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Quite a lot of thought was given to the calculation capabilities of a computer and how it gets you the solutions to multiple as well as complex problems in a matter of split seconds. Technically understanding only binary language, these computers mainly follows the code in getting the task accomplished in the nick of time.

 

Tech is evolving constantly and with current enhancements, computers are not only following or running a set of code to execute a task and get you the results but also are allowed to make their own decision with minimal human intervention. This has turned out to be an interesting and promising aspect of study and implementation. This method is known as Machine Learning. We are going to cover its major aspects and everything else that is necessary for you to know in this blog post.

 

Machine Learning is a wing of Artificial Intelligence that primarily deals in data analysis wherein algorithms, statistical & analytical models are put under observation by the computer system in order to improve the performance for a selected task. The system when exposed with the data sets provided, identifies and derives the pattern build so that it supports the conclusion in deducting & making its own decision. This entire process requires very less human input or initiative. This practice can produce more accurate results without being the need to program it. Many top mobile app development company such as ourselves are constantly involved into Machine Learning as it brings many other opportunities also such as video/image recognition, optical character recognition, advanced customization, intelligent and sensory data analysis,  etc.

 

Below mentioned are few of the reasons that will explain the importance of Machine Learning and its relevance in today’s computing world.

 

1) Machine Learning helps in understanding today’s current problems and addresses the challenges by building models. These models can help in solving more complex problems and generate more accurate results. When multiplied in terms of numbers, these models with more accuracy helps in averting the risk factor.

 

2) Machine Learning has saved human time and reduced effort in providing accurate results and personalized information. This ultimately results in increasing human efficiency and productivity.

 

3) The world is full of data right now. Information in the form of numbers, stats, data is just lying in abundance in various forms such as emails, social media posts, blogs, podcasts, reports, etc, it is not possible to handle it without any structured system of calculation. Moreover, there is also threat looming over missing out on important information or content. With Machine Learning we are able to not only control this but also helps in locating the most relevant content.

 

4) The computation is cheap and with the numerous data information available, many variations of experiments and calculations can be carried out in a matter of seconds. This would otherwise take ages and lengthy process.

 

5) With the help of multifarious technologies it supports, it can be adapted by any system. Its skilled implementation and execution can be applied to different industry segments in many possible ways.

 

There is a wide range of practical application of Machine Learning that is implied from the motion picture in Netflix to race track analysis to self-driving cars. If anyone would look closely, machine learning has got practical implications in almost every industry sector. From retail to entertainment to automotive, every industry is encouraging to put machine learning to put to greater use.

 

Summary:

The future of Machine Learning has just begun. More and more advancements are awaiting with present technologies. Although its algorithms have also taken benefit of computer science in every aspect. In nearly a decade, industry pundits have claimed to see a wider usage of machine learning algorithms to be seen in every process.

We don’t realize or recognize, but we are surrounded by, floating in a pool of massive data stream. Yes, due to digitalization, the sheer volume of the data is touching the sky. There is a massive amount of data is generated, originating from multiple digital resources.

As the world was recently encountered with a story of how social media and networking giant Facebook and other internet companies are using the data they collect in various form from their users or visitors. We are going to further see how data collection comes in correlation with different aspects of one’s life. It might come as a surprise to you but data analysis can shed light on a number of areas of your life that are touched by ‘Big Data and its aspects’.

 

  1. Online Shopping

 

We all shop or browse for products online that we want. Every online shopping site collects the data from your browsing history of the site about the product or your search to present you with the targeted ads as a way of reminding you to purchase the product which you added in the cart but didn’t complete the transaction.

Google, the search engine for everything analyzes your history and serve you with relevant ads of the things you have been looking online. Similarly, Facebook does the same, when you boost a post about going to an event or concert, you may start seeing the ads of similar kind of events in your area. Data is collected and analyzed of our activity from all the sources to sell us products or services right when the data predicts we will be most likely to purchase items.

 

  1. Banking

 

Banks and other financial institutions get a lot of helping hand by analyzing Big Data about a customer. In fact, these organizations have to use big data to keep a customer’s financial information safe and secure. They can spot if the new purchase on your credit card is really made by you by analyzing your past spending behavior. That is why if you purchase a product that is of high value or your card gets rigorously swiped at non-familiar places, you’ll get a call from your creditor to ensure that it is a valid transaction in place. Most banks can spot identity theft and take preventive steps before even you realize it. Say, for example, you are not a regular restaurant-going person or doesn’t like outside food and your card suddenly shows purchases at a few fancy restaurants around the town, the bank will notice something suspicious. In such a scenario, they will contact the customer to find out the authenticity of the transaction to make sure that the card isn’t lost or stolen and might need to freeze it or replace it.

 

  1. Entertainment & Media

 

The entertainment industry is also not behind when it comes using big data to analyze user behavior and present them with relevant search results. For example, if you are watching your favorite show on Netflix which utilizes an algorithm to present you with recommendations about another shows that you may like based on your watched shows history.

If you are watching a lot of drama series then soon all of your feed will be showing you new drama series because the algorithm knows that you like drama. The same goes for any online streaming music app, which will initially style cast your music genres such as jazz or rock and then simultaneously will shower you with similar recommendations.

 

  1. Safety & Security

 

Big Data also helps police officers to locate and pinpoint where they might be needed most based on a situation. It can help the department to put an extra task force and deploy additional officers to cover an area to prevent crimes before they happen.

Big Data also plays a major role in securing household via home security and alarm system. These installed systems are connected to the database of operators who can quickly analyze any breach in the security of the system and alerts you whether you are present there or away. Few of the added security benefits is that some system even allows setting your daily home activities routine and follow such as turning on lights and TV as specified time while being away from the home or town.

 

Conclusion:

 

It is quite clear now that, companies are using the data in multifarious ways that impact a user’s everyday life. This is only going to grow further with personality, habits and user behavior changing which will be analyzed by algorithms specifically designed to understand and predict our choices and selection. Big Data has also unearthed the relativeness in every industry segment and its users starting from business development to athletes to the education industry. Keep following our blog wherein next we will present you with Big Data and its impact on various industry sectors. Being a top mobile app development company with close to 9+ years of experience, we are constantly involved in researching, developing and delivering cutting-edge solution regarding the upcoming and trending technology and its aspects.

PHP Frameworks

Hypertext Preprocessor which is commonly known as PHP, is a popular open source general-purpose scripting language designatedly suitable for web development and can be embedded into HTML. PHP is fast, flexible and pragmatic and is used from your blog to the most famous websites in the world.

 

Unlike the client-side JavaScript, PHP is executed on the server, generating HTML which is then sent to the client. In other words, it is an open-source server-side scripting language and almost powering 80% of the websites around the world. It is also a platform-independent programming language, which makes easy to learn and simple to implement.

Table of Contents

 

Why Choose PHP For Your Project?

It helps you develop web apps that are complex, quick and reliable. There are various PHP frameworks to select from but majorly it depends upon your project requirement, app feature, and functionalities, development timeframes, etc. Over and above, PHP frameworks enhance the responsiveness of the websites and add robust performance so that business can fulfill their requirements. Being a top mobile app development company we have listed following are the trendiest PHP frameworks. Let’s dig deep into the 2019 latest PHP trends and its frameworks.

The top PHP frameworks.

  1. Laravel

Laravel Development

Laravel was introduced in 2011 and due to its capability of handling complex web apps in a scalable and secure manner, quickly rose to become the most popular free and open-source PHP frameworks. As compared to the other frameworks, Laravel speed up the development process and simplifies by easing common tasks such as routing, sessions, caching and authentication. Following are the reasons that Laravel is prevalently used:

 

  • If your project requires solid and complex backend requirements, then Laravel is suitable and simple to install with the help from Homestead and all-in-one vagrant box.
  • Laravel comprises of full of features to customize complex apps based on the following aspects such as easy data migration, MVC architecture support, security, routing, view template engine, authentication, etc.
  • It matches the expectation set by today’s web application in terms of being responsive, accurate, quick and reliable. Laravel is first of its kind to present routing in a non-concrete manner.
  • Laravel helps with the automatic code management, query management without interfering with the front-end. Laravel promotes to use NoSQL structures such as MongoDB & Redis.

 

  1. Symfony

symfony

Originally launched in 2005, Symfony has gained momentum and has been rated as a secure and mature platform for developing large-scale enterprise projects. It has been in the trend for a while now due to its comprehensive documentation, stability, reliability, high-performance and modular project model.

 

  • It’s reusable PHP components makes it more eligible for big organizations to continue using it for its stable, consistent nature, database engine independence.
  • Symfony complies in a multifarious way with most web practices and design patterns. Simultaneously, allowing to integrate with other vendor libraries.
  • Symfony and Laravel use the same common and unique features which makes it hard to distinguish between them for better performance.
  • Symfony also integrates seamlessly with other bigger open-source projects like Drupal and eZpublish.

 

  1. CodeIgniter

CodeIgniter

CodeIgniter is the most preferred among all the other frameworks by beginners to develop dynamic websites due to its lightweight (2MB in size including documentation) and clear and easy to install. It allows various in-built modules in forming robust and reusable components. Thus, CodeIgniter development services are much preferred.

  • Some of the key features include Form validation, Emails, Unit testing, Community support, Sessions.
  • It helps in creating fully functional and scalable apps. Salient features include MVC architecture, error handling, inbuilt security tools, and easy-to-use documentation.
  • The important thing to know is that it is best suitable for developing a lightweight application but due to irregular releases, it is not advisable to use this framework to build an app that requires high-level security.

 

  1. Phalcon

phalcon

Phalcon has been highly trending and ruled the choices among developers in 2018 and is predicted to boom in the upcoming years. It was introduced in 2012 and written in C & C++. Phalcon is rigged with C-extension which makes is work at amazing speed while relieves you of learning the C programming language.

 

  • Phalcon is easy to install and due to fewer resources, it is quick and fast in the processing of HTML requests.
  • Its key features include ORM, caching, increased execution speed, asset management, autoloading components, MVC architecture, and security.
  • Phalcon’s performance enhances due to its efficient memory utilization. However, it doesn’t hold true to its value for application when it comes to a high level of security.
  • It supports International language, Template engines, Form builders and can be used to build both performance RESTAPIs and other web apps.

 

  1. CakePHP

cake php

For beginners, CakePHP is the ideal and easiest framework to start and learn due to its CRUD (create, read, update and delete) framework. Came in the early 2000s and because of its functionality, it is used to develop apps that are highly scalable and reliable due to code generation and scaffolding functionalities. Following are the reasons to implement the CakePHP framework in project development:

 

  • With an only web server and the copy of framework, CakePHP can be installed and put to use.
  • It comes with absolute security features package that includes SQL injection prevention, input validation, cross-site request forgery (CSRF) protection, and cross-site scripting (XSS) protection.
  • With CakePHP, you can bypass the complexities that come with XML or YAML config files.
  • Few class features include modern framework, quick build, proper class inheritance, validation, security, etc.

 

  1. Zend Framework

zend framework

Based on the agile methodology, Zend framework is an entirely object-oriented framework. The aspects surrounding in developing an enterprise-grade app is fulfilled by Zend framework such as performance, security, scalability and hence it is in the list of the latest PHP trends. It is widely chosen for the following reasons:

 

  • It is amazingly beneficial for large, complex and enterprise-level projects.
  • Some important features include MVC components, simple cloud API, data encryption and session management.
  • Easily integrable with external libraries, support from a large community base with adept documentation makes it more preferable PHP framework.

 

  1. Yii

yii frameworks

Yii is a universal web programming framework and extensively used to develop modern web applications. It is fast, simple and evolutionary though can’t be suggested for the beginners. A component-based PHP framework which makes it lightweight and high in performance.

 

  • Easy installations and high-end security features make it a convenient framework to develop e-commerce, CMS, portals, etc.
  • Yii can accommodate the database data in terms of object and hence proves to be an absolute time-saver for developers by avoiding to write repetitive SQL statements.
  • Developers using Yii framework can get help from the forums while the experts are continually contributing to its development for the benefit of the community.
  • Yii is extremely useful as it allows developers to customize every set of core’s code.

 

  1. Fuel PHP

Fuel PHP

Fuel PHP is a modular and extensive framework supporting its own extended version of MVC design pattern, i.e, HMVC (Hierarchical Model View Controller). HMVC saves time and utilizes less memory by eliminating the need to duplicate content on multiple pages.

 

  • Released in 2011 it supports end-to-end web solutions irrespective of the need of innovations required by the project.
  • Features which makes it a trending framework are authentication framework, caching system, extensive template parsing, URL routing system, HMVC implementation, security enhancements and protection and RESTful implementation.

 

  1. Slim

Slim Framework

Drawn inspiration from Ruby-Sinatra, Slim is a micro-framework that enables developers to build effective web apps and APIs.

 

  • With simple documentation and easy to understand, Slim PHP framework developers can create RESTful APIs and web services.
  • Main features are add-on capabilities, client-side HTTP caching, URL routing & handling, many built-in standards, sessions, and cookie encryption, etc.
  • Slim is best used for small web applications project wherein there isn’t a need of a full-stack PHP framework.

 

  1. PHPixie

PHP Pixie

Implementing HMVC (Hierarchical Model View Controller) similar to FuelPHP, this one is mainly a modular, lightweight and high performing framework used for read-only websites.

 

  • Because of less compilation time and easy to understand, it is the best popular & trending PHP framework to develop social networking websites, customized web app solutions and web app development services.
  • Tools such as cryptography, security, and support for MongoDB are a handy part of a set of features. It also features HMVC architecture and standardized ORM (Object-relational mapping).
  • Other salient objectives of this framework include caching, authentication, security, authorization capabilities, and input validation.
  • PHPixie has a limited set of modules and comparatively new hence has a smaller community-based.

 

  1. Fat-Free

Fat Free

Another micro-framework with cutting-edge tools and features for developing web apps with ease is Fat-Free. One of the new one to join the team of trending PHP frameworks, Fat-Free has its own advantages for any web application project.

 

  • Fat-Free comes with powerful features such as data validation, CSS compression, unit testing, and image processing, etc.
  • It enhances the development process due to its supportive of both SQL and NoSQL database.

 

  1. Aura

Aura PHP

Aura is primarily centered around its own library packages. In other words, Aura is an independent library package which depends on none of the other packages.

 

  • It presents the collection of high-quality, well-tested, standard-compliant packages that can further be used in any codebase.
  • It saves the time of developers and enhances project deliverance as it can be used as per the necessity of the project.
  • The libraries are decoupled and can be used for developing basic apps. Aura library packages have no dependencies.

Conclusion:

The PHP frameworks are designed to help the developer build complex websites with much ease. We hope that the above-provided information was beneficial to you. We can help you with your website or web application project based on PHP frameworks. You can directly contact us to get a free quote or can mention details below.

mobile apps

We are headed towards 2020 and with a few decades further, we will approach 2050. Nobody is sure of what the tech future will hold for us then, but even as of now, we are seeing a tremendous advancement in technology and the way it is perceived.

 

On the same note, if you are a company with a product and/or service to cater to not only the Generation X, Millennials but strongly focussing on developing the Generation Z-friendly mobile app then this guide will present you with some amazing tips. But before everything else, let’s understand and absorb few facts related to Generation-Z and what it would take for you to reach your future target audience.

 

Generation-Z: Know Your Audience

 

Gen-Z is referred to the group of youngsters born between 1995 and 2010 and they have outperformed Millenials when it comes to their own set of preferences, behavior and pattern of adopting technology and its measures. Hence, it becomes very important for a company to understand its future target audience to develop a new business app and plan the strategy accordingly. This could also be achieved by hiring the services from an Android or iOS app development company depending upon the platform.

 

This new generation is apparently contributing to over 30% of the global population with approximately 96% out of them owns a smartphone. This ‘mobile generation’ has grown up with mobile phones and when it comes to their own notion of smartphone ownership & importance, the resultant statistics and data are through the roof.

 

The key findings suggested that they are highly into social media and their usual communication texts include more visual elements such as emojis, gifs, stickers, images, etc. rather than the actual text or words. Also, due to their lack of concentration, they want high-speed internet and demand high-performance apps. It has been noticed that they wouldn’t think twice to uninstall the app if it is taking longer loading times and if found with bugs and low-performance.

 

With respect to the above-mentioned points, if any business is looking forward to developing an app may be on the Android or iOS platform, then a top mobile app development company can benefit in many ways but even though the following listed tips & advice on app development & design will help to understand the needs of the Generation Z:

 

1) Focus on connecting & communication:

 

The Gen Z has an innate need of staying connected and be interactive online. Thus, building an app with in-app communication wherein they can stay connected with the network without leaving the app and disrupting the other channel would benefit a lot.

 

2) Intuitive and responsive UI/UX design:

 

Setting your app with simple design and known icons will add to the cause of being fast. Keep the app away from any complex features, functionalities and also keep it simple to use it without any user manual or instruction guide.

 

3) Bug-free app:

 

Though providing an appealing user-interface and cutting-edge design elements with seamless navigation will guarantee to attract your future target audience. But also make sure to fix the bugs and update and improve the app with code quality and regular testing.

 

4) Less is more; in terms of size:

 

Youngsters take and share lots of photos and videos every day and it a common problem now to run out of storage space. Therefore, try limiting your app size so as to find a permanent spot in user’s smartphone.

 

In a Nutshell:

 

Young generations have always welcome offers, discounts, and freebies through which their attention can be grabbed. Moreover, their wide range of network can be utilized as word-of-mouth marketing channel so as to let your app have an added advantage.

Moon Technolabs carries immense experience in delivering cutting-edge solutions by developing next-gen apps in social media, e-commerce, entertainment, gaming, and many other industry segments. A well-defined approach towards mobile app development makes it the android app development company across India.

Mobile App Development

Smartphones or any new app or a new tech gadget or tech; all of these have a become the talk of our day. This is what connects us in this digital age. And the mobile application development companies working round the clock to create something extravagant with mobile apps are certainly ruled by the new tech trends.

These tech trends and its implementation is going to help or optimize the work or service every industry segment in some or the other way. Starting from fitness or sports to music, emails & project, reading, gaming and for everything, we have mobile apps. More than 2 billion people worldwide own a smartphone.

Let’s discuss to understand briefly about these mobile app development trends and their involvement with industries such as live music streaming apps, wearable music & fitness tech, AR and VR in the gaming and entertainment industry and many more.

1) Accelerated Mobile Pages (AMP)

With over a year old now, Google AMP has stupendously taken off with an upcoming separate search index for the mobile web. A Boon from the SEO & Web app perspective as the web apps will be quickly launched on mobile and smartphone devices. Thus giving a sense of confidence to publishers for improved visibility to attract more users. This makes AMP as one of the upcoming years mobile app development trends.

2) Augmented Reality & Virtual Reality

We have been using Augmented Reality (AR) & Virtual Reality (VR) apps more than a couple of years now. Remember PokemonGo or for car enthusiast iOnRoad, Sky Siege, SatNav, etc…all of these using augmented reality tech to provide amazing user assistance or give them a great experience. Whereas, VR devices such as Samsung VR Gear/headsets, Google Cardboard & Oculus Rift lets the user experience auditory and visual feedback within a simulated environment. This immersive environment can be similar to the real-world-like.

3) Artificial Intelligence (AI)

Have you ever asked Siri, Google Assistant, Alexa, etc…to play your favorite music or just to know about history? Well, these are all based on Artificial Intelligence and its related features. The investment in Artificial Intelligence (AI) is going to be more than double as compared to 2017. Creating machine intelligence using analytics, a cognitive interface and driving them into machine learning systems. Hence, this is going to be in great demand in the list of mobile app tech trends powering the businesses to new heights.

4) Cloud-based Mobile Apps

Cloud computing tech finally brought relief to mobile phone users in terms of occupying phone internal memory. Google Drive, Dropbox, OneDrive are such examples of cloud-driven mobile apps. Moreover, it is more secure to store data in cloud storage than on the physical device for the obvious reasons.

5) Enterprise Apps & Micro-Apps

Enterprise mobile apps which primely focus on improving & enhancing business process activities to get the optimum result out of it. This can be useful for e.g to a team to share details about the project and work on it from their mobile devices. Whereas, micro-apps are tended to limited functions and mostly focus on single task or purpose.

6) Security In Apps

A study result found out that more than 70% of the apps would not clear the basic security tests. The top concern which was noted is insecure storage, privacy violation, system information leak, identity theft and insecure deployment. Hackers are tent to violate these security check gaps and tend to exploit by stealing sensitive and confidential information. Thus, security in a mobile application is also going to be a major app development trend to rule.

7) Wearable Devices

One of the promising tech trend that could be beneficial to each and every industry segment i.e, ‘Wearable Devices’ like Apple Watch, Fitbit, Xiaomi Mi Band and many more…These smart wearables can provide information to the users in the least possible distraction to their ongoing activities. In many cases, they are the main source of information powering such activities. For e.g, a fitness band can provide an athlete with his exercise and fitness data, with just a flick you can dismiss the call while driving rather than having to take mobile out of the pocked risking your life.

8) M-Commerce

Nowadays, the usage of debit and credit cards is reducing as more and more customers are getting familiarized with mobile payment system through Google Wallet, Apple Pay, PayPal. This is making m-commerce to rise drastically recently. Today’s generation is preferring to carry out every transaction via mobile for any booking tickets, shopping, etc.

9) Internet of Things (IoT)

IoT has tremendously been on the rise due to our instant adoption to cloud-based apps and since then IoT has not looked back. Businesses and industries are prompted with this mobile app trend as the IoT devices which is usually controlled by smartphones for e.g, to turn up/down the thermostat or switch on/off music or lights, etc. which smartly let you connect your mobile phone to these systems to operate in a go.

10) Beacons & Location-based Service

Apple’s iBeacon and Google’s Beacon are popular among integrated location-based service apps. It is most beneficial to but no longer limited to hotels, restaurants, retail outlets and in the healthcare industry or business segments. This gives rise to custom and personalized app marketing chance to provide to a user via their smartphone by receiving a beacon signal.

11) Swift Is More Robust

Recently with the launch of Swift 2, which is offering more cutting-edge developer-friendly features, it has become more robust now and iOS developers confirm being more easier than Objective-C. This new programming language has certainly marked its name in the list of top mobile app development related tech trends of 2019.

Conclusion:

Mobile app technologies are constantly bringing something new to the tech industry table. Due to which, skilled software developers cannot rely on outdated tools and trends to be at the top. Top mobile app development company play a major role in bringing some insights into the latest mobile app development trends.

The biggest battle of modern day programming language for website development is on with PHP on one side and Asp.net on the other. There are many articles you would find with results leaning to one being superior to the other.

In this blog post, we have listed the detailed understanding and outlined with the major differences keeping an open mind. Also, we have prepared a comparison of both the languages. In wide opinions from mobile app developers and mobile app development companies all the above analysis can fall under a few categories such as Scalability & Maintenance, Performance & Speed, Support and finally Cost.

Before we begin to understand the basic features of both PHP and ASP.net, let me say that the comparison between these two are kept unbiased as they both outperform in different ways. We will also understand the factors that are playing a major role behind this but primarily website developers are addicted to PHP as it is free, open source and hence widely used language. On the other hand, ASP.net is from Microsoft which makes it easier for developers to operate across any programming language supported by.Net. The ultimate decision will still be your as nobody knows your project as you do but all we are offering to you is to make an informed decision based on the facts and statistics.

PHP VS ASP.NET - 2

Lets us now move on to some criteria in which few specifics and differences can be shown:

1) Scalability & Maintenance

No matter you choose PHP or ASP.net for the web app development, the scalability & maintenance depends upon following points:

  • Developer’s expertise
  • Using a solid framework
  • Implementing best industry coding standards
  • Adhering to programming guidelines

Hence, in this category, both ASP.net and PHP stands at the same level.

2) Performance & Speed

This is rather a false notion that the performance and speed are platform oriented. If one were to analyse the performance a website run on PHP and ASP.net, they would hardly be able to differentiate. These two are well equipped with the routine process and yield the desired result such as in accessing file systems, searching images and displaying the pages. Moreover, the speed is depended on the database server, user’s computer specifications and the bandwidth.

Many would lean towards either PHP development or ASP.net supporting one with being more sophisticated or efficient at the core level but what they miss out on is that the core language speed is irrespective in today’s times as hardware are fast enough to support. PHP may not be easier language but then again it was used to build the website of Facebook, MailChimp, etc because of its wide usage and open source. The performance of an application can purely be based on how the code is written and how the architecture is implemented.

 

3) Support

Since PHP is an open source, it is obvious that you would find a number of developers enlisted as compared to ASP.net but both of them has a large community base. Majorly, both the communities are equally useful and available for any query posted in the forum. ASP.net has dedicated developers and one can expect to get a faster response as is not the case with PHP forums and communities.

4) Cost

ASP.net comes with a web hosting fee as the name Microsoft is attached to it but PHP is totally free. You can use ASP.net on your system using Mono project if you use Mac or Linux as ASP.net development services are only meant to run on Windows machines. Contrary, PHP can be used on Mac, Linux or Windows machines.

Overall, PHP is suitable for startups, small and medium business’ website, CRM’s, billing & invoicing websites whereas, ASP.net is formidable for Intranet, Enterprise level websites and CRM’s etc.

Quick Glance at Pro’s & Con’s of ASP.net & PHP

PHP Pro’s

  • Open source
  • Large support community
  • Can take big projects like Facebook, etc
  • Highly effective at accessing various database types such as website content management system
  • Highly scalable and also can be customized as per need

PHP Con’s

  • Not suitable for main desktop applications
  • Runs slower as compare to its other counterparts
  • Customization can cause bugs, error and poor coding than ASP.net
  • Poor error retrieving capacity means takes a longer time to discover a problem with a piece of code

ASP.net Pro’s

  • Owned by Microsoft hence, trustworthy
  • Highly scalable
  • Supports all programming languages
  • Intimates developer about coding mistake before compilation
  • Comes loaded with tools and features for programmers
  • Works marvelously for Enterprise applications
  • lots of pre-coded options

ASP.net Con’s

  • Difficult to learn and understand
  • The support community is smaller
  • Works only on Microsoft server
  • More expensive because of the Microsoft License
  • Based on closed source technology

 

In a Nutshell:

We hope that the above study will help you to choose or make an informed decision for your web app development platform for their business. If you still unclear about your next project, you can get in touch with the top mobile app development company to help you with your project.

10 Ways To Manage The Online App Reputation

Mobile app developers from around the world use different means to promote and market their apps online. Few of the ways include SEO (Search Engine Optimisation) and ASO (App Store Optimisation). Moreover, a channel of blogs and creative content also helps to promote their app on the website. However, in the middle all these, they forget to focus on managing their reputation online.

First of all, you’ll need to create the awareness and warmth of your brand in order for them to like first and download the app later. You’ll also need to pay attention to any negative feedback. From time to time, educating on features and benefits of the app will also work great in your interest.

Following are the 10 basic things to ask for your online reputation manager:

1) Where To Start From?

Merely having an app will not do the job. You’ll need to spread presence via digital platforms such as social media by building profiles and digital landmarks. Regularly updating the content and responding to the users via questionnaire/review/feedback comments will start building the relationship between your brand and users. Being a part of online forums adds a cherry on top of the cake.

 

2) Revert Back

It works amazingly if you are socially involved and engaged with the users. Make sure to not only respond to a good review, post or tweet but also revert back to the negative ones as it gives you chance to eliminate the bad impression about your company and gives you chance to rebuild the relationship with a user.

 

3) Well Funded Company With Technology

When the company is sufficiently capable and venture-funded, it can have many options open to access a lot of technology. Moreover, if your technology is patented, that would help to scrap off lots of web scrubbing problems and will help your brand to surface in a nice and neat manner.

 

4) Vanishing Bad Reviews

It does give you an urge to remove or delete the negative reviews or post about your brand. Let’s face it, nobody likes a bad comment on their remark. Unfortunately, you can’t erase those comments, however, it is always better to address the issue of the post or comment rather than to delete it.

 

5) Alternative For Bad Reviews

As you know that you can’t erase negative posts, the best thing to do is to engage in promotion and suppression. Promote your brand with posts, news or feed that you would like it on the first search engine result page. Learn about few tricks to boost the ranking as well. Suppression technique allows you to push negative comment further down.

 

6) Be In Healthy Competition

It does matter to keep an eye on online platforms where your company is mentioned or listed. But it is also more important to know what other companies are referred to so that it offers new possibilities to promote your brand.

 

7) Correlation With The Platform

If you are planning to promote your business on a specific platform/site via an associate, you’ll need to make sure that the said associate has a formal relationship with the site authority. The purpose of doing this activity is to ensure that you’ll not be deceived.

 

8) Online Crisis

Online problems that may come are based on various factors and intensity. Some need more time while others could be handled in a matter of hours. Taking initiative and being proactive is what it counts to deal with such situation. Furthermore, it is advisable to have procedures, guidelines, and strategies in place for any such circumstances.

 

9) Keeping Tracks Of All Platforms

With so many social media platforms around us nowadays, it advisable to develop a bot or program to keep track of the accounts. Also, you could take help by hiring a monitoring firm or online reputation managers to work on SEO result of your company.

 

10) Online Image

Addressing or attending to a bad online reputation is neither a one-time task nor it ends the service. The process of online reputation has to be continuous. Your online community should regularly be engaged and managed. As long as you are in the business, you are ought to look after for your brand and its reputation.

Necessary Steps Involved In The Making Of iPhone, iPad or Android Apps

Smartphones and its apps are constantly surfacing talent from developers in the mobile world and many of them are head-turners with their expertise and knowledge in developing gaming, VR, AR, etc apps for smartphones and tablets.

Here is a list of necessary steps in building apps for different platforms.

1) Competitive Idea

If you have a unique idea, that is great! But chances are in today’s fast paced ever evolving tech world, someone might be already working on or would have developed a related concept. Don’t worry, as long as you and your idea are competitive in terms of service and offerings, your idea is good to go. The main thing is to keep note and track of developments in an idea and let them flow.

 

2) Inspire & Learn

Lookout for the points that makes an application successful. Observe the trends in the app store, understand how and what are the things helpful in making applications. Moreover, you could also learn and inspire from expert app developers and their work.

 

3) Learn To Program

Going with the tech flow is the best one can do and hence, it is advisable to learn to programme for the trending & established platforms such as Google (Android) & Apple (iOS). You can learn from projects by mobile app development companies, e-Learning guides and from the free courses offered online.

 

4) App Design

It’s always suggestive to put your design ideas on paper. Basically, the layout and look of the application will do the job initially. One has to design the app keeping in mind the alignment & appearance of windows/screens/buttons so as to look your app visually attractive and easy to operate. Graphics software such as Gimp or Adobe Creative Suite is helpful in the app design.

 

5) Register As a Developer

It’s good to be a registered app developer for you to easily access development tools, forums & discussions and application store. Apple & Google charges an annual membership fee of $100 & $50 respectively. Free applications are used to get more downloads and usually make for the sale via in-app purchases. On the other hand, for paid apps, iPhone app developers earn 70% of the sold income while Apple is left with 30%.

 

6) Seek Professional Help

If you feel stuck in any step of your app development process, then you could definitely get approach app development companies who can help to develop the idea of the application in lesser time. You can find them via LinkedIn, Search Engines, Friends Referral or specialized networks like Upwork, Guru, Freelancer, etc.

 

7) Funding Your Idea

When the test concepts and initial code is set by you for the first app then you can either get your app funded by investors who like your app idea & test version of development or you could even gather the finance to start the project on a smaller scale by crowdfunding. To set the ball rolling for mobile apps, it is possible to start with as little as 5-10 thousand dollars.

 

8) Project Schedule & Testing

It is utmost important to adhere to the project schedule and in order to do that, the best thing is to split it into various functional phases with small tasks such as making a form, designing a button, etc. “Rome was not built in a day” and hence, one step at a time will help you a lot in completing the project. Do not forget to ask for a review or feedback as it will give you a preliminary picture of how your users are going to feel about the app and based on that you could do necessary changes.

 

9) App Store Approval

Once it seems that you have quite a good functional and performing app, you should send it for approval from the app store. Usually, it will take between 5 to 15 days for officials to check whether your app has followed all the guidelines such as no piracy, no pornography and of course free from the known viruses or bugs. Upon clearing this test, your app is ready to be listed in the Google Play Store or iTunes.

 

10) Spread The Word

Let’s say your app received amazing responses from the initial runs and got constructive feedback, app store approved it, there are no any important viruses and yet after all these things, you are not getting enough downloads. That’s probably because not many smartphone users are aware of it. Hence, you’ll need a strong marketing strategy that includes but not limited to videos, memes, blogs, email marketing campaigns, social media campaigns, etc. You could also check with any app development company for the app store optimization (ASO) and other marketing techniques.

Quick & Easy Way To Earn Money From Your Mobile App

Doesn’t everything get down to business (read money/revenue) at the end? If that is not the ‘ONLY’ motive than at least it must be ‘A’ motive in the entire process because for the survival of your business you need to earn money to keep it going.

We are sure that ‘fun’ is not the only thing for which you have to build your app. Yes, the probability takes a little shift towards enhancing loyalty, create brand awareness, gain access to the new global customer base, etc. But let’s face it, haven’t you invested your time, knowledge, resources and of course money till the app is developed, launched to play store and at many other stages.

Here’s is our list of app monetization model and/or strategy that will drive you most revenue. But at first, we need to understand that since every app is different and hence, a little twist and turn & customization might be needed in the below list to create a go-to-market strategy for your app. A little-personalized research and gathering industry-specific data & insights will be helpful in deriving the perfect strategy that suits your mobile app to generate revenue.

1) Advertising

This is one of the most basic methods to make money from your mobile app wherein, you’ll get paid by advertiser once the user clicks or views an ad shown in the app. This bypasses the need to inculcate pay per download and encourages more people to download your app. Advertising is usually blended in a mixed monetization model. Few of the ad formats are listed below:

i) Banner Ads: These are either placed at the top or bottom and are being considered as most distracting compared to other formats. However, it diminishes your user’s experience of using the app and hence, do your thorough research before using banner ads in your app.

ii) Interstitial Ads: These are transitioned ads placed from time to time and mostly in the form of videos. This ad format is mostly used in games apps and perhaps could generate good results if implemented strategically.

iii) Rewards Ads: A chain of reward ads are spread in the app to grab a prize or gift. The users receive the discount, redeem cards or coupon etc. In rewards ads format, along with the user, ad publisher also get compensated.

iv) Notification Ads: These are interrupting and intruding ads lying at the top of mobile device’s status bar and can easily hamper brand’s reputation and hence we suggest to use them at a good interval of time.

v) Native Ads: One of the good ways of getting things done is what these native ads are built for, as these are content-based and shows up in apps’ news feed. Native ad formats accommodate according to the apps form, format, function and feel. Basically, the ads can easily overlay themselves upon the app’s interface and hence, are neither distracting nor interrupting with the user experience.

Mobile app advertising can be effectively most beneficial, however, care has to be taken in order not to overdo it. Collecting demographic and behavioral data might give some insight to app publisher to overall increase the user experience without being intrusive with ads and still earn money from the app.

2) Charging a One-Time fee:

The most obvious way to generate money from your mobile application is through paid download. Charging users a one-time fee to purchase the app and unlock the full operationality of the app. This could also prove as a fatal attempt as it is hard to convince users to download a paid app before trying it out, especially with so many free options available in the app store. Moreover, Apple and Google both charges 30% and hence, it is advisable to choose this method if your app has unique features over the other available free or similar options and offering added value.

3) In-App Purchases:

This model consists of selling virtually a feature or product or any physical goods within the app. In a way, your mobile app acts a sales channel or storefront in generating money through this strategy. Highly adopted by top-grossing apps and mainly games apps to level-up a feature or other add-ons. If in-app purchases are not well crafted in accordance with the incentive structure, it will not persuade users to spend more.

4) The Famous Freemium Model:

One of the most popular approaches to monetizing your mobile app is through the freemium model, in which the basic version of the app is available for free, however, the full functionality and add-ons are locked until user make a purchase to use the full version. Since, this model offers, ‘Try Before You Buy’, the user gets time to familiarize with the product and hence can make an informed decision before purchasing the full version.

5) Subscriptions or Paywalls:

Subscription-based app monetization methodology is advisable in case if the app is content driven. In such scenario, a limited content is allowed to view for free (for e.g basic classes or lectures) but users need to subscribe to view the advanced lessons/lectures or the entire content for a fee.

As in the case of every product review, marketing and decision, monetization strategy must have to be approached beforehand with the end user in mind. It has to be considered in direct correlation with the user experience. It is hard to advise on the which strategy one should opt for, as it depends on the type of app and the target audience. However, one could apply a permutation and combination of these strategies to make the best out of it.

Top 7 tips to efficiently execute your outsourced App Development

As a business owner, you might be having a terrific product or service and want to create an App to engage your customers more or to increase your revenues. But size, budget, lack of tech team, etc. can be obstacles for your in-house App development.

The solution is, to outsource your App development to the right mobile app development company to execute your business App idea.

Step – 1 Defining your requirements for App Development

Be as clear as possible as to what your requirements for your App are

  • Who is the target customer?
  • What is going to be the key feature?
  • Is the App going to be free or paid?
  • What will be the revenue generation model?
  • On what platform, do you need – iOS or Android?
  • Will it be a native or Cross-platform app?

Step – 2 Identifying the right partner

Take time to research and identify the top mobile app development company who is well experienced in developing the kind of App you need. Check references, see their portfolio and ask questions. Once you have finalized your partner, make sure they clearly understand your requirements.

Create Delightful Apps by Partnering With Moon Technolabs

Step – 3 Plan, Plan and Plan

The next step is to draw up the plans and define the framework. Set clear expectations on the timeline, budget, and outcome to your tech partner. Your App development company will design and develop a project plan with wireframes and milestones. Establish a calendar and set milestones.

Step – 4 Regular Reviews and tools to do them

Do regular reviews of your project with your Mobile App development company. This will ensure that your App development is on the right track, and is not deviating from the set goals or is overshooting on time or budget.

And when it comes to tracking, you don’t have to worry about issues like being in different time zones or at different locations. Make good use of free project management tools like JIRA, or Basecamp to keep an eye on the project status . Apart from email, you can use tools like Skype, and Hangouts to be in touch with the team to give your feedback.

Why the on Demand Business is a Successful Model for Startups

Step – 5 Test and Re-test

Once the App development project has reached its Beta stage, test it on different kinds of functional and rigorous testing to check its performance. Fine tune as required. Ensure that it runs smoothly and is glitch free.

Step – 6 Delegate and Collaborate

When you outsource your App development, take benefit of your Mobile App development company’s experience and expertise in this field as they are more in tune with the current app trends. Ensure that you and your App development company are in total synergy to develop an App that is perfectly meeting your needs and requirements.

Step – 7 Support & Maintenance

One of the huge benefits of outsourcing App development, is that the same vendor will be able to handle tech support and maintenance after publishing. They will be able to take care of regular updates, fixing bugs etc. and ensure smooth running of your App.

Grow your small business with these simple tips and tricks

Need an App for your business?

Moon Technolabs Pvt. Ltd. is one of the leading Mobile App Development companies in India. With more than 300+ Apps delivered to more than 350+ customers across the world, our tech team is perfectly placed to design and develop Apps which will add value to your business.
Get in touch with us today, to help you convert your Business idea into a productive app, easily and efficiently!

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