January 2019

Moon Technolabs > 2019 > January
iPad App Development Company

Entrepreneurs and business owners are grappling with the rise in M-commerce and mobile payments. In the need of growing their business and increasing customer-base most of the businesses are now opting for custom feature-rich mobile apps. In terms of being enterprise-friendly and optimum security, iPhone app development surpasses its counterpart Android in many ways.

There are multifarious ways an iPad app development company can offer a result-oriented fully functional and futuristic app. A robust performing iPhone app can enhance flexibility & scalability of your business. In the end, with iPad app development not only you can address a wide range of iPhone-using audience world-wide but also can marginalize to get a higher RoI.

We bring you a few ways through which an iPad app development company can help you to boost sales in your business:

1) Don’t Just Stay, But Build

Having just online presence wouldn’t cut you a slice to rule the growing online competition. You’ll need to deal with effective ways to build the online reputation. Nowadays, iPad app development companies are actively involved with the current market trends and advanced app development techniques. Moreover, few of them are incorporating some marketing and business consultants and also offer online reputation management services.

2) Ready-To-Market Solutions

Most of the mobile app development companies work with a skilled team of developers and latest tools to complete any given project. The app development company need to ensure that the app works efficiently and business objectives are achieved in the derived time. Keeping the end-user in mind, reduced number of errors while developing an app will result in less TTM (Time To Market). Many software development companies also rely on ready-to-market solutions available if only the said developing app is in line with your existing system.

3) More Visibility-More Profit

Creating location-based apps can help you to gain more visibility of your app and retain users. To increase sales, iPhone app development company not only can integrate the iBeacon technology but also perform social media integration. This will help users to find your business services in a convenient way and helps companies to find relevant and prospective customers.

4) Bring Rewards Programs

To make users feel special & appreciate their support, it is advisable to induce online loyalty programs. Everyone like rewards and appreciation. Online rewards programs help you boost sales with minimal effort. Users can benefit from using the app and services and can be encouraged further with such programs to increase the interaction with your business. Hence, loyalty programs can help businesses to promote sales.

5) Added RoI

As per your business requirements, you can have a scalable and custom app developed with the flexible hiring models offered by iPad app development company. You can hire a team of dedicated skilled iPad app developers to build a cost-effective and high-quality app without spending much on development cost so as to increase your RoI.

6) Grow Online Presence

Online entities prefer mobile-friendly websites and smartphone apps. An iPad app with desired features can strengthen your online presence that can promote your efforts to get an accelerated sales with increased productivity for the business. Many web-based marketplaces such as in retail and fashion store have understood the importance of having a mobile app has shifted to an app-only platform. A wide online presence can also help you in elevating the brand dominance and expand the business beyond the borders.

Summary:

A professional mobile app development company knows best how to inculcate services that matter and what are the actual requirements of the company from the app. With the proper team and project manager, a top iPad app development company can help you to provide you with a robust app with cutting-edge features and functionality that will not only be user-friendly but also cater to the specific needs of target audience.

Mobile App

With the huge influx of services and new service providing players across mobile and web-based products, it is now equally important to concentrate on acquiring a new target customer base as well as maintain customer retention. There are different ways to monitor, measure and improve but in this article, we bring you the best and top strategies to increase your mobile app user retention.

Customer retention rate (CRR) can broadly be calculated based on the number of customers for a given timeframe divided by the total number of customers.

Few of the data science reports findings suggest the trends for mobile retention which we will see further in this post. Out of which, the data from Leanplum released to focus on app send vs user open time to know the best possible time to send the messages via push notifications. The detailed report can be found here. Moreover, there is also focus on the factors surrounding app engagement for Android, iOS users by offering customized content and push delivery methods.

7 Times Better Mobile User Retention

It has been noted so far that the mobile apps have an average rate of 25% of retention rate which reduces down to only 8% by the end of the first month. However, this low figure trend suggests that there is something wrong and need new implementation and strategies to tackle the mobile user retention rate for your app. More importantly, there are more non-active or dormant mobile app user and there lies the opportunity to target such an audience and convert them to app-loving loyal customers.

So how exactly you can improve customer retention rate for your mobile app?

A rejig to your mobile marketing strategy can pave the way to enhance the app engagement with your customers. The prime factor to achieve this result is via sending push notifications. Implementing this in your regular mobile marketing plan can help you grab almost 20% of app retention.

Additionally, sending a customized or personalized push notification to individual users can help to see the retention rate increased by 7 times. The best way to capture attention is the optimal time when the user is most likely to check the message. For e.g, sending health or workout notifications and tips in the morning to the user or in the evening as per their schedule. Timing is of the essence here.

Furthermore, sending relevant data and notifications also plays a major role in securing investment as well as translating the relevant data to revenue. Not only you are grabbing user’s attention with relevant data and timely feed but also creating a need for the users to stick with your mobile app services and hence, this is an utmost important way to retain users and increase their activity with the said app.

There are many mobile apps and companies who do not pay attention to user retention and focus only on building a new customer base; but in such process, they are also overlooking the profit revenue they can generate by inculcating these mobile marketing strategies.

Irrespective of the size of mobile apps or the services, every business mobile app can benefit from the push notifications and by customizing send times. Relevant messages and timely notifications can change the entire scenario for a mobile app and can contribute to generating more revenue to fulfill all ROI needs.

Summary:

Undoubtedly, the top mobile app development company can help you with app retention rate and also upscale the app engagement. Moon Technolabs, with its close to 10 years of experience can benefit your mobile app with amazing mobile marketing strategies to increase the retention rate. Hire mobile app developers team to get end-to-end mobile app design and development services at your doorstep.

Mobile App Development

Mobile app development has captured a niche segment and attention of everyone in not only growing their business presence in the digital world but also by addressing and providing the custom needs to target audience. Moreover, it does also help in solving everyday business problems. Thus, a top mobile app development company has to consider the below-listed aspects while developing a custom mobile app.

Quick development is utmost important for customized apps as there could be a new update anytime. Hence, your app should be in the market before it has a chance of becoming outdated.

The efficiency of the application also plays a vital role in achieving business objectives by providing uninterrupted services and solutions.

Adopting multiple networks to grow business by taking into consideration and using skills of iOS developers and Android developers. The compatibility of a mobile app across various platforms also helps consumers take advantage of the best user experience.

Data security still remains at the top of custom mobile app development to build trust and let the users feel safe and hassle-free.

Intuitive & responsive UI/UX is the key charm of a top mobile app development company letting their users feel ease to use, power-packed performance and seamless navigation of the app plays a major role.

Advantages Of Custom Mobile App Development

1) Improves Effectiveness

Custom app for your venture whether it is a small, medium or large business helps in reducing the work pressure of the employees resulting in generating more ideas and enjoy a higher ROI.

2) Break Standard Model

Opting for common mobile app development might not be the best move as it could not collaborate with the way your business is usually operated. But with custom mobile apps, the business model can be adapted to suit the parameters which go beyond the standard model.

3) Customized Security Feature

Building your own custom security shield lets you be more relaxed and avoid the blame on the 3rd party for any loss. An Android or iOS app development has multiple security APIs to work with and in such instance, it is advisable for a business to have their own customized security to tackle any issue faced in the real-time implementation of the app.

4) Apps & Software Integration

Enterprises who already have their software-based presence of products and services, custom apps can integrate perfectly as they already have detailed user data analysis and keep the security of the user in mind.

5) Zero Maintenance

Since the entire control of the operation of functionalities and features lies with the business and not with the mobile app developers, leads you to the minimal maintenance of the application.

6) Deeper Customer Relationships

Custom apps allow businesses to connect with customers in a unique way by proposing personalized messages or email updates. Additionally, it helps in catering to custom products and services by analyzing user habits of purchase to improve the further business model.

7) Easy Client Feedback

It becomes easy with custom apps to collect feedback or reviews through surveys or fill forms and also presents an opportunity to connect with customers anywhere, anytime.

8) Simple Business Handlings

Accessing all the data and confidential documents become easy with the custom apps from the smartphone or device. Having up to date information about tasks, work and meeting let you get rid of a personal assistant.

Concluding Note:

There are many trends when it comes to building custom apps for iPhone or Android app development in terms of technology, user experience, and design. To get you a quick look, we have listed a few of them below:

  • Responsive user experience & interactions
  • BaaS technology with cloud-based apps
  • Integrating apps with social media
  • A boom in IoT (Internet of Things)
  • Catching up of wearable tech for wireless access

To build the backend of customized mobile app development is tedious but it has its own perks which make it worthwhile to indulge in it and provide a faster and unique experience to the users.

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