Mobile App Marketing Tag

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Increase User Engagement for App

Engaging a Tech company’s mobile app development services or hire a mobile app developer, to design and develop an App for your business is not sufficient anymore.

Studies suggest that users abandon 20% of Apps after using them just once, and have an average of 30 apps on their device at any point. Hence, it is important to develop your App in an engaging way that also makes it align with your overall mobile app marketing and branding strategy.

Boost User Engagement for your App

The following methods will help to improve app engagement and retention.

1. The first impression is the best impression

App store is your first contact point with the user. Design your App in such a way that it highlights the benefits and makes the user download and use.

2. Easy Onboarding

Make the onboarding easy for the user, by keeping the sign-in and account creation process as simple as possible. Briefly explain, how to use the app and its benefits without making it sound too technical.

Read also: Top 6 reasons why SME businesses need a web or mobile app

3. Offer free trials

Allow users to try your App for free and get a feel of it first, before needing to sign-in or making a purchase. Let them understand the features and benefits, as this becomes a motivating factor in downloading/buying it. Ensure that First Time User experience is a favourable one.

4. App permission requests

Do not scare away users by making too many permission requests, as they might get uncomfortable and delete the app immediately.

5. Speed and Performance

Ensure that your App performs in a fast, reliable manner and is bug-free. Once users face issue with any of these factors, they will not return.

6. Push Notifications and Controls

Push notifications, when used in a customised, planned and timed manner, help in engaging customers interest. However, allow the users to control when and how they want their notifications and the option to sign-out if needed. Notifications for new products, events or special offers make it more meaningful.

7. Discover the power of Deep Linking

Deep Linking helps in directing users to specific locations in your app or even other apps. They are very useful in tracking referrals and determining the efficiency of promotional campaigns as well as the ease of usage of your App.

8. 2-way communication

Your App should facilitate feedback and communication from the users, as it helps in increasing user engagement. Make it easier for them to give feedbacks, access your knowledge base or FAQs.

Read alsoIncrease App Download with This Simple Tricks

9. Regular Updates

Ensure that your customer enjoys the best experience by constantly updating the features of your app. Else, they might go searching for better alternatives.

10. Customer Segmentation

Segmenting your users per their demographics and delivering content that is relevant to them, helps in greatly improving engagement. This is very critical in getting a high ROI when you monetise the app.

11. Foster community sharing

Encourage users to share, by incentivising and making it more social, as it makes them more interesting and engaging. Allow cross-platform sharing as it helps in creating user communities in different social media.

12. Retain with rewards

More than half the users seem to download apps when there is an associated reward. Rewards not only help the first time around, but it also promotes loyalty by making them visit again or by referring to other users.

A Sticky App is a Successful App

The success of an App is a measured by how ‘Sticky’ it is and is a combo of 2 metrics – Engagement and Retention. An app must be high on user engagement and should retain users to avoid the churn.

Engaging and retaining users is both an art and science, and the above methods should help you in engaging customers, earning their loyalty and in creating a powerful brand impression.

Mobile Advertising Or Mobile Apps Which Way To Go

It’s an era of smartphones and it is fastest growing industry where mobile apps plays a major role in connecting people. Any business need a mobile app which in turn had motivated developers to develop apps that are useful for the consumers in their routine life. The way today we communicate with our friends, family and relatives has changed a lot and fully depend on mobiles and internet. Want to wish on bday? Send message on whatsapp, Want to send gift to your near and dear ones? Send gift online through mobile apps, etc and much more through apps and mobiles. The two important question arises here is, Are you going to invest in mobile applications through which customers interact with you, or are you going to invest in mobile marketing and advertising that’s going to expose your business to them? For startup companies or small companies would need to think before investing in mobile area. There is no sure shot way to decide which way to go. So, let’s get into this deeper and understand about both the ways.

Sr.No. Mobile Advertising Mobile Apps
 1 Mobile advertising is one of the fastest growing in communications industry and it’s hard to miss out the opportunity with mobile advertising. A well designed mobile advertising plan can enhance the purchase intent and the possibility of new customers. Mobile app development would be the best option to reach to your targeted audience. Mobile apps helps to generate more customers through service provided by easy app.
 2 Mobile ads are smaller in size that fits to our screen and within such small area, there comes only a few words of ad and no other detail which we say that there pros and cons for mobile ads. Interacting with mobile apps also makes it easy for customers who wish to do so to share other types of information with you from their devices, ranging from basic contact items like name and email, to historical data about your interactions with them, to social media account  information.
3 Like every other form of advertising, mobile advertising will also undergo its adaptability curve before it settles in a more mature form that will not look anything like it is now. Your mobile app must align with your business strategy very closely. It must be simple and intuitive to navigate, must be compatible across multiple mobile platforms such as iOS, Android and others to successfully connect with the mobile savvy customers.

  Concluding here, it says that you are the only person to decide which strategy works best for you. Both the areas are fine fulfilling for the business. Whichever way you choose, remember, mobile is a device which may help you in making things works faster you so you can’t go wrong whatever you choose to. Want to own a mobile app for your business? and an advertising plan for marketing? then contact the best mobile app development and marketing company called Moon Technolabs. They are having full fledged team of expert developers in various platforms and with loads of updated knowledge of latest technology. If you are looking for a reliable and affordable mobile application development, please feel free to drop us an email at sales@moontechnolabs.com or contact us on Skype at moonsoftware. Alternatively, you can also call us on +1 (951) 801-5251