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Apple Vs Android – A comparative study 2017

The last few years the smartphone segment has been witnessing a familiar battle on a year-on-year basis. Apple Vs Android is a classic tug of war of the Tech giants, each vying for a leading market share and supremacy.

Together, they have created a Duopoly and account for more than 99% in smartphone sales. We can say that this trend repeats itself when it comes to the respective OS too.

Let us know look at this competition scenario from various parameters. Viz. OS, Smartphone market share, Performance, etc.

Apple Vs Android – A comparative study

  • Worldwide Market Share in OS

Worldwide Market Share in OS

Android OS, belonging to Google, is Linux-based and is partly an open source. Originally developed by Android Inc., the company was later acquired by Google in 2005. iOS is Apple’s mobile operating system. Android dominates the market with a whopping 87%, while iOS comes at a distant second at 12%.

While Apple tended to dominate the market in the early stages, it is now clearly dominated by Android.

  • Geography Distribution

Geography Distribution

Android has a more market share in developing nations like Asia and Africa while iOS leads the market in developed countries like US, Australia, Europe etc. This may be due to the various cultural and socio-economic factors that are in play in the local geographies.

RelatedAPPLE VS ANDROID 2015 STATISTICS – Global Survey Report

  • Device Fragmentation

Device Fragmentation

Android exhibits a high level of device fragmentation due to the huge variety of models and varieties available, not just in Samsung but from other OEMs too. This becomes a problem when a lot of Android users are still running their devices on older versions of the OS. This is a big headache when it comes to fixing the bugs, and it creates vulnerability and security concerns. This is not a problem in the case of Apple with fewer models.

  • User Experience

Mobile OS User Experience

In terms of User Interface and experience, Apple seems to clearly top the charts, followed closely by Android at the second place. iOS offers a simple and clean interface, that is easy to use and navigate, but Android offers a deep-set of menus to choose and use and is ideal if you need QWERTY keyboard.

  • Security and Privacy

iOS and Android Security and Privacy

As the OS model is more open in Android compared to Apple, it is slightly more vulnerable to hacks and cyber threats. The device fragmentation and openness of installing apps that are from third-party makes Android OS susceptible to security concerns.
Apple iOS very rigid in giving access to your locations and contact info to your Apps, which is not the case with Android OS Apps.

  • Applications – Apple Vs Android

When it comes to Android App development and iOS App development, there are few clear demarcations which make for obvious preferences.

Android App development is easy due to a deeper access to their OS, and high levels of customization are possible, whereas this is not the case with Apple App development.

App development in Android takes more than 40% of code lines and is 30% more expensive than iOS of Apple. But, once developed, it is easier and quicker to publish in the Play Store. Apple Developers find it more of a stricter and longer process in iTunes.

Maintenance and Bug fixing are difficult in Android OS compared to iOS, due to high levels of device fragmentation.

  • User Engagement

Mobile App User Engagement

Apple Apps are more beautifully designed, easy to use and are presented in a well-organized iTunes Store. Android offers an extensive range of Apps in the Google Play store.

Apple Users access more content categories and do more online shopping than Android users. This means that they have higher mCommerce engagement than Android users.

iPhone users tend to make more In-App purchases compared to Android. Ad-displays is the main source of revenue generation in Android Apps.

As per App Annie reports, revenue generation is 60% more on iTunes store of Apple, as compared to Google Play of Android.

  • Apple Vs Android – The Future Trends

Operating System

Mobile App Downloads

Apple and Android, together dominate the market and are equally good in their own right. Choosing one over the other becomes a matter of personal preferences or by one that is governed by your business needs. So, if you are an individual planning to buy a new Mobile phone or a Business Owner who has hired an App Development Company to build his first App – do your homework. Identify your needs, preferences, time and budget and use these as a criterion for your decision-making, as both are Tech giants come with awesome products.

Source: Android Vs Apple – A comparative study 2017

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