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Moon Technolabs > Marketing news
Clutch profile

Moon Technolabs is a global IT solutions company with several years of experience in developing challenging mobile apps and attractive websites for clients across the globe. We’re a winner of GESIA 8th Annual awards for the best mobile app development company, but we’re glad this was not our last award.

Clutch has released a report on the top B2B companies in India, and Moon Technolabs is featured among 891 companies. This was no small feat, given the thousands of companies featured on Clutch. To be named a leading company, particularly for our expertise and success as one of the best mobile app development company, is an honor and the validation of our team’s hard work. We always try to stay at the cutting edge of the development space, making us all the more excited to be able to have this credential and demonstrate our innovation.

As B2B ratings and reviews firm in Washington D.C., Clutch aims to find the best software, consultants, and agencies available for businesses to thrive. We are very proud of the impression we have left on our clients and to have been evaluated so highly on Clutch’s site.

Client feedback played a central role in this recognition. Clutch conducts interviews with former clients along with industry data analysis in their process of finding the most capable and quality services for businesses. We have obtained a 5-star rating based on their analysis.

Take a look at a recent review from a former client:

The manager helped us gather the correct resources and get things done on time and budget.”  – Co-founder and CTO, CodeMax Sdn Bhd

The dedication we put into each of our projects has also gained us a presence on Clutch’s sister website, The Manifest, where we are described as one of the top mobile app development company, alongside a notable project whereby we built an app for an English-language learning school (see below). We are also seen on their second site, Visual Objects, a portfolio curation platform, as one of the leading mobile app developers.

Clutch portfolio

We are extremely grateful to those at Clutch for recognizing our talents as a top developer and B2B company in India and to our clients for believing in our capacity to deliver exceptional results. We are honored to have received this award and look forward to what’s to come.

You can read our reviews in full on our Clutch profile, and don’t hesitate to reach out about our unique services and how we can deliver the same level of success for your business.

App Store Optimization

It is quite obvious that if you are going through a stream of blogs on boosting your mobile app which ultimately leads to a conclusion that either you are in a frame of mind to launch your app or you have already done that but there aren’t seem to have the expected conversions. Well, do not worry as we have brought some of the amazing tips and solutions which will help you get the desired results from your app performance.

First of all, let us make that clear that ASO – App Store Optimisation and SEO – Search Engine Optimisation have many similarities but looking at the big picture, they are quite different from one another. Let us now focus on industry expertise points on the said topic laid down by top mobile app development companies from around the globe. Without waiting for further ado, let’s see how you can promote an app using ASO?

How To Boost An App Using ASO?

Getting your app noticed is the main things as it will start the ball rolling of initial downloads and later generating ROI. ASO is a unique strategy pertaining to the app store for optimizing. In simpler words, applying the ASO strategy gives your mobile better visibility by placing higher in the search results page in app stores. Following are a few methods that you can try implementing for better conversions:

1) Being Aware Of Your Competitors:

It is a good practice to check your competitors’ details, the app description verbiage, the usability, the keyword used by them and then to top your app for the same to receive better results. Remember, using same will not yield a better result but obviously, you can take a certain hint from it.

2) Selecting The Right Name:

Try to see if you can place the relevant keyword of your product and/or services in the app name then it will give you natural leverage. However, keep in mind that the app name should be short and catchy. App store titles allow 255 characters out of which only first 23 are visible and the same for Google Play is 30 characters.

3) Maximize Keywords:

App Store and Google Play differ in this parameter. App Store permits 100 characters in the keyword place while Google Play allows 4000 characters to describe the app. The app description is for the users to understand and get details about the app and has nothing to do with the search engine algorithm.

4) Attractive Description:

Make sure that the short description is attractive enough and targeted at potential users. Later on, it can definitely be added with relevant keywords.

5) Have A Stand-out Icon:

Visuals play a vital role. It is the first thing that your users are going to notice about your app. Graphical representation for iOS requires to have an icon in the format of 1024 x 1024 pixels whereas for Google it needs 512 x 512-pixel format. Of course, you can again get the reference from the top and best-ranked app from your industry sector.

6) Include Screenshots & Videos:

This will not help you with the visibility and ranking however, it certainly helps in getting more conversions. Keeping screenshots and videos help users understand better while providing the first-hand experience of how the app is going to be in case if they decide to download it.

7) Blend With Local Market:

It pays well if you keep the language and communication in accordance with the target market as it will help them adapt and blend well with the familiarity.

8) Promote Externally:

Not necessarily you have to market your app through the app store. You can certainly take the help of a few tools from outside such as social network channels, content marketing, blogs, etc.

9) Timely Update:

A report suggested that the top-ranked applications update at every 30-40 days time interval. However, one important thing to note is that each update resets the rating.

10) Boost Score & Opinions:

Positive user feedback leads to trust and source of consumer confidence. Hence, it is quite imperative to encourage users to leave a comment and rate the app to increase conversion rate.

Wrapping Up:

It is quite clear the app store and Google Store is flooding with millions of apps nowadays and many more are just getting poured every day. To get noticed in such a pool of apps is a big task. You need to ensure that your app is following every strategy to stay afloat on the top 10 app store search engine results. Moon Technolabs is one such top mobile app development company that can help you with all kinds of ASO and SEO strategies.

Mobile App

The current business ecosystem thrives on digital marketing and its strategies. It is widely used around the globe by businesses of all types increase their customer base and make their product and/or services outreach to the target audience. This way they can gain leverage and attain business goals. Digital Marketing (DM) is affordable, flexible, engaging and reliable.

Some discussions have also gone to the road leading to deciding whether small companies profit equally or more from DM as to the large ones? Well, in fact, they might be able to reach the benchmark if they do it in the right fashion. A top mobile app development company can help their clients in offering various digital marketing solutions pertaining to the industry.

 

1) DM is Pocket-friendly

Before digital marketing picked up the pace, we relied on television, radios, printing and outdoor advertising to get the word flowing. However, the marketing campaign scenario has changed now. It is now observed that DM performs research and analytics methods that will work for a particular marketing campaign and even more so it is easy to detect which ones are not going to work.

 

2) DM Levelling Competition

Since digital marketing offers an equal amount of resources irrespective of the size of the business and hence it has marginally brought down the gap between these companies. Though big companies have a larger budget to spend on their marketing campaigns, small companies have also got a lot of opportunities to shower their presence over the internet.

 

3) Email Marketing  

This method has proved to be one of the strongest one in creating engagement with the target audience. Email marketing holds the attention of the people and currently available analytical tools makes it easier to detect the right marketing messages to the customers.

 

4) A/B Testing

A/B testing primarily benefits digital marketing in control and quality parameters. It has become more favourable to test campaign elements with faster and easier options. This permits the company to evaluate all the options necessary to achieve the desired goals. All in all, A/B testing helps to improve targeting and engaging audiences.

 

5) Social Media Presence

Having a positive review or feedback can make the company trustworthy to new clients. The digital era motivates social media to rate the services provided by the company. Recommendations and testimony from a friend will make others believe more in quality services.

 

6) Online Market

Expanding the group of services over the online market will only result in getting more business. More people are now comfortable buying online due to the fast, effective and reliable services. Additionally, a company can even track their sales data with respect to the market size.

 

7) Let SEO Find You

Search Engine Optimization (SEO) reaps the quickest and maximum benefit of any digital marketing channel. Majority of the B2B purchases happen with a web search. SEO allows a person’s/company’s ranking to be seen and appear on the search engine’s first page.

 

8) Personalised Attention

Services offered via the digital platform carries an innate value for the users and provide them with a personalised experience. Digital marketing rules out the notion that somewhat widely applies to much other industry sectors and i.e, one size fits all approach. This method monitor behaviour tracking of the consumers to personalize the outreach so as to give customer experience as much as a real one.

 

Concluding Note:

With technology evolving in every front and especially with the related to creating a value-based user experience on the digital platform, whether you are a startup owner, small or an established business you’ll need to start deriving your marketing strategy keeping the digital platforms in mind. Hence, it is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs for all your ‘Digital Marketing’ needs.

Flutter Vs React Native

The initial release of Flutter was in 2017 and while that of React Native was in 2015. Flutter flourished with Google’s open source SDK while React Native is open source language. Flutter’s technical architecture is depended on Skia C++ engine while the other one is based on Flux architecture.

When it comes down to installation package, Flutter requires a binary download from the source whereas, React Native has Node Package Manager (NPM). Let’s get down to the differences in development, ecosystem, performance, documentation, and architecture.

Flutter

  • Development

The significant aspect of Flutter application is its widget. It comes with a large number of ready-to-use widgets. To begin with flutter app development services, you’ll need to download and unzip the package. You would still require Android Studio and set up Emulator, in case, you want to avoid using the phone. Flutter’s widgets are non-adaptive and hence, you need to make platform-specific adaptation manually. It is officially supported on Android Studio, IntelliJ Idea, and Visual Studio Code.

  • Ecosystem

Flutter is lacking in terms of the ecosystem as compared to React Native. Flutter is not trying to catch up with lots of mobile development package for public use. With a good community base, Flutter has over 1450 packages available.

  • Performance

Flutter performance varies hugely as compared to React Native or NativeScript. Because it is compiled using the C/C++ library, it is more leaned towards machine language and gives better performance.

  • Documentation

The documentation of Flutter is very well placed. It is quite in detail so as to be more helpful. A bit of difficult if you are a novice in terms of programming, but also once you get a hang of it, there is nothing like it.

  • Architecture

Since it is quite young, it is hard to prescribe the best architecture for the mobile application. There are few favorites amongst it such as BLoC, i.e, Business Logic Component. This pattern relies heavily on streams and RxDart (Reactive Dart). There are other components involved such as Redux/Flux, depending upon the fluency and need, these can be used.

React Native

React native app development services are well known in the world for cross-platform mobile development, React Native, a javascript framework developed by Facebook is based on a single code base. Used by big brands such as Facebook, Instagram, Airbnb, and many others, it basically began as an internal hackathon project.

  • Development

Instead of using web development components like Div and H1, it uses components provided by the react-native library for mobile development. It uses virtual DOM primarily to communicate with native UI elements. The widgets-base is not as wide as Flutter, however, some components are adaptive and hence knows that on which platform they are running whether iOS, Android, etc. The best part about development is an Expo integration which does not require you to wire up the code on your device. All you need to do is just scan the QR code that is shown on the console.

  • Ecosystem

Since into existence from quite a time, it supports mostly all editors and hot reload. React native has as many as 5 times the number of packages available than that of Flutter. It is quite stable than Flutter.

  • Documentation

React Native’s documentation is quite thorough and user-friendly. It states clearly about what are the items and how to use it. The official guide informs about famous topics in cross-platform development like how to install, how to use modules or create platform-specific components.

  • Performance

The UI components are compiled to their respective native equivalents and JS runs individually to communicate with native modules for any action needed via a bridge. This makes react-native to work and perform much faster than hybrid alternatives like Ionic/Cordova, but still comes close-to-close when compared to Flutter.

  • Architecture

The architecture to basically create React/React Native applications are Flux and Redux. Flux is created by the owner, i.e, Facebook while Redux is favored most by the community. With the unidirectional data flow, the app components are stateless, as your application’s state is stored in one central place called Store. Context API which was recently introduced is the new feature of React for managing state.

Technology React Native Flutter
Programming Language Javascript Dart
Components Library Very large inclusive library Smaller, non-inclusive
Adaptive Components Some are adaptive automatically Components aren’t adaptive. Need to be configured manually
Learning Curve Easy to pick up, especially if you used to React or Javascript before Quite steep, you need to pick up Dart, and reactive programming isn’t all intuitive
Created By Facebook Google
Main Architecture Flux and Redux BLoC
EcoSystem Quite Mature, used in production in many big companies around the world, many packages available Not yet mature, a fewer number of packages
Hot Reload Supported Supported
Github Stars 68,690 37,200
First Release Jan 2015 May 2017

 

Open Source

Pretty much, it’s self-explanatory, the ‘Open Source’. But, there still is so much beneath to understand how it evolved to what the future holds? Soon we are going to learn about that but before that let’s understand how and why it is critically important to mobile app developers and mobile app development companies.

Open source is a means of software language or framework available to the developers or users easily at no cost. Of course, for it to be an open source language or framework, needs to follow certain guidelines and protocol. Moreover, it still remains highly beneficial for developers as they are able to inspect, modify and enhance the code and spread their own program version as they please. It is a forum where users can contribute and collaboratively use the entire or part of the code that is necessary as per their requirement.

Neither there is a licensing fee nor any restrictions which allows the mobile app developers to work with transparency and use the program as they want. They can also make the desired number of copies of the original program to circulate. Constantly evolving technology in the programming language front led many from the software industry and top mobile app development company to believe in the huge potential which later evolved as open-source languages and frameworks. However, any software framework or language needs to abide by certain criteria such as:

1) No-Cost Distribution

The license allows any user to sell or share a part of software declaring it as a constituent of a whole software distribution including various programs from different sources. Additionally, the license should not incur a royalty or any other such fee.

2) Source Code

The program must contain the source code with distribution properties mostly in the form convenient for the programmer to further modify it. Purposefully putting a deceptive form of source code is not allowed.

3) Derived Code

The license shall allow the resultant work or code to be spread under the same terms as the license of the original software.

4) Source Code Integrity

The sub-set of your software derived from the customized source code should also have the distributing attributes from the license. You might also need to consider to label it with name or version that is different from the original software.

5) Equal For All Fields

The license is required not to differentiate between the person from making use of software in a particular field. For e.g, no discrimination should be observed if it is used for business or research work.

6) License Distribution

The elements of the program should be valid for all to whom the program is redistributed. It should not require any additional license or permission by those parties. Neither it should be product specific nor it should bind its distribution with other licensed software.

7) Maintain Balance

The provision of the license is not supposed to be inferred on any individual technology or style.

Summary:

The future of open-source has just started to flourish. Top mobile app development company such as Moon Technolabs, is constantly involved in understanding the unexplored aspects of open-source languages and framework so as to provide cutting-edge solutions to clients who are in a need of their own business mobile app.

Quite a lot of thought was given to the calculation capabilities of a computer and how it gets you the solutions to multiple as well as complex problems in a matter of split seconds. Technically understanding only binary language, these computers mainly follows the code in getting the task accomplished in the nick of time.

 

Tech is evolving constantly and with current enhancements, computers are not only following or running a set of code to execute a task and get you the results but also are allowed to make their own decision with minimal human intervention. This has turned out to be an interesting and promising aspect of study and implementation. This method is known as Machine Learning. We are going to cover its major aspects and everything else that is necessary for you to know in this blog post.

 

Machine Learning is a wing of Artificial Intelligence that primarily deals in data analysis wherein algorithms, statistical & analytical models are put under observation by the computer system in order to improve the performance for a selected task. The system when exposed with the data sets provided, identifies and derives the pattern build so that it supports the conclusion in deducting & making its own decision. This entire process requires very less human input or initiative. This practice can produce more accurate results without being the need to program it. Many top mobile app development company such as ourselves are constantly involved into Machine Learning as it brings many other opportunities also such as video/image recognition, optical character recognition, advanced customization, intelligent and sensory data analysis,  etc.

 

Below mentioned are few of the reasons that will explain the importance of Machine Learning and its relevance in today’s computing world.

 

1) Machine Learning helps in understanding today’s current problems and addresses the challenges by building models. These models can help in solving more complex problems and generate more accurate results. When multiplied in terms of numbers, these models with more accuracy helps in averting the risk factor.

 

2) Machine Learning has saved human time and reduced effort in providing accurate results and personalized information. This ultimately results in increasing human efficiency and productivity.

 

3) The world is full of data right now. Information in the form of numbers, stats, data is just lying in abundance in various forms such as emails, social media posts, blogs, podcasts, reports, etc, it is not possible to handle it without any structured system of calculation. Moreover, there is also threat looming over missing out on important information or content. With Machine Learning we are able to not only control this but also helps in locating the most relevant content.

 

4) The computation is cheap and with the numerous data information available, many variations of experiments and calculations can be carried out in a matter of seconds. This would otherwise take ages and lengthy process.

 

5) With the help of multifarious technologies it supports, it can be adapted by any system. Its skilled implementation and execution can be applied to different industry segments in many possible ways.

 

There is a wide range of practical application of Machine Learning that is implied from the motion picture in Netflix to race track analysis to self-driving cars. If anyone would look closely, machine learning has got practical implications in almost every industry sector. From retail to entertainment to automotive, every industry is encouraging to put machine learning to put to greater use.

 

Summary:

The future of Machine Learning has just begun. More and more advancements are awaiting with present technologies. Although its algorithms have also taken benefit of computer science in every aspect. In nearly a decade, industry pundits have claimed to see a wider usage of machine learning algorithms to be seen in every process.

We don’t realize or recognize, but we are surrounded by, floating in a pool of massive data stream. Yes, due to digitalization, the sheer volume of the data is touching the sky. There is a massive amount of data is generated, originating from multiple digital resources.

As the world was recently encountered with a story of how social media and networking giant Facebook and other internet companies are using the data they collect in various form from their users or visitors. We are going to further see how data collection comes in correlation with different aspects of one’s life. It might come as a surprise to you but data analysis can shed light on a number of areas of your life that are touched by ‘Big Data and its aspects’.

 

  1. Online Shopping

 

We all shop or browse for products online that we want. Every online shopping site collects the data from your browsing history of the site about the product or your search to present you with the targeted ads as a way of reminding you to purchase the product which you added in the cart but didn’t complete the transaction.

Google, the search engine for everything analyzes your history and serve you with relevant ads of the things you have been looking online. Similarly, Facebook does the same, when you boost a post about going to an event or concert, you may start seeing the ads of similar kind of events in your area. Data is collected and analyzed of our activity from all the sources to sell us products or services right when the data predicts we will be most likely to purchase items.

 

  1. Banking

 

Banks and other financial institutions get a lot of helping hand by analyzing Big Data about a customer. In fact, these organizations have to use big data to keep a customer’s financial information safe and secure. They can spot if the new purchase on your credit card is really made by you by analyzing your past spending behavior. That is why if you purchase a product that is of high value or your card gets rigorously swiped at non-familiar places, you’ll get a call from your creditor to ensure that it is a valid transaction in place. Most banks can spot identity theft and take preventive steps before even you realize it. Say, for example, you are not a regular restaurant-going person or doesn’t like outside food and your card suddenly shows purchases at a few fancy restaurants around the town, the bank will notice something suspicious. In such a scenario, they will contact the customer to find out the authenticity of the transaction to make sure that the card isn’t lost or stolen and might need to freeze it or replace it.

 

  1. Entertainment & Media

 

The entertainment industry is also not behind when it comes using big data to analyze user behavior and present them with relevant search results. For example, if you are watching your favorite show on Netflix which utilizes an algorithm to present you with recommendations about another shows that you may like based on your watched shows history.

If you are watching a lot of drama series then soon all of your feed will be showing you new drama series because the algorithm knows that you like drama. The same goes for any online streaming music app, which will initially style cast your music genres such as jazz or rock and then simultaneously will shower you with similar recommendations.

 

  1. Safety & Security

 

Big Data also helps police officers to locate and pinpoint where they might be needed most based on a situation. It can help the department to put an extra task force and deploy additional officers to cover an area to prevent crimes before they happen.

Big Data also plays a major role in securing household via home security and alarm system. These installed systems are connected to the database of operators who can quickly analyze any breach in the security of the system and alerts you whether you are present there or away. Few of the added security benefits is that some system even allows setting your daily home activities routine and follow such as turning on lights and TV as specified time while being away from the home or town.

 

Conclusion:

 

It is quite clear now that, companies are using the data in multifarious ways that impact a user’s everyday life. This is only going to grow further with personality, habits and user behavior changing which will be analyzed by algorithms specifically designed to understand and predict our choices and selection. Big Data has also unearthed the relativeness in every industry segment and its users starting from business development to athletes to the education industry. Keep following our blog wherein next we will present you with Big Data and its impact on various industry sectors. Being a top mobile app development company with close to 9+ years of experience, we are constantly involved in researching, developing and delivering cutting-edge solution regarding the upcoming and trending technology and its aspects.

PHP Frameworks

Hypertext Preprocessor which is commonly known as PHP, is a popular open source general-purpose scripting language designatedly suitable for web development and can be embedded into HTML. PHP is fast, flexible and pragmatic and is used from your blog to the most famous websites in the world.

 

Unlike the client-side JavaScript, PHP is executed on the server, generating HTML which is then sent to the client. In other words, it is an open-source server-side scripting language and almost powering 80% of the websites around the world. It is also a platform-independent programming language, which makes easy to learn and simple to implement.

Table of Contents

 

Why Choose PHP For Your Project?

It helps you develop web apps that are complex, quick and reliable. There are various PHP frameworks to select from but majorly it depends upon your project requirement, app feature, and functionalities, development timeframes, etc. Over and above, PHP frameworks enhance the responsiveness of the websites and add robust performance so that business can fulfill their requirements. Being a top mobile app development company we have listed following are the trendiest PHP frameworks. Let’s dig deep into the 2019 latest PHP trends and its frameworks.

The top PHP frameworks.

  1. Laravel

Laravel Development

Laravel was introduced in 2011 and due to its capability of handling complex web apps in a scalable and secure manner, quickly rose to become the most popular free and open-source PHP frameworks. As compared to the other frameworks, Laravel speed up the development process and simplifies by easing common tasks such as routing, sessions, caching and authentication. Following are the reasons that Laravel is prevalently used:

 

  • If your project requires solid and complex backend requirements, then Laravel is suitable and simple to install with the help from Homestead and all-in-one vagrant box.
  • Laravel comprises of full of features to customize complex apps based on the following aspects such as easy data migration, MVC architecture support, security, routing, view template engine, authentication, etc.
  • It matches the expectation set by today’s web application in terms of being responsive, accurate, quick and reliable. Laravel is first of its kind to present routing in a non-concrete manner.
  • Laravel helps with the automatic code management, query management without interfering with the front-end. Laravel promotes to use NoSQL structures such as MongoDB & Redis.

 

  1. Symfony

symfony

Originally launched in 2005, Symfony has gained momentum and has been rated as a secure and mature platform for developing large-scale enterprise projects. It has been in the trend for a while now due to its comprehensive documentation, stability, reliability, high-performance and modular project model.

 

  • It’s reusable PHP components makes it more eligible for big organizations to continue using it for its stable, consistent nature, database engine independence.
  • Symfony complies in a multifarious way with most web practices and design patterns. Simultaneously, allowing to integrate with other vendor libraries.
  • Symfony and Laravel use the same common and unique features which makes it hard to distinguish between them for better performance.
  • Symfony also integrates seamlessly with other bigger open-source projects like Drupal and eZpublish.

 

  1. CodeIgniter

CodeIgniter

CodeIgniter is the most preferred among all the other frameworks by beginners to develop dynamic websites due to its lightweight (2MB in size including documentation) and clear and easy to install. It allows various in-built modules in forming robust and reusable components. Thus, CodeIgniter development services are much preferred.

  • Some of the key features include Form validation, Emails, Unit testing, Community support, Sessions.
  • It helps in creating fully functional and scalable apps. Salient features include MVC architecture, error handling, inbuilt security tools, and easy-to-use documentation.
  • The important thing to know is that it is best suitable for developing a lightweight application but due to irregular releases, it is not advisable to use this framework to build an app that requires high-level security.

 

  1. Phalcon

phalcon

Phalcon has been highly trending and ruled the choices among developers in 2018 and is predicted to boom in the upcoming years. It was introduced in 2012 and written in C & C++. Phalcon is rigged with C-extension which makes is work at amazing speed while relieves you of learning the C programming language.

 

  • Phalcon is easy to install and due to fewer resources, it is quick and fast in the processing of HTML requests.
  • Its key features include ORM, caching, increased execution speed, asset management, autoloading components, MVC architecture, and security.
  • Phalcon’s performance enhances due to its efficient memory utilization. However, it doesn’t hold true to its value for application when it comes to a high level of security.
  • It supports International language, Template engines, Form builders and can be used to build both performance RESTAPIs and other web apps.

 

  1. CakePHP

cake php

For beginners, CakePHP is the ideal and easiest framework to start and learn due to its CRUD (create, read, update and delete) framework. Came in the early 2000s and because of its functionality, it is used to develop apps that are highly scalable and reliable due to code generation and scaffolding functionalities. Following are the reasons to implement the CakePHP framework in project development:

 

  • With an only web server and the copy of framework, CakePHP can be installed and put to use.
  • It comes with absolute security features package that includes SQL injection prevention, input validation, cross-site request forgery (CSRF) protection, and cross-site scripting (XSS) protection.
  • With CakePHP, you can bypass the complexities that come with XML or YAML config files.
  • Few class features include modern framework, quick build, proper class inheritance, validation, security, etc.

 

  1. Zend Framework

zend framework

Based on the agile methodology, Zend framework is an entirely object-oriented framework. The aspects surrounding in developing an enterprise-grade app is fulfilled by Zend framework such as performance, security, scalability and hence it is in the list of the latest PHP trends. It is widely chosen for the following reasons:

 

  • It is amazingly beneficial for large, complex and enterprise-level projects.
  • Some important features include MVC components, simple cloud API, data encryption and session management.
  • Easily integrable with external libraries, support from a large community base with adept documentation makes it more preferable PHP framework.

 

  1. Yii

yii frameworks

Yii is a universal web programming framework and extensively used to develop modern web applications. It is fast, simple and evolutionary though can’t be suggested for the beginners. A component-based PHP framework which makes it lightweight and high in performance.

 

  • Easy installations and high-end security features make it a convenient framework to develop e-commerce, CMS, portals, etc.
  • Yii can accommodate the database data in terms of object and hence proves to be an absolute time-saver for developers by avoiding to write repetitive SQL statements.
  • Developers using Yii framework can get help from the forums while the experts are continually contributing to its development for the benefit of the community.
  • Yii is extremely useful as it allows developers to customize every set of core’s code.

 

  1. Fuel PHP

Fuel PHP

Fuel PHP is a modular and extensive framework supporting its own extended version of MVC design pattern, i.e, HMVC (Hierarchical Model View Controller). HMVC saves time and utilizes less memory by eliminating the need to duplicate content on multiple pages.

 

  • Released in 2011 it supports end-to-end web solutions irrespective of the need of innovations required by the project.
  • Features which makes it a trending framework are authentication framework, caching system, extensive template parsing, URL routing system, HMVC implementation, security enhancements and protection and RESTful implementation.

 

  1. Slim

Slim Framework

Drawn inspiration from Ruby-Sinatra, Slim is a micro-framework that enables developers to build effective web apps and APIs.

 

  • With simple documentation and easy to understand, Slim PHP framework developers can create RESTful APIs and web services.
  • Main features are add-on capabilities, client-side HTTP caching, URL routing & handling, many built-in standards, sessions, and cookie encryption, etc.
  • Slim is best used for small web applications project wherein there isn’t a need of a full-stack PHP framework.

 

  1. PHPixie

PHP Pixie

Implementing HMVC (Hierarchical Model View Controller) similar to FuelPHP, this one is mainly a modular, lightweight and high performing framework used for read-only websites.

 

  • Because of less compilation time and easy to understand, it is the best popular & trending PHP framework to develop social networking websites, customized web app solutions and web app development services.
  • Tools such as cryptography, security, and support for MongoDB are a handy part of a set of features. It also features HMVC architecture and standardized ORM (Object-relational mapping).
  • Other salient objectives of this framework include caching, authentication, security, authorization capabilities, and input validation.
  • PHPixie has a limited set of modules and comparatively new hence has a smaller community-based.

 

  1. Fat-Free

Fat Free

Another micro-framework with cutting-edge tools and features for developing web apps with ease is Fat-Free. One of the new one to join the team of trending PHP frameworks, Fat-Free has its own advantages for any web application project.

 

  • Fat-Free comes with powerful features such as data validation, CSS compression, unit testing, and image processing, etc.
  • It enhances the development process due to its supportive of both SQL and NoSQL database.

 

  1. Aura

Aura PHP

Aura is primarily centered around its own library packages. In other words, Aura is an independent library package which depends on none of the other packages.

 

  • It presents the collection of high-quality, well-tested, standard-compliant packages that can further be used in any codebase.
  • It saves the time of developers and enhances project deliverance as it can be used as per the necessity of the project.
  • The libraries are decoupled and can be used for developing basic apps. Aura library packages have no dependencies.

Conclusion:

The PHP frameworks are designed to help the developer build complex websites with much ease. We hope that the above-provided information was beneficial to you. We can help you with your website or web application project based on PHP frameworks. You can directly contact us to get a free quote or can mention details below.

mobile apps

We are headed towards 2020 and with a few decades further, we will approach 2050. Nobody is sure of what the tech future will hold for us then, but even as of now, we are seeing a tremendous advancement in technology and the way it is perceived.

 

On the same note, if you are a company with a product and/or service to cater to not only the Generation X, Millennials but strongly focussing on developing the Generation Z-friendly mobile app then this guide will present you with some amazing tips. But before everything else, let’s understand and absorb few facts related to Generation-Z and what it would take for you to reach your future target audience.

 

Generation-Z: Know Your Audience

 

Gen-Z is referred to the group of youngsters born between 1995 and 2010 and they have outperformed Millenials when it comes to their own set of preferences, behavior and pattern of adopting technology and its measures. Hence, it becomes very important for a company to understand its future target audience to develop a new business app and plan the strategy accordingly. This could also be achieved by hiring the services from an Android or iOS app development company depending upon the platform.

 

This new generation is apparently contributing to over 30% of the global population with approximately 96% out of them owns a smartphone. This ‘mobile generation’ has grown up with mobile phones and when it comes to their own notion of smartphone ownership & importance, the resultant statistics and data are through the roof.

 

The key findings suggested that they are highly into social media and their usual communication texts include more visual elements such as emojis, gifs, stickers, images, etc. rather than the actual text or words. Also, due to their lack of concentration, they want high-speed internet and demand high-performance apps. It has been noticed that they wouldn’t think twice to uninstall the app if it is taking longer loading times and if found with bugs and low-performance.

 

With respect to the above-mentioned points, if any business is looking forward to developing an app may be on the Android or iOS platform, then a top mobile app development company can benefit in many ways but even though the following listed tips & advice on app development & design will help to understand the needs of the Generation Z:

 

1) Focus on connecting & communication:

 

The Gen Z has an innate need of staying connected and be interactive online. Thus, building an app with in-app communication wherein they can stay connected with the network without leaving the app and disrupting the other channel would benefit a lot.

 

2) Intuitive and responsive UI/UX design:

 

Setting your app with simple design and known icons will add to the cause of being fast. Keep the app away from any complex features, functionalities and also keep it simple to use it without any user manual or instruction guide.

 

3) Bug-free app:

 

Though providing an appealing user-interface and cutting-edge design elements with seamless navigation will guarantee to attract your future target audience. But also make sure to fix the bugs and update and improve the app with code quality and regular testing.

 

4) Less is more; in terms of size:

 

Youngsters take and share lots of photos and videos every day and it a common problem now to run out of storage space. Therefore, try limiting your app size so as to find a permanent spot in user’s smartphone.

 

In a Nutshell:

 

Young generations have always welcome offers, discounts, and freebies through which their attention can be grabbed. Moreover, their wide range of network can be utilized as word-of-mouth marketing channel so as to let your app have an added advantage.

Moon Technolabs carries immense experience in delivering cutting-edge solutions by developing next-gen apps in social media, e-commerce, entertainment, gaming, and many other industry segments. A well-defined approach towards mobile app development makes it the android app development company across India.

Mobile App Development

Smartphones or any new app or a new tech gadget or tech; all of these have a become the talk of our day. This is what connects us in this digital age. And the mobile application development companies working round the clock to create something extravagant with mobile apps are certainly ruled by the new tech trends.

These tech trends and its implementation is going to help or optimize the work or service every industry segment in some or the other way. Starting from fitness or sports to music, emails & project, reading, gaming and for everything, we have mobile apps. More than 2 billion people worldwide own a smartphone.

Let’s discuss to understand briefly about these mobile app development trends and their involvement with industries such as live music streaming apps, wearable music & fitness tech, AR and VR in the gaming and entertainment industry and many more.

1) Accelerated Mobile Pages (AMP)

With over a year old now, Google AMP has stupendously taken off with an upcoming separate search index for the mobile web. A Boon from the SEO & Web app perspective as the web apps will be quickly launched on mobile and smartphone devices. Thus giving a sense of confidence to publishers for improved visibility to attract more users. This makes AMP as one of the upcoming years mobile app development trends.

2) Augmented Reality & Virtual Reality

We have been using Augmented Reality (AR) & Virtual Reality (VR) apps more than a couple of years now. Remember PokemonGo or for car enthusiast iOnRoad, Sky Siege, SatNav, etc…all of these using augmented reality tech to provide amazing user assistance or give them a great experience. Whereas, VR devices such as Samsung VR Gear/headsets, Google Cardboard & Oculus Rift lets the user experience auditory and visual feedback within a simulated environment. This immersive environment can be similar to the real-world-like.

3) Artificial Intelligence (AI)

Have you ever asked Siri, Google Assistant, Alexa, etc…to play your favorite music or just to know about history? Well, these are all based on Artificial Intelligence and its related features. The investment in Artificial Intelligence (AI) is going to be more than double as compared to 2017. Creating machine intelligence using analytics, a cognitive interface and driving them into machine learning systems. Hence, this is going to be in great demand in the list of mobile app tech trends powering the businesses to new heights.

4) Cloud-based Mobile Apps

Cloud computing tech finally brought relief to mobile phone users in terms of occupying phone internal memory. Google Drive, Dropbox, OneDrive are such examples of cloud-driven mobile apps. Moreover, it is more secure to store data in cloud storage than on the physical device for the obvious reasons.

5) Enterprise Apps & Micro-Apps

Enterprise mobile apps which primely focus on improving & enhancing business process activities to get the optimum result out of it. This can be useful for e.g to a team to share details about the project and work on it from their mobile devices. Whereas, micro-apps are tended to limited functions and mostly focus on single task or purpose.

6) Security In Apps

A study result found out that more than 70% of the apps would not clear the basic security tests. The top concern which was noted is insecure storage, privacy violation, system information leak, identity theft and insecure deployment. Hackers are tent to violate these security check gaps and tend to exploit by stealing sensitive and confidential information. Thus, security in a mobile application is also going to be a major app development trend to rule.

7) Wearable Devices

One of the promising tech trend that could be beneficial to each and every industry segment i.e, ‘Wearable Devices’ like Apple Watch, Fitbit, Xiaomi Mi Band and many more…These smart wearables can provide information to the users in the least possible distraction to their ongoing activities. In many cases, they are the main source of information powering such activities. For e.g, a fitness band can provide an athlete with his exercise and fitness data, with just a flick you can dismiss the call while driving rather than having to take mobile out of the pocked risking your life.

8) M-Commerce

Nowadays, the usage of debit and credit cards is reducing as more and more customers are getting familiarized with mobile payment system through Google Wallet, Apple Pay, PayPal. This is making m-commerce to rise drastically recently. Today’s generation is preferring to carry out every transaction via mobile for any booking tickets, shopping, etc.

9) Internet of Things (IoT)

IoT has tremendously been on the rise due to our instant adoption to cloud-based apps and since then IoT has not looked back. Businesses and industries are prompted with this mobile app trend as the IoT devices which is usually controlled by smartphones for e.g, to turn up/down the thermostat or switch on/off music or lights, etc. which smartly let you connect your mobile phone to these systems to operate in a go.

10) Beacons & Location-based Service

Apple’s iBeacon and Google’s Beacon are popular among integrated location-based service apps. It is most beneficial to but no longer limited to hotels, restaurants, retail outlets and in the healthcare industry or business segments. This gives rise to custom and personalized app marketing chance to provide to a user via their smartphone by receiving a beacon signal.

11) Swift Is More Robust

Recently with the launch of Swift 2, which is offering more cutting-edge developer-friendly features, it has become more robust now and iOS developers confirm being more easier than Objective-C. This new programming language has certainly marked its name in the list of top mobile app development related tech trends of 2019.

Conclusion:

Mobile app technologies are constantly bringing something new to the tech industry table. Due to which, skilled software developers cannot rely on outdated tools and trends to be at the top. Top mobile app development company play a major role in bringing some insights into the latest mobile app development trends.

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