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The Good, Bad & Ugly of White Label App Development

Since you are delving deep into mobile app development world, then you are definitely searching for ways to develop the mobile app for your business or company. Well, one might consider developing the app from scratch (Custom App Development as per the need) or use a ready-to-go platform (White Label App Development).

Moreover, it may present an interesting thought and approach to opt for White Label App Development with its readymade solution so as to cut-cost and deploy framework in no-time, but on the contrary, it does come with some issues which are hard to ignore.

White Label Mobile App

In its simplest form to understand White Label, it is an app developed by a company and sold to other company or companies, which could further only do minor additions as per their needs and start using it. The purpose behind White Label Mobile Apps Development is to have a ready-to-market product (app) which can be used by multiple users with the minimal level of customization and flexibility in its features and/or functionality.

White Label Mobile Solutions are favored by small businesses and start-up owners who are looking for the quickest way to have their products/services listed in the digital world via a mobile app. Of course, it does gives the benefit of minimum investment, however, usually leaves these users with a very generic app with no specialization or specifics in the app.

Development of White Label Mobile Apps

There are basically 2 ways to develop White Label Mobile Apps viz., 1) Either by completely adopting the backend code and allowing fewer changes at frontend to make it look different or 2) Wherein the app is built with a fixed feature-set and sold it to different companies to add or edit features as per their need. Mostly software development companies which have Software-as-a-Service (SaaS) model are usually using it.

Difference Between White Label & Custom Apps

Before we get right down to the difference, it is necessary to understand the parameters on which the said difference can be judged. These factors are widely taken into consideration such as:

  • Customization
  • Unique Design
  • Cost
  • Resource Dependency
  • App Approval
  • Scalability

Let’s have a look and discuss in brief about the difference between them and its respective impact.

1) Customization

As a business, if you are opting for white label solutions, you would probably have information beforehand that the app is neither built in terms of design nor developed surrounding your business needs. The app is already made with certain feature-set with keeping the mobile app in mind already available in the app store. The chances are you wouldn’t be able to add or edit much of the elements that are in accordance with your brand or business identity.

On the other hand, Custom App Development gives you the empowerment of having an app as per your requirement and reflecting your business values to customers. Hence, it pays to invest in custom app development, as it gives a personal touch of feature    -set to which your customers are already accustomed or familiar.

2) Unique Design

In terms of design uniqueness and flow, one can only expect to have more or less 20% change in it and that too from the brand elements perspective. However, the rest of the appearance and functionality looks almost as similar to other apps from the same industry. White label solutions sans the absence of freedom to derive own unique design, which could cause to leading rejection from the store.

3) Cost & Resource Factor

Since, the make, model, and design are generic and made for ready-to-market for not one but for many businesses, the cost of White Label Mobile App solutions are much lesser than the Custom App Development.

Additionally, since there isn’t much allocation and efforts from the developing side either for the project as there is an only one-time cost associated with the set-requirement development, you also get to save even on the resource front.

4) Scalability

White label apps are usually designed and developed to function and perform well for only specific platform or device. If and when your business requires to climb new heights and looks further to scale across another device or other OS version, you will either need to get it scalable from the vendor side or can contact mobile app development company to develop an app similar to yours for your preferred list of devices or operating systems.

Conclusion:

At Moon Technolabs, we focus on providing mobile app development services which are specially designed and developed keeping your brand image and business identity in mind. Hence, our Custom App Development services are at par with excellence and our in-depth process takes care of every small details and need of your project. We do understand the custom need of your app and hence we do not compromise over the brand image, real-time project update and most importantly we provide scalable solutions keeping in mind your choice of technology stack.

Benefits of Custom Mobile App Development for Your Business

Utility of Custom Mobile Apps

With rapid technological advancements and awareness among people, every second person owns a Smartphone. Mostly all applications are easily accessible and affordable. It is quintessential for a company to own a mobile app, even if it owns its own website. With quick and affordable Mobile App Development Services, it is feasible for businesses of any size to have a mobile app of its own. Custom Mobile App Development brings manifold advantages with it. It becomes easy to gain customer attention and retention by providing them a better customer care service. Promotion of company’s products and services become easy.

Cost of Custom Mobile App Development

Typical mobile app is developed within $250k in 6 months. However, leading custom mobile app development companies speed up the process by producing relevant product in days. This saves a lot of cost at client’s end.

With super fast app development platform, a customized product can be quickly built just by using drag, drop and configure procedures. Launching Beta editions and prototype releases from time to time helps in fetching customer feedback and response. The final release incorporates customer’s choice, which later converts into customer delight. Both Custom App Development Company and end user are benefitted and is a win-win situation for both parties.

Read Also : Grow your small business with these simple tips and tricks

Benefits of Custom Mobile App Development for Your Business

Let us look at array of benefits that Custom Mobile Apps bring forth:

  • Mobile Applications eases the availability of information to its users. They can get details while on the go.
  • Mobile apps are even more convenient than an ecommerce setup. It is much easier to switch on and access a mobile app rather than switching on the computer and typing URL to access a website. That too, this can be done 24*7
  • With attractive offers, features, graphics, loyalty points and promotional codes, mobile applications tend to grab users attention more potentially than the websites. In addition to this, geo fencing feature, help pull and retain customers with regular and frequent SMS alerts or push up notifications.
  • Percentage ration of repeat purchase for a product is twice high in case of mobile apps than with websites. Mobile apps often have subscribe and save offers for daily essential products which is not the case with websites. Mobiles are always handy which enable people go for a purchase as and when required.
  • An option to save customer preferences and showing them related suggestions, option to add items in wishlist and recommendations are all essential features that distinguish a mobile app from a website.
  • Multiple payment options on Custom Mobile Apps like Netbanking, cash cards, wallets, Pay Balance / Loyalty Points, Credit / Debit Cards or simply Cash on Delivery all these and much more make shopping a happy experience for customers. Mobile payments like sending money to a chosen mobile number or transferring to a bank account is easy. Likewise, sending money from bank to mobile wallet is easy with help of mobile apps.
  • Tracking and achieving fitness goals via apps is easy. Similarly, setting reminders and scheduling appointments is easily possible.
  • Without forgetting, it is simple and convenient to synchronize a user’s email and social media account and to know his contacts, location and preferences.

Summary

After close analysis of all the above points it can be concluded that Customized Mobile Apps help in promoting sales with their geo targeting features and in increasing brand value of a product / service at disposition. Mobile applications make the customers carry company’s business in their pockets and that too without sounding creepy-crawly.

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