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Deep Linking The Latest In Content Marketing

The Concept

Have you ever taken a close look at spiderweb or a cobweb? How closely knit the individual structure hold together made out of proteinaceous spider silk. You might have noticed a center point as well. To some extent for concept reference, that center point is the ‘Deep Linking’ point.

By definition, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, a piece of web content on a website. In simpler words, a hyperlink that is bound and can get connected anywhere in a website’s structure except its homepage. For e.g, a deep link about an article mentioned in a piece of content would directly lead to that specific content page rather than leading to the website page and leaving up to you to search the entire website structure.

Comparison

One might be poised for a while to think, what is the difference between ‘deep linking’ and other types of link. Although, there are several kinds of links and linking strategies, however, the Hypertext Transfer Protocol (HTTP) does not spot any distinctive difference between them. Deep links are similar in functions and operations as equal to their counterparts, i.e, all other kinds of links. Hence, this camouflage allows it to have more freedom on the web and in a website’s structure.

Starting from content developers to website authors, deep linking seems to be a viable option as they can seamlessly link to pages within their own site or content on another site because of an absolute indifference between deep links and other types of links.

Potential Problem

Until deep linking became more affluent, apparently it got considered together with hotlinking which was an ongoing troublesome issue for some agencies. Hot links usually lead you to ready-to-download files. Some of these hot links aren’t trustworthy if it is leading you to an outside hotlink, as it can cause problems with copyright laws.

Now that the deep linking is no more get associated with hot links, though, it can cause some problems such as bypassing a critical deep page of a website which can create an issue for the targeted website. Not that, it presents a huge threat but on the other hand, can easily be solved by keeping relevant content on every page of the website.

Deep Linking For SEO

The primary way that the deep linking is beneficial for websites is by boosting SEO. Conclusively, benefits of deep linking are far outnumbered as compared to its drawbacks. Let’s have a quick glance over the benefits:

A deep link leading to an old blog post shows Google that the content is still actively relevant.

The deep link bypassing through all the pages of a website simultaneously increases the ranking of all those pages and not just of the homepage.

A Homepage link can draw to spammy links but deep links seem more natural and pose less of a threat which in turn decreases your chances of being flagged as spam by Google.

You can bring in multiple keywords and not just of the homepage.

Deep Linking For Marketing

If understood and implemented with proper strategies, deep linking could be a boon for marketing. Businesses who have been regularly dealing with multiple products and/or services can directly benefit by allowing a single link to take your visitor to the intended page without having to unnecessary go through all the pages of the website. For e.g, using a deep link, you can send a visitor directly to your contact or product page.

Deep linking allows sites to make various landing pages for different visitors. This enables businesses and companies to marketize their products and services by encouraging referrals and affiliates to make a commission for bringing the traffic to a particular website or page.

Using Deep Links In Mobile Apps

Proving its viability in the website content has paved the way for deep links to become popular in the mobile apps too. As on a website, a visitor is taken to a specific webpage, same in the app, a deep link will take a user to a specific area of the app instead of directing them back to the main page.

The biggest benefit of using a deep link in these mobile apps is that even if it is not already installed on the device, certain areas of the app can be accessed. Deep linking works differently on a mobile app than on the web. For the mobile app, it has to utilize a ‘Uniform Resource Identifier’ (URI), instead of HTTP or URL in the case of the website. This gives the address of application that is unique to mobile phones instead of accessing an internet browser first.

Twitter, Facebook, YouTube, Pinterest have started utilizing this technology for its app division. Websites with their mobile apps which utilizes URI allow a user to provide instant access to their account without the need of searching the web and then to log in.

URI formats could differ based on the mobile operating system that is in use, however, the concept with the practical application of deep linking pertaining to the areas of an app is going to be uniform across all.

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