Last Updated: 17 Sep 2020 | 5 min read
Both augmented reality and virtual reality systems are currently emerging as superb helping hands for business companies of all kinds as well as individuals. Many people would say how AR is altering the manufacturing industry. Also, AR and VR are enhancing marketing, advertising, and customer engagement. However, these two things are nothing short of a blessing for real estate agencies and architects. Here you’ll learn why.
Technological innovations and advancements influenced every aspect of every individual’s life across the entire world, and real estate isn’t an exception. Today, you’ll learn about augmented reality and what it did for real estate and architecture. According to researchers, the market of AR and VR (virtual reality) in real estate could go well over $2.6 billion by 2025. After all, the best real estate businesses look for ways to alter the properties they erect, and that’s why they rely on augmented and virtual reality solutions.
You’re probably unsure about what to expect from augmented reality and virtual reality apps development company. If that is the case, then here you’ll find out how it’s changing the industry for the better.
About AR in real estate
Of course, you may need both augmented and virtual reality solutions, but unlike the latter, AR superimposes both images and text. This feature would be inestimably beneficial to everyone associated with real estate. It converts the line between reality and technology from opaque to translucent. As a result, it creates a seamless experience for the viewer. In terms of real estate, AR allows potential buyers to explore a house, commercial building, or anything else through their smartphones from wherever they are. It also lets realtors like you tweak the designs and styles of the rooms and cabins by choosing traditional or contemporary finishes.
The problems with the existing tools
You may argue that you don’t need the services provided by augmented reality and virtual reality apps development company because you already have a few tools at your disposal. The problem with these tools is that they won’t be sufficient in today’s technologically advanced world. Individuals are much more tech-savvy than they were before. Catering to the requirements and expectations of such people would be simple if you resort to age-old methods. Visualization is the key to success in the sphere of real estate, and it has the power to make or break a deal. Here are the reasons why your tools won’t be enough.
AR VR solutions and applications can address all these pain points and more while providing an immersive experience to the prospective buyer.
Here are the benefits of AR in the field of real estate.
Finally, AR VR solutions will let you reap ROI directly because engagement would become quantifiable. Realtors can scrutinize data from real estate AR systems. The information thus gathered would reveal the number of people who have their eyes on that property along with times and locations. You’ll also find out how much time they spent in exploring the listing. Additionally, you can differentiate between effective and perfect call-to-action. You will see whether your customers booked a viewing, made a purchase, or shared a link.