mobile app Tag

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frequency Mobile App Updates

It is essential to approach right listeners, stick to your organization’s goal and set an achievable target. Updates do have a direct or indirect impact on users. A regular notification may annoy them, while a no notification might make them think that app is inefficient. Find out what works in case of app updates.

Rationality behind App Updates

A two-week sprint is considered apt to release an app for review. Thus, ideally a mobile app ought to be updated in two weeks time.However, what is the need to update an app when the current version is working smoothly?

  • With enhanced features, it helps customer focus on your app.
  • Development sprints have become a standard now and Mobile App Development Companies iterate quickly to keep up with compeers.
  • Customers do not appraise apps with less than nine updates in a single financial year. An above-average rating is must for an app to contend well in market.
  • Frequent updating also helps increase user engagement for your app and simultaneously check likes and dislikes of customers.
  • Shorter product life cycles contributes to breakage at lesser extent.

Why is App Updates Important?

App updates act as a beneficial marketing tool.

  • Regular updates have more chance of reaching out to customers as compared to the ones, which have never been updated
  • It helps fix relevant bugs and append features that customers want in the app
  • Release notes that come after an app update is an essential platform to interact with customers
  • Frequent OS updates by Android and iOS is likely to break the functionality of the app, therefore frequent updating is required
  • To keep up with changing customer expectations and dynamic business scenario
  • A bug fix or next version upgrades the software one step at a time and also enables it to be in line with external changes

Difference in Version and Bug Fix Update

A major or version update causes the version of the app change from v2.1 to v2.2. A bug fix or minor update causes the version change from v2.1 to v2.1.1. Here, ‘2’ at first place indicates second major release. The ‘1’ at second place indicates third major revision. The ‘1’at third place indicates that it is first revision / bug fix to that minor release.

A subsequent update must focus on a particular bug fix, if that caused any functional error in the application rather than simply adding new features to enhance cosmetic features of the app.

An Incomparable Update Schedule

App updates can be proactive, reactive, major or minor. Most of the apps just include most important or core functionality at the time of initial release while they are updated in subsequent versions, depending upon customer demand and reaction. In such cases, a proactive update is more important than a reactive one.

Major app update also depend upon the usage of the app. E-commerce apps are not required to be updated frequently or weekly as usage is transactional or occasional.

Developers need to follow a maintenance code and update each feature according to customer feedback.

What can be the advantages and disadvantages of releasing an update to an app?

An update to an app will not cost anything from existing users. A simple update also helps to market that app easily with exactly the same link that is available on Play Store.

New customers have to pay the development cost and they are forced to update the app unless they otherwise willingly choose not to do so.

Summary

A mobile app must undergo a complete software development life cycle and testing life cycle in order to remain relevant and successful. Refinements in form of bug fixes and enhanced features must be an essential part of each improved version of the app. Larger mobile app development companies might come up with 3-4 major updates in a month while smaller ones or individuals might come up with 1 quality release in a month.

5 secrets to developing an Engaging E-Commerce App for your business

According to a recent Nielson survey, smartphone usage adoption is growing 8 times faster than web usage compared to a couple of decades back. This presents an incredible world of opportunity to businesses all over the globe, as they can create an E-Commerce App that can augment and complement their stores.

With reports from Statista saying that by 2020, E-Commerce App sales to touch an astonishing figure of $340 billion in the US alone, it becomes even more important to not just develop any App, but one that is engaging and well designed.

E-Commerce Mobile App Trends

A report by Mobify states that close to 90% of shoppers feel that a mobile or smartphone make them shop more impulsively. Data from Internet Retailer says that more than 66% of E-Commerce shopping will take place through E-Commerce Apps in Mobiles in the coming years.

Key points for developing successful E-Commerce Apps

  • UI and UX

Ensure that the design and interface are appealing, and intuitive to your customer every time they use your App for shopping. Ensure that your App is compatible to run on different smartphones that belong to different platforms and that the UX doesn’t get affected across various devices. Make sure that navigation is smooth, and that the App layout and product choice is displayed well.

Keep an eye on the page weight and how they load, when a customer browses the App. Give links to different Social media, to prompt them to share their shopping experience, reviews and recommendations. It may be a smart idea to design that App in such a way that are operable by a single hand.

  • Auto-fill feature

Make shopping easier for your customers, by employing the auto-fill and auto-complete features. Assist your clients by giving product name suggestions, recommendations and images of the same, so as to gently nudge them to make a purchase.

  • Wishlist and a simple checkout

Creating a wish list for your customers will help you to keep reminding them to make the purchase. It will also give you an idea of what products are most favoured or to offer a good discount to make that sale.

Another key point is to make the checkout process simple and easy for the customers. Storing your client’s info like Name and address, and enabling them to make a purchase without having to log in or sign in, make the checkout a breeze.

Remove those items that are unnecessary on the checkout page, and keep it neat, minimalistic and straightforward. Reduce the number of steps between customer and conversions.

  • Test, test and Test

While designing an E-Commerce App, put it through various testing methods to check its running and performance. Run the different versions of the App through Split Testing or A/B testing, to identify the one that performs better, and has a higher conversion rate.

Read also: Top 5 E-Commerce Mobile App trends 2017

  • Security

Make sure to encrypt all the data pertinent to your clients and ensure that their privacy is protected and financial safety is taken care.Keep in mind the future growth and scope of your business while developing your E-Commerce App. Ensure that it is agile and scalable.

More importantly, identify the right Tech partner to achieve this goal. If you are keen to develop an engaging E-Commerce App for your business, get in touch with our experts at Moon Technolabs Pvt. Ltd., one of India’s leading E-Commerce App development Company.

Drop us a mail at sales@moontechnolabs.com, or give a call now to +1(951)801 5251 to take your App to the next level of success.

How much Does it Cost to Build an Educational App for Kids

These days nearly all mobile app development services like Cross Platform Development, Android App Development and IOS App Development bring advantages like 100% transparency, highly responsive, better quality and business value with them. These have recreated the way how technology can be helpful for people of all age, including kids. These have defined a new way to provide education to current and future generations. It’s a mix of learning with fun and reduces the dependency on books.

Factors that Affect Cost of a Product

Children learn and believe upon the things that they see. Therefore the purpose of development of app must be determined before the designing and development work starts. An educational app thus needs to be informative in addition to graphics, animation and fun element. It must contribute to a child’s analytical, logical, cognitive and creative skills. If not all of them, at least the app must at-least be able to suffice a few of these criteria. Often a need arises to consult a child psychologist or a child interaction specialist who can guide through the various stages of child’s development. Here an expert creative / graphic designer is also be required who can depict the information effectively.

Important Features of a Good Educational App

Some of the basic and critically essential features required to be a part of educational apps, specially for kids are:

  • They must be free of advertisements, unnecessary links and pop ups etc.
  • Simplicity is the very first criteria as children are our primary audience
  • Locked menu settings and level changes must be controlled by adults
  • There must be option to mute the music
  • Language used must be simple
  • Only necessary buttons must be placed to avoid complexity
  • Feedback for wrong answers and encouragement for correct ones must be there

Read also: How much it costs to develop a Taxi App like Uber?

Costing

Mobile App development cost hardly differs from Web App development cost.

The amount of time, effort and research required to build a software application determines its cost.

Standard utility applications without flashy graphics and animations cost around $1k – $10k.

Interactive design with customization features and cloud storage makes the price of the app to go up to $2k – $25k.

More features that are essential to be considered and which play important roles in determining the cost of the application are:

  • The operating platform on which it will function, such as windows, IOS, Android etc
  • Appropriate Mobile App Development Company and corresponding developers must be chosen to accomplish the task properly. They must understand basic requirement correctly and must have decent knowledge of technology and domain to be worked upon
  • Geographical location of the developer or the development company which will be creating the app also matters a lot. Hourly rate of app development in almost all countries of Asia or Middle-East range from $10-$20 per hour while the same app will cost $120-$160 in European companies or USA. Cost of freelance developers lies somewhere between $5-$15 / hour in Asia or Middle East while the same cost at $150 / hour in Europe or USA. Diversity of talent, cheap labor cost, currency flow and exchange rates also ascertain the software development cost.

Summary

App development cost for an app with basic functionality and features is around $12,000 in Asia and around $40,000 in USA. This is subject to change with increase in complexity.

Factors that will mold Android App Development in 2017

Cloud-Based Android App Development

I am excited while writing on this point. The reason?

  1. Well, cloud finally got the attention and position that it deserved in this market.
  2. Small and medium-sized enterprises have gained a lot from cloud computing.
  3. Because cloud offers seamless integration and multi-device synchronization of apps the whole transition has been smooth especially from a business point of view.
  4. From a developer point of view, Cloud has helped them decrease the overall app development cycle, making android app development less lengthy.

Google’s Own Nougat

Android nougat has taken the world with frenzy. Everyone is talking about the smart strategy that Google has applied to the whole Software-Hardware integration.

  1. The updates are timely, meaning that the device that runs will never have clock speed issue.
  2. The user base of Android Nougat has drastically increased, the reason being the users who had incompatible devices are now moving towards devices that run Nougat.
  3. The retaining customer base is itching to have the new Nougat update on their compatible device.

Big Data Applications

Big data is always an integral part of the technological discussion. It’s like raw taste of coffee that you simply cannot avoid.

1. Big data will manage to be the show runner as more enterprises will be implementing big data tools.
2. In a bid to increase customer reach, many enterprises are working towards marketing their apps based on data analytics.
3. Data analytics will get more upgrades as per the industry requirements and we will see many more developments in the field of Mobile App Development.

Location Based Applications

Many apps now use the GPS feature.

1. The dependency of apps on GPS will result in the development of apps that have more accuracy with location.
2. Location-based services are already booming and users use these apps to book a cab or track their orders.
3. In 2017, many mobile app development companies will keep this feature in mind while developing apps.

AR & VR

Pokemon Go broke all the records of app gaming and with it, a new era of apps are destined to make a mark.

1. AR tools will explore more productive ground with social media syncing and location tracking for businesses.
2. The estimation of $162 billion for the AR/VR market is set for 2020 means the technological giants such as Microsoft, Google and Facebook will strive harder and make huge investments towards its development, opening up a vast avenue for users.

Wrapping It Up

As we are talking about apps in the mobile app development segment, let’s talk about the various classes of apps available or being developed. Nowadays apps are not just focused on mobile devices. Developers are now focusing on IoT-enabled devices, wearables connected homes, AR/VR and much more.

Tapping into the world of mobility with innovation will be the key for many developers and the fierce rise of Mobile App Development opportunities has left the battlefield open for disruptive technologies.

What is UPI and how it might change the way you shop and transact

Recently there has been a lot of buzz happening in the Indian Banking and Finance sector. Next only to the Demonetization scheme announced by our PM Mr. Modi, the term that is garnering a lot of interest is the UPI Payment Gateway.

What exactly is it? How does it work, and how is it different from the various e-wallets we all have got used to? Let’s find out.

What is UPI?

Simply put, UPI stands for Unified Payment Interface. It is a payment method that facilitates the transfer of money between any two bank accounts using a smartphone. Initiated by the NPCI, with support from RBI, UPI enables different banks to interconnect and transfer funds.

Slated to be the next best payment method, it enables a customer to pay a merchant directly from his bank account, thereby eliminating the need for credit cards, OTP, PIN, Net banking or e-Wallets.

It is a mobile app that interconnects your bank accounts and uses a virtual address or id to execute your payments. Since it brings all your accounts under one app to make the payments, it doesn’t matter in which bank you have an account. Moreover, you don’t need to have a different UPI app for every account you have.

Currently, UPI is executed on the framework of IMPS architecture, making fund transfer possible 24/7. Apart from just making payments, UPI will also enable you to carry on other activities like Bill sharing, COD, OTC transactions, etc.

How does UPI work?

UPI will help you to transfer money from across banks, from your smartphones using your Aadhar number, phone number or a virtual payment address. You just need to enter these details, get a payment request on your phone, which you can accept to close the payment. There will be no need to input your bank account details or pins or use cards. It also wishes away the need to use apps or e-wallets to transact.

Benefits of using UPI

  • It is fast, easy to use and available 24/7, as it is real-time based.
  • Very secure, eliminating mistakes or errors that happen during fund transfers.
  • No need to go through multiple steps involved in NEFT transfer like adding payee details, waiting for approval. etc.
  • Very low transaction charges as compared to other modes of transfer.
  • Increasing adoption of smartphone usage means increasing number of users who may opt for UPI.
  • A bold step into the next phase of a cashless and digital economy.

Drawbacks

Like any other system, UPI too has its set of drawbacks.

  • The transaction limit is lower when compared to the IMPS method.
  • Rural areas which constitute a significant chunk in the population may not join this method due to low awareness, access to and usage of technology.
  • Though considered more secure with a 2-factor authentication, it completely doesn’t eliminate hacking and other cyber threats.

Will UPI become the face of Payments in India?

“What we have in India is the most sophisticated public payments infrastructure in the world,” Mr. Raghuram Rajan, the RBI Governor remarked at the launch of the UPI.

While touted as the next big thing in payments in our country, it is fair to say that UPI is still at its nascent stages. It might take some time, some fine tuning and some more awareness initiatives from the government to popularize this method to make it into one of the mainstream payment methods.

At this juncture, it is possible that UPI will not completely replace online transfers, but may present a quick and convenient way to shop due to its user friendliness.

With more banks increasingly coming the UPI way, it can be prudent to mention that UPI can bring in the next big revolution in Indian Payments and give the eCommerce industry a much-needed boost.

Why is Mobile SEO important for your business

This is the generation of SmartPhones where from shopping to business everything can be done in those small 5 inch screen. So it’s increasingly important for businesses to have a mobile-friendly website. Not only can it help customers reach you more easily when they’re on the go, but it will soon impact search engine optimization.

The fact is that more than half of internet users use their mobile devices to go online. Consumers will choose your company over your competitors only if you provide them with the best mobile experience possible.

To understand more on this let’s get a little deep into mobile SEO importance.

Optimizing your Website for Mobile is must, check out the benefits of Mobile Website SEO:-

  • Improved User Experience:- The beauty of well-optimized and designed website lies in its user-friendly interface and well organized structure. This results in more no. of users viewing the website when it is well structured. If your website is not optimized for mobiles then you are losing most of your business due to lack of compatibility with mobiles and SEO. You always have limited time to capture user’s attention and in that moment if you provide the best user experience then you probably won the half battle.
  • Better Google rankings with Mobile SEO:- The most important ranking factor in SEO is improving user experience by making your website mobile friendly with well optimized SEO ways. To achieve high rankings, website must be responsive. Responsive websites are titled with better rankings in Google.
  • Brand and Reputation Building:- Brand image is the overall impression that consumers form about your company based on information from various sources. People identify you with the brand name and with the services you provide them. Websites are the reflection of your image. It completely flaunts your image in form of text, pictures, videos, etc. If you offer them a delightful experience then they will regularly visit your website and mobile is a handy gadget and if you combine internet with that then it becomes your tool of doing everything through one touch.

A complete business can be done through mobile only if your website is well optimized SEO ways and well structured. Only thing you need is SEO and responsive website. A combination of both will give N number of audience through mobile. Give your user a new taste of mobile experience and see the change in your business.

Wearables and Apps are Harmful to Health ! Is It?

Are you fond of medical apps? But do they really help us in any way.

Today’s generation are so busy with their smartphones all the day, playing all around with their apps, games and chats. These days people are so addicted to technology that they want things to be done quick and automatic and yes technology has reached ahead to that level that today we have app to everything.

There is an app for everything like say beauty, food, movies, games, shopping, work, medical, health, etc and so many. There are so many fitness apps that you get into routine with them for health care. Doctors say that this native apps for health are actually harmful. There are wearable devices available like Apple watch ,Fitbit, Jawbone which tracks patient’s health are 2.5 times more likely to talk with patients about wearables and apps, and 10% of doctors recommend a wearable to almost all of their patients, the study finds.

As per research and other sources says and confirms that wearable devices and apps can only be effective if the personal health data collected is relevant and motivate individual on living “Many consumers respond to personal coaching and feedback, and desire devices that deliver data that is actionable and shareable. Without these features, health trackers will end up in a drawer after just a couple of weeks. Sometimes it’s just a trend that people follow blindly and then they realise and come back to originality.

Are Apple HealthKit Worth to use?
  •  With the start of this first issue comes with accuracy. Does all the data comes out are accurate? Should we follow them blindly? A doctor is not able to guarantee you that whatever device is being used for monitoring health terms are accurate.
  • One major things about health apps are, doctors say that such apps affect people mentally and make them paranoid about their health. There can also be trouble using the app when there is a bug inside the software and does not show you correct data, also worried about hackers who tries to capture data and pictures and personal details which may not be safe in future.
  •  Apart from all this concerns, doctors also says that there are numerous benefits from such apps, like diabetic patients are greatly benefited from the app. Diabetics have to measure their glucose level constantly which is done by pin prick, but can also be done and analyzed by portable device where tiny monitors are implanted under the skin to track the blood glucose levels can be done by Apple healthKit.
  •  Moreover doctors say that it is also very useful for pregnant women who can check heart rate of baby ensuring the inside one is doing well using wearables.

It’s completely on individual perception to use it or not and if you use it don’t follow blindly and always understand how apps work. Future says that digitalization is very close to take our life to new way of living. Stay happy and healthy.

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