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Mobile App Development

Smartphones or any new app or a new tech gadget or tech; all of these have a become the talk of our day. This is what connects us in this digital age. And the mobile application development companies working round the clock to create something extravagant with mobile apps are certainly ruled by the new tech trends.

These tech trends and its implementation is going to help or optimize the work or service every industry segment in some or the other way. Starting from fitness or sports to music, emails & project, reading, gaming and for everything, we have mobile apps. More than 2 billion people worldwide own a smartphone.

Let’s discuss to understand briefly about these mobile app development trends and their involvement with industries such as live music streaming apps, wearable music & fitness tech, AR and VR in the gaming and entertainment industry and many more.

1) Accelerated Mobile Pages (AMP)

With over a year old now, Google AMP has stupendously taken off with an upcoming separate search index for the mobile web. A Boon from the SEO & Web app perspective as the web apps will be quickly launched on mobile and smartphone devices. Thus giving a sense of confidence to publishers for improved visibility to attract more users. This makes AMP as one of the upcoming years mobile app development trends.

2) Augmented Reality & Virtual Reality

We have been using Augmented Reality (AR) & Virtual Reality (VR) apps more than a couple of years now. Remember PokemonGo or for car enthusiast iOnRoad, Sky Siege, SatNav, etc…all of these using augmented reality tech to provide amazing user assistance or give them a great experience. Whereas, VR devices such as Samsung VR Gear/headsets, Google Cardboard & Oculus Rift lets the user experience auditory and visual feedback within a simulated environment. This immersive environment can be similar to the real-world-like.

3) Artificial Intelligence (AI)

Have you ever asked Siri, Google Assistant, Alexa, etc…to play your favorite music or just to know about history? Well, these are all based on Artificial Intelligence and its related features. The investment in Artificial Intelligence (AI) is going to be more than double as compared to 2017. Creating machine intelligence using analytics, a cognitive interface and driving them into machine learning systems. Hence, this is going to be in great demand in the list of mobile app tech trends powering the businesses to new heights.

4) Cloud-based Mobile Apps

Cloud computing tech finally brought relief to mobile phone users in terms of occupying phone internal memory. Google Drive, Dropbox, OneDrive are such examples of cloud-driven mobile apps. Moreover, it is more secure to store data in cloud storage than on the physical device for the obvious reasons.

5) Enterprise Apps & Micro-Apps

Enterprise mobile apps which primely focus on improving & enhancing business process activities to get the optimum result out of it. This can be useful for e.g to a team to share details about the project and work on it from their mobile devices. Whereas, micro-apps are tended to limited functions and mostly focus on single task or purpose.

6) Security In Apps

A study result found out that more than 70% of the apps would not clear the basic security tests. The top concern which was noted is insecure storage, privacy violation, system information leak, identity theft and insecure deployment. Hackers are tent to violate these security check gaps and tend to exploit by stealing sensitive and confidential information. Thus, security in a mobile application is also going to be a major app development trend to rule.

7) Wearable Devices

One of the promising tech trend that could be beneficial to each and every industry segment i.e, ‘Wearable Devices’ like Apple Watch, Fitbit, Xiaomi Mi Band and many more…These smart wearables can provide information to the users in the least possible distraction to their ongoing activities. In many cases, they are the main source of information powering such activities. For e.g, a fitness band can provide an athlete with his exercise and fitness data, with just a flick you can dismiss the call while driving rather than having to take mobile out of the pocked risking your life.

8) M-Commerce

Nowadays, the usage of debit and credit cards is reducing as more and more customers are getting familiarized with mobile payment system through Google Wallet, Apple Pay, PayPal. This is making m-commerce to rise drastically recently. Today’s generation is preferring to carry out every transaction via mobile for any booking tickets, shopping, etc.

9) Internet of Things (IoT)

IoT has tremendously been on the rise due to our instant adoption to cloud-based apps and since then IoT has not looked back. Businesses and industries are prompted with this mobile app trend as the IoT devices which is usually controlled by smartphones for e.g, to turn up/down the thermostat or switch on/off music or lights, etc. which smartly let you connect your mobile phone to these systems to operate in a go.

10) Beacons & Location-based Service

Apple’s iBeacon and Google’s Beacon are popular among integrated location-based service apps. It is most beneficial to but no longer limited to hotels, restaurants, retail outlets and in the healthcare industry or business segments. This gives rise to custom and personalized app marketing chance to provide to a user via their smartphone by receiving a beacon signal.

11) Swift Is More Robust

Recently with the launch of Swift 2, which is offering more cutting-edge developer-friendly features, it has become more robust now and iOS developers confirm being more easier than Objective-C. This new programming language has certainly marked its name in the list of top mobile app development related tech trends of 2019.

Conclusion:

Mobile app technologies are constantly bringing something new to the tech industry table. Due to which, skilled software developers cannot rely on outdated tools and trends to be at the top. Top mobile app development company play a major role in bringing some insights into the latest mobile app development trends.

Mobile Application Development

Smartphones have turned out to be your digital mini-computer for all your needs and their usage has increased. Smartphones have just become more than the means of only communication. With top applications, features and functionalities we can complete most of our daily tasks. Have you ever wonder about the apps that rank high in popularity? Also, do you know how many times an average person looks at their phone in a day? Read more to find out about these answers and many more such interesting and fun facts about the mobile app and its development.

Download Facts

1) The year-round projection for 2018 for downloading mobile apps was spotted at 269 Billion. In other words, approximately 30 apps for every person on Earth.

2) Facebook stands at the top of popularity with a maximum number of downloads until now. This shows the dominance of social media apps and its relative significance in the marketing field. Recently, gaming apps have picked up the pace and games like ‘Clash of Clans’, ‘Clash Royale’ and ‘PUBG’ is trending more in the number of downloads.

3) For a long time, Youtube and Google Maps remained the top most downloaded app which belongs to Google. Each of these apps had over a billion downloads.

4) Between the two most famous mobile app stores, Android Play Store has the highest number of applications with 2.8 million apps.

5) With higher and strict coding standards, Apple App Store offers a total of 2.2 million apps to download in all categories.

6) The sheer number of app downloads are higher in Android Play store as compared to Apple because of the reason that there is a higher number of Android device users than iPhone.

Financial Facts

7) There is almost a massive surge in the revenue generated by the mobile applications. It raised from $18.56 billion in 2012 to over $77 billion by the end of 2017.

8) Major earning source for mobile app developers is from app development and app stores. Figures suggest that Apple has paid over $50 billion to app developers since 2008. Top mobile app development company are also investing hugely in this.

9) The most profitable app is, of course, belong to the gaming industry. ‘Clash of Clans’ by Supercell, since it’s launch in 2012 has generated over $5 billion. Other gaming apps such as ‘Clash Royale’ and ‘PUBG’ are also in the boom at the moment.

10) A study shows that by 2024, around 42% of all sales in the UK will be derived from mobile applications. This suggests that mobile app development will contribute to the substantial factor in driving sales.

11) In-app sales through advertisements are also going to contribute to the biggest revenue generation source. By the end of 2018, it is expected to hit a figure of approximately $16.9 billion.

12) An app named ‘I Am Rich’ was priced at $999.99 and the only thing that the app does is to display a shiny gem with a positive affirmation. Eventually, the app was pulled off by the App store moderators but still, 8 people downloaded it.

13) With a higher number of apps in the store, the average price of an app had come down to $0.99. App owners are now earning a higher share from the increased sales figures rather than higher profit margin.

14) More than 50% of apps in Apple’s App store have never been downloaded.

General Facts

15) App developers charges vary in the different regions of the world. The cost of app developers in India starts from $15/hour and it ranges to as high as $225 for app developers in North America.

16) India remains the second largest app market for mobile users after the USA. Almost 70% of the WhatsApp users are from India, proving India to be one of the strongest and emerging market for the mobile app industry.

17) Social Media apps are the king. Over 65% of mobile users spend the majority of their time on social media apps.

18) Text & communication apps have shown great potential in the US, with an average of 1/5th of the day spends on the said apps.

19) Users spend a lot of on gaming apps while merely 1% of the usage is inclined towards lifestyle apps, i.e, health and fitness apps.

20) Another interesting fact about an average smartphone user is that they unlock the phones over 80 times a day which is contributing to around 3,000 strokes/swipes per day.

21) There is a major shift towards app culture for everything. There are apps for smartwatches, TV and other related shows.

22) With the introduction of AR (Augmented Reality) technology in apps, Pokemon Go was the first one to set trend for users as well as app developers.

23) iPhone users spend typically more time on apps than they do so on iPads.

24) Desktop and website culture is slowly diminishing as the same information can be accessed via smartphone and apps. Moreover, it is more convenient as it can be used anywhere, anytime even while you are on the go.

25) Because of the huge and increasing competition, most apps are becoming free to download with in-app purchase options. Such kind of apps is becoming more popular nowadays.

Increase User Engagement for App

Engaging a Tech company’s mobile app development services or hire a mobile app developer, to design and develop an App for your business is not sufficient anymore.

Studies suggest that users abandon 20% of Apps after using them just once, and have an average of 30 apps on their device at any point. Hence, it is important to develop your App in an engaging way that also makes it align with your overall mobile app marketing and branding strategy.

Boost User Engagement for your App

The following methods will help to improve app engagement and retention.

1. The first impression is the best impression

App store is your first contact point with the user. Design your App in such a way that it highlights the benefits and makes the user download and use.

2. Easy Onboarding

Make the onboarding easy for the user, by keeping the sign-in and account creation process as simple as possible. Briefly explain, how to use the app and its benefits without making it sound too technical.

Read also: Top 6 reasons why SME businesses need a web or mobile app

3. Offer free trials

Allow users to try your App for free and get a feel of it first, before needing to sign-in or making a purchase. Let them understand the features and benefits, as this becomes a motivating factor in downloading/buying it. Ensure that First Time User experience is a favourable one.

4. App permission requests

Do not scare away users by making too many permission requests, as they might get uncomfortable and delete the app immediately.

5. Speed and Performance

Ensure that your App performs in a fast, reliable manner and is bug-free. Once users face issue with any of these factors, they will not return.

6. Push Notifications and Controls

Push notifications, when used in a customised, planned and timed manner, help in engaging customers interest. However, allow the users to control when and how they want their notifications and the option to sign-out if needed. Notifications for new products, events or special offers make it more meaningful.

7. Discover the power of Deep Linking

Deep Linking helps in directing users to specific locations in your app or even other apps. They are very useful in tracking referrals and determining the efficiency of promotional campaigns as well as the ease of usage of your App.

8. 2-way communication

Your App should facilitate feedback and communication from the users, as it helps in increasing user engagement. Make it easier for them to give feedbacks, access your knowledge base or FAQs.

Read alsoIncrease App Download with This Simple Tricks

9. Regular Updates

Ensure that your customer enjoys the best experience by constantly updating the features of your app. Else, they might go searching for better alternatives.

10. Customer Segmentation

Segmenting your users per their demographics and delivering content that is relevant to them, helps in greatly improving engagement. This is very critical in getting a high ROI when you monetise the app.

11. Foster community sharing

Encourage users to share, by incentivising and making it more social, as it makes them more interesting and engaging. Allow cross-platform sharing as it helps in creating user communities in different social media.

12. Retain with rewards

More than half the users seem to download apps when there is an associated reward. Rewards not only help the first time around, but it also promotes loyalty by making them visit again or by referring to other users.

A Sticky App is a Successful App

The success of an App is a measured by how ‘Sticky’ it is and is a combo of 2 metrics – Engagement and Retention. An app must be high on user engagement and should retain users to avoid the churn.

Engaging and retaining users is both an art and science, and the above methods should help you in engaging customers, earning their loyalty and in creating a powerful brand impression.

Have An App Idea What Next

Every person has been blessed with the capacity to think, have amazing ideas in his head and the passion to convert this idea into reality. It also holds true in the field of apps. Many people have some ideas about how a particular service can be made more effective and efficient using an app. If you have such an idea, you need to look for a professional mobile app developer and seek his assistance in transforming the germinating idea into a reality. There are many companies offering high-end app development solutions. Depending on the app developer cost and the quality of services offered by them, the services can be engaged.

With the advent in technology, these ideas can be developed and refined and soon converted into a profitable venture. Have a look at certain steps that when followed in a systematic way can help you in giving a robust framework to your idea.

Research Your Market In Detail

Ideas are quite elusive and many times they are as fleeting as our dreams. Thus, whenever you are struck with app ideas, it is wise to pen them down immediately. Once these ideas have been jotted down, research the market where these apps would be completely appropriate. Look for the categories where the app would prove to be perfectly suitable. Once you are quite confident about your app idea and the market where it is appropriate, you can contact a mobile app developer and share your idea and pick up his brains regarding the same.

Outline your idea

Make an outline of your idea with an app developer and see what he thinks about them. If any of the idea is worth exploring, you may well be on your path to build your first mobile app with the help of mobile app developer. The idea having merit must be further developed to see if it is worth the effort.

Choose the Platform where the app needs to be targeted

There are many platforms that can be targeted for the apps. Many people target Android platform as the number of users making use of this platform is high. It is wise to choose a platform that has more users.

Name your App

The next step is to name your app. The name must be chosen wisely and it should give an idea about the services it offers and leaves an impression on the users. An icon or a logo can also be paired with the name for added impact.

Mobile app development cost estimation

The next step is to find out about the cost to develop a mobile app. Once the application cost for developing your app development ideas are known, you can go ahead with the project.

Team Building Exercise

Once you come to know about how much to make an app, Ios Application cost, you can touch base with a renowned and reliable Mobile app development company that is known for offering high-end mobile app development solutions. This team building exercise has a lot of impact when it comes to the success of an app. Look for funding so as to give wings to your app. There are many companies that look out for interesting app ideas for investment purposes.

App Marketing

Moon Technolabs is one such company that offers an extensive range of app development solution. Engage their in-house talent and hire app developer helping you to transform your idea into a reality. Once developed you can embark on the next step. As part of this step, you need to test your app and market it amidst your potential customers. If it is well-received, you can go all out to market your app. You can start pitching it to the target group and start marketing it in a big way. As more and more people come to know about the app and are impressed with its idea, your simple thought might well result in a popular app loved and appreciated by a lot of people.

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