In today’s day and age when the app stores are jam-packed with mobile apps in abundance, it is obvious that there is a huge competition and the sheer volume of apps poses challenges for businesses to create apps and run their business. Almost 90% of the mobile apps launched are just used for a couple of times and they are on the uninstall list of a user. An average mobile app is at the verge of losing almost 77% of Daily Active Users (DAU’s) in just the initial couple of days of app installation.
It now becomes a critical thing to focus upon the failure of mobile apps through a startup entrepreneur or small & midsize business can always approach a professional and top mobile app development company to lay down the app strategy, design, and development as per the client’s requirement. Let us take a look at the important points that contribute to the failure of an app. Moreover, we will also further understand in the blog about the elements that drive a mobile app to be a success.
Since there are many stages before an app gets submitted to the app store or basically prior to launching phase. These process can be classified into the mobile app development stage, design phase, testing, and marketing stage. The top 5 reasons for an app failure are generalized below:
- Not enough research about the market need
- Did not frame a relevant business model
- Indecisive about the correct marketing strategy
- Due to a weak product core
- Improper launching strategy including time
Let us now dig deeper and focus on problem areas that lead to the failure of the app.
App failing to solve a real problem:
Innovativeness of your app is a good thing and a necessary one as it eliminates the need for including the existing features already existing in the market. Make sure that your app is not only inducing a fresh idea but also engages the user and solves their existing problems.
Limit app complexity:
Do not complex your app with loads of features & functionalities just to make it look more attractive. Also, make sure that the users are able to find the relevant content that they are looking for on your website. A complex design will lead to failure of your app.
Failing to understand the target audience:
You’ll need to deduce your app’s usage to a particular set of audience that you wish to focus upon. Of course, an app can serve a wide range of customers that wishes to use the app. But try to create one of its kind of an app that reaches the target customers set by you.
Failing to decide on a mobile platform:
You need to be aware of all the platforms and decide upon the best suitable one for your app may it be iPhone app development, Android app development or Windows. Choose a platform that helps you achieve a wider user base.
Poor user experience:
The UI of an app is of utmost importance as it keeps the user engaged with the app. Also, seamless app navigation is a part of a good user experience. Additionally, the more responsive your app the better and quicker ROI it will lead to as it will acquire more and more user base.
Avoiding back-end support:
Robust back-end support helps to maintain traffic inflow especially needed for the apps of e-commerce and gaming industry. Cloud technology does help you with the storage and support facility. Scalability should also be taken into account.
There are various factors that play a major role in the performance of a mobile app. Such as research, execution, competition, marketing budget, etc. Be attentive at every stage of app development to ensure that your app successfully makes a mark among the user audience. Pay attention to research, marketing efforts and quality testing of the app before launch will keep your app away from being in the failure basket.
Top mobile app development company such as ‘Moon Technolabs’ – a professional mobile app design & development company can certainly provide its expertise in the said field. Their definitive approach, skilled mobile app developers can be hired at a cost-effective price as per your project requirement.