May 2018

Moon Technolabs > 2018 > May
Quick & Easy Way To Earn Money From Your Mobile App

Doesn’t everything get down to business (read money/revenue) at the end? If that is not the ‘ONLY’ motive than at least it must be ‘A’ motive in the entire process because for the survival of your business you need to earn money to keep it going.

We are sure that ‘fun’ is not the only thing for which you have to build your app. Yes, the probability takes a little shift towards enhancing loyalty, create brand awareness, gain access to the new global customer base, etc. But let’s face it, haven’t you invested your time, knowledge, resources and of course money till the app is developed, launched to play store and at many other stages.

Here’s is our list of app monetization model and/or strategy that will drive you most revenue. But at first, we need to understand that since every app is different and hence, a little twist and turn & customization might be needed in the below list to create a go-to-market strategy for your app. A little-personalized research and gathering industry-specific data & insights will be helpful in deriving the perfect strategy that suits your mobile app to generate revenue.

1) Advertising

This is one of the most basic methods to make money from your mobile app wherein, you’ll get paid by advertiser once the user clicks or views an ad shown in the app. This bypasses the need to inculcate pay per download and encourages more people to download your app. Advertising is usually blended in a mixed monetization model. Few of the ad formats are listed below:

i) Banner Ads: These are either placed at the top or bottom and are being considered as most distracting compared to other formats. However, it diminishes your user’s experience of using the app and hence, do your thorough research before using banner ads in your app.

ii) Interstitial Ads: These are transitioned ads placed from time to time and mostly in the form of videos. This ad format is mostly used in games apps and perhaps could generate good results if implemented strategically.

iii) Rewards Ads: A chain of reward ads are spread in the app to grab a prize or gift. The users receive the discount, redeem cards or coupon etc. In rewards ads format, along with the user, ad publisher also get compensated.

iv) Notification Ads: These are interrupting and intruding ads lying at the top of mobile device’s status bar and can easily hamper brand’s reputation and hence we suggest to use them at a good interval of time.

v) Native Ads: One of the good ways of getting things done is what these native ads are built for, as these are content-based and shows up in apps’ news feed. Native ad formats accommodate according to the apps form, format, function and feel. Basically, the ads can easily overlay themselves upon the app’s interface and hence, are neither distracting nor interrupting with the user experience.

Mobile app advertising can be effectively most beneficial, however, care has to be taken in order not to overdo it. Collecting demographic and behavioral data might give some insight to app publisher to overall increase the user experience without being intrusive with ads and still earn money from the app.

2) Charging a One-Time fee:

The most obvious way to generate money from your mobile application is through paid download. Charging users a one-time fee to purchase the app and unlock the full operationality of the app. This could also prove as a fatal attempt as it is hard to convince users to download a paid app before trying it out, especially with so many free options available in the app store. Moreover, Apple and Google both charges 30% and hence, it is advisable to choose this method if your app has unique features over the other available free or similar options and offering added value.

3) In-App Purchases:

This model consists of selling virtually a feature or product or any physical goods within the app. In a way, your mobile app acts a sales channel or storefront in generating money through this strategy. Highly adopted by top-grossing apps and mainly games apps to level-up a feature or other add-ons. If in-app purchases are not well crafted in accordance with the incentive structure, it will not persuade users to spend more.

4) The Famous Freemium Model:

One of the most popular approaches to monetizing your mobile app is through the freemium model, in which the basic version of the app is available for free, however, the full functionality and add-ons are locked until user make a purchase to use the full version. Since, this model offers, ‘Try Before You Buy’, the user gets time to familiarize with the product and hence can make an informed decision before purchasing the full version.

5) Subscriptions or Paywalls:

Subscription-based app monetization methodology is advisable in case if the app is content driven. In such scenario, a limited content is allowed to view for free (for e.g basic classes or lectures) but users need to subscribe to view the advanced lessons/lectures or the entire content for a fee.

As in the case of every product review, marketing and decision, monetization strategy must have to be approached beforehand with the end user in mind. It has to be considered in direct correlation with the user experience. It is hard to advise on the which strategy one should opt for, as it depends on the type of app and the target audience. However, one could apply a permutation and combination of these strategies to make the best out of it.

Mobile Apps Development Company

Convenient. Fast. Smart. Reliable, time-saving…and many more to add to list which might justify the way the occurrence of Mobile Apps & Development has paved the way for our today’s technologically advanced life. We have apps for everything. Capping ‘Artificial Intelligence’ and ‘Virtual Reality’ on top of these mobile apps and its relative technology by mobile app development companies have given rise to amazing apps and a whole new way how business is done.

Let’s see the presence of Artificial Intelligence in few of the industries sector and its implications:

1. Banking apps:

With ‘Banks & Financial Institutions’ opting for financial-technology to take the conventional banking methods and process to the next level. Because of these banking mobile apps, most of the banking operation tasks and transactions now can be achieved through a smartphone. Without actually going to the bank, customers can easily check account balance & statement, confirm deposits, transfer funds & even pay your bills right from your banking app. Simultaneously, even banks and institutions have also benefited from this transition in terms of reduced customer personal visit to the bank and hence able to use the staff & resources productively.

Few of the banking services that can be operated via banking app do levy certain fee on specific transactions. Although the amount is very small, in turn, adds up to the bank’s revenue considered over millions of transactions by the number of people. By offering these services efficiently & productively, banks are able to retain their customers. Banks have already started to do the promotions of their new product, service or offer via push notifications hence, an enhanced mean of communication between banks and customers.

2. Security apps:

Todays ‘Security & Alarm Systems’ have their own mobile apps that a user can operate and control from their smartphone after installing the app. The user can communicate with the system via the installed app. In case of a break-in or any intrusion, these enhanced smart system will not only set the alarm but also would send the alert on your phone with the image or video of the incident. 

With these things in place, one can be assured that their home is safe even though they are away and still are able to alert authorities about the same in case of any incident happens. You’ll get the alert notification as long as you an internet connection on your phone.

3. Home Appliance apps:

Houses have become ‘Smarthomes’ with the launching of home appliances apps. Maybe it is your thermostat, Television set, microwave, washing machine, air conditioning or dishwasher…all of them can be controlled and operated via their own mobile apps. You can turn on air condition before even reaching home on a hot sunny day, or monitor your kids’ TV content and set parental control accordingly or on a tiresome office day, you could warm food in the microwave while still chasing for a bus. These apps are built-on artificial intelligence technology. Based on the certain data and information put into these apps, they are quite capable of taking decisions on their own without any human intervention.

4. Forex Trading apps:

Artificial Intelligence has given an amazing boost to the forex mobile trading via ‘Forex Trading apps’. With these mobile apps, forex brokers can free themselves from their long trading hours on PCs. Now they can trade anywhere, anytime. Now brokers and traders can easily communicate, reach out and announce to his traders via push notifications.

Apps For Every Product

Most of the smart product comes with their own mobile apps for smart operation. For instance, did you check the ‘new smart wallet’? Well, in case if you forgot your wallet somewhere and go beyond 50 meters, the ‘new smart wallet’ will send you a message reminding about your wallet. Another feature of the wallet is that it ignores if your phone is on silent or switched off and rings out if you are not able to locate it. It helps if you are at a gathering or a party. We at Moon Technolabs, take the utmost pride in helping our clients get their desired AI featured apps for their products and services. Life-changing are being developed every single day and as a matter of fact, in the virtual world, there isn’t sector left who would not be utilizing the power of mobile apps.

Android App Development

Mobile applications and its related technology started to develop as early as a few decades back and since then have predominantly have been evolving in terms of both design and functionality. Small and large businesses have come to realize the potential and need of the hour of having a mobile application to get the optimum results in marketing their products and/or services. Hence, deciding to develop a good mobile application for your business will pave the way to give great user experience and will cater several benefits to your business.

Statistics suggest that for the year 2017, Android app downloads outnumbered the other OS with approximately 50 billion. A huge win in sheer numbers. This graph in no way seems to be going down with the growing popularity and so a very promising future for an android application development company. Nevertheless, the application development process requires having the thorough knowledge of Java, SDKs (Software Development Kits), APIs and IDE (Integrated Development Environment).

Still, many businesses are captivated by the wrong notion regarding the Android Application Development which is producing hindrances for these companies to opt for mobile app development. Let’s see what they are:

1: Mobile Application Only Targets Smartphones

So far, the largest number of users of mobile application operate it via smartphones however, it also overlooks a fact that these mobile applications are limited to smartphones only. There are other several devices like tablets, smartwatches, etc. which are more than capable of operating seamlessly from these devices and can put to the best use of these applications.

2: Expensive Application Development

When it comes to app development expenditure, there are so many myths floating around that these business owners tend to make mistake and believe any such notion that the development cost is going through the roof. But then again, there is a dire need to break this myth as android application development requires a fixed budget. Moreover, it is also depended upon the build, design, user interface and any such specifics of the project requirements.

3: Quick Development Time:

Needless to say, that most of the people believe that developing a mobile application is a quick and easy process. Let us clear that notion for you. An app development process has to go through a design and build cycle wherein code, user interface, quality testing, bugs resolving, marketing strategy, etc. So, it must have been clear now that the app development process is rather a tedious one. With so many steps involved, it is not fair to think that the development process can be quickly accomplished. Of course, if the requirement is simple then it can be made faster as compare to the one with a complex set of requirements but still, on an average, it may take from few to several weeks.

4: Best Android App Can Sell Itself

Well, your job doesn’t end after developing the app and putting it on the app store. You’ll need a lot to work up the channels to promote your products and services via marketing. Once you a have an app that is really great and go-to-market even so you’ll have to focus on the number of downloads which includes organic and inorganic downloads. This will give you a clear picture of your target audience, customers, and their demographics and on which channels you should be spending more money and time.

Android app development has revolutionized the mobile app market and with massive popularity recently it has also changed a lot in a way developers create an application. There are so many myths surrounding Android app development but we would recommend to research well before and plan accordingly your business strategy.

Challenges In Customer-Facing Enterprise App Development

Technology is advancing every day with rapid and at super fast pace. Organizations and enterprises have to keep up with this advancement. Hence, in order to improve efficiency & productivity that they have to adapt and depend upon computerized devices via mobile application development.

Whether the enterprise mobile applications is customer-facing or employee-facing, primarily they focus on overall operational enhancements and mobile workforce. These two conditions have to work hand in hand and also it is believed that in the near future, enterprise mobile applications are about to compete for head to head with consumer applications.

Moreover, its a common culture within the organization for employees to bring their devices and hence, it is utmost mandatory to have mobile applications development for the enterprise to better visualize the proficiency & productivity. However, the fact of the matter for these enterprises and companies is that they don’t have any in-house expertise as not only it is difficult to source the talent but also it is a costlier option.

Following are the major challenges of Enterprise App Development:

1) API Strategy

APIs are basically used to power the applications and a well-derived strategy requires one to expose the APIs to the business operations and functions. For e.g, if a field service application is developed for the enterprise, you’ll need an API which allows employees or field officers involved in the job to close the completed appointments or at the least expose the maintenance appointment schedules. It becomes the part and parcel of business quality operations to check and determine whether the APIs are capable of fulfilling the application requirements.

2) Security

Security is one of the major concern for every business or company. Even in the enterprise application development, security plays as the most important aspect. Since the mobile application development and mobile-oriented security goes hand in hand and so requires the same attention and expertise. Employees have more authority over security measures if the organization is providing with the device as compared to if they are supposed to bring their own devices.

3) Platform & User-Interface

It is industry standard that whenever developing either a customer-facing or employee-facing enterprise mobile application, preferably it is based on Native Application Development because of the low developing cost and reduced maintenance charges. Also, keep that in mind that the application should be competitive in feature, function, and operationality without affecting customer-brand relation.

4) Managing the Big Data

One of the other major challenges for enterprise application development is managing the data as it is generated vigorously day by day and to store the respective information is presenting the biggest task ahead of us. It is believed that the data generated by enterprise mobile application will be 50 times more by the end of 2020. The biggest task to find out the solution to store this enterprise data and has also proved to be a costly exercise in pursuing it.

5) Data Encryption

Mobile applications easily can be connected with any computerized device and present a threat for the data or information to be accessed. Hence, data encryption is a must. You need to take stringent and preventive measures so that the classified data remains at distance from any of the intruders. Users can easily copy, modify or delete the data and so to secure all the important information from being breached or stolen, data encryption seems to be a perfect way to go.

How to tackle?

To handle enterprise mobile application development challenges is not an easy task and needs to be carried out in small and measured batch-wise. For instance, you can begin with an application that is dedicatedly serving or performing only a single task instead of an application with lots of features and functions in it. On the other hand, you could take advantage of the cloud for data management and storage issues which will make all the tasks a lot easier.

Mankind, once a name synonymous with simple living has now transformed into the digital hi-tech lifestyle. Who knew that a small gadget merely fitting in the pocket will allow and empower us with the help of technology as its backbone to connect with the entire world with just a push of a button. Yes, smartphones have changed the way we live, we see, we interact, we connect and in every other possible way. More importantly, the way businesses operate has marvelously adapted in accordance with the technology and marketing strategy associated with it. Most of the people are more interested or rather much comfortable in following these online business marketing strategies not only because it is less expensive but also for the greater reason of reaching a wider audience and saves time & resources.

Let’s take an example that you have a successful operating business and have a respective mobile or web application of the same. It is important to market the app. Mobile app development is utmost necessary for today’s era for the success of the application. Since a third of our world population now owns a smartphone hence, the need for mobile marketing services which ensures that the application will be discovered by users and ever active online community. These marketing strategies are craftily advertising the application to cater the app’s intended target audience. The core driven end result is to employ these tactics to make sure that the app gets the maximum download and used by the customers so as to generate revenue and keep the profit churning through add-on application downloads and purchases.

Let’s discuss some of the best-proven methods of marketing of mobile apps:

1) Social Media

Increased usage of the social media platforms is directly proportional to the sales and in turn, accounts for business growth. Few of the social media platforms such as Facebook, Instagram, Twitter, Snapchat have few features that directly puts marketers in touch with their followers or customers. Another feather in the cap for social media platforms is that they have the facility to showcase their product or service in terms of videos which is quite effective and informative.

Through the means of your followers on social media app, you can directly connect with them and educate or inform about product and services as well as get feedback.

2) Blogs

Blogs are another one of the best marketing methods to reach to optimum people. If construed properly, blogs can be very effective in conveying your message. One needs to ensure that the content of blog has to be crisp and to the point, while also shadowing the details in the form of pictorial representation such as infographics or pictures. Remember, the goal should not only be that the readers should only read but also to share and forward to other people as well. Higher quality content must be the driven force behind your blogs. Tools such as “WordPress” and “Blogger” might come in handy. Both of them are very enigmatic blogging tools for either business or personal blogging as they have apps that allow you to easily update your blog on smartphones. Managing the user comments and regular conversation builds trust and encourages to use this method in boosting the mobile app marketing.

3) Videos

Videos are the supreme way to make your target audience understand your product and service so as to make them comfortable to make an informed decision. Videos are absolutely perfect to describe because it is the only methodology through which you can explain about your product in the minimum timeframe with the utmost accuracy of your product. As viewers can see the product operationality, appearance, features and many more functionalities, making a proper informative and detailed video could drive your sales through the roof.

Besides, one can also add a product testimonial video of a satisfied customer or consumer. Testimonial videos give assurance of quality and services and hence drives sales. The average length of a video that has proved to be effective as of 2 to 3 minutes.

If your content is video based then nothing proves more efficient than ‘YouTube’ app as it allows to upload, download and share the content fast and in a reliable fashion. All the mobile marketing apps have share option to market the content to other Android, iOS or smartphone users.

In A Nutshell:

At Moon Technolabs, we ensure that our clients get the best services in terms of mobile app development and solutions. With our expert team of developers and designers, we promisingly strive to give your business a unique leverage via our services so as to be competitive and grow in the global market.

Yes, we all are embracing and warm welcoming the technology but yet we are stunned by the way it’s showing the mystic marvel it could perform, aren’t we? Smartphones getting unlocked with ‘Face Recognition ID’ to the technology like “Augmented Reality” wherein it merges the physical world overlapped with the digital one.

Augmented Reality (AR) is exciting technology. It proposes to encapsulate human experiences bound to accomplish in the digital visualization. This technology optimizes your surrounding reality by overlapping (superpositioning) it with the made up components or elements such as images, sounds, etc. A photo sharing app that allows a user to add a hat or sunglasses (animated filters) over his or her own image before sending, is an example of Augmented Reality.

The key aspects of Augmented Reality are to reduce the customer problems and enhance brand connection via product visualization, brand uniqueness, and consumer engagement. Augmented Reality derives its major push from the fact that most of us use smartphone nowadays. Hence, it practically propels the utility and practical implementation in daily life.

More importantly, AR has paved the way for all industry ranging from Education, Health & Medical and much-benefitted Entertainment sector (video games, cinema, and television). It is ever more alive and spreading its significance in the world of Fashion & Retail. Let’s see some characteristics, features, and future of AR to improve the shopping experience in retail industry.

Salient Features:

With cutting-edge tools, techniques and state-of-art infrastructure facility, Moon Technolabs is persistently involved in developing and nurturing this technology with its hand on numerous projects and portfolios which has consistently generated growth for our clients. Let’s have a look at few amazing features to see how Augmented Reality is changing our vision of the everyday life.

Product:

The collaboration of AR with mobile applications provides extraordinary engagement level of consumer and service with respect to the product. Filters like in-app feature/price comparison to check product quality & affordability respectively. Not only it provides attributes of related products through predictive and intuitive analytics but also provides in-depth details of product information.

Try Before You Buy:

Ready-to-wear in apparel or fashion industry or Ready-to-try products in retail is another demand for technological innovation direction. For e.g in a retail furniture store or home accessories, AR turning user’s camera into smartphone empowers them to feel and see the product virtually in their homes such as a piece of couch or furniture. Same is the case with a pair of sunglasses or clothing, which can be virtually applied to your body, allowing you to choose from the wide range and make an informed decision.

Personalized Offers:

Applying analytics to customer choices, preferences, shopping behavioral pattern and requirements, retailers can easily customize personal offers to enhance users shopping experience.

What’s In It For Retailers:

Surpass Physical Hindrances – Since retailers can merge virtual selling space with real in-store space.

Product Inventory – AR allows retailers (specifically small store owners) to display more stock & products then they could actually fit-in in reality. This allows the urban retailers to compete with bigger market competition in terms of product selection as they usually struggle with limited selling space.

Customer-Centric – People can virtually try any outfit, decorate their car or kitchen, rearrange their living room furniture just on their smartphone without leaving their home proves that AR’s core objective is to excel user’s experience and keep on improving.

Sales Boom – This simple technology since allows to easily apply the products with real-life surroundings immensely helps in eliminating the pre-purchase confusion and hesitation as with ample amount of choices customer can make well informed and improvised decisions.

Customized Present – AR is an actual boon for retailers as it allows them to have the insight of customer shopping behavior through analytics and hence, helps them to offer personalized product offering or tailor-made benefits on customer preference.

AR Beyond Space:

Augmented Reality is a mature technology. The way forward for this technology is to always stay on its toes of innovativeness. Yet, we are far away from touching the real potential of this technology. In other words, with respect to Augmented Reality, we have just begun to unearth its real power. Improvements are much needed for a seamless layering of the display with swiftness, elegant look, interactive and engaging UI/UX.

Almost 2/3rd of the world population has access to smartphones. This has already let to surge in developing applications for all sorts of industry ranging from marketing, education, medical, travel, etc. However, these sectors are still holding the minor share of the app market. The sheer dominance has been acquired by Gaming Industry’. Over 90% of the app revenue is generated from the mobile gaming apps. With the rise in cutting-edge tools and techniques, mobile technology has catered to the niche community of people who love to play games. Moreover, these improved technologies have influenced millions of lives across multifarious sectors. Hence, it’s safe to say that mobile technology has a gigantic impact on the gaming industry.

Let’s see the prime trends that have ruled and revolutionized so far and those that might will in the near future in the gaming industry.

1) Cloud-based Mobile Gaming Applications

This has been one of the major sources to attract gaming community to download their app while being cost-efficient at the same time. Cloud-based mobile games make lots of things possible simultaneously such as multi-players, seamless integration with social media and hence, a favorable choice as developers are able to give more attention to the design aspect while cloud deals with all the other essential things.

2) Socially Adaptive Mobile Gaming Apps

Social media is not limited to sharing posts, blogs, pictures, videos, etc but has become an innate part of everyday’s life activities including the games we all play. With everything being connected to Facebook, Twitter, Whatsapp, Instagram and Snapchat at the very least, mobile app games are no exception. The gigantic mobile gaming apps create the need for immersive players and an outreach social engagement so that players could show their achievements through share options that allow them to post about their game performance.

Even the offline and asynchronous gaming apps have found their existence and have shown the tremendous scope of development. Many of these apps are likely showing promising future. They provide a safe & secure connectivity and non-competitive experience.

3) Augmented Reality (AR) And Virtual Reality (VR)

Augmented Reality (AR) and Virtual Reality (VR) has already paved the way for the giant leap in the gaming industry. The technology is here and most likely to remain and break the floor and expand by developing into interactive games. Location-based technology has already gained momentum into becoming the prime factor in the gaming industry. Geo-location based games can hugely be financially benefited by branding or product based partnerships. In fact, a game developer can well adeptly use this technique to make the game more interactive.

The wide usage of wearable devices is inducing the use of AR tools in mobile apps. Because of this, mobile game developers are heavily depending on them to facilitate this tech generation with unique gaming apps.

4) Use Of Analytics

A constantly generated thorough statistical analysis of gaming data is much needed to break the financial barrier and unlock huge profits. This data usually is the analysis and bifurcated information to optimize the game performance and provide tailored experiences. Moving on it prompts a financial way depending on players’ in-game behaviours. Developing engaging games are much on the priority list so as to have a personalized player experience and so that players can positively respond to it via in-app purchases and ad consumption.

Conclusion

As compared to other app industry sectors, the gaming industry is gaining popularity and expanding at an exponential rate. Every now and then, there is a new addition to games with new features to add excitement and challenges to skilled players who quickly adapt to latest trends. The gaming industry is one hell of a mobile app segment to look forward to amazing future.

Technology has penetrated into businesses, just not only to optimize the automation process in manufacturing, packaging etc but also now in enhancing the marketing and driving sales strategy. A huge surge has been spotted in large organizations and huge enterprises grabbing their sweepstakes profit through their company’s own mobile apps. In fact, most of having noticed that even small businesses like your corner grocery store to downtown coffee shop are all alluring, engaging and finding innovative interacting solutions in everyday life to attract more customers and hence drive more sales through their business’ dedicated mobile app.

Looking at the same metrics, if you are wondering why businesses need to build their own mobile app platform, take a glance at the following benefits:

Customer Visibility:

Gone are the days when customers had to rely on business operation hours in order to view products or to avail services. Average smartphone users spend around 2 hours a day on their phone. While operating, a user unlocks, scroll and perform many other tasks involving apps. Just at this point, your business app could make an impact with its visibility to make it work in your business advantage with a notification or message.

Direct Marketing:

Apps serve many functions like providing general information, product pricing, store location, booking forms, news feeds and many more. However, the best part is that with your app, you can attract your customers with special sales offer and promotions which in a way will act as a direct marketing channel between your app & customers. Push notification goes beyond a step further and acts as a direct interaction with new releases or products to your customer base.

These push notifications pave the way for you to have an open discussion, carry out market surveys and address their queries or concern, as and when needed.

Create Awareness:

One can also opt for introducing their business services & practices in a very unique, fun and innovative way corresponding to their business nature and target audience. For e.g, Starbucks offered directions to the nearest store, coffee recipes and reward for the early risers. You can also think of a way to introduce a service that parallelly explains your business service and also create some buzz among others.

Predictive Analysis:

Of course, your business app is a pool of information & data about your customers likes and dislikes of goods and/or services. Using your app as data collection tool, you can categorize the progress of products and services to either increase the sale of specific one or to focus on creating more awareness about the slow-selling goods and items.

Reward & Loyalty Programs:

Who doesn’t like to get something in return? Especially when it is gestured with being honest, trust and thankful. With so much of advertising influx in various ways only to project product and services sales, businesses might lose the impact and grip on customers. Hence, time to time, you have to giveaway certain rewards to encourage their loyalty and can retain valued customers. One can also start to digitize these loyalty programs and instead of giving away those point-collecting cards, you can easily reward via your mobile app. This will result in more downloads and more sales.

Attracting Millennials:

The younger generation of today is already comfortably learning App development since their early childhood. Integrating the use of mobile apps to drive customer satisfaction for these young generations will not only skyrocket the sales but also once connected with your business brand and reputation, will remain loyal customers for a longer period of time.

Improve Customer Engagement:

No matter you own a small corner store or a flower shop, you need to create a way and platform wherein your customers can reach you easily. Inducing your app with a messaging or help desk feature really makes a difference in your communication channel. Personalized message drafted by analyzing your customers spending behavioral pattern assures them that your business as a brand is attentive to their needs and hence builds the trust in your business.

 

We are habituated with it now and that’s a fact. Mobiles and smartphones have become one’s part of daily life. May it be getting acquainted with the latest news or fun-filled entertaining activities like listening to music, watching videos, playing games to merely finishing your pending office work like sending emails or reports, all these could be accomplished with the little device which can be encapsulated in one’s palm.

The sudden rise of this dependency on mobile technology, has given a gigantic push in the apps development industry and hence, the surge in mobile app development companies. These companies in the need to attract more clients to their portfolio and rake in profits on the financial grounds have to follow market trends by inculcating and implementing latest tools and technologies by providing niche services.

Thus mobile app development companies around the world are on a constant verge of trying to unfold new advanced technology in software and hardware components. App stores are experiencing such a massive number of app downloads which becomes the primary reason to believe that the year 2018 will see some of the promising new trends in mobile economic applications to increase their revenue by meeting customers demands.

As belonging to one of the established Mobile App Development Company, from Moon Technolabs we present you the latest mobile app trends that will mark its immense presence in 2018.

1) Augmented Reality (AR) & Virtual Reality (VR)

AR and VR technologies are used in creating real-life situations mostly in the entertainment and gaming industry which ultimately has brought a revolution in the way we experience and perceive. With Apple introduced ARKit and ARCore from Google, augmented reality apps for mobile devices will have a brand new face on these most known sturdy platforms. Games like Pokemon Go will influence marketers to provide the amazing compelling user experience. Moreover, VR devices like Google Cardboard and Samsung VR Gear are becoming more and more popular by the day.

2) Artificial Intelligence (AI)

AI’s contribution has inspired and enabled many exciting features in mobile apps like recommendation engines, personalized experience, and behavioral targeting which has opened the doors for new possibilities and hence, are favored by giant corporate institutions ranging from Construction to Coffee maker. Usually, AI can optimize the business process by providing powerful insights. Chatbots tools are powered by AI to stimulate human conversation, however, yet in the near future, we should be seeing the full potential of AI as there is a high demand of hiring experts from the same industry.

3) Wearable Apps

Smartwatches and other wearable technologies seem to have made the alternate reality come true of the technology market. So far these devices provide standalone features on its own, however, from time to time they still require some sort of support from device’s software to function well. There is a wide usage of wearable apps such as fitness, messaging, entertainment, etc. and users prefer wearable devices to be synchronized with their devices for the better access to the data. Wearable technology will see a much higher growth and rise in 2018 with most of its technological power yet to be discovered.

4) Lazy Loading & Accelerated Mobile Pages (AMP)

To reduce the bounce rate because of the slow loading, Google initiated the AMP project wherein a lot faster and responsive mobile version of the web page is created. Alternatively, instead of allowing the user to wait for the whole page to load, the webpage can be displayed seamlessly – it is called as lazy loading. These both techniques can be used to speed the performance of mobile apps when the content is transmitted through the web. Importantly, these techniques have the changed the mobile app development scenario from the perspective of Web App and SEO. AMP has drastically paved the way for increasing user experience and hence, can be accounted as one of the most significant mobile app developments in the near future.

5) Cloud-Computing

The prime benefit of using cloud-driven apps is that such applications minimize the space usage of your device as it directly fetches all the required data from the cloud account. OneDrive, Dropbox, GoogleDrive are few examples of cloud-based apps. A report suggests that cloud apps ease the mobile traffic up to 90% of the total mobile data traffic and hence is efficient in processing heavy tasks in mobile. Importantly, cloud computing increases the reliability, speed, and security of mobile apps and allows optimum collection, storage & analysis of user data.

6) Mobile App Security

With the high-end usage of banking transaction and e-commerce shopping using mobile apps, it is utmost necessary to concentrate on mobile app security. In such cases, apps with built-in security measures can be a boon to the tech world. Primary concerns are insecure storage, misuse of confidential information and privacy violation of all such personal data has increased with the popularity of BYOD (Bring Your Own Device) policy. So far developers have been, but still, a more stringent approach to secure the app’s code is the dire need and can be listed as one of the emerging trend that can be observed in 2018.

7) Internet of Things (IoT)

IoT is so far on the highest verge of shaping mobile app development trends. Most of the time, IoT solution requires a specified allocated application to manage all the smart devices. Out of which mobile devices seems to be creating the perfect interface to interact with IoT enabled devices to synchronize data, especially in case of consumer IoT. Since, IoT allows the use of sensor technologies in non-IT devices which makes the mobile app development linked to IoT products has become an exciting area to keep an eye on. Building IoT related software has become the need of the hour and certainly presents itself as one of the fastest emerging trends of 2018.

8) Instant Apps

Another cut-throat trend which has made it to our list from most of the mobile app development companies is the ‘Instant Apps’, which was launched by Google as a new feature in Android devices. Users can actually use an android app without actually downloading it. The user can have a trial of the desired app from the app store and download it only if they feel the need and have the necessary storage. Few examples are Wish, Viki, Buzzfeed etc. are few who have taken the initiative to venture in Instant Apps. With out-of-the-box emerging trends, this one doesn’t seem to be left behind in 2018.

 

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