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Everything you want to know about Beacons

The term “Beacons,” has been creating a lot of buzz of late in the Tech, and business circles. Simply put, the word Beacons refer to a guiding light, and it is for this very same purpose they are used in Tech related sales and marketing promotions. Let us now learn more about what Beacons are, how they work, and how they can help your business.

What are Beacons?

A Beacon is basically a wireless Bluetooth sensor, that uses Bluetooth Low Energy (BLE), to send and receive data to smartphones to perform certain actions, like app notifications, messages or prompts.

Beacons are small, cost-effective, battery powered, and can be strategically placed in a way that when a customer comes in their vicinity, they will receive appropriate messages and notifications.

How do Beacons work?

Beacons use BLE or Bluetooth Low Energy signal to send ID and data to specific Apps in your smartphone in the form of individual notifications. It is important to note that Beacons only send info and not receive them. This data transfer happens only when the customer has switched on his Bluetooth, has given location access permission, as well as has opted to receive notifications.

Each Beacon has its unique ID that reaches out to an App on your smartphone so that you receive relevant App information. This ensures that you get only the right notifications thereby providing high levels of privacy.

Why are Beacons important to Retailers, Marketers, and Businessmen?

With the number of smartphone users growing day by day, Beacons are a terrific way to engage, and connect with prospective customers. And gently nudge them to make a purchase once they are within the range of your Beacons.

Beacons provide the following crucial insights about Customers

  • Customer’s spending habits
  • Track customer movements within a mall or shop
  • Shopping patterns and interests
  • Time spent in a particular shop
  • Time spent in hanging around a particular product group
  • Preferred products

This information that Beacons provide, is further used to create various Marketing and Selling strategies like

  • Proximity Marketing

Otherwise known as Hyperlocal Marketing, this method gives an incredible opportunity to Retailers and Marketers to sell to shoppers, based on their location. Messages and push notifications can be directed to the buyers who are near a store to enter the store and buy, by offering exclusive discounts and coupons.

  • Contextual Targeting

This strategy uses the info from the Mobile App of the shopper to deliver targeted messaging based on a particular context. This might include a combo of info like the customer location, shopping patterns, history, in-store activity, etc.

  • Merging the Online and Store experiences

Beacon Technology makes use of the Online or App data of the shopper to deliver apt in-store shopping experience for the users and vice versa. Using the In-store data, the retailers can entice the users to make a purchase on their ecommerce site by offering suitable discounts.

  • Analytics

Beacons also provide a wealth of data that help in creating various Analytics and Reports. They can give you info also about

  • The number of footfalls that happen in a shop or mall
  • Customer shopping patterns based on their In-store activity
  • Frequency of customer visits

This intelligence info helps in determining not just consumer behavior, but also identify the most attractive sections, busiest hours in a shop, etc. This will be of immense use when it comes to planning your product placement, merchandising, stock planning, resource allocation, etc.

The main idea that makes Beacons stand out, is that they not just deliver messages and notifications, but they deliver relevant, customized, and contextually apt messages and notifications that make a customer more likely to take action.

What do the Numbers say?

 

BeaconsThe Beacon Platform, Swirl, in its study says that around 73% of customers who received a Beacon initiated App notification in their smartphone were nudged to make a purchase. 61% of the shoppers said that these notifications would motivate them to visit a shop or mall more often.

A BI Intelligence study stated that In-Store sale prompted by Beacons touched an astonishing figure of $44 Billion for the Top US Retailers in 2016.

The Fine Balance in using Beacons

Beacons have opened up an exciting world of incredible opportunities by providing the customized shopping experience to customers. And also increased sales and customer intelligence for the business owners. But like any other technology, Beacons also should be used with care and caution.

A study conducted by inMarket states that while the Beacons helped in a 45% increase in customer interaction rate, it also says that when shoppers received multiple notifications on a trip, their App usage fell down by 313%.

It is, therefore, wise to employ a delicate balance between enticing customers to make a purchase. And bombarding them with too many coupons and discounts which may end up annoying them.

It is imperative that you understand the technology and App to use it to the best. Employ an experienced Tech partner like Moon Technolabs Pvt. Ltd., India, for all your iBeacon App Development needs, to revolutionize the way your customer’s shop.

Get in touch with us today at sales@moontechnolabs.com, to know more about Beacon Technology and how we can help you create awesome Apps to leverage it.

The emergence of futuristic technologies is blurring the fine lines between the real and the digital worlds. This is even more apparent in the business arena, where technology is being increasingly deployed to enhance customer interaction. One such revolutionizing concept that is creating waves recently is the Beacon Technology.

In simple words, Beacons are low-power transmitters that are equipped with Bluetooth Low Energy. These devices are strategically placed in such a way that when a customer approaches them, they will receive appropriate notifications and messages. With this, the businesses can take benefit of the approaching shoppers, offer attractive notifications that may contain discounts or coupons. to convert them into customers.

iBeacon vs Eddystone

Beacon Technology is used to develop Apps that enable Contactless payment solutions, proximity-based shopping, automated check-ins, and other kinds of automation. As in the world of Mobile Tech, this space is also dominated by Apple with its iBeacon, and Android with its Eddystone. So, if you would like to leverage Beacons for boosting your business, then you need to know which one suits the pilot project of your business better – iBeacon App development or Eddystone App Development?

When to opt for iBeacon App Development

Launched well before Eddystone, iBeacon has the advantage of being the early entrant into this segment. It has the advantage of the availability of a full set of services that support Apple’s protocols in the market.

In case, if the majority of your App users are iOS device users, then iBeacon App Development is a better option. In iOS, scanning for beacons is done at the OS level, and it uses the core location framework. This leads to an increased reliability that is aided by Apples optimized battery usage and scanning performance functions.

If you also happen to have a large beacon fleet that supports only iBeacon at the firmware level, then it makes sense to opt for iBeacon App Development.

Moreover, iBeacon is a widely-adopted beacon technology as it is simple and easy to implement.

When to go for Eddystone App Development

Eddystone has the huge advantage of transmitting rich and strong data to your devices. While iBeacon uses only one packet of identification, Eddystone uses three different kinds – UID, URl and TIM. With this Eddystone URL, you can reach out to the vast number of Google Chrome and Google Now users through the Physical Web functionality. With Eddystone TLM – you can get data on your Beacon, its battery level, packets sent, etc.

So, if you are developing a customized solution for your customer where you need to show their app’s users info about their beacon, then Eddystone is a better option than iBeacon.

Eddystone is Open format, providing a great perceptibility of its working. It is also expected to include more packets apart from the current 3 in the future, which vastly increases its reach and usage. It also has the added benefit of integration with other Google products and services. Apart from Eddystone’s ability to enable App installs, it also facilitates App-Beacon interactions through Google Instant Apps. It enables any Android device to be used as a BLE device through a Free App, which is very beneficial during the testing and development stages.

If your App is targeted for the Android users, then the clear choice is Eddystone App Development.

Conclusion

Being an emerging technology, the market is still in its early stages with a lot of new functionalities and integrations being released every day. So, if you want to transform the way your customers shop and increase their engagement, then it is imperative to go for iBeacon App Development and Eddystone App Development.

At Moon Technolabs Pvt. Ltd, we are one of the leading iBeacon App Development companies in India. We have a robust team of iOS App Developer, and iBeacon App Development experts who are well experienced in developing Apps for various niches like Payment Solutions, Push Notifications, Shopping, Travel, Health and other Interactive app solutions.

Get in touch with us today at sales@moontechnolabs.com, to understand more on how we can help you leverage Beacon Tech for your business.

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