Search Engine Optimization

Moon Technolabs > Search Engine Optimization
App Using SEO

What’s the use of your app in the Apple Store or Google Play if it not getting substantial or rigorous downloads? How else do you plan to beat your ROI mark? Of course, you are led to follow a few marketing strategies if you are not getting enough downloads or even though if your app is performing well, you need to keep on applying such techniques to make sure that your app’s visibility is not going down on the app store search engine.

It is a common notion that ASO (App Store Optimisation) is needed to encourage more downloads, however, it also crucial at this point to understand that due to the growing market, one needs to gather help from every direction and use all the tools available. It has been observed that 25% of the online user community on an average discovers about the app from the app store search engine. Hence, SEO (Search Engine Optimisation) plays a key role in positioning the apps on the store or web.

Without waiting for further ado, let’s discuss what are the ways SEO can help strategically place the app on the store. Here are the following 4 ways:

  1. Landing Page

Online presence is very important for every kind of business nowadays. Though many applications do not have their respective website. Usually, it allows you to place your position as an authority with the more authenticated source of information. However, this could help in targeting keywords pertaining to the user base or defined audience. A useful tool for the same is SEMrush, which helps you to locate the most relevant keywords for your app. It would be more helpful if the page links to the social media channels and networks such as Facebook, Twitter, Google+, LinkedIn, etc. If using such tools are too complex for you then you can also allocate this task to a professional top mobile app development company to help you strategize and work on ASO and SEO to promote your app.

  1. App Indexing

This method allows to access the Google & Safari search list form either tablets, mobile phones or smart devices and open the app store. It works for both iOS and Android.

  1. Check Out Your Competitors Links

The more of a presence you keep of your business, the more it will help to grow. A fundamental SEO strategy is to first map down your competitors and once done you can use tools like Ahrefs or Cognitiveseo to get more details of all the pages that link back to your competitors’ website. Once you have this information, all you need to do is to approach those website owners/authors for your own page listing as well. One thing is of utmost importance here is to make sure that you do not clog it with too many links as remember, quantity matters over quality in this regards.

  1. Longer User Retention On The Page

At this point, only the quality will be able to hold back any user on your page or website. The more time a user spends on your page or website, the higher the chances of a good position in the ranking. For this to happen, you need to ensure that your website has quality content, relevant keywords provide the information the user is looking for and of course has to be placed well in terms of keyword search.

Wrapping Up:

Due to the endless number of apps already there and pouring each day plenty more, making it very crucial for you to work on your business app if your company needs to increase online visibility and take advantage of the digital platform to increase sales and revenue.

Moreover, you’ll need content and strategy that will set you apart from the competition. To shower on a multitude of online presence successfully you need to promote your app on as many channels as possible that includes app stores and search engines. Merging ASO and SEO strategies leads to higher visibility, more downloads, and hence faster ROI and growth of the business.

App Store Optimization

It is quite obvious that if you are going through a stream of blogs on boosting your mobile app which ultimately leads to a conclusion that either you are in a frame of mind to launch your app or you have already done that but there aren’t seem to have the expected conversions. Well, do not worry as we have brought some of the amazing tips and solutions which will help you get the desired results from your app performance.

First of all, let us make that clear that ASO – App Store Optimisation and SEO – Search Engine Optimisation have many similarities but looking at the big picture, they are quite different from one another. Let us now focus on industry expertise points on the said topic laid down by top mobile app development companies from around the globe. Without waiting for further ado, let’s see how you can promote an app using ASO?

How To Boost An App Using ASO?

Getting your app noticed is the main things as it will start the ball rolling of initial downloads and later generating ROI. ASO is a unique strategy pertaining to the app store for optimizing. In simpler words, applying the ASO strategy gives your mobile better visibility by placing higher in the search results page in app stores. Following are a few methods that you can try implementing for better conversions:

1) Being Aware Of Your Competitors:

It is a good practice to check your competitors’ details, the app description verbiage, the usability, the keyword used by them and then to top your app for the same to receive better results. Remember, using same will not yield a better result but obviously, you can take a certain hint from it.

2) Selecting The Right Name:

Try to see if you can place the relevant keyword of your product and/or services in the app name then it will give you natural leverage. However, keep in mind that the app name should be short and catchy. App store titles allow 255 characters out of which only first 23 are visible and the same for Google Play is 30 characters.

3) Maximize Keywords:

App Store and Google Play differ in this parameter. App Store permits 100 characters in the keyword place while Google Play allows 4000 characters to describe the app. The app description is for the users to understand and get details about the app and has nothing to do with the search engine algorithm.

4) Attractive Description:

Make sure that the short description is attractive enough and targeted at potential users. Later on, it can definitely be added with relevant keywords.

5) Have A Stand-out Icon:

Visuals play a vital role. It is the first thing that your users are going to notice about your app. Graphical representation for iOS requires to have an icon in the format of 1024 x 1024 pixels whereas for Google it needs 512 x 512-pixel format. Of course, you can again get the reference from the top and best-ranked app from your industry sector.

6) Include Screenshots & Videos:

This will not help you with the visibility and ranking however, it certainly helps in getting more conversions. Keeping screenshots and videos help users understand better while providing the first-hand experience of how the app is going to be in case if they decide to download it.

7) Blend With Local Market:

It pays well if you keep the language and communication in accordance with the target market as it will help them adapt and blend well with the familiarity.

8) Promote Externally:

Not necessarily you have to market your app through the app store. You can certainly take the help of a few tools from outside such as social network channels, content marketing, blogs, etc.

9) Timely Update:

A report suggested that the top-ranked applications update at every 30-40 days time interval. However, one important thing to note is that each update resets the rating.

10) Boost Score & Opinions:

Positive user feedback leads to trust and source of consumer confidence. Hence, it is quite imperative to encourage users to leave a comment and rate the app to increase conversion rate.

Wrapping Up:

It is quite clear the app store and Google Store is flooding with millions of apps nowadays and many more are just getting poured every day. To get noticed in such a pool of apps is a big task. You need to ensure that your app is following every strategy to stay afloat on the top 10 app store search engine results. Moon Technolabs is one such top mobile app development company that can help you with all kinds of ASO and SEO strategies.

Mobile App

The current business ecosystem thrives on digital marketing and its strategies. It is widely used around the globe by businesses of all types increase their customer base and make their product and/or services outreach to the target audience. This way they can gain leverage and attain business goals. Digital Marketing (DM) is affordable, flexible, engaging and reliable.

Some discussions have also gone to the road leading to deciding whether small companies profit equally or more from DM as to the large ones? Well, in fact, they might be able to reach the benchmark if they do it in the right fashion. A top mobile app development company can help their clients in offering various digital marketing solutions pertaining to the industry.

 

1) DM is Pocket-friendly

Before digital marketing picked up the pace, we relied on television, radios, printing and outdoor advertising to get the word flowing. However, the marketing campaign scenario has changed now. It is now observed that DM performs research and analytics methods that will work for a particular marketing campaign and even more so it is easy to detect which ones are not going to work.

 

2) DM Levelling Competition

Since digital marketing offers an equal amount of resources irrespective of the size of the business and hence it has marginally brought down the gap between these companies. Though big companies have a larger budget to spend on their marketing campaigns, small companies have also got a lot of opportunities to shower their presence over the internet.

 

3) Email Marketing  

This method has proved to be one of the strongest one in creating engagement with the target audience. Email marketing holds the attention of the people and currently available analytical tools makes it easier to detect the right marketing messages to the customers.

 

4) A/B Testing

A/B testing primarily benefits digital marketing in control and quality parameters. It has become more favourable to test campaign elements with faster and easier options. This permits the company to evaluate all the options necessary to achieve the desired goals. All in all, A/B testing helps to improve targeting and engaging audiences.

 

5) Social Media Presence

Having a positive review or feedback can make the company trustworthy to new clients. The digital era motivates social media to rate the services provided by the company. Recommendations and testimony from a friend will make others believe more in quality services.

 

6) Online Market

Expanding the group of services over the online market will only result in getting more business. More people are now comfortable buying online due to the fast, effective and reliable services. Additionally, a company can even track their sales data with respect to the market size.

 

7) Let SEO Find You

Search Engine Optimization (SEO) reaps the quickest and maximum benefit of any digital marketing channel. Majority of the B2B purchases happen with a web search. SEO allows a person’s/company’s ranking to be seen and appear on the search engine’s first page.

 

8) Personalised Attention

Services offered via the digital platform carries an innate value for the users and provide them with a personalised experience. Digital marketing rules out the notion that somewhat widely applies to much other industry sectors and i.e, one size fits all approach. This method monitor behaviour tracking of the consumers to personalize the outreach so as to give customer experience as much as a real one.

 

Concluding Note:

With technology evolving in every front and especially with the related to creating a value-based user experience on the digital platform, whether you are a startup owner, small or an established business you’ll need to start deriving your marketing strategy keeping the digital platforms in mind. Hence, it is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs for all your ‘Digital Marketing’ needs.

Deep Linking The Latest In Content Marketing

The Concept

Have you ever taken a close look at spiderweb or a cobweb? How closely knit the individual structure hold together made out of proteinaceous spider silk. You might have noticed a center point as well. To some extent for concept reference, that center point is the ‘Deep Linking’ point.

By definition, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, a piece of web content on a website. In simpler words, a hyperlink that is bound and can get connected anywhere in a website’s structure except its homepage. For e.g, a deep link about an article mentioned in a piece of content would directly lead to that specific content page rather than leading to the website page and leaving up to you to search the entire website structure.

Comparison

One might be poised for a while to think, what is the difference between ‘deep linking’ and other types of link. Although, there are several kinds of links and linking strategies, however, the Hypertext Transfer Protocol (HTTP) does not spot any distinctive difference between them. Deep links are similar in functions and operations as equal to their counterparts, i.e, all other kinds of links. Hence, this camouflage allows it to have more freedom on the web and in a website’s structure.

Starting from content developers to website authors, deep linking seems to be a viable option as they can seamlessly link to pages within their own site or content on another site because of an absolute indifference between deep links and other types of links.

Potential Problem

Until deep linking became more affluent, apparently it got considered together with hotlinking which was an ongoing troublesome issue for some agencies. Hot links usually lead you to ready-to-download files. Some of these hot links aren’t trustworthy if it is leading you to an outside hotlink, as it can cause problems with copyright laws.

Now that the deep linking is no more get associated with hot links, though, it can cause some problems such as bypassing a critical deep page of a website which can create an issue for the targeted website. Not that, it presents a huge threat but on the other hand, can easily be solved by keeping relevant content on every page of the website.

Deep Linking For SEO

The primary way that the deep linking is beneficial for websites is by boosting SEO. Conclusively, benefits of deep linking are far outnumbered as compared to its drawbacks. Let’s have a quick glance over the benefits:

A deep link leading to an old blog post shows Google that the content is still actively relevant.

The deep link bypassing through all the pages of a website simultaneously increases the ranking of all those pages and not just of the homepage.

A Homepage link can draw to spammy links but deep links seem more natural and pose less of a threat which in turn decreases your chances of being flagged as spam by Google.

You can bring in multiple keywords and not just of the homepage.

Deep Linking For Marketing

If understood and implemented with proper strategies, deep linking could be a boon for marketing. Businesses who have been regularly dealing with multiple products and/or services can directly benefit by allowing a single link to take your visitor to the intended page without having to unnecessary go through all the pages of the website. For e.g, using a deep link, you can send a visitor directly to your contact or product page.

Deep linking allows sites to make various landing pages for different visitors. This enables businesses and companies to marketize their products and services by encouraging referrals and affiliates to make a commission for bringing the traffic to a particular website or page.

Using Deep Links In Mobile Apps

Proving its viability in the website content has paved the way for deep links to become popular in the mobile apps too. As on a website, a visitor is taken to a specific webpage, same in the app, a deep link will take a user to a specific area of the app instead of directing them back to the main page.

The biggest benefit of using a deep link in these mobile apps is that even if it is not already installed on the device, certain areas of the app can be accessed. Deep linking works differently on a mobile app than on the web. For the mobile app, it has to utilize a ‘Uniform Resource Identifier’ (URI), instead of HTTP or URL in the case of the website. This gives the address of application that is unique to mobile phones instead of accessing an internet browser first.

Twitter, Facebook, YouTube, Pinterest have started utilizing this technology for its app division. Websites with their mobile apps which utilizes URI allow a user to provide instant access to their account without the need of searching the web and then to log in.

URI formats could differ based on the mobile operating system that is in use, however, the concept with the practical application of deep linking pertaining to the areas of an app is going to be uniform across all.

AMP for Search Engine Optimization

In the Wide world of Web browsing, one of the important pressure points is page loading time. This factor is very critical both from a user perspective as well as from a business point of view as it can make the difference between a deal made or a sale lost. This takes on more significance in the case of smartphones, as they are now the most common device used for browsing and shopping all over the world.

Page loading time and MCommerce

According to Mashables, Mobile shopping accounted for around $1 Trillion of more than $2.5 Trillion Online business transactions last year. Now, this is a very huge number, and a lot of it has got to do with the speed of page loading and browsing. It is estimated that one in four people abandon their browsing or shopping if a web page takes anything more than 4 seconds to load. This might not seem much, but with the delay of every other second, Amazon loses more than $1.6 Billion in sales each year. This is where Google’s AMP changes the game.

What exactly is Google AMP?

AMP aka Accelerated Mobile Pages is a smart Open Source solution by Google to make web pages load at lightning speeds. AMPS are an essentially stripped-down version of HTML that is lighter and loads faster. Web pages built using the AMP framework can load 15-85 % rapidly than the ones built on a non-AMP framework, all the while utilising lesser than ten times data. The AMP framework achieves all this thanks to its constituents of AMP HTML, AMP JavaScript, which basically are lighter versions of HTML and JavaScript and AMP CDN (Content Delivery Network) which will store a cached copy of the AMP enabled Web pages in the Google server to ensure a quick retrieval and thereby loading.

How Google AMP can impact your SEO?

Google aims to improve the Search Engine Optimisation and SERP in 2 ways – 1) It will rank those pages that load faster and are more responsive higher on the results page. 2) All those web pages that are AMP enabled will appear above the paid ads section in a carousel format with the symbol of a green lightning bolt.
Benefits of Google’s AMP

Here’s how building your web pages on Google’s AMP framework can be beneficial to your business listing on the web.

  • Enhanced User Experience

AMP enabled web pages load faster and deliver a better user experience to the users. This, in turn, means improved sales and revenue for the business.

  • Web Advertising

As AMP can boost the Search Engine Optimisation of pages built with it, it presents a terrific way to advertise on the ones that are on the top of the search results.

  • Simple Landing Pages

As the AMP uses a strip down versions of HTML and Javascript, it is not possible to build pages with forms or analytics. This could actually give rise to creative, efficient, and simple designs of landing pages. An alternative could be to direct the user from a non-AMP page to an AMP enabled page so that you can capture the required info and still load faster.

  • Mobile Blog Optimization

Right now, with AMP you can build pages with only static content. This is a blessing in disguise as you can now plan your Mobile Blog Optimization in such a way that it links to the Call to Action buttons to the landing pages of your business website. This Mobile Blog Optimization, when combined with the added boost of Search Engine Optimisation, is sure to launch your content right to the top of the Search Engine Result pages.

Get started with AMP

As a business website owner, it is prudent to gear up and get ready to exploit the loads of benefits that AMP offers. Your Search Engine Optimisation efforts are enhanced, and in combination with MBO, it is bound to elevate your site to the very top of SERPs. Moreover, the enormous benefit of faster loading of your web pages will make your users more glued on to your site and will also gently coerce them to make a purchase and become a loyal customer.

Wondering how to achieve this? Get in touch with us at Moon Technolabs Pvt. Ltd., a leading IT Solutions and Services provider in India. With more than 600 projects delivered to more than 400 clients across the world, Moon Technolabs is well poised to be a one-stop solution provider for all your tech needs.

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