Mobile App Marketing Tag

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Quick & Easy Way To Earn Money From Your Mobile App

Doesn’t everything get down to business (read money/revenue) at the end? If that is not the ‘ONLY’ motive than at least it must be ‘A’ motive in the entire process because for the survival of your business you need to earn money to keep it going.

We are sure that ‘fun’ is not the only thing for which you have to build your app. Yes, the probability takes a little shift towards enhancing loyalty, create brand awareness, gain access to the new global customer base, etc. But let’s face it, haven’t you invested your time, knowledge, resources and of course money till the app is developed, launched to play store and at many other stages.

Here’s is our list of app monetization model and/or strategy that will drive you most revenue. But at first, we need to understand that since every app is different and hence, a little twist and turn & customization might be needed in the below list to create a go-to-market strategy for your app. A little-personalized research and gathering industry-specific data & insights will be helpful in deriving the perfect strategy that suits your mobile app to generate revenue.

1) Advertising

This is one of the most basic methods to make money from your mobile app wherein, you’ll get paid by advertiser once the user clicks or views an ad shown in the app. This bypasses the need to inculcate pay per download and encourages more people to download your app. Advertising is usually blended in a mixed monetization model. Few of the ad formats are listed below:

i) Banner Ads: These are either placed at the top or bottom and are being considered as most distracting compared to other formats. However, it diminishes your user’s experience of using the app and hence, do your thorough research before using banner ads in your app.

ii) Interstitial Ads: These are transitioned ads placed from time to time and mostly in the form of videos. This ad format is mostly used in games apps and perhaps could generate good results if implemented strategically.

iii) Rewards Ads: A chain of reward ads are spread in the app to grab a prize or gift. The users receive the discount, redeem cards or coupon etc. In rewards ads format, along with the user, ad publisher also get compensated.

iv) Notification Ads: These are interrupting and intruding ads lying at the top of mobile device’s status bar and can easily hamper brand’s reputation and hence we suggest to use them at a good interval of time.

v) Native Ads: One of the good ways of getting things done is what these native ads are built for, as these are content-based and shows up in apps’ news feed. Native ad formats accommodate according to the apps form, format, function and feel. Basically, the ads can easily overlay themselves upon the app’s interface and hence, are neither distracting nor interrupting with the user experience.

Mobile app advertising can be effectively most beneficial, however, care has to be taken in order not to overdo it. Collecting demographic and behavioral data might give some insight to app publisher to overall increase the user experience without being intrusive with ads and still earn money from the app.

2) Charging a One-Time fee:

The most obvious way to generate money from your mobile application is through paid download. Charging users a one-time fee to purchase the app and unlock the full operationality of the app. This could also prove as a fatal attempt as it is hard to convince users to download a paid app before trying it out, especially with so many free options available in the app store. Moreover, Apple and Google both charges 30% and hence, it is advisable to choose this method if your app has unique features over the other available free or similar options and offering added value.

3) In-App Purchases:

This model consists of selling virtually a feature or product or any physical goods within the app. In a way, your mobile app acts a sales channel or storefront in generating money through this strategy. Highly adopted by top-grossing apps and mainly games apps to level-up a feature or other add-ons. If in-app purchases are not well crafted in accordance with the incentive structure, it will not persuade users to spend more.

4) The Famous Freemium Model:

One of the most popular approaches to monetizing your mobile app is through the freemium model, in which the basic version of the app is available for free, however, the full functionality and add-ons are locked until user make a purchase to use the full version. Since, this model offers, ‘Try Before You Buy’, the user gets time to familiarize with the product and hence can make an informed decision before purchasing the full version.

5) Subscriptions or Paywalls:

Subscription-based app monetization methodology is advisable in case if the app is content driven. In such scenario, a limited content is allowed to view for free (for e.g basic classes or lectures) but users need to subscribe to view the advanced lessons/lectures or the entire content for a fee.

As in the case of every product review, marketing and decision, monetization strategy must have to be approached beforehand with the end user in mind. It has to be considered in direct correlation with the user experience. It is hard to advise on the which strategy one should opt for, as it depends on the type of app and the target audience. However, one could apply a permutation and combination of these strategies to make the best out of it.

Increase User Engagement for App

Engaging a Tech company’s mobile app development services or hire a mobile app developer, to design and develop an App for your business is not sufficient anymore.

Studies suggest that users abandon 20% of Apps after using them just once, and have an average of 30 apps on their device at any point. Hence, it is important to develop your App in an engaging way that also makes it align with your overall mobile app marketing and branding strategy.

Boost User Engagement for your App

The following methods will help to improve app engagement and retention.

1. The first impression is the best impression

App store is your first contact point with the user. Design your App in such a way that it highlights the benefits and makes the user download and use.

2. Easy Onboarding

Make the onboarding easy for the user, by keeping the sign-in and account creation process as simple as possible. Briefly explain, how to use the app and its benefits without making it sound too technical.

Read also: Top 6 reasons why SME businesses need a web or mobile app

3. Offer free trials

Allow users to try your App for free and get a feel of it first, before needing to sign-in or making a purchase. Let them understand the features and benefits, as this becomes a motivating factor in downloading/buying it. Ensure that First Time User experience is a favourable one.

4. App permission requests

Do not scare away users by making too many permission requests, as they might get uncomfortable and delete the app immediately.

5. Speed and Performance

Ensure that your App performs in a fast, reliable manner and is bug-free. Once users face issue with any of these factors, they will not return.

6. Push Notifications and Controls

Push notifications, when used in a customised, planned and timed manner, help in engaging customers interest. However, allow the users to control when and how they want their notifications and the option to sign-out if needed. Notifications for new products, events or special offers make it more meaningful.

7. Discover the power of Deep Linking

Deep Linking helps in directing users to specific locations in your app or even other apps. They are very useful in tracking referrals and determining the efficiency of promotional campaigns as well as the ease of usage of your App.

8. 2-way communication

Your App should facilitate feedback and communication from the users, as it helps in increasing user engagement. Make it easier for them to give feedbacks, access your knowledge base or FAQs.

Read alsoIncrease App Download with This Simple Tricks

9. Regular Updates

Ensure that your customer enjoys the best experience by constantly updating the features of your app. Else, they might go searching for better alternatives.

10. Customer Segmentation

Segmenting your users per their demographics and delivering content that is relevant to them, helps in greatly improving engagement. This is very critical in getting a high ROI when you monetise the app.

11. Foster community sharing

Encourage users to share, by incentivising and making it more social, as it makes them more interesting and engaging. Allow cross-platform sharing as it helps in creating user communities in different social media.

12. Retain with rewards

More than half the users seem to download apps when there is an associated reward. Rewards not only help the first time around, but it also promotes loyalty by making them visit again or by referring to other users.

A Sticky App is a Successful App

The success of an App is a measured by how ‘Sticky’ it is and is a combo of 2 metrics – Engagement and Retention. An app must be high on user engagement and should retain users to avoid the churn.

Engaging and retaining users is both an art and science, and the above methods should help you in engaging customers, earning their loyalty and in creating a powerful brand impression.

Mobile Advertising Or Mobile Apps Which Way To Go

It’s an era of smartphones and it is fastest growing industry where mobile apps plays a major role in connecting people. Any business need a mobile app which in turn had motivated developers to develop apps that are useful for the consumers in their routine life. The way today we communicate with our friends, family and relatives has changed a lot and fully depend on mobiles and internet. Want to wish on bday? Send message on whatsapp, Want to send gift to your near and dear ones? Send gift online through mobile apps, etc and much more through apps and mobiles. The two important question arises here is, Are you going to invest in mobile applications through which customers interact with you, or are you going to invest in mobile marketing and advertising that’s going to expose your business to them? For startup companies or small companies would need to think before investing in mobile area. There is no sure shot way to decide which way to go. So, let’s get into this deeper and understand about both the ways.

Sr.No. Mobile Advertising Mobile Apps
 1 Mobile advertising is one of the fastest growing in communications industry and it’s hard to miss out the opportunity with mobile advertising. A well designed mobile advertising plan can enhance the purchase intent and the possibility of new customers. Mobile app development would be the best option to reach to your targeted audience. Mobile apps helps to generate more customers through service provided by easy app.
 2 Mobile ads are smaller in size that fits to our screen and within such small area, there comes only a few words of ad and no other detail which we say that there pros and cons for mobile ads. Interacting with mobile apps also makes it easy for customers who wish to do so to share other types of information with you from their devices, ranging from basic contact items like name and email, to historical data about your interactions with them, to social media account  information.
3 Like every other form of advertising, mobile advertising will also undergo its adaptability curve before it settles in a more mature form that will not look anything like it is now. Your mobile app must align with your business strategy very closely. It must be simple and intuitive to navigate, must be compatible across multiple mobile platforms such as iOS, Android and others to successfully connect with the mobile savvy customers.

  Concluding here, it says that you are the only person to decide which strategy works best for you. Both the areas are fine fulfilling for the business. Whichever way you choose, remember, mobile is a device which may help you in making things works faster you so you can’t go wrong whatever you choose to. Want to own a mobile app for your business? and an advertising plan for marketing? then contact the best mobile app development and marketing company called Moon Technolabs. They are having full fledged team of expert developers in various platforms and with loads of updated knowledge of latest technology. If you are looking for a reliable and affordable mobile application development, please feel free to drop us an email at sales@moontechnolabs.com or contact us on Skype at moonsoftware. Alternatively, you can also call us on +1 (951) 801-5251

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