How to Outsource Digital Marketing Service: 7 Main Steps

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Blog Summary:

This blog highlights the benefits of outsourcing digital marketing, emphasizing cross-channel expertise and larger teams for better results. It offers a 7-step guide to choosing and managing the right outsourcing partner. With insights into industry-specific marketing methods, it shows how digital marketing outperforms traditional approaches, helping businesses achieve targeted, measurable, and cost-effective growth.

Outsourcing digital marketing efforts refers to helping companies understand how they can hire an outside agency to fulfill all or some of their marketing activities. By partnering with a trusted company to outsource digital marketing services, they can leverage the expertise of outside specialists, rather than relying solely on their resources.

Right from campaign management, promotions, content creation, social media marketing, and conducting market research, marketing outsourcing includes all of these to help them achieve their marketing goals. Whether you’re launching a new product or entering a new market with your existing product, outsourcing marketing services will help your business:

Save costs and time
Gain flexibility and scalability that it never had before but needed.
Fully outsource a team of professionals specializing in a specific service.
Outsource only a part of the marketing services that their in-house teams lack.

In this blog, we’ll delve deeper into how your business can Outsource Digital Marketing activities and recognize the importance of maintaining creative freedom while building its brand.

Facts and Numbers of Digital Marketing Outsourcing

The global digital marketing outsourcing market is projected to grow from USD 25.4 billion in 2024 to USD 74.76 billion by 2034, reflecting a robust CAGR of 11.4% over the forecast period.

Digital Marketing Outsourcing Market Size

In 2024, North America led the market with a 38.6% share (USD 9.8 billion), while the U.S. alone is expected to reach USD 23.5 billion by 2034 at a CAGR of 10.3%.
The digital marketing services segment accounted for the largest share at 53.7% in 2024, underscoring its central role in outsourced functions.
Among industries, IT & Telecommunications dominated with a 23.8% share, driven by the need for scalable, data-driven marketing solutions.
Notably, 92% of G2000 companies use IT outsourcing, and 37% of small businesses outsource at least one function for flexibility and expertise.
In the Philippines, outsourcing accounts for 9% of the GDP, while China adds over 1 million new outsourcing employees annually.

Major players, including Accenture, Cognizant, Capgemini, Infosys, and IBM, are investing heavily in AI and analytics to enhance their service offerings. Key drivers include the rapid adoption of AI, automation, and predictive analytics, enabling more precise targeting and campaign optimization.

Data privacy and quality consistency across digital platforms remain key challenges; however, the market’s growth is fueled by demand for specialized skills, cost savings, and access to advanced technology.

Why You Should Consider Outsourcing Digital Marketing Services?

Earlier, the internet or digital marketing was more dependent on creative partners. However, they gradually shifted to the analytical side, creating a balance between the two aspects, which were crucial to understanding the core work. Hence, today’s marketing outsourcing is a blend of core aspects that traditional marketing methods often overlook. These include:

Reading and understanding the market
Understanding the customers
Working on creatives, typography, content, and designing

Different industry verticals require different strategies focusing on providing benefits such as cost-effectiveness, real-time analytics, high engagement rates, and global reach. These are general ways digital marketing works, with an emphasis on Internet marketing services such as Search Engine Optimization, Pay-Per-Click, and Social Media Marketing.

Since the ways of marketing differ for each industry, let’s understand how digital marketing tops traditional ways of marketing and why you should outsource:

Industry	Digital Marketing	Traditional Marketing	How are Both Ways Different?
B2B Tech	Account-based, webinars, content marketing, SEO, LinkedIn, email, CRM analytics	Industry conferences, print ads, direct mail, cold calling, sponsorships, referrals	Digital excels at precise targeting, lead nurturing, and real-time analytics, which is measurable with digital funnels. Traditional relies on events and outbound outreach, is harder to measure, and has no nurturing of clients
D2C / E-commerce	Social media, influencer, PPC, email, SMS, content, and affiliate	Static TV/radio ads, print ads, catalogs, billboards, in-store events, retail partnerships	Digital is focused on personalized, scalable campaigns with real-time engagement. Traditional focuses on mass media and physical promotions
Manufacturing and Industrial	B2B content, LinkedIn, SEO, paid search, email, automation	Trade expos, cold calls, networking, catalogs, datasheets, and trade journal ads	Digital enables niche targets, analytics-driven personalized content, and educating buyers. Traditional only focuses on building relationships and demos.
Education / EdTech	SEO, social media, virtual tours, email nurturing, PPC, content marketing,	Print ads, brochures, billboards, education fairs, school visits, TV/radio	Digital allows interactive engagement and measurable ROI. Traditional only focuses on building community and print materials
Real Estate	Online listings, virtual tours, social media ads, PPC, email nurturing, chatbots, influencer partnerships, retargeting	Newspaper/magazine ads, open houses, billboards, direct mail, neighborhood flyers, cold calling, TV/radio, in-person events	Digital provides immersive experiences, global reach, and lead tracking. Traditional relies on local physical presence and tangible material
Healthcare	SEO, local search, social media, online appointment booking, educational content, email, telemedicine, reputation management	Print ads, billboards, direct mail, community health fairs, radio/TV ads, referral networks	Digital offers targeted patient outreach, education, and engagement. Traditional focuses on broad awareness and local trust-building
Insurance	Lead generation via websites, email marketing, social media, online ads, chatbots, personalized content, mobile apps	Agent/broker networks, print ads, direct mail, cold calling, sponsoring community events, billboards	Digital allows for scalable, measurable lead generation and customer engagement. Traditional is relationship-driven and less measurable

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10 Reasons to Outsource Digital Marketing

In marketing, it’s not about what you sell but rather how you sell it. HubSpot’s former CEO, Brian Halligan ,wisely stated, emphasizing the importance of digital marketing. Hence, as customer engagement with brands continues to evolve and migrate to new platforms, marketing companies must also adapt their focus to keep pace with these changes.

While marketing is a highly challenging part, in the US, 68% of the companies outsource their work to outside agencies. Here are the top reasons why marketing tasks need to be approached with outsourcing services:

Access to Perspectives and Skills

When delegating tasks to outsourcing team members, it is often overlooked to create optimizations. These could be as minor as selecting the right Meta or Instagram page categories, which can increase a company’s relevance and visibility across online platforms.

Moreover, since the outsourced team is highly trained in executing marketing activities, it enables leaders and employees to focus on crucial tasks.

Efficient Process with Minimal Effort

Digital marketing enables companies to reach extremely specific audiences with the right demographics, interests, preferences, and online behaviors. It makes marketing more relevant and effective than traditional ways. It launches digital marketing campaigns with minimal investment compared to traditional marketing methods.

Access to the Right Tools and Technologies

Today’s digital marketing encompasses a wide range of industries and niches, including tech, finance, e-commerce, manufacturing, healthcare, and education. Compared to the high costs of TV, print ads, and billboards, small businesses can easily afford digital marketing tools, such as email marketing and social media accounts.

As consumer dynamics and needs have shifted drastically, companies need to invest in digital marketing techniques.

Stay Up-to-Date with Trends

Digital marketing enables businesses to adjust their marketing campaigns in real time based on performance data and market trends. Such agility is difficult to achieve with traditional marketing because it’s slow to implement and changes are costly.

Cost-effective Solution

Marketing outsourcing is also less expensive than hiring a full-time team. They don’t have to cover the benefits and perks of employees and not onboard them with costly marketing tools. Since outsourcing expert teams utilize their resources, it helps them save significant time and increase productivity.

Achieve Better Results

Digital marketing also provides real-time data on campaign performance, website traffic metrics, conversions, and engagement. It allows marketers to continuously optimize and get clear calculations on ROI compared to traditional marketing, which provides results that are harder to quantify.

Access to Global Audience

Setting up an online presence today involves reaching out to people worldwide and convincing them to search and shop. Companies can break geographical barriers with digital marketing that looks to expand beyond their local regions. Hence, they can reach both global and hyperlocal audiences.

Cross-channel Expertise

Outsourcing digital marketing provides access to professionals skilled in managing campaigns across multiple channels, including SEO, social media, email, and paid advertising. These experts stay updated on trends and best practices, ensuring your brand maintains a consistent and effective presence everywhere your audience is active.

Larger Teams

Partnering with an agency provides a full team of specialists right, from content creators to designers, strategists, and analysts, to handle diverse tasks simultaneously. This collective expertise and manpower enable faster execution, more creative ideas, and comprehensive campaign management than most in-house teams can offer.

Custom Strategies

Lastly, digital marketing provides a wide range of strategies and support for various types of content distribution channels. From videos and blogs to podcasts and infographics combined with SEO and influencer marketing, it offers several methods of remarketing for better customer engagement.

7-Steps to Outsource Digital Marketing

Steps to Outsource Digital Marketing

With traditional marketing channels, it’s challenging to establish trust with consumers about a brand, as it’s a one-way communication. Since today’s marketing is more about addressing the specific needs and pain points of customers, the crux of outsourcing digital marketing lies in choosing the most effective marketing mode.

Here’s a 7-step guide to make that easier:

Define Your Marketing Goals

Before outsourcing, clearly identify what you want to achieve—whether it’s lead generation, brand awareness, or customer engagement. Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to guide your outsourcing strategy and to communicate expectations effectively with your partner.

Choose the Right Outsourcing Partner

Select a partner whose expertise aligns with your industry and marketing objectives. Look for agencies or freelancers with proven track records, relevant case studies, and measurable results. Ensure their values and vision sync with yours to avoid misalignment in campaign execution.

Set a Budget

Determine how much you can invest in outsourcing. Consider the cost differences between hiring an agency (usually monthly billing with a team) versus freelancers (often hourly billing). Balance budget constraints with the need for comprehensive skills and quality output.

Onboard the Outsourced Marketing Partner

Provide your partner with detailed information about your business, target audience, brand voice, and current marketing efforts. Establish clear roles, responsibilities, and expectations from the outset to ensure smooth collaboration and alignment.

Build a Portfolio

Work with your partner to develop a comprehensive portfolio of campaigns, content, and assets that accurately reflect your brand and marketing objectives. This portfolio will serve as a reference for ongoing and future marketing activities, ensuring consistency and quality.

Choose Communication Channels

Agree on preferred communication methods and frequency—whether via email, video calls, project management tools, or in-person meetings. Regular updates and transparent reporting are essential for tracking progress and addressing issues promptly.

Monitor, Evaluate, and Optimize Continuously

Use analytics and performance data to assess campaign effectiveness. Collaborate with your partner to refine strategies based on insights, market shifts, and evolving business objectives. Continuous improvement ensures you get the best ROI from outsourcing.

The Costs of Outsourcing Digital Marketing

Outsourced digital marketing services are typically offered in tiered packages, ranging from Startup to Growth and Premium. They are also distributed across various domains like SEO, ASO, PPC, and comprehensive digital plans.

Pricing varies depending on campaign scope, industry, deliverables, and platform complexity. Here’s a quick overview:

Services	Package Details	Estimated Costs (USD)	Inclusions
SEO (Search Engine Optimization)	Startup, Growth, Premium (15–100 hours/month)	200 – 550 per month	On-page and off-page SEO, keyword research, technical audits
Market Research	industry, competitor, audience & trend analysis	300 – 1,000 per project	Primary/secondary research, SWOT, insights reports, persona building
PPC (Pay-Per-Click Advertising)	Google Ads Campaign with monthly management fee	3,000 – 4,000 ad budget + 250 or 15% fee	Keyword planning, ad creation, A/B testing, budget optimization
Content Marketing	content strategy, website content, eBooks, guides	200 – 1,000 per month or per project	Topic planning, visual design, metric analytics
Social Media Marketing (SMM)	Organic + Paid strategy, platform-specific	00 – 1,000 per month	Content calendar, post design, engagement, analytics
Email Marketing & Outreach	Monthly newsletters, drip campaigns, outreach	100 – 500 per month	Template design, audience segmentation, automation setup
Video Marketing	Short-form & long-form videos for social or ads	200 – 2,000 per project	Scripting, editing, voiceovers, platform optimization
ASO (App Store Optimization)	One-time service (Bronze to Diamond tiers)	Based on 25–30 hours of work	App listing optimization, metadata, screenshots for Play Store & iOS
Full Digital Marketing Plans	Custom combo of SEO, PPC, SMM, email, and content marketing	Starts at 500 per month	Cross-channel marketing strategy, tracking, reporting

Worried About Overrunning Your Digital Marketing Budgets?

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Outsource Your Next Digital Marketing Project with Moon Technolabs

If you’re looking to elevate your brand’s online presence and drive measurable results, outsourcing your digital marketing project to Moon Technolabs is a smart choice.

With a team of seasoned experts specializing in SEO, social media marketing, PPC, content creation, and data analytics, we are a top digital marketing company offering full-scale digital marketing services:

Our cross-channel expertise ensures your campaigns are cohesive and impactful across all digital platforms.
We use cutting-edge tools and technologies to guarantee optimized performance and ROI.
We provide access to a larger, agile team that can quickly adapt to market trends and scale your marketing efforts efficiently.

Whether you’re a startup or an established enterprise, outsourcing enables you to reduce overhead costs, accelerate project timelines, and focus on your core business.

Book a FREE strategy call with our experts to handle your digital growth strategy.

Summing Up

Outsourcing digital marketing is a strategic move that offers businesses access to specialized skills, advanced technology, and cost efficiencies. All you require is a reliable partner with proven expertise and a results-driven approach.

By leveraging outsourced digital marketing services, companies can achieve greater flexibility, enhanced campaign performance, and measurable growth.

FAQs

How much does it cost to outsource digital marketing services?

Outsourcing digital marketing services can cost anywhere from USD 200 to USD 800 per month, depending on the service scope, which includes SEO, PPC, Social media, content, email, and video marketing. Agency experience, location, and goals also impact these costs.

What are the 4 C's of digital marketing?

The 4 Cs of digital marketing include customers, communication, costs, and convenience. This framework was introduced by Bob Lauterborn, which is customer-centric and shifts the focus from product-focused to the 4 Ps.

What are some risks associated with digital marketing outsourcing?

The most common risks associated with digital marketing outsourcing include concerns of data security, hidden costs without transparency, loss of control, and collaboration with untrustworthy digital marketing partners. At other times, IP issues and Ad fraud can also pose risks.

How can I measure the ROI of outsourced digital marketing efforts?

You can measure the ROI of outsourced digital marketing efforts through various key metrics such as cost per lead, generated revenue, customer lifetime value, conversion rates, return on ad spend, and click-through rates.

How often should I expect updates or reports from an outsourced team?

You can expect regular updates from your chosen digital marketing outsourcing partner, based on the project timeline, your specific needs, and the chosen communication methods. For time-sensitive projects, consider scheduling expert bi-weekly check-ins and weekly reports.

About Author

Jayanti Katariya is the CEO of Moon Technolabs, a fast-growing IT solutions provider, with 18+ years of experience in the industry. Passionate about developing creative apps from a young age, he pursued an engineering degree to further this interest. Under his leadership, Moon Technolabs has helped numerous brands establish their online presence and he has also launched an invoicing software that assists businesses to streamline their financial operations.