App UI/UX Design Tag

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UX and UI

Before diving into the importance of UX and UI in mobile app design development, let’s take a plunge into the elements that comprise ‘User Experience’ and ‘User Interface’.

User Interface (UI):

It is the surface layer design of a mobile app and is generally associated with its look and feel and hence it focuses on the way it is interacting with users. Interfaces are interlinked faces of a design which creates identities and builds likeability. Without a good and satisfying interface; user experience will never be up to mark. The identity of a brand and its value is directly proportional to a simple yet elegant user interface.

We have classified the objective of ‘User Interface’ into four parts to have a better understanding. These are:

  • What to make?
  • Visual Elements
  • Desirable
  • Focus on Tools

User Experience (UX):

User Experience is all about the experiences of a user and what a user feels about the app. Its mainly related to task-driven approach in design and defining the navigational flow. This ultimately leads to establishing the business impression. The efficient UX of a mobile app design has to be designed for keeping in mind certain aspects relating to specific industry, target audience, market, the need for the end users, etc.

And likewise for User Experience:

  • What to achieve?
  • User Experiences
  • Credible
  • Focus on Interactions

One might be having lots of questions regarding how to make an app noticeable or to increase a user’s engagement? Before that, let us understand their role as far as the design of the mobile application is concerned.

Role Of User Interface:

User Interface comprises of many elements and features while keeping the designing aspects of a mobile app and does not only limits to using synergic elements, cutting-edge themes, typography, and visually appealing color schemes. More importantly, to create an outstanding UI, not only one needs to use above elements at the optimum potential but also have to ensure the functionality of the app by perfectly amalgamating those components with each other. This will result in propelling user engagement, improving app user retention statistics and enhancing the brand awareness ultimately leading to increase success and revenue.

Role Of User Experience:

UX revolves around the all and every aspect and indulgence of a user interaction with the mobile app. ‘User Experience’ will always attain higher priority than ‘User Interface’ considering mobile app design and development as its key role to accomplish professional business goals for building a brand image, elevating brand reputation and to intensify natural traffic and revenue. A significant development in the UX design can be achieved via extensive qualitative feedback in order to not only stimulate the response but also uplift conversion performance.

Salient Characteristics of UI/UX:

Using simple symbols, classy & sober color, recognizable icons and buttons will help to gain the trust of and make users more familiar throughout the consistency in using the app.

Ensuring the use of simple elements & components whether designing the visuals or language part will eliminate the need for manuals describing the working of your app.

Performance of UI designs should be drafted in accordance with the valued time of users for instance, when loading a screen, etc. and being interactive with users about the process using the notifications.

Simple Actions and Complex Content or vice-versa never works. Only attractive design of an app is never going to increase engagement, brand value or generate revenue. Hence, we recommend that the user’s flow must be compelling yet easy that involves simple action with simple content to create a significant impact and enjoyable interaction.

Maintaining the consistency and uniformity throughout the app empowers the users in recognizing the usage pattern in overall app design.

Researched and then recommended by the Apple in using 44-pixel squares for an appropriate touch will be suitable for generalized user-centric finger size.

To give a natural essence to UI, designers may use the vital elements such as buttons, visual cues or toggles, gradients and shadows. Gradients and Shadows are typically used in developing attractive eye-catching 3D buttons and forms while managing to allure the displaying element inset or outset.

In order to make your app successful, allow a user to navigate less through the app while reaching for their desired task. Inducing a mobile app with lots of information and/ or confusing navigational pattern will consume their time and will result in them being disinterested in the app.


It is quite clear that UI/UX plays a paramount role in mobile app development as it has a lot to offer like enhancing brand visibility and sales, loyal customer base, global presence, etc. everything can be comprised in making an app popular. Meeting eye to eye with business and end-users needs using comprehensive techniques, designers should collaborate with all the necessary aspects to satisfy and attract the target audience and market.

Rely On UX For Your Communication Strategy

The most vital part of any digital marketing strategy has to be based on how much memorable experience, the user experience leaves behind? An imprint of a good experience does play a major role in building a long-lasting relationship for your business. So it wouldn’t be a wise decision to ignore the user experience.

In order to increase customer base, these brand companies are constantly involved in bringing something new to the customers by adding so many information inputs.

Designing a digital strategy isn’t as easy as it seems because there are lots of factors that have to be included otherwise some aspect of user experience is left out. Especially, in today’s fast-paced tech era, it is constantly evolving and that’s when Communication strategy requires you to fulfill things like a good content & SEO. It also has to be in accordance with good management of social networks.

Importance of User Experience:

We all shop online nowadays and don’t we feel like quitting on that mobile app or website for that matter if, either the product image takes time to load or could be any other things like improper alignment or the text size is hardly visible. On the contrary, if the app or website is fast to load, nicely designed with visually attractive images and easy to read is going to create a different perspective for a user.

Hence, a positive user experience can enhance the total quality of a web page or an app. It is the basis of any digital marketing strategy without which nothing could go as per the plan as a dissatisfied visitor will not go through the trouble of either downloading the app again or bother about visiting the website. There goes a visitor, who could have been a potential customer.

Avoid These Mistakes In UX:

Following are the few points which are best kept at bay if you want to increase the conversion rate while simultaneously creating the amazing user experience.

1) The Architecture

The architecture of a web page has to be taken into consideration for creating a seamless design. Your web page should not let take more than 3 clicks for a user to find desired content. Moreover, a good web design plays an equally important role while parallelly having a well-planned architecture.

2) The Texts

If users are going to find it hard to read or the color of the images is too bright then it is purely a no-go for today’s tech generation. Hence, pay attention to color, size, and type of letter. You need to ensure that your text reads same and well across all devices to maintain uniformity.

3) Invalid Links & Broken Images

If your platform whether web or app is facing issues with broken links and images then you should get it rectified soon. Remove all possible bugs because no user would like to see an error image or link instead of the actual product image or proper link reference.

4) Not Mobile First?

Not only you should have a website but also a website that is compatible to operate in mobile devices as well. This is of utmost importance as nowadays smartphones not only common but also tech adaptive. So need to make sure of the amount of content that goes on a display screen of mobile as well keeping it responsive.

5) Advertising

Sometimes advertising could create a negative impact if your website has ads with autoplay, pop-up ads, and confused-cum-irrelevant content. It also adversely affects the genuine UX experience of users.

6) Poor BackLinks

Quality backlinks could help your users to navigate seamlessly without any interruption which would add points in user experience. Moreover, there are chances that putting those bad backlinks might get you penalized by Google. Rather than harming the image of your business brand, one should think of hiring experienced app developers.

The key thing to remember is that try to collect as much information as possible and doing proper research about target audience will also help you derive the right digital marketing strategy. Starting from cross-channel marketing, email marketing or social media marketing to help you collect valuable data.

Another preference should be given to location while designing your online marketing strategy. If you have data that could be analyzed from your previous applied strategies than collaborating them will help you determine what can and cannot work in terms of these strategies.

App UiUx Design Companies

Apps are becoming more and more adaptive with its design, features and from the functionalities point of view. The UI (User Interface) plays a vital role and hence, designers are paying to keep attention to ‘details & elements’ that comprise to make the app have an amazing catchy appeal as well as appear like a work of art in itself.

Mobile app development companies are bringing in new ideas to creatively express the app through its appearance and functionality. More time and effort is getting allocated to research and development in the design area of the app. The more of this kind of churning keeps on happening, is going to bring the best appeal of the app.

Well, there are many app development companies providing same functions but the only thing that could capture a user’s attention is its design and how impressively it binds with the features. Let us have a quick overview of the world of design elements and what can be done to make it more lively.

1) Dead-end/Blank Screens

Most screens are usually filled with neatly blended elements for some responsive activity. Each screen has new something new regarding the app. However, there are times when a user reaches to a blank screen or rather a dead-end screen. These screens are becoming more frequently common in apps nowadays. The designer team is looking to find out a probable solution for the task at hand.

A blank or dead-end screen, as the name suggests, has nothing more to share with the user except for a link to a file or an application. It usually has no more than the description of the page in this area of the app. For e.g, an alarm section of the screen but with no alarm set will show a message such as, “You have not set alarm.”

Makeover – It should be designed with more attractive elements, with some background colors and merely selecting an interesting font. Errors screens also fall under the same category and the newer updations look good and show the work in progress.

2) Loading Speed

We all have experienced that while uploading or downloading a file, the screen becomes static. A user is not able to access any feature of the screen until the activity is completed. This experience seems to be more redundant if the file size is huge as it gives a user technologically unneeded feel.

Makeover – Not only reducing the time taken to complete the uploading/downloading process but also adding a graphic element with ease the entire process of waiting. The same is also applicable for the websites whose pages don’t load immediately. Usually, placeholders are used which are temporarily placed icons until the actual elements are of the file are displayed such as image, videos, documents. Much of the work is still going on by app development companies to renew this aspect.

3) Informative Interactions

Apps are in definite need of more interactive and responsive gestures or touch feature that promptly gives out information on the screen. Gestures such as pressing and holding an icon reveal its information and by either swiping or dragging an image file gives hidden information.

Makeover – For instance, placing such gestures to engage a user in by providing information in an attractive way like a touch on the image gives details of an image as well as of its content. Designers from the app development companies are trying to provide more custom visual stimulation experience rather than the normal interactions. An interchange in the position where this information is revealed can make a huge difference like instead of placing it next to an image, it will be more effective when a user can access it by touching it and showing on the screen.

4) Guided Animated Instructions

Most of the apps nowadays provide their initial introduction on how to use this app or rather the tutorial about it via several visual and guided instructive animations. The development of this approach has been taken at utmost priority by designers in mobile app development companies.

So basically a guided tour of the show and tell of the app with visual examples, showing a pointer to tap, etc. While this approach is liked by some users, others may feel empowered by the user interface.

Makeover – The best way to overcome the challenge is by making a convenient and easy-to-use app with clear design and functionality. On the contrary, a complex app would take more time on user’s part to understand and get the hang of it resulting in probably an uninstall. To prevent this, it would be preferable if the app comes in with handy information about the time and other specific guidelines to get used to it.

5) VR, AR & 3D Audio

A need for enhanced & immersive user experience is long overdue for the display and sounds that are inbuilt in an app. This is attainable via 3D audio and virtual reality elements. To experience such elements users can wear 3D glasses & headphones to hear and see virtual reality elements in an app.

Augmented reality apps make more use of the data collected in real-time from the surrounding. This particular medium of interaction is going to pave the way for amazing interaction between human and technology. AR apps can be beneficial to everyone starting from shops, entrepreneurs to small and large businesses in marketing, advertising, promotion and offering discounts. Since it is based on proximity, the ‘Augmented Reality’ works within a certain distance the information is transmitted to the nearby mobile phones and displayed within the app. For e.g, it might surprise you to receive a notification from a nearby coffee shop while you are passing through the city center about an instant offer or discount on the coffee.

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