Author: Jayanti Katariya

Moon Technolabs > Articles posted by Jayanti Katariya (Page 13)
10 Ways To Manage The Online App Reputation

Mobile app developers from around the world use different means to promote and market their apps online. Few of the ways include SEO (Search Engine Optimisation) and ASO (App Store Optimisation). Moreover, a channel of blogs and creative content also helps to promote their app on the website. However, in the middle all these, they forget to focus on managing their reputation online.

First of all, you’ll need to create the awareness and warmth of your brand in order for them to like first and download the app later. You’ll also need to pay attention to any negative feedback. From time to time, educating on features and benefits of the app will also work great in your interest.

Following are the 10 basic things to ask for your online reputation manager:

1) Where To Start From?

Merely having an app will not do the job. You’ll need to spread presence via digital platforms such as social media by building profiles and digital landmarks. Regularly updating the content and responding to the users via questionnaire/review/feedback comments will start building the relationship between your brand and users. Being a part of online forums adds a cherry on top of the cake.

 

2) Revert Back

It works amazingly if you are socially involved and engaged with the users. Make sure to not only respond to a good review, post or tweet but also revert back to the negative ones as it gives you chance to eliminate the bad impression about your company and gives you chance to rebuild the relationship with a user.

 

3) Well Funded Company With Technology

When the company is sufficiently capable and venture-funded, it can have many options open to access a lot of technology. Moreover, if your technology is patented, that would help to scrap off lots of web scrubbing problems and will help your brand to surface in a nice and neat manner.

 

4) Vanishing Bad Reviews

It does give you an urge to remove or delete the negative reviews or post about your brand. Let’s face it, nobody likes a bad comment on their remark. Unfortunately, you can’t erase those comments, however, it is always better to address the issue of the post or comment rather than to delete it.

 

5) Alternative For Bad Reviews

As you know that you can’t erase negative posts, the best thing to do is to engage in promotion and suppression. Promote your brand with posts, news or feed that you would like it on the first search engine result page. Learn about few tricks to boost the ranking as well. Suppression technique allows you to push negative comment further down.

 

6) Be In Healthy Competition

It does matter to keep an eye on online platforms where your company is mentioned or listed. But it is also more important to know what other companies are referred to so that it offers new possibilities to promote your brand.

 

7) Correlation With The Platform

If you are planning to promote your business on a specific platform/site via an associate, you’ll need to make sure that the said associate has a formal relationship with the site authority. The purpose of doing this activity is to ensure that you’ll not be deceived.

 

8) Online Crisis

Online problems that may come are based on various factors and intensity. Some need more time while others could be handled in a matter of hours. Taking initiative and being proactive is what it counts to deal with such situation. Furthermore, it is advisable to have procedures, guidelines, and strategies in place for any such circumstances.

 

9) Keeping Tracks Of All Platforms

With so many social media platforms around us nowadays, it advisable to develop a bot or program to keep track of the accounts. Also, you could take help by hiring a monitoring firm or online reputation managers to work on SEO result of your company.

 

10) Online Image

Addressing or attending to a bad online reputation is neither a one-time task nor it ends the service. The process of online reputation has to be continuous. Your online community should regularly be engaged and managed. As long as you are in the business, you are ought to look after for your brand and its reputation.

Necessary Steps Involved In The Making Of iPhone, iPad or Android Apps

Smartphones and its apps are constantly surfacing talent from developers in the mobile world and many of them are head-turners with their expertise and knowledge in developing gaming, VR, AR, etc apps for smartphones and tablets.

Here is a list of necessary steps in building apps for different platforms.

1) Competitive Idea

If you have a unique idea, that is great! But chances are in today’s fast paced ever evolving tech world, someone might be already working on or would have developed a related concept. Don’t worry, as long as you and your idea are competitive in terms of service and offerings, your idea is good to go. The main thing is to keep note and track of developments in an idea and let them flow.

 

2) Inspire & Learn

Lookout for the points that makes an application successful. Observe the trends in the app store, understand how and what are the things helpful in making applications. Moreover, you could also learn and inspire from expert app developers and their work.

 

3) Learn To Program

Going with the tech flow is the best one can do and hence, it is advisable to learn to programme for the trending & established platforms such as Google (Android) & Apple (iOS). You can learn from projects by mobile app development companies, e-Learning guides and from the free courses offered online.

 

4) App Design

It’s always suggestive to put your design ideas on paper. Basically, the layout and look of the application will do the job initially. One has to design the app keeping in mind the alignment & appearance of windows/screens/buttons so as to look your app visually attractive and easy to operate. Graphics software such as Gimp or Adobe Creative Suite is helpful in the app design.

 

5) Register As a Developer

It’s good to be a registered app developer for you to easily access development tools, forums & discussions and application store. Apple & Google charges an annual membership fee of $100 & $50 respectively. Free applications are used to get more downloads and usually make for the sale via in-app purchases. On the other hand, for paid apps, iPhone app developers earn 70% of the sold income while Apple is left with 30%.

 

6) Seek Professional Help

If you feel stuck in any step of your app development process, then you could definitely get approach app development companies who can help to develop the idea of the application in lesser time. You can find them via LinkedIn, Search Engines, Friends Referral or specialized networks like Upwork, Guru, Freelancer, etc.

 

7) Funding Your Idea

When the test concepts and initial code is set by you for the first app then you can either get your app funded by investors who like your app idea & test version of development or you could even gather the finance to start the project on a smaller scale by crowdfunding. To set the ball rolling for mobile apps, it is possible to start with as little as 5-10 thousand dollars.

 

8) Project Schedule & Testing

It is utmost important to adhere to the project schedule and in order to do that, the best thing is to split it into various functional phases with small tasks such as making a form, designing a button, etc. “Rome was not built in a day” and hence, one step at a time will help you a lot in completing the project. Do not forget to ask for a review or feedback as it will give you a preliminary picture of how your users are going to feel about the app and based on that you could do necessary changes.

 

9) App Store Approval

Once it seems that you have quite a good functional and performing app, you should send it for approval from the app store. Usually, it will take between 5 to 15 days for officials to check whether your app has followed all the guidelines such as no piracy, no pornography and of course free from the known viruses or bugs. Upon clearing this test, your app is ready to be listed in the Google Play Store or iTunes.

 

10) Spread The Word

Let’s say your app received amazing responses from the initial runs and got constructive feedback, app store approved it, there are no any important viruses and yet after all these things, you are not getting enough downloads. That’s probably because not many smartphone users are aware of it. Hence, you’ll need a strong marketing strategy that includes but not limited to videos, memes, blogs, email marketing campaigns, social media campaigns, etc. You could also check with any app development company for the app store optimization (ASO) and other marketing techniques.

Flutter Beta 3 Mobile App

Constant updations in mobile app software development kit (SDK) are frequently coming to the sight in mobile app development. With Google releasing its 1st beta version of “Flutter” in February in the Mobile World Congress and recently the 3rd has come in the line showing amazing and promising work towards completing 1.0 release.

Google I/O 2018 showed tremendous potential with ‘Flutter Beta 3 Version’ for building elegant & native mobile user interface for iOS & Android. Google also introduced its official support for the team and simultaneously announced its new tooling partner.

Birth Of Flutter

Mobile app developers started facing trouble maintaining quality and productivity while building the native version of the same app for iOS & Android operating system. Keeping that in mind, Google I/O 2017 introduced ‘Flutter’- the earliest version of the toolkit.

Companies who couldn’t wait for the individual development or rather do not have the resources to invest in the native app development would rather opt for the cross-platform mobile app development services. However, the cross-platform app wasn’t that apt in providing the native-like user experience.

Meanwhile, Google was quick to analyze this pattern and found the need for a new SDK for mobile app development. Flutter came to light with its new SDK, opening the doors for developers to build apps with enhanced visuals and delivering native performance.     

Feature Of Flutter

Google has patched up many components of SDK which are mentioned as below:

  • Revised engine parts for enhanced performance
  • Windows apps development support
  • Integration of Dart 2 with a terser syntax for building Flutter UIs
  • Published tooling for Android & Visual Studio Code
  • Widget inspector to know preview of widgets
  • Visual tree for UI
  • Visual Studio Code with a dedicated Flutter extension
  • Extended support for GIF, online videos, charts, graphs & ads
  • Support to integrate ads via Firebase

Flutter provides a development platform to developers wherein they can experiment & implement innovative features in an application without the need to rebuild it from the scratch. Flutter delivers high-end development experiences across platforms and devices with GPU accelerated renderer, quick compilers and lighting fast machine code.

Flutter collaborated with ‘Material Design’ team to take the UX/UI design elements to the next level. Flutter allows designers to use more interactive & flexible design layout through the use of UI widgets.

Let us now discuss the differentiating elements of Flutter beta 3 version w.r.t fundamentals, ecosystem, and tooling.

Fundamentals:

Few enhancements have been made to Material Design widgets as mentioned below:

  • BottomAppBar element added
  • Improved support for Chips
  •  InputDecorator added
  • Support for animated resources (GIF & WebP)
  • Slider option to customize colors and shapes
  • Positioning flexibility via FloatingActionButton

Ecosystem:

Apart from the plugins such as Firebase Messaging, Firebase Core, Firebase Analytics and Real-time Database which were added last year, the Flutter beta 3 version includes Cloud Firestore, Performance Monitoring and Remote Config.

Tooling:

The UI inspector which is re-designed with ‘Just My Widgets’ feature eliminates the need for auto-generated widgets. Visual Studio & Android studio Code is now branded as the official backbone of development environment for Flutter.

Flutter can be enabled via Flutter extension of Visual Studio Marketplace. Set of refactorings is added in Android Studio and Visual Studio Code.

Conclusion:

Google has definitely raised the bar for developers with the advanced version of Flutter to come up with a best mobile app development platform and more and more research is done to help to create the cutting-edge apps. Developers are looking forward to seeing how utilizing this SDK with the help of plugins and supporting tools to explore the true potential of mobile app design and development.

Rely On UX For Your Communication Strategy

The most vital part of any digital marketing strategy has to be based on how much memorable experience, the user experience leaves behind? An imprint of a good experience does play a major role in building a long-lasting relationship for your business. So it wouldn’t be a wise decision to ignore the user experience.

In order to increase customer base, these brand companies are constantly involved in bringing something new to the customers by adding so many information inputs.

Designing a digital strategy isn’t as easy as it seems because there are lots of factors that have to be included otherwise some aspect of user experience is left out. Especially, in today’s fast-paced tech era, it is constantly evolving and that’s when Communication strategy requires you to fulfill things like a good content & SEO. It also has to be in accordance with good management of social networks.

Importance of User Experience:

We all shop online nowadays and don’t we feel like quitting on that mobile app or website for that matter if, either the product image takes time to load or could be any other things like improper alignment or the text size is hardly visible. On the contrary, if the app or website is fast to load, nicely designed with visually attractive images and easy to read is going to create a different perspective for a user.

Hence, a positive user experience can enhance the total quality of a web page or an app. It is the basis of any digital marketing strategy without which nothing could go as per the plan as a dissatisfied visitor will not go through the trouble of either downloading the app again or bother about visiting the website. There goes a visitor, who could have been a potential customer.

Avoid These Mistakes In UX:

Following are the few points which are best kept at bay if you want to increase the conversion rate while simultaneously creating the amazing user experience.

1) The Architecture

The architecture of a web page has to be taken into consideration for creating a seamless design. Your web page should not let take more than 3 clicks for a user to find desired content. Moreover, a good web design plays an equally important role while parallelly having a well-planned architecture.

2) The Texts

If users are going to find it hard to read or the color of the images is too bright then it is purely a no-go for today’s tech generation. Hence, pay attention to color, size, and type of letter. You need to ensure that your text reads same and well across all devices to maintain uniformity.

3) Invalid Links & Broken Images

If your platform whether web or app is facing issues with broken links and images then you should get it rectified soon. Remove all possible bugs because no user would like to see an error image or link instead of the actual product image or proper link reference.

4) Not Mobile First?

Not only you should have a website but also a website that is compatible to operate in mobile devices as well. This is of utmost importance as nowadays smartphones not only common but also tech adaptive. So need to make sure of the amount of content that goes on a display screen of mobile as well keeping it responsive.

5) Advertising

Sometimes advertising could create a negative impact if your website has ads with autoplay, pop-up ads, and confused-cum-irrelevant content. It also adversely affects the genuine UX experience of users.

6) Poor BackLinks

Quality backlinks could help your users to navigate seamlessly without any interruption which would add points in user experience. Moreover, there are chances that putting those bad backlinks might get you penalized by Google. Rather than harming the image of your business brand, one should think of hiring experienced app developers.

The key thing to remember is that try to collect as much information as possible and doing proper research about target audience will also help you derive the right digital marketing strategy. Starting from cross-channel marketing, email marketing or social media marketing to help you collect valuable data.

Another preference should be given to location while designing your online marketing strategy. If you have data that could be analyzed from your previous applied strategies than collaborating them will help you determine what can and cannot work in terms of these strategies.

Checklist of Outsourcing Mobile App Development Requirement

We are living in the age of Uniqueness, fast, reliable and cost-effectiveness irrespective of industry-specific products and/or services. Talking about these products available on the market, every industry and company have their mobile apps and desktop strategies in place to marketize their products.

Lately, mobile is not only topping the chart by providing a niche platform to these businesses but also excavating new ways to connect with clients and customers via mobile apps. This trend has immensely paved the way in demand for such outsource mobile app development services to benefit these companies pertaining to their specific needs and requirements.

Companies should calculate all the benefits and drawbacks prior to opting for outsourcing. Following are the 3 ways to optimally look for while outsourcing mobile app development requirements and in return expecting a good profit on investment.

Step 1: Collecting Mobile App Requirement

The Purpose: The basic development of the app idea always gets derived from the purpose of the app; whether, it is to develop a business app, entertainment app, learning app, gaming app or social media app for larger networks.

The Demographics: Once the purpose and category of the app is defined, identifying the target audience or group of users for the app. Use can study and bifurcate the demographics with respect to age, gender, interests, in-app behavior and preferences.

The Budget: Deciding the budget for the outsourcing app development is necessary as it gives you a broader estimation of requirements to be included in the process. Overall, the budget should accurately be derived by taking a similar reference to apps belonging to the same category while keeping an eye on the complexity of the app.

The Platform: Based on your target audience, you are ought to decide the mobile platform on which you would like to build your app. Likewise, the cost of the development is also going to be varying for native Android, native iOS, and cross-platform apps.

Step 2: Deciding Factors To Choose Mobile App Development Company

You will need to make sure about the industry experience and the ratio of successfully delivering the project on time of the outsourcing company with whom you willing to partner.

Expertise: You will also need to assess their expertise in implementing complex features, functionality and overall operationality of the app as per your requirement.

Portfolio: This is a great way to check your partnering company’s potential and strength in terms of delivering the project. You can check the different types of mobile projects and its respective success ratio. Moreover, you can gauge the quality and complexity of work that they have delivered so far.

Time & Cost: Make sure to request in the quote for the estimated time it would take to complete the project along with the total cost associated to develop the app.

Security & Confidentiality: Your app could be unique or peculiar and hence you need to ensure about the security measurement from the outsourcing company to keep complete privacy. Additionally, check for the NDA and other compliance factors to avoid misuse or theft of the information.

Step 3: App Development Milestones

Upon deciding on an outsource mobile app development company based on the above parameters, it is not time to focus on project milestones. These milestones are checkpoints in the project to distribute the tasks and development phase based on the deadline.

Milestones are utmost necessary so as to guarantee that the project is moving in the right direction as per the decided schedule and timeline. It is also recommended to simultaneously set up payment structure with respect to progression in the work.

Conclusion:

The way to move forward is with an outsource mobile app development company that understands your business requirements and have expertise in the same area. Also, it works great in your benefit if the outsourcing company is offering or discussing with you lots of options not only in terms of your organization’s goals & objectives but also collaboratively decide the development model, technology stack, coders & designers involved in the project, etc.

The Good, Bad & Ugly of White Label App Development

Since you are delving deep into mobile app development world, then you are definitely searching for ways to develop the mobile app for your business or company. Well, one might consider developing the app from scratch (Custom App Development as per the need) or use a ready-to-go platform (White Label App Development).

Moreover, it may present an interesting thought and approach to opt for White Label App Development with its readymade solution so as to cut-cost and deploy framework in no-time, but on the contrary, it does come with some issues which are hard to ignore.

White Label Mobile App

In its simplest form to understand White Label, it is an app developed by a company and sold to other company or companies, which could further only do minor additions as per their needs and start using it. The purpose behind White Label Mobile Apps Development is to have a ready-to-market product (app) which can be used by multiple users with the minimal level of customization and flexibility in its features and/or functionality.

White Label Mobile Solutions are favored by small businesses and start-up owners who are looking for the quickest way to have their products/services listed in the digital world via a mobile app. Of course, it does gives the benefit of minimum investment, however, usually leaves these users with a very generic app with no specialization or specifics in the app.

Development of White Label Mobile Apps

There are basically 2 ways to develop White Label Mobile Apps viz., 1) Either by completely adopting the backend code and allowing fewer changes at frontend to make it look different or 2) Wherein the app is built with a fixed feature-set and sold it to different companies to add or edit features as per their need. Mostly software development companies which have Software-as-a-Service (SaaS) model are usually using it.

Difference Between White Label & Custom Apps

Before we get right down to the difference, it is necessary to understand the parameters on which the said difference can be judged. These factors are widely taken into consideration such as:

  • Customization
  • Unique Design
  • Cost
  • Resource Dependency
  • App Approval
  • Scalability

Let’s have a look and discuss in brief about the difference between them and its respective impact.

1) Customization

As a business, if you are opting for white label solutions, you would probably have information beforehand that the app is neither built in terms of design nor developed surrounding your business needs. The app is already made with certain feature-set with keeping the mobile app in mind already available in the app store. The chances are you wouldn’t be able to add or edit much of the elements that are in accordance with your brand or business identity.

On the other hand, Custom App Development gives you the empowerment of having an app as per your requirement and reflecting your business values to customers. Hence, it pays to invest in custom app development, as it gives a personal touch of feature    -set to which your customers are already accustomed or familiar.

2) Unique Design

In terms of design uniqueness and flow, one can only expect to have more or less 20% change in it and that too from the brand elements perspective. However, the rest of the appearance and functionality looks almost as similar to other apps from the same industry. White label solutions sans the absence of freedom to derive own unique design, which could cause to leading rejection from the store.

3) Cost & Resource Factor

Since, the make, model, and design are generic and made for ready-to-market for not one but for many businesses, the cost of White Label Mobile App solutions are much lesser than the Custom App Development.

Additionally, since there isn’t much allocation and efforts from the developing side either for the project as there is an only one-time cost associated with the set-requirement development, you also get to save even on the resource front.

4) Scalability

White label apps are usually designed and developed to function and perform well for only specific platform or device. If and when your business requires to climb new heights and looks further to scale across another device or other OS version, you will either need to get it scalable from the vendor side or can contact mobile app development company to develop an app similar to yours for your preferred list of devices or operating systems.

Conclusion:

At Moon Technolabs, we focus on providing mobile app development services which are specially designed and developed keeping your brand image and business identity in mind. Hence, our Custom App Development services are at par with excellence and our in-depth process takes care of every small details and need of your project. We do understand the custom need of your app and hence we do not compromise over the brand image, real-time project update and most importantly we provide scalable solutions keeping in mind your choice of technology stack.

App UiUx Design Companies

Apps are becoming more and more adaptive with its design, features and from the functionalities point of view. The UI (User Interface) plays a vital role and hence, designers are paying to keep attention to ‘details & elements’ that comprise to make the app have an amazing catchy appeal as well as appear like a work of art in itself.

Mobile app development companies are bringing in new ideas to creatively express the app through its appearance and functionality. More time and effort is getting allocated to research and development in the design area of the app. The more of this kind of churning keeps on happening, is going to bring the best appeal of the app.

Well, there are many app development companies providing same functions but the only thing that could capture a user’s attention is its design and how impressively it binds with the features. Let us have a quick overview of the world of design elements and what can be done to make it more lively.

1) Dead-end/Blank Screens

Most screens are usually filled with neatly blended elements for some responsive activity. Each screen has new something new regarding the app. However, there are times when a user reaches to a blank screen or rather a dead-end screen. These screens are becoming more frequently common in apps nowadays. The designer team is looking to find out a probable solution for the task at hand.

A blank or dead-end screen, as the name suggests, has nothing more to share with the user except for a link to a file or an application. It usually has no more than the description of the page in this area of the app. For e.g, an alarm section of the screen but with no alarm set will show a message such as, “You have not set alarm.”

Makeover – It should be designed with more attractive elements, with some background colors and merely selecting an interesting font. Errors screens also fall under the same category and the newer updations look good and show the work in progress.

2) Loading Speed

We all have experienced that while uploading or downloading a file, the screen becomes static. A user is not able to access any feature of the screen until the activity is completed. This experience seems to be more redundant if the file size is huge as it gives a user technologically unneeded feel.

Makeover – Not only reducing the time taken to complete the uploading/downloading process but also adding a graphic element with ease the entire process of waiting. The same is also applicable for the websites whose pages don’t load immediately. Usually, placeholders are used which are temporarily placed icons until the actual elements are of the file are displayed such as image, videos, documents. Much of the work is still going on by app development companies to renew this aspect.

3) Informative Interactions

Apps are in definite need of more interactive and responsive gestures or touch feature that promptly gives out information on the screen. Gestures such as pressing and holding an icon reveal its information and by either swiping or dragging an image file gives hidden information.

Makeover – For instance, placing such gestures to engage a user in by providing information in an attractive way like a touch on the image gives details of an image as well as of its content. Designers from the app development companies are trying to provide more custom visual stimulation experience rather than the normal interactions. An interchange in the position where this information is revealed can make a huge difference like instead of placing it next to an image, it will be more effective when a user can access it by touching it and showing on the screen.

4) Guided Animated Instructions

Most of the apps nowadays provide their initial introduction on how to use this app or rather the tutorial about it via several visual and guided instructive animations. The development of this approach has been taken at utmost priority by designers in mobile app development companies.

So basically a guided tour of the show and tell of the app with visual examples, showing a pointer to tap, etc. While this approach is liked by some users, others may feel empowered by the user interface.

Makeover – The best way to overcome the challenge is by making a convenient and easy-to-use app with clear design and functionality. On the contrary, a complex app would take more time on user’s part to understand and get the hang of it resulting in probably an uninstall. To prevent this, it would be preferable if the app comes in with handy information about the time and other specific guidelines to get used to it.

5) VR, AR & 3D Audio

A need for enhanced & immersive user experience is long overdue for the display and sounds that are inbuilt in an app. This is attainable via 3D audio and virtual reality elements. To experience such elements users can wear 3D glasses & headphones to hear and see virtual reality elements in an app.

Augmented reality apps make more use of the data collected in real-time from the surrounding. This particular medium of interaction is going to pave the way for amazing interaction between human and technology. AR apps can be beneficial to everyone starting from shops, entrepreneurs to small and large businesses in marketing, advertising, promotion and offering discounts. Since it is based on proximity, the ‘Augmented Reality’ works within a certain distance the information is transmitted to the nearby mobile phones and displayed within the app. For e.g, it might surprise you to receive a notification from a nearby coffee shop while you are passing through the city center about an instant offer or discount on the coffee.

Deep Linking The Latest In Content Marketing

The Concept

Have you ever taken a close look at spiderweb or a cobweb? How closely knit the individual structure hold together made out of proteinaceous spider silk. You might have noticed a center point as well. To some extent for concept reference, that center point is the ‘Deep Linking’ point.

By definition, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, a piece of web content on a website. In simpler words, a hyperlink that is bound and can get connected anywhere in a website’s structure except its homepage. For e.g, a deep link about an article mentioned in a piece of content would directly lead to that specific content page rather than leading to the website page and leaving up to you to search the entire website structure.

Comparison

One might be poised for a while to think, what is the difference between ‘deep linking’ and other types of link. Although, there are several kinds of links and linking strategies, however, the Hypertext Transfer Protocol (HTTP) does not spot any distinctive difference between them. Deep links are similar in functions and operations as equal to their counterparts, i.e, all other kinds of links. Hence, this camouflage allows it to have more freedom on the web and in a website’s structure.

Starting from content developers to website authors, deep linking seems to be a viable option as they can seamlessly link to pages within their own site or content on another site because of an absolute indifference between deep links and other types of links.

Potential Problem

Until deep linking became more affluent, apparently it got considered together with hotlinking which was an ongoing troublesome issue for some agencies. Hot links usually lead you to ready-to-download files. Some of these hot links aren’t trustworthy if it is leading you to an outside hotlink, as it can cause problems with copyright laws.

Now that the deep linking is no more get associated with hot links, though, it can cause some problems such as bypassing a critical deep page of a website which can create an issue for the targeted website. Not that, it presents a huge threat but on the other hand, can easily be solved by keeping relevant content on every page of the website.

Deep Linking For SEO

The primary way that the deep linking is beneficial for websites is by boosting SEO. Conclusively, benefits of deep linking are far outnumbered as compared to its drawbacks. Let’s have a quick glance over the benefits:

A deep link leading to an old blog post shows Google that the content is still actively relevant.

The deep link bypassing through all the pages of a website simultaneously increases the ranking of all those pages and not just of the homepage.

A Homepage link can draw to spammy links but deep links seem more natural and pose less of a threat which in turn decreases your chances of being flagged as spam by Google.

You can bring in multiple keywords and not just of the homepage.

Deep Linking For Marketing

If understood and implemented with proper strategies, deep linking could be a boon for marketing. Businesses who have been regularly dealing with multiple products and/or services can directly benefit by allowing a single link to take your visitor to the intended page without having to unnecessary go through all the pages of the website. For e.g, using a deep link, you can send a visitor directly to your contact or product page.

Deep linking allows sites to make various landing pages for different visitors. This enables businesses and companies to marketize their products and services by encouraging referrals and affiliates to make a commission for bringing the traffic to a particular website or page.

Using Deep Links In Mobile Apps

Proving its viability in the website content has paved the way for deep links to become popular in the mobile apps too. As on a website, a visitor is taken to a specific webpage, same in the app, a deep link will take a user to a specific area of the app instead of directing them back to the main page.

The biggest benefit of using a deep link in these mobile apps is that even if it is not already installed on the device, certain areas of the app can be accessed. Deep linking works differently on a mobile app than on the web. For the mobile app, it has to utilize a ‘Uniform Resource Identifier’ (URI), instead of HTTP or URL in the case of the website. This gives the address of application that is unique to mobile phones instead of accessing an internet browser first.

Twitter, Facebook, YouTube, Pinterest have started utilizing this technology for its app division. Websites with their mobile apps which utilizes URI allow a user to provide instant access to their account without the need of searching the web and then to log in.

URI formats could differ based on the mobile operating system that is in use, however, the concept with the practical application of deep linking pertaining to the areas of an app is going to be uniform across all.

Quick & Easy Way To Earn Money From Your Mobile App

Doesn’t everything get down to business (read money/revenue) at the end? If that is not the ‘ONLY’ motive than at least it must be ‘A’ motive in the entire process because for the survival of your business you need to earn money to keep it going.

We are sure that ‘fun’ is not the only thing for which you have to build your app. Yes, the probability takes a little shift towards enhancing loyalty, create brand awareness, gain access to the new global customer base, etc. But let’s face it, haven’t you invested your time, knowledge, resources and of course money till the app is developed, launched to play store and at many other stages.

Here’s is our list of app monetization model and/or strategy that will drive you most revenue. But at first, we need to understand that since every app is different and hence, a little twist and turn & customization might be needed in the below list to create a go-to-market strategy for your app. A little-personalized research and gathering industry-specific data & insights will be helpful in deriving the perfect strategy that suits your mobile app to generate revenue.

1) Advertising

This is one of the most basic methods to make money from your mobile app wherein, you’ll get paid by advertiser once the user clicks or views an ad shown in the app. This bypasses the need to inculcate pay per download and encourages more people to download your app. Advertising is usually blended in a mixed monetization model. Few of the ad formats are listed below:

i) Banner Ads: These are either placed at the top or bottom and are being considered as most distracting compared to other formats. However, it diminishes your user’s experience of using the app and hence, do your thorough research before using banner ads in your app.

ii) Interstitial Ads: These are transitioned ads placed from time to time and mostly in the form of videos. This ad format is mostly used in games apps and perhaps could generate good results if implemented strategically.

iii) Rewards Ads: A chain of reward ads are spread in the app to grab a prize or gift. The users receive the discount, redeem cards or coupon etc. In rewards ads format, along with the user, ad publisher also get compensated.

iv) Notification Ads: These are interrupting and intruding ads lying at the top of mobile device’s status bar and can easily hamper brand’s reputation and hence we suggest to use them at a good interval of time.

v) Native Ads: One of the good ways of getting things done is what these native ads are built for, as these are content-based and shows up in apps’ news feed. Native ad formats accommodate according to the apps form, format, function and feel. Basically, the ads can easily overlay themselves upon the app’s interface and hence, are neither distracting nor interrupting with the user experience.

Mobile app advertising can be effectively most beneficial, however, care has to be taken in order not to overdo it. Collecting demographic and behavioral data might give some insight to app publisher to overall increase the user experience without being intrusive with ads and still earn money from the app.

2) Charging a One-Time fee:

The most obvious way to generate money from your mobile application is through paid download. Charging users a one-time fee to purchase the app and unlock the full operationality of the app. This could also prove as a fatal attempt as it is hard to convince users to download a paid app before trying it out, especially with so many free options available in the app store. Moreover, Apple and Google both charges 30% and hence, it is advisable to choose this method if your app has unique features over the other available free or similar options and offering added value.

3) In-App Purchases:

This model consists of selling virtually a feature or product or any physical goods within the app. In a way, your mobile app acts a sales channel or storefront in generating money through this strategy. Highly adopted by top-grossing apps and mainly games apps to level-up a feature or other add-ons. If in-app purchases are not well crafted in accordance with the incentive structure, it will not persuade users to spend more.

4) The Famous Freemium Model:

One of the most popular approaches to monetizing your mobile app is through the freemium model, in which the basic version of the app is available for free, however, the full functionality and add-ons are locked until user make a purchase to use the full version. Since, this model offers, ‘Try Before You Buy’, the user gets time to familiarize with the product and hence can make an informed decision before purchasing the full version.

5) Subscriptions or Paywalls:

Subscription-based app monetization methodology is advisable in case if the app is content driven. In such scenario, a limited content is allowed to view for free (for e.g basic classes or lectures) but users need to subscribe to view the advanced lessons/lectures or the entire content for a fee.

As in the case of every product review, marketing and decision, monetization strategy must have to be approached beforehand with the end user in mind. It has to be considered in direct correlation with the user experience. It is hard to advise on the which strategy one should opt for, as it depends on the type of app and the target audience. However, one could apply a permutation and combination of these strategies to make the best out of it.

Mobile Apps Development Company

Convenient. Fast. Smart. Reliable, time-saving…and many more to add to list which might justify the way the occurrence of Mobile Apps & Development has paved the way for our today’s technologically advanced life. We have apps for everything. Capping ‘Artificial Intelligence’ and ‘Virtual Reality’ on top of these mobile apps and its relative technology by mobile app development companies have given rise to amazing apps and a whole new way how business is done.

Let’s see the presence of Artificial Intelligence in few of the industries sector and its implications:

1. Banking apps:

With ‘Banks & Financial Institutions’ opting for financial-technology to take the conventional banking methods and process to the next level. Because of these banking mobile apps, most of the banking operation tasks and transactions now can be achieved through a smartphone. Without actually going to the bank, customers can easily check account balance & statement, confirm deposits, transfer funds & even pay your bills right from your banking app. Simultaneously, even banks and institutions have also benefited from this transition in terms of reduced customer personal visit to the bank and hence able to use the staff & resources productively.

Few of the banking services that can be operated via banking app do levy certain fee on specific transactions. Although the amount is very small, in turn, adds up to the bank’s revenue considered over millions of transactions by the number of people. By offering these services efficiently & productively, banks are able to retain their customers. Banks have already started to do the promotions of their new product, service or offer via push notifications hence, an enhanced mean of communication between banks and customers.

2. Security apps:

Todays ‘Security & Alarm Systems’ have their own mobile apps that a user can operate and control from their smartphone after installing the app. The user can communicate with the system via the installed app. In case of a break-in or any intrusion, these enhanced smart system will not only set the alarm but also would send the alert on your phone with the image or video of the incident. 

With these things in place, one can be assured that their home is safe even though they are away and still are able to alert authorities about the same in case of any incident happens. You’ll get the alert notification as long as you an internet connection on your phone.

3. Home Appliance apps:

Houses have become ‘Smarthomes’ with the launching of home appliances apps. Maybe it is your thermostat, Television set, microwave, washing machine, air conditioning or dishwasher…all of them can be controlled and operated via their own mobile apps. You can turn on air condition before even reaching home on a hot sunny day, or monitor your kids’ TV content and set parental control accordingly or on a tiresome office day, you could warm food in the microwave while still chasing for a bus. These apps are built-on artificial intelligence technology. Based on the certain data and information put into these apps, they are quite capable of taking decisions on their own without any human intervention.

4. Forex Trading apps:

Artificial Intelligence has given an amazing boost to the forex mobile trading via ‘Forex Trading apps’. With these mobile apps, forex brokers can free themselves from their long trading hours on PCs. Now they can trade anywhere, anytime. Now brokers and traders can easily communicate, reach out and announce to his traders via push notifications.

Apps For Every Product

Most of the smart product comes with their own mobile apps for smart operation. For instance, did you check the ‘new smart wallet’? Well, in case if you forgot your wallet somewhere and go beyond 50 meters, the ‘new smart wallet’ will send you a message reminding about your wallet. Another feature of the wallet is that it ignores if your phone is on silent or switched off and rings out if you are not able to locate it. It helps if you are at a gathering or a party. We at Moon Technolabs, take the utmost pride in helping our clients get their desired AI featured apps for their products and services. Life-changing are being developed every single day and as a matter of fact, in the virtual world, there isn’t sector left who would not be utilizing the power of mobile apps.

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