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Augmented Reality

The notion of using virtual and augmented reality in our day to day life is spreading more rigorously than a wildfire. In our last article, we have already discussed what is mixed reality and its other related aspects. Click at the below link if you have missed the last blog.

Click here: What Is Mixed Reality?

Without waiting for further ado, let’s dig deep to understand the extent at which virtual and augmented reality has found its space in real-world along with their specific purposes. Moreover, further, in the article, we will also shed some light on some examples of how mixed reality acts in a different environment. Top mobile app development company such as Moon Technolabs was among the first ones to start working on different projects related to mixed reality. With clients across the globe and skilled team members, there is no looking back for the company since the past 9 years.

Following are few of the major industry segments wherein mixed reality is used:

Factory:

Toshiba has predicted that nearly 82% of the enterprises will start using MR to solve their problems within the next 3 to 4 years. A UK based company have recently adopted to mixed reality system to make better enhancements in productivity and training quality in the manual battery building process.

Also, BAE Systems – a multinational defence security and aerospace company is using HoloLens in its process to make electric propulsion devices. Using such devices has drastically reduced the assembly time by 50%, added company.

Education:

MR technology has paved the way in the education sector especially helping students in quickly learning and comprehending the complex subject matter. Using 3D module projections and simulations, students can interact and manipulate the virtual objects as per their need and ease of understanding. For e.g, medical students are able to examine, dissect and understand another aspect of human anatomy without any hindrances or challenges from a life-sized standing 3D image using mixed reality. HoloLens devices can be synchronized for every student to in the entire class to see the same image at the same time.

Automobile:

MR systems make it possible to have a life-like meeting via mixed reality devices which have proven to be highly beneficial in the automobile industry. This reduces the need for business travel and commuting leading to saving time and money both. More importantly, automobile designers are also using MR tech as a way to design vehicle models and speed up the process.  

Rather than have to create a new prototype of the model each time, Ford used mixed reality technology which helped to bypass this step and directly allows them to visualize the changes. Engineers and designers using Microsoft HoloLens headsets are able to create new aerodynamic designs quickly at a lower cost. Renault Trucks, one of the top French car manufacturer is also using HoloLens at it Lyon based facility to improve the quality control process of its engine assembly operations. Mixed reality has also attracted other car manufacturers including Volvo and Audi for various operations and design aspects.

Construction:

Real estate industry is already booming and with the arrival of mixed reality, architects are able to visualize virtually the structural designs in its actual location. Using HoloLens and BIMs, MR software architects are able to check the internal elements of the structure. Better communication, fewer errors and reduced costs – all possible with BIM Holoview and hence it is used when the project graduates to building phase.

Entertainment:

Mixed reality is perfect for entertainment apps and additionally provide a deeper and realistic projection when it comes to the gaming industry. One of the best advantages of mixed reality is that it provides an engaging and immersive experience to customers. The only challenge is that the mixed reality headsets if still far away from the reach of every household but there are a wide range of games available to entertain those who can afford such expensive gear.

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your virtual reality and augmented reality app project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers.

Mixed Reality

Technology has come to an equivalence of a great deal in helping solve the complex human world problems. Using this technology with a collection of skills, tools, and techniques mixed with a different set of methods leads us to the aspect which is ‘Mixed Reality’.

Mixed Reality is a combination of merging both the virtual and augmented reality to a point wherein it bridges the gap and acts as a catalyst between the real and digital worlds. It is a further step enhanced Augmented Reality which is spreading its wings across many industry verticals. It provides them with cutting-edge leverage to provide at par experience to their customers while maintaining the competitive edge in the business. Large corporates and companies are now using Mixed Reality are using it for their benefits.

The critical advantage this technology gives to any business is in providing extended solutions which helps them to add value to their brand and hence assists in achieving long term business goals. Let us now see different levels of the environment:

1) Enhanced Environment:

This can be experienced using apps such as Microsoft HoloLens headset or glasses wherein your actual surrounding environment will form the central element of the experience combining with other such useful apps.

2) Blended Environment:

This environment ranges fall somewhere in between in providing augmented experience. It merges the physical surrounding of the user’s view with a few elements projected digitally. However, there won’t be any change in real-world objects.

3) Immersive Environment:

This is a one-step beyond as compared to others in providing niche experience of mixed reality.

Wherein, the headset gear elopes the physical features surrounding you and present you in a completely unrelated situation.

Mixed Reality – How far it is possible to go? Can we expect to see and count on this transformation technology?

Over the decades so far, we have adapted technology so far and deep into our lives and one such reason is due to constant improvement and experience that helped us bring enhancement into our daily lives. On the same note, Mixed Reality is going to transform the lives by revolutionizing the way we communicate in the world of technology. It has already started to create an epic value for different industry verticals and business may it be, augmented reality in real estate, travel, education, healthcare or even augmented reality in the retail segment. Mixed Reality possesses huge potential in solving business issues or can also be utilized to solve complex human world problems.

So far, from the technology industry, many software firms have been involved with research and development in such an area to merge augmented reality and virtual reality to an optimum level so as there is just a mirage left in between.

With technology evolving in every front and especially with the related to creating a value-based user experience combining augmented and virtual reality platform, whether you are a startup owner, small or an established business you’ll need to start thinking of adapting to this technology to gain added advantage. One such top mobile app development company is Moon Technolabs.

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your mobile app project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design and development services due to our skilled force of developers and designers.

AI Powered Chatbots

The success of any business does thrive on many factors such as quality of the product, price, etc but what remains an underdog here and still tops the chart is none other than, ‘customer service’. Majorly all industry sectors and corporates hugely rely on CSAT (Customer Satisfaction). CSAT has also become a measuring parameter in determining the success of business via its products and/or services. It all comes down to how efficiently you serve your customers. As again, gaining their trust isn’t an easy job but one can start with providing exceptional service.

To achieve this benchmark, businesses around the globe can start taking advantage of artificial intelligence capabilities infused chatbots. These AI-powered chatbots provide an experience as close to a human in terms of style and response mechanism. Customer service is an integral and core of factor contributing to the overall brand value of the company. It is quite obvious that if the customers are going to like your service and product quality, there are going to be attached to your brand and in terms of a good thing for a business to grow. Whereas, if the same customer experiences unsatisfactory service then chances are that they might not try again especially with lots of other options available in the same industry. Best mobile app development companies have long ago started taking projects requiring to implement AI feature with the help of NLP & ML which we will see further.

Without waiting for further ado, let’s discuss more the impact of AI-powered chatbots leads to the improvement of customer service.

1) Quicker Response Generates Better Engagement & Interaction Ratio

AI-powered chatbots not only works on the principle of responding fast to a customer’s query but also get a   to any issue posed resulting in an increased level of customer satisfaction. These chatbots also do analysis based on the interests, preferences from the browsing behavior and present with the most relevant suggestions for the query from the customer. Digitization of this segment provides accelerated growth due to effective customer service even for the impatient customers. Therefore, resulting in achieving higher customer engagement and interaction ratio for business as compared to human responses. Chatbots proactively possess the ability to up-sell and cross-sell in an effective manner.  

2) Virtual Assistant Services

With technology constantly evolving, mobile phones and other smart devices are ought to grow 6 billion marks by 2020. Businesses who are adapting to mobile technology and delivering products and services online can hugely benefit from AI-powered chatbots. To gain market leverage, businesses need to have proper software and services that can improve customer service. If they aren’t up against the challenge then surely new and agile startup and emerging enterprises are going to take advantage of AI-powered chatbots to be one-step ahead in the competition. Facebook Messenger with the new launch of API in 2016 is using more than 34000 chatbots.

3) Less Development Effort & Good Returns

Developing a chatbot requires businesses to do a one-time investment but it sure gets you back with the assured returns. Contrary to the belief, to provide a human customer service requires investing time, resources and effort in training. Automated chatbots present an amazing opportunity for businesses to save a huge chunk of money and time in this segment. One can also give their AI-powered chatbot project to a top mobile app development company to develop an automated customer service response system based on their business process and operation.

4) Creating Delightful Customer Experience

Take for an instance, if a person’s car breakdown due to any reason such as mechanical issue, flat tire, etc then these AI-powered chatbots can take respective actions by displaying the driver’s location to the breakdown cover assistance center. This would prompt the contact center representative to get in touch immediately with the driver and provide assistance quickly and can assure the driver that the help is on the way. Hence, AI-powered chatbots can be of assistance in lots of ways. Such instance and quick responding services will always leave your customers with a delightful experience.

5) Chatbots With Pre-emptiveness

Chatbots are rigged with Artificial Intelligence capabilities with Natural Language Processing (NLP) and Machine Learning. Due to their higher level of responsiveness, businesses are more diverted towards implementing these automated customer service virtual assistant to enhance overall conversation experience. Keeping the context, preferences and customer queries at the core of analysis, these AI-powered chatbots empowered with NLP and ML performs the predictive analysis on those elements to not only anticipate the customer’s needs but also promptly provide the solutions and services pertaining to the same issue. More or less, these chatbots possess the potential to get better with time.

Want to know ‘How NLP Can Contribute To Business Intelligence’? Then Click Here

6) Speed & Scalability

Undoubtedly, due to system mechanism chatbots are faster in being responsive while keeping a human touch to the conversation but moreover, they are able to scale customer service experience by responding simultaneously simply by switching on to another server. The smart AI chatbots learn from every interaction from the customers which reduces the work to employ the staff and train them for the process ultimately saving you time, resources and money.

Wrapping Up:

Chatbots are gaining their presence by breaking the ground of conventional way to handle customer queries. With its amazing abilities and multi-tasking add-ons, chatbots are on top of the customer service industry. Additionally, businesses around the globe have realized the importance of catering to customer needs via a more interactive way through messaging or conversational apps in the form of chatbots. This also allows them to have a steady stream of revenue generation without spending much on time and resources. Moon Technolabs is one such professional chatbot app development company that can provide your business with leverage to connect to new and existing customers and start generating profit. On the contrary, these AI-powered real-time chatbot messages allow users to communicate with brands and get familiar with it.

top mobile app development company

Market reports have suggested that revenue generated from mobile apps are going to cross over 200 billion US dollar by 2020. We have categorically stated in this blog about how to and what are the diverse ways to market an app in 2019. To make it easy, we have listed it in the pre-launch, launch and post-launch.

The elements of pre-launch cover the period from the start until you decide to launch it. Launch phase will cover the time frame from the launch till the first few weeks and lastly, post-launch which mostly last till the life cycle of the mobile app. For the same, you can also rely on the services from a top mobile app development company.

Market An App: Pre-launch Phase

Deciding Release Date:

Projection is very important. A part of the strategy is also to make a deadline for distinct aspects of the project. Hence, you need to set a release date for your app to make sure that you work accordingly on each of the parameters.

Market Research:

You’ll need to give proper time in researching the market regarding your app and also few if possible to gauge the target audience for the same.

Competitive Analysis:

It would give you a complete picture of how your competitors are doing in the mobile app market. Through competitive analysis and the latest development via blogs, newsletter, etc. you can make sure to be updated about it.

Market An App: The Launch Phase

App Store Optimization (ASO):

To get your app in the top ranking list in the app store, you’ll need to apply the ASO strategy based on keyword density. You can make sure that the app description, headline, screenshots, videos are optimized for the target keywords.

Choosing App Category:

Avoid making mistake in selecting this, as usually you would be allowed to select more than one category. If you select the wrong the one, your users will not be able to identify and reach the target segment. To get more download, ensure that you have selected the right category.

Promote Everywhere:

The world is running on social media and its assorted channels. Make sure that you give your app the platform of social media to shower its presence everywhere. Good idea to lure users initially with offers and giveaways.

Customer Service:

By not attending to customer queries, can hugely impact your app brand. It is best to provide customers with an effective service to receive positive feedback from all direction. You need to intake all the parameters to avoid all kind of bad or negative publicity.

Market An App: The Post-Launch Phase

Take Feedbacks & Reviews:

Customer engagements are very necessary after the user has downloaded the app to ensure further downloads. Acting upon their feedback and review will not only encourage them to use your app more but also will cater a good and positive image about your app.

Mobile App A/B Testing:

When you think that your app has registered a considerable amount of downloads and registered users, you can perform A/B testing for the app. Once you have analyzed the test results, it will help you in providing the best possible experience.

Updates & Maintenance:

After doing the necessary diligence upon the review and feedbacks, try to inculcate with the suggested changes to keep your app updated with the features in demand with respect to your target audience. When applying changes and doing maintenance of your app will make your users feel that you have taken time to invest in the app and care about their valued suggestion.

Summary:

Top mobile app development company such as Moon Technolabs, is constantly involved in understanding the unexplored aspects of this technology to provide cutting-edge solutions to clients who are in a need of their own business mobile app.

Quite a lot of thought was given to the calculation capabilities of a computer and how it gets you the solutions to multiple as well as complex problems in a matter of split seconds. Technically understanding only binary language, these computers mainly follows the code in getting the task accomplished in the nick of time.

 

Tech is evolving constantly and with current enhancements, computers are not only following or running a set of code to execute a task and get you the results but also are allowed to make their own decision with minimal human intervention. This has turned out to be an interesting and promising aspect of study and implementation. This method is known as Machine Learning. We are going to cover its major aspects and everything else that is necessary for you to know in this blog post.

 

Machine Learning is a wing of Artificial Intelligence that primarily deals in data analysis wherein algorithms, statistical & analytical models are put under observation by the computer system in order to improve the performance for a selected task. The system when exposed with the data sets provided, identifies and derives the pattern build so that it supports the conclusion in deducting & making its own decision. This entire process requires very less human input or initiative. This practice can produce more accurate results without being the need to program it. Many top mobile app development company such as ourselves are constantly involved into Machine Learning as it brings many other opportunities also such as video/image recognition, optical character recognition, advanced customization, intelligent and sensory data analysis,  etc.

 

Below mentioned are few of the reasons that will explain the importance of Machine Learning and its relevance in today’s computing world.

 

1) Machine Learning helps in understanding today’s current problems and addresses the challenges by building models. These models can help in solving more complex problems and generate more accurate results. When multiplied in terms of numbers, these models with more accuracy helps in averting the risk factor.

 

2) Machine Learning has saved human time and reduced effort in providing accurate results and personalized information. This ultimately results in increasing human efficiency and productivity.

 

3) The world is full of data right now. Information in the form of numbers, stats, data is just lying in abundance in various forms such as emails, social media posts, blogs, podcasts, reports, etc, it is not possible to handle it without any structured system of calculation. Moreover, there is also threat looming over missing out on important information or content. With Machine Learning we are able to not only control this but also helps in locating the most relevant content.

 

4) The computation is cheap and with the numerous data information available, many variations of experiments and calculations can be carried out in a matter of seconds. This would otherwise take ages and lengthy process.

 

5) With the help of multifarious technologies it supports, it can be adapted by any system. Its skilled implementation and execution can be applied to different industry segments in many possible ways.

 

There is a wide range of practical application of Machine Learning that is implied from the motion picture in Netflix to race track analysis to self-driving cars. If anyone would look closely, machine learning has got practical implications in almost every industry sector. From retail to entertainment to automotive, every industry is encouraging to put machine learning to put to greater use.

 

Summary:

The future of Machine Learning has just begun. More and more advancements are awaiting with present technologies. Although its algorithms have also taken benefit of computer science in every aspect. In nearly a decade, industry pundits have claimed to see a wider usage of machine learning algorithms to be seen in every process.

With millions of apps in play store and app store, it is clear that most of the businesses are venturing in adapting to the digital-cum-tech road to attract and cater a new set of customers with their product and services. You will find majorly all kinds of businesses have developed their apps.

 

Onboarding this technological track can prove to be highly beneficial for your business. However, it very critical for companies to focus on result-oriented solutions in this advanced digital tech era through mobile apps and website. Every business app solves or at least addresses the customer’s needs in a unique or rather specific way, hence, stay true to the app’s purpose. These are various ways to add value to your business. Over the past few years, the customer’s usage of mobile phones and apps has shown drastic shape-shifting change will almost spending 5 hours a day on mobile. Other statistics suggest that a high number of users do not even launch the app after a couple of initial months and so long is the list of many other statistics.

 

Nowadays, you can hire the services of a top mobile app development company to build your pocket-friendly business app. Moreover, it is crucial for these business owners to seek whether their business requires one such app or not? Below mentioned is a few ways for you to find out if building a mobile app is necessary for your business or not?

 

  • Can your customers reach you through your website from mobile devices efficiently?
  • Do other businesses of the same industry have their apps?
  • Does your app fill a gap in the customer’s needs?
  • Is it imperative based on your business nature to retain customer to increase sales?
  • Are you planning to offer any customer loyalty program?
  • Would your business app require branding?
  • For marketing purpose, do you plan to rely on using user-generated content?
  • Will your app require to use the mobile device functionality such as camera, etc?

 

If you are a startup entrepreneur or belonging to a small or medium enterprise and have mostly answered ‘yes’ to a majority of the above-asked questions; then your business is in a need of a dedicated mobile app to scale your business customer base, network, and sales.


However, just realising is not enough as the next few steps are imperative for e.g, finding a professional mobile app development company, deciding the mobile platform for the app, understanding app development model and your role from the app company, cost, marketing, in-app purchase, before and after app deployment services, maintenance and last but not the least support from the app development company.

 

In such scenarios, we would recommend you to first do your own research about what kind of features and functionality you would want it in your app. Additionally, if you would like to understand thoroughly about the important steps to consider in app development process then click here.

 

Concluding Note:

 

Mobile app marketing is utmost necessary for today’s era for the success of the application. Since a third of our world population now owns a smartphone hence, the need for mobile marketing services which ensures that the application will be discovered by users and ever active online community. These marketing strategies are craftily advertising the application to cater to the app’s intended target audience. The core driven end result is to employ these tactics to make sure that the app gets the maximum download and used by the customers so as to generate revenue and keep the profit churning through add-on application downloads and purchases.

 

At Moon Technolabs, we ensure that our clients get the best services in terms of mobile app development & solutions. With our expert team of developers and designers, we promisingly strive to give your business unique leverage via our services so as to be competitive and grow in the global market.

We don’t realize or recognize, but we are surrounded by, floating in a pool of massive data stream. Yes, due to digitalization, the sheer volume of the data is touching the sky. There is a massive amount of data is generated, originating from multiple digital resources.

As the world was recently encountered with a story of how social media and networking giant Facebook and other internet companies are using the data they collect in various form from their users or visitors. We are going to further see how data collection comes in correlation with different aspects of one’s life. It might come as a surprise to you but data analysis can shed light on a number of areas of your life that are touched by ‘Big Data and its aspects’.

 

  1. Online Shopping

 

We all shop or browse for products online that we want. Every online shopping site collects the data from your browsing history of the site about the product or your search to present you with the targeted ads as a way of reminding you to purchase the product which you added in the cart but didn’t complete the transaction.

Google, the search engine for everything analyzes your history and serve you with relevant ads of the things you have been looking online. Similarly, Facebook does the same, when you boost a post about going to an event or concert, you may start seeing the ads of similar kind of events in your area. Data is collected and analyzed of our activity from all the sources to sell us products or services right when the data predicts we will be most likely to purchase items.

 

  1. Banking

 

Banks and other financial institutions get a lot of helping hand by analyzing Big Data about a customer. In fact, these organizations have to use big data to keep a customer’s financial information safe and secure. They can spot if the new purchase on your credit card is really made by you by analyzing your past spending behavior. That is why if you purchase a product that is of high value or your card gets rigorously swiped at non-familiar places, you’ll get a call from your creditor to ensure that it is a valid transaction in place. Most banks can spot identity theft and take preventive steps before even you realize it. Say, for example, you are not a regular restaurant-going person or doesn’t like outside food and your card suddenly shows purchases at a few fancy restaurants around the town, the bank will notice something suspicious. In such a scenario, they will contact the customer to find out the authenticity of the transaction to make sure that the card isn’t lost or stolen and might need to freeze it or replace it.

 

  1. Entertainment & Media

 

The entertainment industry is also not behind when it comes using big data to analyze user behavior and present them with relevant search results. For example, if you are watching your favorite show on Netflix which utilizes an algorithm to present you with recommendations about another shows that you may like based on your watched shows history.

If you are watching a lot of drama series then soon all of your feed will be showing you new drama series because the algorithm knows that you like drama. The same goes for any online streaming music app, which will initially style cast your music genres such as jazz or rock and then simultaneously will shower you with similar recommendations.

 

  1. Safety & Security

 

Big Data also helps police officers to locate and pinpoint where they might be needed most based on a situation. It can help the department to put an extra task force and deploy additional officers to cover an area to prevent crimes before they happen.

Big Data also plays a major role in securing household via home security and alarm system. These installed systems are connected to the database of operators who can quickly analyze any breach in the security of the system and alerts you whether you are present there or away. Few of the added security benefits is that some system even allows setting your daily home activities routine and follow such as turning on lights and TV as specified time while being away from the home or town.

 

Conclusion:

 

It is quite clear now that, companies are using the data in multifarious ways that impact a user’s everyday life. This is only going to grow further with personality, habits and user behavior changing which will be analyzed by algorithms specifically designed to understand and predict our choices and selection. Big Data has also unearthed the relativeness in every industry segment and its users starting from business development to athletes to the education industry. Keep following our blog wherein next we will present you with Big Data and its impact on various industry sectors. Being a top mobile app development company with close to 9+ years of experience, we are constantly involved in researching, developing and delivering cutting-edge solution regarding the upcoming and trending technology and its aspects.

The biggest battle of modern day programming language for website development is on with PHP on one side and Asp.net on the other. There are many articles you would find with results leaning to one being superior to the other.

In this blog post, we have listed the detailed understanding and outlined with the major differences keeping an open mind. Also, we have prepared a comparison of both the languages. In wide opinions from mobile app developers and mobile app development companies all the above analysis can fall under a few categories such as Scalability & Maintenance, Performance & Speed, Support and finally Cost.

Before we begin to understand the basic features of both PHP and ASP.net, let me say that the comparison between these two are kept unbiased as they both outperform in different ways. We will also understand the factors that are playing a major role behind this but primarily website developers are addicted to PHP as it is free, open source and hence widely used language. On the other hand, ASP.net is from Microsoft which makes it easier for developers to operate across any programming language supported by.Net. The ultimate decision will still be your as nobody knows your project as you do but all we are offering to you is to make an informed decision based on the facts and statistics.

PHP VS ASP.NET - 2

Lets us now move on to some criteria in which few specifics and differences can be shown:

1) Scalability & Maintenance

No matter you choose PHP or ASP.net for the web app development, the scalability & maintenance depends upon following points:

  • Developer’s expertise
  • Using a solid framework
  • Implementing best industry coding standards
  • Adhering to programming guidelines

Hence, in this category, both ASP.net and PHP stands at the same level.

2) Performance & Speed

This is rather a false notion that the performance and speed are platform oriented. If one were to analyse the performance a website run on PHP and ASP.net, they would hardly be able to differentiate. These two are well equipped with the routine process and yield the desired result such as in accessing file systems, searching images and displaying the pages. Moreover, the speed is depended on the database server, user’s computer specifications and the bandwidth.

Many would lean towards either PHP development or ASP.net supporting one with being more sophisticated or efficient at the core level but what they miss out on is that the core language speed is irrespective in today’s times as hardware are fast enough to support. PHP may not be easier language but then again it was used to build the website of Facebook, MailChimp, etc because of its wide usage and open source. The performance of an application can purely be based on how the code is written and how the architecture is implemented.

 

3) Support

Since PHP is an open source, it is obvious that you would find a number of developers enlisted as compared to ASP.net but both of them has a large community base. Majorly, both the communities are equally useful and available for any query posted in the forum. ASP.net has dedicated developers and one can expect to get a faster response as is not the case with PHP forums and communities.

4) Cost

ASP.net comes with a web hosting fee as the name Microsoft is attached to it but PHP is totally free. You can use ASP.net on your system using Mono project if you use Mac or Linux as ASP.net development services are only meant to run on Windows machines. Contrary, PHP can be used on Mac, Linux or Windows machines.

Overall, PHP is suitable for startups, small and medium business’ website, CRM’s, billing & invoicing websites whereas, ASP.net is formidable for Intranet, Enterprise level websites and CRM’s etc.

Quick Glance at Pro’s & Con’s of ASP.net & PHP

PHP Pro’s

  • Open source
  • Large support community
  • Can take big projects like Facebook, etc
  • Highly effective at accessing various database types such as website content management system
  • Highly scalable and also can be customized as per need

PHP Con’s

  • Not suitable for main desktop applications
  • Runs slower as compare to its other counterparts
  • Customization can cause bugs, error and poor coding than ASP.net
  • Poor error retrieving capacity means takes a longer time to discover a problem with a piece of code

ASP.net Pro’s

  • Owned by Microsoft hence, trustworthy
  • Highly scalable
  • Supports all programming languages
  • Intimates developer about coding mistake before compilation
  • Comes loaded with tools and features for programmers
  • Works marvelously for Enterprise applications
  • lots of pre-coded options

ASP.net Con’s

  • Difficult to learn and understand
  • The support community is smaller
  • Works only on Microsoft server
  • More expensive because of the Microsoft License
  • Based on closed source technology

 

In a Nutshell:

We hope that the above study will help you to choose or make an informed decision for your web app development platform for their business. If you still unclear about your next project, you can get in touch with the top mobile app development company to help you with your project.

Mankind, once a name synonymous with simple living has now transformed into the digital hi-tech lifestyle. Who knew that a small gadget merely fitting in the pocket will allow and empower us with the help of technology as its backbone to connect with the entire world with just a push of a button. Yes, smartphones have changed the way we live, we see, we interact, we connect and in every other possible way. More importantly, the way businesses operate has marvelously adapted in accordance with the technology and marketing strategy associated with it. Most of the people are more interested or rather much comfortable in following these online business marketing strategies not only because it is less expensive but also for the greater reason of reaching a wider audience and saves time & resources.

Let’s take an example that you have a successful operating business and have a respective mobile or web application of the same. It is important to market the app. Mobile app development is utmost necessary for today’s era for the success of the application. Since a third of our world population now owns a smartphone hence, the need for mobile marketing services which ensures that the application will be discovered by users and ever active online community. These marketing strategies are craftily advertising the application to cater the app’s intended target audience. The core driven end result is to employ these tactics to make sure that the app gets the maximum download and used by the customers so as to generate revenue and keep the profit churning through add-on application downloads and purchases.

Let’s discuss some of the best-proven methods of marketing of mobile apps:

1) Social Media

Increased usage of the social media platforms is directly proportional to the sales and in turn, accounts for business growth. Few of the social media platforms such as Facebook, Instagram, Twitter, Snapchat have few features that directly puts marketers in touch with their followers or customers. Another feather in the cap for social media platforms is that they have the facility to showcase their product or service in terms of videos which is quite effective and informative.

Through the means of your followers on social media app, you can directly connect with them and educate or inform about product and services as well as get feedback.

2) Blogs

Blogs are another one of the best marketing methods to reach to optimum people. If construed properly, blogs can be very effective in conveying your message. One needs to ensure that the content of blog has to be crisp and to the point, while also shadowing the details in the form of pictorial representation such as infographics or pictures. Remember, the goal should not only be that the readers should only read but also to share and forward to other people as well. Higher quality content must be the driven force behind your blogs. Tools such as “WordPress” and “Blogger” might come in handy. Both of them are very enigmatic blogging tools for either business or personal blogging as they have apps that allow you to easily update your blog on smartphones. Managing the user comments and regular conversation builds trust and encourages to use this method in boosting the mobile app marketing.

3) Videos

Videos are the supreme way to make your target audience understand your product and service so as to make them comfortable to make an informed decision. Videos are absolutely perfect to describe because it is the only methodology through which you can explain about your product in the minimum timeframe with the utmost accuracy of your product. As viewers can see the product operationality, appearance, features and many more functionalities, making a proper informative and detailed video could drive your sales through the roof.

Besides, one can also add a product testimonial video of a satisfied customer or consumer. Testimonial videos give assurance of quality and services and hence drives sales. The average length of a video that has proved to be effective as of 2 to 3 minutes.

If your content is video based then nothing proves more efficient than ‘YouTube’ app as it allows to upload, download and share the content fast and in a reliable fashion. All the mobile marketing apps have share option to market the content to other Android, iOS or smartphone users.

In A Nutshell:

At Moon Technolabs, we ensure that our clients get the best services in terms of mobile app development and solutions. With our expert team of developers and designers, we promisingly strive to give your business a unique leverage via our services so as to be competitive and grow in the global market.

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