Before diving into the importance of UX and UI in mobile app design development, let’s take a plunge into the elements that comprise ‘User Experience’ and ‘User Interface’.
User Interface (UI):
It is the surface layer design of a mobile app and is generally associated with its look and feel and hence it focuses on the way it is interacting with users. Interfaces are interlinked faces of a design which creates identities and builds likeability. Without a good and satisfying interface; user experience will never be up to mark. The identity of a brand and its value is directly proportional to a simple yet elegant user interface.
We have classified the objective of ‘User Interface’ into four parts to have a better understanding. These are:
- What to make?
- Visual Elements
- Focus on Tools
User Experience (UX):
User Experience is all about the experiences of a user and what a user feels about the app. Its mainly related to task-driven approach in design and defining the navigational flow. This ultimately leads to establishing the business impression. The efficient UX of a mobile app design has to be designed for keeping in mind certain aspects relating to specific industry, target audience, market, the need for the end users, etc.
And likewise for User Experience:
- What to achieve?
- User Experiences
- Focus on Interactions
One might be having lots of questions regarding how to make an app noticeable or to increase a user’s engagement? Before that, let us understand their role as far as the design of the mobile application is concerned.
Role Of User Interface:
User Interface comprises of many elements and features while keeping the designing aspects of a mobile app and does not only limits to using synergic elements, cutting-edge themes, typography, and visually appealing color schemes. More importantly, to create an outstanding UI, not only one needs to use above elements at the optimum potential but also have to ensure the functionality of the app by perfectly amalgamating those components with each other. This will result in propelling user engagement, improving app user retention statistics and enhancing the brand awareness ultimately leading to increase success and revenue.
Role Of User Experience:
UX revolves around the all and every aspect and indulgence of a user interaction with the mobile app. ‘User Experience’ will always attain higher priority than ‘User Interface’ considering mobile app design and development as its key role to accomplish professional business goals for building a brand image, elevating brand reputation and to intensify natural traffic and revenue. A significant development in the UX design can be achieved via extensive qualitative feedback in order to not only stimulate the response but also uplift conversion performance.
Salient Characteristics of UI/UX:
Using simple symbols, classy & sober color, recognizable icons and buttons will help to gain the trust of and make users more familiar throughout the consistency in using the app.
Ensuring the use of simple elements & components whether designing the visuals or language part will eliminate the need for manuals describing the working of your app.
Performance of UI designs should be drafted in accordance with the valued time of users for instance, when loading a screen, etc. and being interactive with users about the process using the notifications.
Simple Actions and Complex Content or vice-versa never works. Only attractive design of an app is never going to increase engagement, brand value or generate revenue. Hence, we recommend that the user’s flow must be compelling yet easy that involves simple action with simple content to create a significant impact and enjoyable interaction.
Maintaining the consistency and uniformity throughout the app empowers the users in recognizing the usage pattern in overall app design.
Researched and then recommended by the Apple in using 44-pixel squares for an appropriate touch will be suitable for generalized user-centric finger size.
To give a natural essence to UI, designers may use the vital elements such as buttons, visual cues or toggles, gradients and shadows. Gradients and Shadows are typically used in developing attractive eye-catching 3D buttons and forms while managing to allure the displaying element inset or outset.
In order to make your app successful, allow a user to navigate less through the app while reaching for their desired task. Inducing a mobile app with lots of information and/ or confusing navigational pattern will consume their time and will result in them being disinterested in the app.
It is quite clear that UI/UX plays a paramount role in mobile app development as it has a lot to offer like enhancing brand visibility and sales, loyal customer base, global presence, etc. everything can be comprised in making an app popular. Meeting eye to eye with business and end-users needs using comprehensive techniques, designers should collaborate with all the necessary aspects to satisfy and attract the target audience and market.