to transform the way brands promote their products and services across social media networks. It can automate several tedious tasks associated with social media management. IT can even conduct social media monitoring while scaling the business. It’s probably the reason why experts projected that the “AI for social media” market will grow from $633 million in 2018 to more than $2.1 billion by 2023.

So, what is Artificial Intelligence? You probably know a thing or two about it, but it never hurts to learn more. Besides, you need to find out how it can boost your social media marketing and analytics and how to get started with integrating AI into social media. You’ll learn about all these things and more if you continue reading.

A description of AI

No matter how many experts you ask about Artificial Intelligence, everyone will give you a different answer. The CEO of DeepMind, an AI startup recently acquired by Google gave the simplest yet profoundly inclusive answer to your question. AI is the “science of making machines smart.”

An AI app development company can teach machines to behave like humans. They can give an AI the ability to listen, see, speak, write, and even move. Almost everything you use today receives power from AI-based systems. A smartphone, for instance, has several native capabilities for which AI systems are the driving force. A few examples worth mentioning will include real-time navigation and voice assistants.

At the moment, world-renowned online service providers like Amazon and Netflix utilize AI to recommend products. Similarly, email clients like Gmail make use of Artificial Intelligence to write specific parts of an email for a user automatically. Some of the most impressive abilities of an AI come from Machine Learning or ML, a subset of AI that enables machine systems to come up with accurate predictions based on massive datasets. The smartest AI tools available these days can enhance the accuracy of the estimations with time by using Machine Learning and Deep Learning. The latter is just an advanced version of ML.

Everything mentioned above proves that ML and AI are entirely different from traditional tech platforms and software solutions. Developers build regular non-AI software programs through coding. These software solutions just follow the instructions given by users. It’s possible to improve a software package, but for that, the developer or the user has to make it better manually.

An AI app development company, on the other hand, can create something that will get better on its own as time passes by. An AI will learn from its previous performances and the new data you feed it with. Sooner rather than later, the AI will unlock potentially unlimited performance augmentations.

Impact on social media

Now that you have a better understanding of Artificial Intelligence, it’s time to take a look at how it can impact social media.

1. Customer service improvement

Consumers are now more powerful than they’ve ever been. Understandably, customer experience deserves more attention. If you combine this statement with the fact that about 80% of all consumers use social media to interact with brands, its importance will become much clearer to you. For those who can’t afford to hire social media staff members, it can be quite a challenge to fill this role. Fortunately, companies can use AI-powered tools to answer fundamental questions that will allow businesses to maintain relationships with customers.

2. Query rerouting

Artificial Intelligence-based systems are smart enough when built by specialists of AI development solutions, but they won’t be able to answer all queries. When it can’t find an answer to a specific question, it will direct the customer to the right individual or department. Fortunately, due to Machine Learning and natural language processing, AI-based programs like chatbots and virtual assistants don’t take too long to understand the requirements of the customers of a business. These programs know which questions they can answer, as well as the ones they can’t.

3. Future content determination

Business brands keep striving to find ways of creating engaging content for their audiences on social media. However, it takes time to curate posts, research trending topics, and engage with other account holders. Studies reveal that more than 50% of all senior marketing directors spend around an hour or less every week on social media platforms. After all, time is a luxury most business owners can’t afford these days. AI-powered platforms, however, can make things easier when it comes to sifting through the noise on social media. These platforms can help companies in channel optimization tasks. AI tools can even analyze “mentions” on social media, questions relevant to the industry, and review the gaps your competitors leave unattended.

4. Analyzing audience sentiment

Sentiment analysis is a process that involves scrutinizing how your audience feels about the content you release on social media, whether posts or advertisements. By conducting sentiment analyses, you will be able to ascertain the content types or writing tones perfect for your audience.

5. Searching for influencers

With every passing day, more and more business owners are opting for social media influencer marketing strategies. Companies seek influencers who align with their values and branding and can support them in reaching a larger audience. Finding the right influencer is, of course, somewhat tricky, but with AI development solutions, the task will become easier. Artificial Intelligence can help marketers find and choose the right influencers based on personal branding, follower count, and relevant content.

AI tools for social media

It’s safe to assume that by now, you know a lot about Artificial Intelligence, especially if you’ve been going through this write-up from the beginning. It’s time for you to get started with your venture of combining social media with AI to boost social media marketing. For it to work, however, you must hire a developer who can build the following tools for you to use.

1. Yext

This term can be entirely new to you, but you must learn more about it as it helps organizations set up and maintain company profiles across several websites. By using it, you can even process customer review data and respond to urgent ones immediately.

2. Chatbots

There isn’t anything new about chatbots. They have been around for quite some time, and business owners have been using them to the fullest to create exceptional customer experiences via customer service communication. In short, a chatbot can aid you in improving customer service on social media by sending instantaneous responses. Chatbots utilize AI tech but not all. You need to hire a developer with experience in working on various chatbot platforms. However, you should specifically look for agencies specializing in natural language processing, Machine Learning, and AI-based programming.

3. CRMs

The ultimate purpose of having a CRM system is to centralize your customer communication management. Customer Relationship Managers or CRMs can integrate your social media relationships into ongoing service interactions. So, if a customer sends an email and then a message on Facebook, you’ll get the chance to keep track of the relationship while ensuring seamless correspondence. Most CRM and automation platforms have inbuilt AI tools that allow you to connect the touch-points between you and your clients and garner insights into the data they let you access.

4. Ad creativity

You have two ways to build a social ad campaign. The first one incorporates setting a budget and letting the ad do its thing until you run out of the prefixed budget. The second one is about creating an ad and allowing the platform for setting bids on your behalf. Regardless of what you do, you may not get the ROI you expect. AI-based advertisement creativity gauging systems can help you attain better ROI. You can improve your bids and optimize channel management and set up your budget for a better advertisement experience on social media.

Conclusion

The more you can use AI in social media, the better your customer experience will become. So, where should you start? Will you begin with the metrics, customer reviews, or influencers? After implementing these tools, is there a way for you to ensure your prospects will find your attempts interesting enough to purchase something or convert from a mere prospect to a regular customer? Instead of opting for AI tools available in the market, you should consider building a customized solution with the help of AI developers. In doing so, you’ll get to start with what you want to and then take it away from there.