January 2019

Moon Technolabs > 2019 > January
mobile apps

We are headed towards 2020 and with a few decades further, we will approach 2050. Nobody is sure of what the tech future will hold for us then, but even as of now, we are seeing a tremendous advancement in technology and the way it is perceived.


On the same note, if you are a company with a product and/or service to cater to not only the Generation X, Millennials but strongly focussing on developing the Generation Z-friendly mobile app then this guide will present you with some amazing tips. But before everything else, let’s understand and absorb few facts related to Generation-Z and what it would take for you to reach your future target audience.


Generation-Z: Know Your Audience


Gen-Z is referred to the group of youngsters born between 1995 and 2010 and they have outperformed Millenials when it comes to their own set of preferences, behavior and pattern of adopting technology and its measures. Hence, it becomes very important for a company to understand its future target audience to develop a new business app and plan the strategy accordingly. This could also be achieved by hiring the services from an Android or iOS app development company depending upon the platform.


This new generation is apparently contributing to over 30% of the global population with approximately 96% out of them owns a smartphone. This ‘mobile generation’ has grown up with mobile phones and when it comes to their own notion of smartphone ownership & importance, the resultant statistics and data are through the roof.


The key findings suggested that they are highly into social media and their usual communication texts include more visual elements such as emojis, gifs, stickers, images, etc. rather than the actual text or words. Also, due to their lack of concentration, they want high-speed internet and demand high-performance apps. It has been noticed that they wouldn’t think twice to uninstall the app if it is taking longer loading times and if found with bugs and low-performance.


With respect to the above-mentioned points, if any business is looking forward to developing an app may be on the Android or iOS platform, then a top mobile app development company can benefit in many ways but even though the following listed tips & advice on app development & design will help to understand the needs of the Generation Z:


1) Focus on connecting & communication:


The Gen Z has an innate need of staying connected and be interactive online. Thus, building an app with in-app communication wherein they can stay connected with the network without leaving the app and disrupting the other channel would benefit a lot.


2) Intuitive and responsive UI/UX design:


Setting your app with simple design and known icons will add to the cause of being fast. Keep the app away from any complex features, functionalities and also keep it simple to use it without any user manual or instruction guide.


3) Bug-free app:


Though providing an appealing user-interface and cutting-edge design elements with seamless navigation will guarantee to attract your future target audience. But also make sure to fix the bugs and update and improve the app with code quality and regular testing.


4) Less is more; in terms of size:


Youngsters take and share lots of photos and videos every day and it a common problem now to run out of storage space. Therefore, try limiting your app size so as to find a permanent spot in user’s smartphone.


In a Nutshell:


Young generations have always welcome offers, discounts, and freebies through which their attention can be grabbed. Moreover, their wide range of network can be utilized as word-of-mouth marketing channel so as to let your app have an added advantage.

Moon Technolabs carries immense experience in delivering cutting-edge solutions by developing next-gen apps in social media, e-commerce, entertainment, gaming, and many other industry segments. A well-defined approach towards mobile app development makes it the android app development company across India.

Mobile App Success

Businesses have seen a drastic change over the past few years with major changes happening in technology. Especially, mobility has played an intrinsic factor. The current mobile and IoT (Internet of Things) market industry have assured to connect billions of devices (phones, tablets, wearables) to the Internet. These technology advancements have perpetually offered a huge opportunity to these companies with new ways to engage and transact business-as-usual with its customers, employees, and clients across the globe.

Moreover, many top mobile app development companies offer enterprise-grade services to such businesses by providing niche services to collaborate their corporate data and services accessible across smartphones and wearables. IoT, Cloud Infrastructure, Robotics, Big Data, Data Analytics, Platform as a Service solution are among the few to boost mobile initiatives. Leading mobile app development companies in the mobile cloud era are into finding & implementing new strategies for mobile app success. Following are the few definitive approaches discussed in detail, let’s have a look at them.


1) Enhanceable platform for scalable development


It pays highly to a mobile app development company to look for the scalable platform after developing a few handfuls of apps to ease the development efforts. Keeping the focus on a few aspects such as app testing, app version control, application catalogs, performance, analytics, security and lifecycle management. Today’s most mobile platforms, however, do offer a wide acceptance of multiple front-end design methods mixed with standards-based interfaces.


2) Data security across devices


Cloud computing played a major role in deciding how the data is accessed and where they reside. Not only data should be secured in the cloud but while in transit should seamlessly & securely flow within the data center, the cloud, network and mobile devices. Companies must be able to differentiate, hold control and processing of business data over personal and corporate-owned devices.


3) Mobile apps to access multiple data


Applications must enable users to access data according to the needs otherwise it doesn’t serve the purpose. In order, to do that application are required to connect to data from various back-end systems. Top mobile app development companies can look into developing platforms which can securely access and connect this data to the respective applications and cloud account services.


4) Mobile apps representing a system in its own


Mobile apps collectively represent a whole world of the workflow system. Mobile apps need to acquire data from multifarious systems and present in an organized format for the user to complete a specified action. Irrespective of the action which could vary from as simple as sending an approval to the complex task of finding and purchasing a product. To achieve this company would require integration and sync software also known as, ‘mobile middleware’ to link data from ERP, databases and financial systems into mobile apps.


5) Shift focus from downloads to user experience and design


Of course, the primary objective of an app remains to get downloads but the underlying success can only be accounted when the mobile app is able to create user engagement. This can be achieved via constant updating and continuous improvements in the app. Moreover, the entire end-game relies on how intuitive and responsive is the mobile app user experience and design. You can hire mobile app developers to enable the apps with analytics to measure these factors throughout the application lifecycle. Using analytics tools and rigorous test to improve the performance of the app at the design and initial development phase is necessary to avoid later on issues resulting in poor reviews and diminishing the company’s reputation. A few of analytics report parameters are calculated in terms of the crash report, device type, location, etc.


6) Bringing feature, functionality under one-cloud roof:


In order to utilize the full potential of mobility, companies need to evolve into a mobile business process. Mobility truly holds the key to transform the way today’s business operations. Initially, companies needed to purchase these deployment solutions but nowadays, these are readily available so that companies can focus directly on workflows which are needed to be mobile-enabled.

Enterprises and organizations can easily access readily available cloud management solutions for app testing, mobile app development platforms, and app integration. Moreover, companies now utilize the blend of a cloud as well as on-premise software to mobile enable apps and services. Top mobile app development company can help you to build an enterprise-grade application with promising user experience and design that not only boost the performance of the app but also help to acquire increased user-base with seamless operation.

Mobile App

Globally, for the record ever, growth in the smartphone industry has notably slowed down. Top mobile brands such as Apple was also on the list to take a hit. Many analysts have predicted the downgrade in sales expectation for 2019.

It is a no-brainer that mobile phone users are now not upgrading as quick as they use to a couple of years back. There are some strong views behind it and we shall learn the same as we move along further in the blog. Meanwhile, device manufacturers have started an open battle over specs, however, there aren’t enough reasons to go for an upgrade.

Despite the fall and against every odd, users can expect few radical rethinks for smartphone form factors to take a transformational upgrade to cameras, 5G, foldable and in-display fingerprint reader are all to unveil in 2019. From the best mobile app development companies, we bring you the top smartphone trends that will seemingly be possible to use.


Let’s clear the mist from the air, shall we? There are many journals, news, and publications surrounding the 5G, naming 2019 as, “The Year of 5G”, but seems to be missing the core point. Not to deny entirely, but there is a likely scenario of seeing the first wave of 5G handsets rolled out in this year. Mobile handset manufacturers such as OnePlus, LG, Samsung, HTC and many others have claimed to come up with one or two 5G enabled devices as per their respective capacity. However, Apple seems to be not in a rush and has announced the release of the 5G handset in 2020.

Though the 5G has shown tremendous potential to take the user-experience beyond the usual, on a larger scale it is still regarded as marketing catch from the industry pundits. While mobile network operators have promised to roll out and support the technology but from the end user’s perspective, most of the initial phase will be using a lot of 4G and hence, becomes no point in spending a lot for a premium feature which might not be fully utilized. Of course, this nowhere presents an obstacle for handset hardware makers or device manufacturers along with their respective carrier operators to hurry ready-to-market these devices and services as soon as possible.


We’ve already waited for long to see the un-impressing results from just a couple of devices as more and more smartphone makers are finding it hard to make it a next big thing. The device was showcased at the tech conference but didn’t break the barriers. Moreover, with the initiation and prototype being ready in consumer-form, now many companies are accelerating into providing and exploring the form factor.

The effort made by Google to partner with Samsung and provide a custom Android version that goes along with the form factor is definitely going to be pricey like a 5G device but the major convincing would still be to let consumers believe that they need one such device in their life. Few of the top mobile app development company, who are constantly involved with the research and development of providing cutting-edge tech relevant and adaptive to these technologies.


Majorly, all the manufacturers have welcomed and inculcated the edge-to-edge design. Even Google took a piece of cake with Android Pixel 3 XL. However, widely accepted pinhole or hole punch design infused on Huawei Nova 4 looks like a favorable route to a wide array of camera manufacturers.

Fingerprint Readers

Apple broke the barrier with face-recognition but still in terms of display screen market, many found it inconvenient to log for full 3D face scan and proved to be vulnerable to security. This ensures that the fingerprint scanner tech isn’t going away anytime soon.

The first-ever fingerprint scanner was launched in the market by OnePlus’ 6T and it took the user’s breath away. Samsung’s S10 is going to follow in footsteps to provide in-display fingerprint tech around February and looking at the same trend, it can be expected from many others device manufacturing companies to follow the same.

Mobile App Developers

If you are reading this informative guide than it is obvious that you have an app idea and thinking of approaching a few mobile app development companies to begin with your mobile app project. There are lots of things that need to be paid attention to and this article will help you in forming thoughts to check with prospective mobile app agency.

Whether you are a small, medium or large business owner or you might be a budding startup entrepreneur, we bring you an important list of questions to ask your prospective mobile app development company as well as the mobile app developers before hiring them. For you, due diligence is important so as to make sure that your money to develop an app pays you well in return and simultaneously also need to ensure that the product is performing well enough to let you target your audience through the medium of the app. But between these two perspectives, there lies a pool of things that needs to confirm first.

Without further ado, let’s start digging into the questionnaire before you spend money on them to develop your app.

Question 1: Ask to check their portfolio

It is essential to establish mutual trust and the top mobile app development companies understand this factor. Hence, if they are showing their portfolio of apps already delivered is the best step forward. Though you can hire skilled mobile app developers, however, experience and the result-oriented work speaks for itself. Moreover, try to identify the apps and past work of the company in your area of interest and if the app company can present any of their featured apps lists, it is wise a move. Also, try to locate the web app reviews and ratings for the past apps.

Question 2: Ask to speak with past clients

If you are getting references to speak with the past clients of the company than you will have an unbiased and independent view of the mobile app agency. This will help you to make up your mind whether to do business or not. You’ll have insights into the agency’s way of working and client handling methodology. Moreover, if you can tap into a past client from your own industry then you can expect feedback more relevant to you. You confirm a few aspects such as communication, SLA, the app performance, pre & post deployment assistance, etc.

Question 3: Ask about the app development process

Challenges arrive in any project as you move along but what is more important is how the software development company is readily able to handle those obstacles. Knowing how the company handled unexpected issues in the past regarding the app development process will help you to make an informed decision as well as let you know about the company’s capabilities of building successful apps. We recommend you join hands with an agency that adopts agile development as it is more efficient & produces a good opportunity for a minimum viable product (MVP).

Question 4: Ask for development/technology services

Best mobile app development company provide you development or technology services in advance. As a client, you need to ensure whether you’ll be given just a working app or an app that performs adequately after all the testing and with bug fixes. From ideation to launch, there are many aspects such as listed below should be considered by a reputable app developing agency:

  • Ideation & business analysis
  • Core app development & platform
  • Quality testing
  • Pre & post deployment assistance
  • Tech support

Question 5: Ask for provision on additional resource

Until and unless your app is launched, the app development process will be ongoing as you might realize that something in your app prototype needs improvement during any time of the process. You’ll need the assurance from the company that as and when required, you can increase the team strength as per the need of the project. Check whether, under such circumstances, your requirement will be fulfilled with extra dedicated app developers or not. Hence, we advise you to find out beforehand about the company’s current strength and ongoing project for you to know the clear scenario.

Question 6: Ask for developer’s skillsets

The mobile app development company you outrightly choose needs to assure you that the app developers are able to build the app as per your business needs with cutting-edge features and functionalities. Moreover, you also need to be affirmative that the company is using the latest tools and techniques to carry out tests. Besides knowing the basic app developer skills, you should know several other information of the developer and the team such as mentioned below:

  • Developer’s bio/resume and profile
  • List of relevant skillset
  • Past work experience, portfolio
  • Personal projects (if done any)
  • Social media profiles
  • Awards & recognition received
  • Contact information (at least email address)

Question 7: Ask about UI/UX design approach & principles

Users are able to differentiate between a superior and inferior instantly once they download the app. This conclusion is drawn from the design and UX of the app. As user first sees the design and later uses the features and functionality, hence, it is quite significant to keep the UI/UX as unique and as elegant as possible of the app.

Question 8: Ask for coding standards and framework

Coordination is important for developers when they are working on the same project. Hence, using a common framework where libraries, components, and tools can be shared is necessary to maintain standard code. Top mobile app development company utilize web application framework to deliver strong solutions with a standardized system. However, nowadays it is a general practice among mobile app developers and agencies to use Bootstrap as common coding practice.

Question 9: Ask for app submission to the store

The app submission process is arduous but that’s what as a business you are relying on the software company. Your app should be under the guidelines so as to get approved and find a marketplace. The sooner your app is accepted, the faster your business starts generating ROI. However, it is also the job of the mobile app development firm to monitor your app’s performance and to deal with any post-launch bugs and fixes.

Question 10: Ask for post app deployment support

Finding your app a spot in the list of thousands of apps is just the beginning. You’ll have to maintain lots of things from time to time once your app is deployed. You’ll need to update your app with ‘Release Notes’, fix bugs and add new features and functionality as you move along. You’ll need to confirm the cost associated with each of these factors in a way of support and maintenance for your app.

Question 11: Ask for business-specific model

It is utmost necessary for developers and agency to understand your business objective and target audience to deliver user-specific content design. Once they understand the purpose, it becomes easy for them to provide with an app that matches with the user behavior. Hire mobile app developers who have either already worked for the clients from your own industry segment or at least have developed an app successful app regarding the same. Either way, you’ll have to conduct meeting with developers to let them understand about your business and customer behavior model to deliver the best result for UI/UX purpose.

Question 12: Ask for your involvement & support in the project

A well defined and worthy software organization would let you know from the beginning that your involvement would require as it is your vision and they would be willing to develop the app as per your concept and business need. Of course, an app goes through many progressive changes on the way to become the final product. This means that valued inputs are required at each and every development stages.

Question 13: Ask for keeping you updated with progress & communication channel

An apt agency would keep you updated and in the loop by exchanging feedback with every turn of the development process just to ensure that the app is developed as per your expectations. There are many communication channels that a top-notch mobile app development company can adapt to such as Basecamp, Asana, Jira, etc. The purpose is to make sure that you get timely updates about the app development. The project manager keeps these things intact via above-said communication tools.

Question 14: Ask for app performance on multiple operating systems

Developing an app that works on different operating systems such as for Android and iOS would definitely work in favor of you for the obvious reasons. Of course, the coding that goes in Android, iOS is different and it furthermore the app design is differentiated and won’t work likewise on iPhone and tablet. To generate more business, you’ll need to think about building an app that serves on the most platform and hence can cater to a wider audience.

Question 15: Ask for the code authority

As a general business practice, since you are paying for the app development, it is obvious that the software firm should abide by and provide you with all the necessary files and documentation pertaining to the app. In other words, the app code should belong to you.


With this definitive guide, our attempt to not only reach the established business but also new startup entrepreneurs and small business owner not to get burned by choosing a wrong app agency. You’ll need to trust on a worthy & professional app development company such as Moon Technolabs to build and take your app to the next level.

iPhone App Development Company

Most of the business in today’s age have their own business mobile app. Whether you own a small, medium or a large business or an enterprise, everyone requires a right mobile application.

The entire credit of the quality of your mobile app goes to the developer. Hence, it is recommended to select wisely when choosing your advanced mobile app development company. Here are a few hints that ought to be useful in the decision of your web developer.

For your ingenious mobile application requirement, you need to hire services from one of the best mobile application development firm in India. You’ll need that company as your technology partner to further hire the best Android and iOS application developer for your project.

Take Recommendation

Try to gather information from your friends, colleagues, and family for the names and contacts of good iPhone application developers that they know. An online search will help you in forming a list of a few considerable skilled app developers and iPhone application development company.

Additionally, at times you feel hesitant to contact offshore mobile app developers as they are not in a similar system. You can even choose the top app development company by checking a potential company’s portfolio. Hence, pursuing the correct method of examining, planning list, reviewing and finalizing.

Check Experience

This is also another crucial factor in choosing an app development company. Top app development companies usually have demonstrated a good record of promising apps and one should rather focus on the quality of the apps rather than the number of apps developed by the company. Developing apps requires you to have focused on multiple aspects such as skills, creativity and target audience.

A List of Questions To Ask And Seek Answers For:

i) How long they have been building mobile applications?
ii) In which ways they improve the application? Get a diagram from them.
iii) An apt mobile developer wouldn’t require to have improvements in the app every now and then.
iv) Aware of different stages including Native, Android, Windows, iOS, Hybrid, etc.

Hire a developer that understands your business requirements

Every app has a purpose. Not only you need to define it to the app development company to get exactly what you need from the app but also, first of all, you’ll have to understand your precise need for the app. If you are unable to explain it clearly, then there are chances that you might not be able to take complete advantage from the company.

Though you might be having the app idea from the same industry segment and share the same idea or concept, but still study about the similar apps from the app store. You’ll have to showcase something unique from your available competition to stand out in the market industry.

Ask a few simple things

It is good that you checked various factors of a mobile app developer or a top iPhone app development company before hiring their services to either build a new or improve on your existing business app. In any case, it is better to meet the team, project manager, etc to see in person as developing an app requires time and it is necessary to build trust before the work begins. You can converse with the following points.

You have many points to dip your feet into such as UI/UX approach, API combination, existing site and find out about their research work to get the complete hands-on idea about the project.

Hire a company or a group

You can have your app developed from a freelancer but you can’t be assured to be dependent for the after-phase of the app. Mobile applications constantly undergo a change from time to time. New improvements, bug fixes, addition of products and/or services, expanding into various business line, all these require expansion and to accomplish it, you need to rely on a trustworthy and professional mobile app development company rather than an individual. It is only a company that can offer the kind of continuity you need.


Take your time in finding and hiring the service from a mobile app developer or a company. So, do not rush things and take a decision wisely after carefully analyzing every little detail. You need to ensure that you are getting the best in terms of being pocket-friendly app yet a robust and having power-packed performance with latest tools, features, and functionalities. Still, have a few inquiries at the top of the priority list, Moon Technolabs have answers for every one of them.

Users like to have an app that is fast, reliable and consistent. An app with too much of lag or interruption in operation is not welcome in today’s world. Such inconsistencies produce a hindrance for the app to be successful in the market.

Thus, it is recommended to take your app through rigorous testing before launching it in the app stores. Most mobile app developers test an app for its functionalities, usability and overall performance of the operation. However, when you ask the following important question to build a bug-free app, you might reconsider adding, deleting or editing a few features and/or UI-UX elements, etc. But in the end, the top mobile app development company ensures to check the app working on different devices, OS, data networks, screen resolution which are all the part of basic of app testing.

Still, there are often a few scenarios which are left out and it becomes imperative for you to ask your mobile app developers to make sure that it is a quality app and also a bug-free.


#1 Does my app can endure all types of users?

Your app will be used by all kinds of users, i.e, from beginners to experienced users. Your app should be tested keeping in mind the usage behaviour of all kinds of users. Some users might tap multiple times or input incorrect details or not follow the flow of the app as you want them to use and thus, your app should have the flawless user experience and design in place to accommodate all types of users.


#2 How the app coordinates with other functions?

While some apps crash and others resume it from the point of disconnect, this happens when the app is interrupted with an external function or event say for e.g, receiving a phone call, text message/email alert or any other notification. Your app along with the phone perform many operations at a given time and it is important for mobile app developers to test your app keeping all possibilities in mind such as OS upgrade, data cable plug in or out or change in data network strength, etc. Don’t let this be the part of the discussion at the last stage or prior to the app launch.


#3 Have you checked performance optimization of the app

An app’s performance can be affected by either the server or user’s side. We have already seen the reasons that account for downtime from a user’s perspective but what if the performance lag is from the server side? Test the app in the likelihood scenarios wherein, if it is not able to connect to backend systems or your app is consuming extra phone’s memory and excessive bandwidth. Is your app able to handle the load when too many users log in or use it at the same time? To avoid all these and to make sure that the app’s performance is optimized, your mobile app developers need to ensure of operational testing i.e, evaluation of a software application prior to the prior to the production phase.


#4 Can your app blend with local preferences?

In order to cater to a wider range of audience and increase your profit margin, your app must adhere to regional traits such as time zone, language, currency and design preference. Hence, while testing the app, your mobile app developers should consider all the challenges in localizing the app. Would the app be affected when a user changes time zone or if the user’s timezone is changed due to travelling? Ensure with a developer to check the app’s compatibility with different languages it supports. Also, the UI might be impacted with a length of the text changes for every word in every language, affecting your app’s layout and design.    

A top mobile app development company has QA and testing team in place to make sure that your app is not only bug-free but also seamlessly integrates with additional functions and does not affect the user experience. Checking these few questions before hiring mobile app developers would result in timely and robust mobile app development.

iPad App Development Company

Entrepreneurs and business owners are grappling with the rise in M-commerce and mobile payments. In the need of growing their business and increasing customer-base most of the businesses are now opting for custom feature-rich mobile apps. In terms of being enterprise-friendly and optimum security, iPhone app development surpasses its counterpart Android in many ways.

There are multifarious ways an iPad app development company can offer a result-oriented fully functional and futuristic app. A robust performing iPhone app can enhance flexibility & scalability of your business. In the end, with iPad app development not only you can address a wide range of iPhone-using audience world-wide but also can marginalize to get a higher RoI.

We bring you a few ways through which an iPad app development company can help you to boost sales in your business:

1) Don’t Just Stay, But Build

Having just online presence wouldn’t cut you a slice to rule the growing online competition. You’ll need to deal with effective ways to build the online reputation. Nowadays, iPad app development companies are actively involved with the current market trends and advanced app development techniques. Moreover, few of them are incorporating some marketing and business consultants and also offer online reputation management services.

2) Ready-To-Market Solutions

Most of the mobile app development companies work with a skilled team of developers and latest tools to complete any given project. The app development company need to ensure that the app works efficiently and business objectives are achieved in the derived time. Keeping the end-user in mind, reduced number of errors while developing an app will result in less TTM (Time To Market). Many software development companies also rely on ready-to-market solutions available if only the said developing app is in line with your existing system.

3) More Visibility-More Profit

Creating location-based apps can help you to gain more visibility of your app and retain users. To increase sales, iPhone app development company not only can integrate the iBeacon technology but also perform social media integration. This will help users to find your business services in a convenient way and helps companies to find relevant and prospective customers.

4) Bring Rewards Programs

To make users feel special & appreciate their support, it is advisable to induce online loyalty programs. Everyone like rewards and appreciation. Online rewards programs help you boost sales with minimal effort. Users can benefit from using the app and services and can be encouraged further with such programs to increase the interaction with your business. Hence, loyalty programs can help businesses to promote sales.

5) Added RoI

As per your business requirements, you can have a scalable and custom app developed with the flexible hiring models offered by iPad app development company. You can hire a team of dedicated skilled iPad app developers to build a cost-effective and high-quality app without spending much on development cost so as to increase your RoI.

6) Grow Online Presence

Online entities prefer mobile-friendly websites and smartphone apps. An iPad app with desired features can strengthen your online presence that can promote your efforts to get an accelerated sales with increased productivity for the business. Many web-based marketplaces such as in retail and fashion store have understood the importance of having a mobile app has shifted to an app-only platform. A wide online presence can also help you in elevating the brand dominance and expand the business beyond the borders.


A professional mobile app development company knows best how to inculcate services that matter and what are the actual requirements of the company from the app. With the proper team and project manager, a top iPad app development company can help you to provide you with a robust app with cutting-edge features and functionality that will not only be user-friendly but also cater to the specific needs of target audience.

Mobile App

With the huge influx of services and new service providing players across mobile and web-based products, it is now equally important to concentrate on acquiring a new target customer base as well as maintain customer retention. There are different ways to monitor, measure and improve but in this article, we bring you the best and top strategies to increase your mobile app user retention.

Customer retention rate (CRR) can broadly be calculated based on the number of customers for a given timeframe divided by the total number of customers.

Few of the data science reports findings suggest the trends for mobile retention which we will see further in this post. Out of which, the data from Leanplum released to focus on app send vs user open time to know the best possible time to send the messages via push notifications. The detailed report can be found here. Moreover, there is also focus on the factors surrounding app engagement for Android, iOS users by offering customized content and push delivery methods.

7 Times Better Mobile User Retention

It has been noted so far that the mobile apps have an average rate of 25% of retention rate which reduces down to only 8% by the end of the first month. However, this low figure trend suggests that there is something wrong and need new implementation and strategies to tackle the mobile user retention rate for your app. More importantly, there are more non-active or dormant mobile app user and there lies the opportunity to target such an audience and convert them to app-loving loyal customers.

So how exactly you can improve customer retention rate for your mobile app?

A rejig to your mobile marketing strategy can pave the way to enhance the app engagement with your customers. The prime factor to achieve this result is via sending push notifications. Implementing this in your regular mobile marketing plan can help you grab almost 20% of app retention.

Additionally, sending a customized or personalized push notification to individual users can help to see the retention rate increased by 7 times. The best way to capture attention is the optimal time when the user is most likely to check the message. For e.g, sending health or workout notifications and tips in the morning to the user or in the evening as per their schedule. Timing is of the essence here.

Furthermore, sending relevant data and notifications also plays a major role in securing investment as well as translating the relevant data to revenue. Not only you are grabbing user’s attention with relevant data and timely feed but also creating a need for the users to stick with your mobile app services and hence, this is an utmost important way to retain users and increase their activity with the said app.

There are many mobile apps and companies who do not pay attention to user retention and focus only on building a new customer base; but in such process, they are also overlooking the profit revenue they can generate by inculcating these mobile marketing strategies.

Irrespective of the size of mobile apps or the services, every business mobile app can benefit from the push notifications and by customizing send times. Relevant messages and timely notifications can change the entire scenario for a mobile app and can contribute to generating more revenue to fulfill all ROI needs.


Undoubtedly, the top mobile app development company can help you with app retention rate and also upscale the app engagement. Moon Technolabs, with its close to 10 years of experience can benefit your mobile app with amazing mobile marketing strategies to increase the retention rate. Hire mobile app developers team to get end-to-end mobile app design and development services at your doorstep.

Mobile App Development

Mobile app development has captured a niche segment and attention of everyone in not only growing their business presence in the digital world but also by addressing and providing the custom needs to target audience. Moreover, it does also help in solving everyday business problems. Thus, a top mobile app development company has to consider the below-listed aspects while developing a custom mobile app.

Quick development is utmost important for customized apps as there could be a new update anytime. Hence, your app should be in the market before it has a chance of becoming outdated.

The efficiency of the application also plays a vital role in achieving business objectives by providing uninterrupted services and solutions.

Adopting multiple networks to grow business by taking into consideration and using skills of iOS developers and Android developers. The compatibility of a mobile app across various platforms also helps consumers take advantage of the best user experience.

Data security still remains at the top of custom mobile app development to build trust and let the users feel safe and hassle-free.

Intuitive & responsive UI/UX is the key charm of a top mobile app development company letting their users feel ease to use, power-packed performance and seamless navigation of the app plays a major role.

Advantages Of Custom Mobile App Development

1) Improves Effectiveness

Custom app for your venture whether it is a small, medium or large business helps in reducing the work pressure of the employees resulting in generating more ideas and enjoy a higher ROI.

2) Break Standard Model

Opting for common mobile app development might not be the best move as it could not collaborate with the way your business is usually operated. But with custom mobile apps, the business model can be adapted to suit the parameters which go beyond the standard model.

3) Customized Security Feature

Building your own custom security shield lets you be more relaxed and avoid the blame on the 3rd party for any loss. An Android or iOS app development has multiple security APIs to work with and in such instance, it is advisable for a business to have their own customized security to tackle any issue faced in the real-time implementation of the app.

4) Apps & Software Integration

Enterprises who already have their software-based presence of products and services, custom apps can integrate perfectly as they already have detailed user data analysis and keep the security of the user in mind.

5) Zero Maintenance

Since the entire control of the operation of functionalities and features lies with the business and not with the mobile app developers, leads you to the minimal maintenance of the application.

6) Deeper Customer Relationships

Custom apps allow businesses to connect with customers in a unique way by proposing personalized messages or email updates. Additionally, it helps in catering to custom products and services by analyzing user habits of purchase to improve the further business model.

7) Easy Client Feedback

It becomes easy with custom apps to collect feedback or reviews through surveys or fill forms and also presents an opportunity to connect with customers anywhere, anytime.

8) Simple Business Handlings

Accessing all the data and confidential documents become easy with the custom apps from the smartphone or device. Having up to date information about tasks, work and meeting let you get rid of a personal assistant.

Concluding Note:

There are many trends when it comes to building custom apps for iPhone or Android app development in terms of technology, user experience, and design. To get you a quick look, we have listed a few of them below:

  • Responsive user experience & interactions
  • BaaS technology with cloud-based apps
  • Integrating apps with social media
  • A boom in IoT (Internet of Things)
  • Catching up of wearable tech for wireless access

To build the backend of customized mobile app development is tedious but it has its own perks which make it worthwhile to indulge in it and provide a faster and unique experience to the users.

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