2017 Tag

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Mobile Commerce Emerging Trends 2017

Revolution in Payments

Making payments from your mobile device is the most efficient way of doing the task.

Apart from being trendy it has boosted the sales of numerous online businesses that have their m-commerce app.

All these online brands have been coming up with various deals and discounts attracting the customers to make more mobile payments giving rise to the m-commerce payment in 2017.

Increasing market share of Smartphones

Mobile brands have provided plethora of smartphones having numerous features that appeal to the customers in many ways and the result is the increase in the number of smartphone users all over the world. So, one more trend is the increase in the number of smartphone users for the year 2017.

Rise of eCommerce

Smartphones are the front runner when it comes to the promotion of e-commerce.

Mobile devices are being used heavily by everyone which in turn gives rise to e-Commerce.

And this trend will keep increasing this year too.

B2B Mobile Commerce

As per a survey carried out by International Data Group (IDG)

  • three quarters of B2B tech buyers carried at least two mobile devices,
  • 41% of B2B tech buyers bought a product within six months after watching a mobile ad,
  • 40% sought a product in a retail store after watching an adon their mobile device, and
  • 36% clicked the mobile ad regarding a technology product.

This tells that m-commerce is not just limited to the B2C scenario and has extended its arena to the B2B segment also and it will keep up with this trend.

Related: E-Commerce Mobile App trends 2017

Mobile Commerce Apps

M-commerce app development will become challenging in near future as mobile commerce is constantly evolving through desktops, mobile browsers, and mobile applications.

Mobile devices have almost replaced desktops when it comes to e-commerce.

With the development of mobile technologies, the trend of mobile commerce apps will keep on growing.

Mobile Image Recognition (MIR)

This technology allows users to upload picture of a product on their mobile and MIR-driven app to support comparative shopping.

Video Content

Multimedia advertisements mainly include animations and videos attracting huge user traffic making it one more technology in the rising m-commerce trends list.

Related: Top 5 Trends in Internet of Things on 2017

Augmented Reality Mobile Apps

Augmented Reality has given an interactive and immersive understanding to its users regarding the products they use, making the best use of wearables and smartphone features for a seamless m-commerce experience.

Near Field Communication (NFC) – Enabled Payments

NFC technologies are promoting the safest and quickest way for smartphone transactions. By utilizing the NFC features of the smartphones buyers can be done with their shopping without waiting in long queues.

Future of M-Commerce

The future of M-commerce is bright with various technological advancements that are taking place. These advancements are enriching the customer’s overall shopping experience and will continue to do so for the years to come.

Top 10 Biggest Keynote Announcements at Google IO 2017

Google IO recently made one quick initial attempt, outside their usual areas of competence. This change incorporates reshaping all its products to continue its dominance. Dave Burke, vice president (Engineering) Android at Google, informed populace about new developments in pipeline.

1. Fluid Experiences in Android O Beta Program

Android GO is the latest initiative by Google and Android O is its recent release that makes it easy for Android to work on devices that require less memory (512 GB RAM or less). Nexus Player, 6P, 5X and Pixel XL, C owners can now enrol their device for Android O Beta Program.

2. Smart Reply for Gmail

Smart Reply makes three automated response suggestions available for an email. You may send them as is or may select it, edit, and send.

3. Google Lens

Google has introduced “Lens feature” that makes use of your camera as an input device. This feature incorporates machine learning, computer vision, and AI and AR techniques into it and hence helps you analyze what is in front of you.

4. Google Assistant

  • Multilingual Support:

It now integrates languages like Kotlin, French and German and even works with iphone now. Android Studio v3.0 will make this available.

  • Assistant to Android TV:

Share more images, more videos via virtual reality headsets to those who use compatible smart TV’s. Alternatively, take screenshots from headsets and make it visible on social media.

  • Assists in making Payments:

Google will soon make online payments possible. It will require you to activate Google Assistant on your device and you are all set to make payments to friends and family.

5. Google Home

It will detect your voice and allow hands-free calling. Ask it to call mom and it will follow. Users can make free calls from Google Home and that too by a default private number.

6. Virtual Reality Headsets

  • Seurat Technology:

3D images / videos can be converted into a mobile compatible format.

  • Standalone VR Headsets:

Users will be able to experience virtual reality via headsets. Google’s Daydream 2.0 VR platform called “Euphrates” will become fully featured operating system. HTC and Lenovo will be partners with Google for this venture. Famous Google Cardboard VR Mobile Apps like Expeditions, Cardboard Camera, Full dive VR, Titans of Space, YouTube, VLC for Android and Google Street View etc., have surmounted PlayStation VR, HTC Vive, and Oculus Rift. These VR Mobile Apps will help tide users until the release of Daydream.

7. Machine Learning / Tensor Processing Unit

Artificial intelligence will be the future of all future applications by Google. TPU chips will optimize hardware and machine learning platforms. Google’s cloud computing platform is converted into Android for Artificial Intelligence.

8. You Tube

  • Super Chat:

You Tube will now come with a super chat option. You can comment over a livestream video and pay to get it highlighted as super chat.

  • VR Videos

Now you have an option to share virtual reality videos with live audience on YouTube mobile app.

  • VR developers can make instant changes on their computers and immediate changes can be seen on mobile devices.

9. Google Photos

Suggested share option with Google Photos allows users to share their photos automatically with a suggested individual or a group.

10. Tango AR Platform

Visual Positioning Service or VPS allows you to map indoor locations. It can help users locate a particular product in store.

Summary

Latest proclamation by Google CEO, Mr. Sundar Pichai proposed a melioration of prevalent Google features and apps. Google I/O 2017 keynote has paced up and proved to be a knotty contention. We have simply listed top crucial factors that could stir a whirlwind and will make these features more conversational by taking AI to Android and beyond.

Apple Vs Android A comparative study report 2017

The last few years the smartphone segment has been witnessing a familiar battle on a year-on-year basis. Apple Vs Android is a classic tug of war of the Tech giants, each vying for a leading market share and supremacy.

Together, they have created a Duopoly and account for more than 99% in smartphone sales. We can say that this trend repeats itself when it comes to the respective OS too.

Let us know look at this competition scenario from various parameters. Viz. OS, Smartphone market share, Performance, etc.

Apple Vs Android – A comparative study

Worldwide Market Share in OS

Worldwide Market Share in OS

Android OS, belonging to Google, is Linux-based and is partly an open source. Originally developed by Android Inc., the company was later acquired by Google in 2005. iOS is Apple’s mobile operating system. Android dominates the market with a whopping 87%, while iOS comes at a distant second at 12%.

While Apple tended to dominate the market in the early stages, it is now clearly dominated by Android.

Geography Distribution

Geography Distribution

Android has a more market share in developing nations like Asia and Africa while iOS leads the market in developed countries like US, Australia, Europe etc. This may be due to the various cultural and socio-economic factors that are in play in the local geographies.

RelatedAPPLE VS ANDROID 2015 STATISTICS – Global Survey Report

Device Fragmentation

 

Android exhibits a high level of device fragmentation due to the huge variety of models and varieties available, not just in Samsung but from other OEMs too. This becomes a problem when a lot of Android users are still running their devices on older versions of the OS. This is a big headache when it comes to fixing the bugs, and it creates vulnerability and security concerns. This is not a problem in the case of Apple with fewer models.

User Experience

Mobile OS User Experience

In terms of User Interface and experience, Apple seems to clearly top the charts, followed closely by Android at the second place. iOS offers a simple and clean interface, that is easy to use and navigate, but Android offers a deep-set of menus to choose and use and is ideal if you need QWERTY keyboard.

Security and Privacy

iOS and Android Security and Privacy

As the OS model is more open in Android compared to Apple, it is slightly more vulnerable to hacks and cyber threats. The device fragmentation and openness of installing apps that are from third-party makes Android OS susceptible to security concerns.
Apple iOS very rigid in giving access to your locations and contact info to your Apps, which is not the case with Android OS Apps.

Applications – Apple Vs Android

When it comes to Android App development and iOS App development, there are few clear demarcations which make for obvious preferences.

Android App development is easy due to a deeper access to their OS, and high levels of customization are possible, whereas this is not the case with Apple App development.

App development in Android takes more than 40% of code lines and is 30% more expensive than iOS of Apple. But, once developed, it is easier and quicker to publish in the Play Store. Apple Developers find it more of a stricter and longer process in iTunes.

Maintenance and Bug fixing are difficult in Android OS compared to iOS, due to high levels of device fragmentation.

User Engagement

 

Mobile App User Engagement

Apple Apps are more beautifully designed, easy to use and are presented in a well-organized iTunes Store. Android offers an extensive range of Apps in the Google Play store.

Apple Users access more content categories and do more online shopping than Android users. This means that they have higher mCommerce engagement than Android users.

iPhone users tend to make more In-App purchases compared to Android. Ad-displays is the main source of revenue generation in Android Apps.

As per App Annie reports, revenue generation is 60% more on iTunes store of Apple, as compared to Google Play of Android.

Apple Vs Android – The Future Trends

Operating System

Mobile App Downloads

Apple and Android, together dominate the market and are equally good in their own right. Choosing one over the other becomes a matter of personal preferences or by one that is governed by your business needs. So, if you are an individual planning to buy a new Mobile phone or a Business Owner who has hired an App Development Company to build his first App – do your homework. Identify your needs, preferences, time and budget and use these as a criterion for your decision-making, as both are Tech giants come with awesome products.

Source: Android Vs Apple – A comparative study 2017

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