App Store Optimization Tag

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Mobile Apps

Travel and tourism industry segment has not left far behind in taking huge benefits due to the tech evolution especially through the mobile applications. Without waiting for further ado, let’s jump in directly to discover more about how mobile apps and relevant technology has impacted the travel industry.

Benefits:

In a wake of targetting the potential audience, travel companies and agencies are providing discounts and offer if the customers use their mobile application to book or plan their journey instead of websites and stores. They lure in with coupons or discounts on their first booking or special offer on their next trip. There is a pool of reasons for these travel vendors to draw more users to use their application rather than other channels only due to the fact that mobile applications offer a higher arena for free advertising.

A top mobile app development company can help in creating such a travel app that helps not only in terms of the higher number of downloads but users posting there experience and reviews for the said mobile app increases trust and reliability in the agency. This increase their visibility and hence more downloads will result in increased sales.

Sales & Quality:

Both way perspective of a travel agent is to ensure to get as many sales as possible and maintain a high profit margin, while at the same time providing customers with the quality service & experience. Most of the travel agents and businesses use analytics for websites such as to collect a few information to help them improve the services. This data may include checking the most used feature, customer feedback, and review, etc. It is vital for both, customers as well as travel agents to know for a fact that the services provided are top-notch.

App Usage:

Let’s face it, in today’s day and age it is a lot easier to access any kind of services through mobile applications than via desktop/computer. As most everyone has smartphones nowadays, it is a hassle-free option as a user can check information from the mobile app even while he/she is on the go. Moreover, every mobile app serves a specific purpose along with other features and functionalities. These things are included in an app to make the process easier for the customers to do what they want.

Furthermore, mobile browsers are focussed on working with various websites hence, the performance of a travel agent’s website might not deliver the same amount of result like an application. Mobile applications are rather much simpler for customers to use instead of accessing a website on their mobile phones. Though nowadays, best software development firm offers to build a custom website which is optimized for mobile users however, there are lots of users who prefer to use the mobile application.

Mobile apps are changing are lots of industries and the travel industry is one such which is impacted in a lot of ways. Mobile apps have proven to be the catalyst in streamlining the travel experience between customers and employee.

Summary:

Moon Technolabs is one such trustworthy and reliable mobile app and web design & development company who has undertaken lots of projects from every industry sector. A professional top mobile app development company who always makes sure to complete the project in time. With an 80+ team of professional and skilled mobile app developers and designers, rest assured that your project is in good hands. We do maintain SLA and NDA with respect to all of our clients. Not only this but we also offer pre and post app deployment support with ASO (App Store Optimization) services.

App Using SEO

What’s the use of your app in the Apple Store or Google Play if it not getting substantial or rigorous downloads? How else do you plan to beat your ROI mark? Of course, you are led to follow a few marketing strategies if you are not getting enough downloads or even though if your app is performing well, you need to keep on applying such techniques to make sure that your app’s visibility is not going down on the app store search engine.

It is a common notion that ASO (App Store Optimisation) is needed to encourage more downloads, however, it also crucial at this point to understand that due to the growing market, one needs to gather help from every direction and use all the tools available. It has been observed that 25% of the online user community on an average discovers about the app from the app store search engine. Hence, SEO (Search Engine Optimisation) plays a key role in positioning the apps on the store or web.

Without waiting for further ado, let’s discuss what are the ways SEO can help strategically place the app on the store. Here are the following 4 ways:

  1. Landing Page

Online presence is very important for every kind of business nowadays. Though many applications do not have their respective website. Usually, it allows you to place your position as an authority with the more authenticated source of information. However, this could help in targeting keywords pertaining to the user base or defined audience. A useful tool for the same is SEMrush, which helps you to locate the most relevant keywords for your app. It would be more helpful if the page links to the social media channels and networks such as Facebook, Twitter, Google+, LinkedIn, etc. If using such tools are too complex for you then you can also allocate this task to a professional top mobile app development company to help you strategize and work on ASO and SEO to promote your app.

  1. App Indexing

This method allows to access the Google & Safari search list form either tablets, mobile phones or smart devices and open the app store. It works for both iOS and Android.

  1. Check Out Your Competitors Links

The more of a presence you keep of your business, the more it will help to grow. A fundamental SEO strategy is to first map down your competitors and once done you can use tools like Ahrefs or Cognitiveseo to get more details of all the pages that link back to your competitors’ website. Once you have this information, all you need to do is to approach those website owners/authors for your own page listing as well. One thing is of utmost importance here is to make sure that you do not clog it with too many links as remember, quantity matters over quality in this regards.

  1. Longer User Retention On The Page

At this point, only the quality will be able to hold back any user on your page or website. The more time a user spends on your page or website, the higher the chances of a good position in the ranking. For this to happen, you need to ensure that your website has quality content, relevant keywords provide the information the user is looking for and of course has to be placed well in terms of keyword search.

Wrapping Up:

Due to the endless number of apps already there and pouring each day plenty more, making it very crucial for you to work on your business app if your company needs to increase online visibility and take advantage of the digital platform to increase sales and revenue.

Moreover, you’ll need content and strategy that will set you apart from the competition. To shower on a multitude of online presence successfully you need to promote your app on as many channels as possible that includes app stores and search engines. Merging ASO and SEO strategies leads to higher visibility, more downloads, and hence faster ROI and growth of the business.

App Store Optimization

It is quite obvious that if you are going through a stream of blogs on boosting your mobile app which ultimately leads to a conclusion that either you are in a frame of mind to launch your app or you have already done that but there aren’t seem to have the expected conversions. Well, do not worry as we have brought some of the amazing tips and solutions which will help you get the desired results from your app performance.

First of all, let us make that clear that ASO – App Store Optimisation and SEO – Search Engine Optimisation have many similarities but looking at the big picture, they are quite different from one another. Let us now focus on industry expertise points on the said topic laid down by top mobile app development companies from around the globe. Without waiting for further ado, let’s see how you can promote an app using ASO?

How To Boost An App Using ASO?

Getting your app noticed is the main things as it will start the ball rolling of initial downloads and later generating ROI. ASO is a unique strategy pertaining to the app store for optimizing. In simpler words, applying the ASO strategy gives your mobile better visibility by placing higher in the search results page in app stores. Following are a few methods that you can try implementing for better conversions:

1) Being Aware Of Your Competitors:

It is a good practice to check your competitors’ details, the app description verbiage, the usability, the keyword used by them and then to top your app for the same to receive better results. Remember, using same will not yield a better result but obviously, you can take a certain hint from it.

2) Selecting The Right Name:

Try to see if you can place the relevant keyword of your product and/or services in the app name then it will give you natural leverage. However, keep in mind that the app name should be short and catchy. App store titles allow 255 characters out of which only first 23 are visible and the same for Google Play is 30 characters.

3) Maximize Keywords:

App Store and Google Play differ in this parameter. App Store permits 100 characters in the keyword place while Google Play allows 4000 characters to describe the app. The app description is for the users to understand and get details about the app and has nothing to do with the search engine algorithm.

4) Attractive Description:

Make sure that the short description is attractive enough and targeted at potential users. Later on, it can definitely be added with relevant keywords.

5) Have A Stand-out Icon:

Visuals play a vital role. It is the first thing that your users are going to notice about your app. Graphical representation for iOS requires to have an icon in the format of 1024 x 1024 pixels whereas for Google it needs 512 x 512-pixel format. Of course, you can again get the reference from the top and best-ranked app from your industry sector.

6) Include Screenshots & Videos:

This will not help you with the visibility and ranking however, it certainly helps in getting more conversions. Keeping screenshots and videos help users understand better while providing the first-hand experience of how the app is going to be in case if they decide to download it.

7) Blend With Local Market:

It pays well if you keep the language and communication in accordance with the target market as it will help them adapt and blend well with the familiarity.

8) Promote Externally:

Not necessarily you have to market your app through the app store. You can certainly take the help of a few tools from outside such as social network channels, content marketing, blogs, etc.

9) Timely Update:

A report suggested that the top-ranked applications update at every 30-40 days time interval. However, one important thing to note is that each update resets the rating.

10) Boost Score & Opinions:

Positive user feedback leads to trust and source of consumer confidence. Hence, it is quite imperative to encourage users to leave a comment and rate the app to increase conversion rate.

Wrapping Up:

It is quite clear the app store and Google Store is flooding with millions of apps nowadays and many more are just getting poured every day. To get noticed in such a pool of apps is a big task. You need to ensure that your app is following every strategy to stay afloat on the top 10 app store search engine results. Moon Technolabs is one such top mobile app development company that can help you with all kinds of ASO and SEO strategies.

top mobile app development company

Market reports have suggested that revenue generated from mobile apps are going to cross over 200 billion US dollar by 2020. We have categorically stated in this blog about how to and what are the diverse ways to market an app in 2019. To make it easy, we have listed it in the pre-launch, launch and post-launch.

The elements of pre-launch cover the period from the start until you decide to launch it. Launch phase will cover the time frame from the launch till the first few weeks and lastly, post-launch which mostly last till the life cycle of the mobile app. For the same, you can also rely on the services from a top mobile app development company.

Market An App: Pre-launch Phase

Deciding Release Date:

Projection is very important. A part of the strategy is also to make a deadline for distinct aspects of the project. Hence, you need to set a release date for your app to make sure that you work accordingly on each of the parameters.

Market Research:

You’ll need to give proper time in researching the market regarding your app and also few if possible to gauge the target audience for the same.

Competitive Analysis:

It would give you a complete picture of how your competitors are doing in the mobile app market. Through competitive analysis and the latest development via blogs, newsletter, etc. you can make sure to be updated about it.

Market An App: The Launch Phase

App Store Optimization (ASO):

To get your app in the top ranking list in the app store, you’ll need to apply the ASO strategy based on keyword density. You can make sure that the app description, headline, screenshots, videos are optimized for the target keywords.

Choosing App Category:

Avoid making mistake in selecting this, as usually you would be allowed to select more than one category. If you select the wrong the one, your users will not be able to identify and reach the target segment. To get more download, ensure that you have selected the right category.

Promote Everywhere:

The world is running on social media and its assorted channels. Make sure that you give your app the platform of social media to shower its presence everywhere. Good idea to lure users initially with offers and giveaways.

Customer Service:

By not attending to customer queries, can hugely impact your app brand. It is best to provide customers with an effective service to receive positive feedback from all direction. You need to intake all the parameters to avoid all kind of bad or negative publicity.

Market An App: The Post-Launch Phase

Take Feedbacks & Reviews:

Customer engagements are very necessary after the user has downloaded the app to ensure further downloads. Acting upon their feedback and review will not only encourage them to use your app more but also will cater a good and positive image about your app.

Mobile App A/B Testing:

When you think that your app has registered a considerable amount of downloads and registered users, you can perform A/B testing for the app. Once you have analyzed the test results, it will help you in providing the best possible experience.

Updates & Maintenance:

After doing the necessary diligence upon the review and feedbacks, try to inculcate with the suggested changes to keep your app updated with the features in demand with respect to your target audience. When applying changes and doing maintenance of your app will make your users feel that you have taken time to invest in the app and care about their valued suggestion.

Summary:

Top mobile app development company such as Moon Technolabs, is constantly involved in understanding the unexplored aspects of this technology to provide cutting-edge solutions to clients who are in a need of their own business mobile app.

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