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Moon Technolabs 8th Anniversary Celebration

We at Moon Technolabs invite you to join us in the celebration of our 8th Anniversary of successful operations today. From humble beginnings in 2009 when it was founded by Mr Jayanti Katariya, we have grown by leaps and bounds and are now a formidable player in the Indian IT Industry.

Jayanti Katariya - CEOMr Jayanti Katariya – Founder of Moon Technolabs

Excellence personified

Right from inception, Moon Technolabs has always held quality and excellence as its primary focus in servicing the clients, and that is today visible in the vast repertoire of international customers that we have amassed till now. Accolades like the GESIA Award for the Best Mobile App Development Company in India in 2015, and other accreditation from Silicon India and Clutch, bear witness to our enormous growth, since our launch 8 years back.


Let’s have a look some of our excellence team photo:

Our Team

Our Team Department

Tech Expertise

Moon Technolabs is a Top Mobile App Development Company with strengths in Website Design and Development, and Desktop App Development, today we are happy to have successfully served more than 500+ projects to more than 400+ clients from across the globe. Backed by a robust team of tech developers who are well trained and experienced in various cutting-edge technologies, no assignment is too complex for us to design and execute.

Tech Expertise Team

Customer-Centric Focus

At Moon Technolabs, we take pride in being a highly customer-oriented company and have ensured that every single process in geared towards delivering satisfaction to our clients. Right from offering a basket of easy engagement models, transparent tracking and review systems to the most competitive pricing – we ensure that our customers achieve the results they desire most efficiently.

SEO Team

The Years Ahead – Bigger, Better and Bolder!

After a 200% growth in the last 5 years and a successful run in India, at Moon Technolabs we are now gearing up to expand our international presence in the upcoming years in an endeavour to get closer to our clients. We look forward to rehashing this success story in the International arena and are ramping our efforts accordingly. We are investing in acquiring skills in all the trending and futuristic technologies to serve our client’s better. The future looks exciting with incredible and unlimited possibilities, and we look forward to reaching the pinnacle of success soon!

In the meantime, let the celebrations go on…Happy Anniversary to us!

Look out our celebration and decoration:

Office main gate decorated

Entrance of Moon Technolabs

Cake of Celebration

Cake Cutting - 8th Year Completion Celebration

Thank You to All of You for Being Part of Moon Technolabs – Your Work & Dedication is the Key of Success for Moon Technolabs

VR and AR help you Get Ahead of the Competition

The IT and Digital worlds are Universes of Constant Evolution. New technologies, New App Development Services, New products emerge every day – and some of them are powerful enough to reform our lives.

One such recent development is the emergence of Virtual Reality and Augmented Reality technologies. Shortly known as VR and AR, Virtual Reality creates and simulates an artificial environment that can capture the imagination of the users. AR adds virtual elements to real life to further enhance the viewing and interpreting experience.

Harness the power of Reality Technology

While Mobile App Development Services by various Top Mobile App Development Company have revolutionised the way businesses are conducted, using VR and AR Apps can take your operational success to the next level.

VR and AR Apps are unique in the way they add to the User Experience. They can be of immense use in many industry verticals and domains and change the way a customer experiences a project or a product.

Advantages of VR and AR Apps

  • VR and AR apps represent the cutting-edge technologies. They can completely change the way your customers see, experience and shop your products. Better looking Apps mean intelligent shopping decisions that will go in your favour.
  • With VR and AR apps, it is very easy to create visually rich presentations and demos that have a maximum level of customer engagement. Changes and iterations can be performed quickly without too many complications.
    These Reality Apps are highly interactive in nature. They offer the best UI and UX experience possible when compared to traditional mobile apps.
  • VR and AR apps present yet another interesting and innovative marketing opportunity that other business owners don’t have. Moreover, customers too tend to be loyal to companies that ready to embrace the futuristic technologies that promise a better customer experience.
  • Reality Apps present an exciting option to enhance and fortify your brand presence and recollection in the minds of the customers.
    VR and AR apps can be developed for almost the same cost and time frame, but are loaded with Reality features – and that can get you the best ROI for your business investment.

Domains that can benefit

While Reality Apps present unlimited opportunities, businesses belonging to particular domains can benefit more – namely

  • Education and Training
  • Online Retail
  • Gaming & Entertainment
  • Construction & Real Estate
  • Tourism & Travel
  • Lifestyle & Decor
  • Architecture & Interior Decor

Be a step ahead of your competition

Come, experience and exploit the huge benefits of VR and AR Apps by partnering with Moon Technolabs Pvt. Ltd, one of the Top Mobile App Development Company in India. At Moon Technolabs, we are pioneers in integrating reality technology in Mobile App Development Services to create Apps that are visually stunning and high on user engagement, customer conversion.

With an impressive portfolio of more than 300+ Apps and more than 500 projects delivered to an excess of 250+ clients across the world, it suffices to say that your search for the Best VR App Development Company ends here.

Give a ring or drop a mail. Get in touch with us today to learn more about how you can stay ahead of your competitors, at or +1(951)801 5251.

frequency Mobile App Updates

It is essential to approach right listeners, stick to your organization’s goal and set an achievable target. Updates do have a direct or indirect impact on users. A regular notification may annoy them, while a no notification might make them think that app is inefficient. Find out what works in case of app updates.

Rationality behind App Updates

A two-week sprint is considered apt to release an app for review. Thus, ideally a mobile app ought to be updated in two weeks time.However, what is the need to update an app when the current version is working smoothly?

  • With enhanced features, it helps customer focus on your app.
  • Development sprints have become a standard now and Mobile App Development Companies iterate quickly to keep up with compeers.
  • Customers do not appraise apps with less than nine updates in a single financial year. An above-average rating is must for an app to contend well in market.
  • Frequent updating also helps increase user engagement for your app and simultaneously check likes and dislikes of customers.
  • Shorter product life cycles contributes to breakage at lesser extent.

Why is App Updates Important?

App updates act as a beneficial marketing tool.

  • Regular updates have more chance of reaching out to customers as compared to the ones, which have never been updated
  • It helps fix relevant bugs and append features that customers want in the app
  • Release notes that come after an app update is an essential platform to interact with customers
  • Frequent OS updates by Android and iOS is likely to break the functionality of the app, therefore frequent updating is required
  • To keep up with changing customer expectations and dynamic business scenario
  • A bug fix or next version upgrades the software one step at a time and also enables it to be in line with external changes

Difference in Version and Bug Fix Update

A major or version update causes the version of the app change from v2.1 to v2.2. A bug fix or minor update causes the version change from v2.1 to v2.1.1. Here, ‘2’ at first place indicates second major release. The ‘1’ at second place indicates third major revision. The ‘1’at third place indicates that it is first revision / bug fix to that minor release.

A subsequent update must focus on a particular bug fix, if that caused any functional error in the application rather than simply adding new features to enhance cosmetic features of the app.

An Incomparable Update Schedule

App updates can be proactive, reactive, major or minor. Most of the apps just include most important or core functionality at the time of initial release while they are updated in subsequent versions, depending upon customer demand and reaction. In such cases, a proactive update is more important than a reactive one.

Major app update also depend upon the usage of the app. E-commerce apps are not required to be updated frequently or weekly as usage is transactional or occasional.

Developers need to follow a maintenance code and update each feature according to customer feedback.

What can be the advantages and disadvantages of releasing an update to an app?

An update to an app will not cost anything from existing users. A simple update also helps to market that app easily with exactly the same link that is available on Play Store.

New customers have to pay the development cost and they are forced to update the app unless they otherwise willingly choose not to do so.


A mobile app must undergo a complete software development life cycle and testing life cycle in order to remain relevant and successful. Refinements in form of bug fixes and enhanced features must be an essential part of each improved version of the app. Larger mobile app development companies might come up with 3-4 major updates in a month while smaller ones or individuals might come up with 1 quality release in a month.

Everything you want to know about Beacons

The term “Beacons,” has been creating a lot of buzz of late in the Tech, and business circles. Simply put, the word Beacons refer to a guiding light, and it is for this very same purpose they are used in Tech related sales and marketing promotions. Let us now learn more about what Beacons are, how they work, and how they can help your business.

What are Beacons?

A Beacon is basically a wireless Bluetooth sensor, that uses Bluetooth Low Energy (BLE), to send and receive data to smartphones to perform certain actions, like app notifications, messages or prompts.

Beacons are small, cost-effective, battery powered, and can be strategically placed in a way that when a customer comes in their vicinity, they will receive appropriate messages and notifications.

How do Beacons work?

Beacons use BLE or Bluetooth Low Energy signal to send ID and data to specific Apps in your smartphone in the form of individual notifications. It is important to note that Beacons only send info and not receive them. This data transfer happens only when the customer has switched on his Bluetooth, has given location access permission, as well as has opted to receive notifications.

Each Beacon has its unique ID that reaches out to an App on your smartphone so that you receive relevant App information. This ensures that you get only the right notifications thereby providing high levels of privacy.

Why are Beacons important to Retailers, Marketers, and Businessmen?

With the number of smartphone users growing day by day, Beacons are a terrific way to engage, and connect with prospective customers. And gently nudge them to make a purchase once they are within the range of your Beacons.

Beacons provide the following crucial insights about Customers

  • Customer’s spending habits
  • Track customer movements within a mall or shop
  • Shopping patterns and interests
  • Time spent in a particular shop
  • Time spent in hanging around a particular product group
  • Preferred products

This information that Beacons provide, is further used to create various Marketing and Selling strategies like

  • Proximity Marketing

Otherwise known as Hyperlocal Marketing, this method gives an incredible opportunity to Retailers and Marketers to sell to shoppers, based on their location. Messages and push notifications can be directed to the buyers who are near a store to enter the store and buy, by offering exclusive discounts and coupons.

  • Contextual Targeting

This strategy uses the info from the Mobile App of the shopper to deliver targeted messaging based on a particular context. This might include a combo of info like the customer location, shopping patterns, history, in-store activity, etc.

  • Merging the Online and Store experiences

Beacon Technology makes use of the Online or App data of the shopper to deliver apt in-store shopping experience for the users and vice versa. Using the In-store data, the retailers can entice the users to make a purchase on their ecommerce site by offering suitable discounts.

  • Analytics

Beacons also provide a wealth of data that help in creating various Analytics and Reports. They can give you info also about

  • The number of footfalls that happen in a shop or mall
  • Customer shopping patterns based on their In-store activity
  • Frequency of customer visits

This intelligence info helps in determining not just consumer behavior, but also identify the most attractive sections, busiest hours in a shop, etc. This will be of immense use when it comes to planning your product placement, merchandising, stock planning, resource allocation, etc.

The main idea that makes Beacons stand out, is that they not just deliver messages and notifications, but they deliver relevant, customized, and contextually apt messages and notifications that make a customer more likely to take action.

What do the Numbers say?


BeaconsThe Beacon Platform, Swirl, in its study says that around 73% of customers who received a Beacon initiated App notification in their smartphone were nudged to make a purchase. 61% of the shoppers said that these notifications would motivate them to visit a shop or mall more often.

A BI Intelligence study stated that In-Store sale prompted by Beacons touched an astonishing figure of $44 Billion for the Top US Retailers in 2016.

The Fine Balance in using Beacons

Beacons have opened up an exciting world of incredible opportunities by providing the customized shopping experience to customers. And also increased sales and customer intelligence for the business owners. But like any other technology, Beacons also should be used with care and caution.

A study conducted by inMarket states that while the Beacons helped in a 45% increase in customer interaction rate, it also says that when shoppers received multiple notifications on a trip, their App usage fell down by 313%.

It is, therefore, wise to employ a delicate balance between enticing customers to make a purchase. And bombarding them with too many coupons and discounts which may end up annoying them.

It is imperative that you understand the technology and App to use it to the best. Employ an experienced Tech partner like Moon Technolabs Pvt. Ltd., India, for all your iBeacon App Development needs, to revolutionize the way your customer’s shop.

Get in touch with us today at, to know more about Beacon Technology and how we can help you create awesome Apps to leverage it.

Mobile Commerce Emerging Trends 2017

Revolution in Payments

Making payments from your mobile device is the most efficient way of doing the task.

Apart from being trendy it has boosted the sales of numerous online businesses that have their m-commerce app.

All these online brands have been coming up with various deals and discounts attracting the customers to make more mobile payments giving rise to the m-commerce payment in 2017.

Increasing market share of Smartphones

Mobile brands have provided plethora of smartphones having numerous features that appeal to the customers in many ways and the result is the increase in the number of smartphone users all over the world. So, one more trend is the increase in the number of smartphone users for the year 2017.

Rise of eCommerce

Smartphones are the front runner when it comes to the promotion of e-commerce.

Mobile devices are being used heavily by everyone which in turn gives rise to e-Commerce.

And this trend will keep increasing this year too.

B2B Mobile Commerce

As per a survey carried out by International Data Group (IDG)

  • three quarters of B2B tech buyers carried at least two mobile devices,
  • 41% of B2B tech buyers bought a product within six months after watching a mobile ad,
  • 40% sought a product in a retail store after watching an adon their mobile device, and
  • 36% clicked the mobile ad regarding a technology product.

This tells that m-commerce is not just limited to the B2C scenario and has extended its arena to the B2B segment also and it will keep up with this trend.

Related: E-Commerce Mobile App trends 2017

Mobile Commerce Apps

M-commerce app development will become challenging in near future as mobile commerce is constantly evolving through desktops, mobile browsers, and mobile applications.

Mobile devices have almost replaced desktops when it comes to e-commerce.

With the development of mobile technologies, the trend of mobile commerce apps will keep on growing.

Mobile Image Recognition (MIR)

This technology allows users to upload picture of a product on their mobile and MIR-driven app to support comparative shopping.

Video Content

Multimedia advertisements mainly include animations and videos attracting huge user traffic making it one more technology in the rising m-commerce trends list.

Related: Top 5 Trends in Internet of Things on 2017

Augmented Reality Mobile Apps

Augmented Reality has given an interactive and immersive understanding to its users regarding the products they use, making the best use of wearables and smartphone features for a seamless m-commerce experience.

Near Field Communication (NFC) – Enabled Payments

NFC technologies are promoting the safest and quickest way for smartphone transactions. By utilizing the NFC features of the smartphones buyers can be done with their shopping without waiting in long queues.

Future of M-Commerce

The future of M-commerce is bright with various technological advancements that are taking place. These advancements are enriching the customer’s overall shopping experience and will continue to do so for the years to come.

Top 10 Biggest Keynote Announcements at Google IO 2017

Google IO recently made one quick initial attempt, outside their usual areas of competence. This change incorporates reshaping all its products to continue its dominance. Dave Burke, vice president (Engineering) Android at Google, informed populace about new developments in pipeline.

1. Fluid Experiences in Android O Beta Program

Android GO is the latest initiative by Google and Android O is its recent release that makes it easy for Android to work on devices that require less memory (512 GB RAM or less). Nexus Player, 6P, 5X and Pixel XL, C owners can now enrol their device for Android O Beta Program.

2. Smart Reply for Gmail

Smart Reply makes three automated response suggestions available for an email. You may send them as is or may select it, edit, and send.

3. Google Lens

Google has introduced “Lens feature” that makes use of your camera as an input device. This feature incorporates machine learning, computer vision, and AI and AR techniques into it and hence helps you analyze what is in front of you.

4. Google Assistant

  • Multilingual Support:

It now integrates languages like Kotlin, French and German and even works with iphone now. Android Studio v3.0 will make this available.

  • Assistant to Android TV:

Share more images, more videos via virtual reality headsets to those who use compatible smart TV’s. Alternatively, take screenshots from headsets and make it visible on social media.

  • Assists in making Payments:

Google will soon make online payments possible. It will require you to activate Google Assistant on your device and you are all set to make payments to friends and family.

5. Google Home

It will detect your voice and allow hands-free calling. Ask it to call mom and it will follow. Users can make free calls from Google Home and that too by a default private number.

6. Virtual Reality Headsets

  • Seurat Technology:

3D images / videos can be converted into a mobile compatible format.

  • Standalone VR Headsets:

Users will be able to experience virtual reality via headsets. Google’s Daydream 2.0 VR platform called “Euphrates” will become fully featured operating system. HTC and Lenovo will be partners with Google for this venture. Famous Google Cardboard VR Mobile Apps like Expeditions, Cardboard Camera, Full dive VR, Titans of Space, YouTube, VLC for Android and Google Street View etc., have surmounted PlayStation VR, HTC Vive, and Oculus Rift. These VR Mobile Apps will help tide users until the release of Daydream.

7. Machine Learning / Tensor Processing Unit

Artificial intelligence will be the future of all future applications by Google. TPU chips will optimize hardware and machine learning platforms. Google’s cloud computing platform is converted into Android for Artificial Intelligence.

8. You Tube

  • Super Chat:

You Tube will now come with a super chat option. You can comment over a livestream video and pay to get it highlighted as super chat.

  • VR Videos

Now you have an option to share virtual reality videos with live audience on YouTube mobile app.

  • VR developers can make instant changes on their computers and immediate changes can be seen on mobile devices.

9. Google Photos

Suggested share option with Google Photos allows users to share their photos automatically with a suggested individual or a group.

10. Tango AR Platform

Visual Positioning Service or VPS allows you to map indoor locations. It can help users locate a particular product in store.


Latest proclamation by Google CEO, Mr. Sundar Pichai proposed a melioration of prevalent Google features and apps. Google I/O 2017 keynote has paced up and proved to be a knotty contention. We have simply listed top crucial factors that could stir a whirlwind and will make these features more conversational by taking AI to Android and beyond.

Know the complete facts behind PHP and its resurgence

Will PHP survive 2017?”. This is one question that is doing the rounds in the developer community and in the businesses who have built their Apps and sites on it. But, what is PHP in the first place, and why is PHP development so significant?

What is PHP?

PHP, standing for Personal Home Pages, is an open source, general purpose, server-side scripting language that is widely used to develop websites and web applications.

Designed by Mr Rasmus Lerdorf in 1995, PHP has been having a successful run for many decades and is currently 7 versions old. It is one of the most famous and widely used programming languages that even Facebook was built on PHP codes. It was adopted warmly by other Tech giants like Wiki, Tumblr, WordPress and Flickr, when they set up shop.

Issues with PHP

Like any other tech marvel, there is a buzz going on in the tech circles that PHP is losing popularity and may soon become extinct.

PHP does seem to be having some issues. Though it is a robust and compatible programming language, PHP is considered to be too flexible with the structure and syntax, which can be a big drawback. While this makes it easier for new programmers to easily learn and pick it up, it also makes it difficult to optimise it. It also leads to the creation of loosely structured codes that make bug fixing complicated.



As of 2016, PHP is running on more than 80% websites on the net. In this scenario, the above-described issues will create nightmares for the Enterprises whose sites and Apps are built on PHP Development.

With such drawbacks, it is inevitable that Enterprises shift to other new languages like ColdFusion, Python, Ruby on Rails, so as to avoid potential pitfalls.

Back with a Bang

In response to the changing market trends, PHP has come up with its latest version – PHP 7. And this is compensating the drawbacks such as designs and class groupings and is placing PHP in a competitive spot with other contenders.

Some of the exciting features of PHP 7 as outlined by the PHP developer community are

  • Improved performance
  • Operators like Spaceship and Null Coalesce
  • Declarations like Scalar type and Return type
  • Anonymous classes

According to TIOBE index, which describes the popularity of a programming language, this is how PHP stands out.


It is pretty clear from the above graph that PHPs popularity and usage took a dip a few years back, but with the release of its latest version PHP 7, it is slowly and steadily climbing up the chart again.

What do the numbers say?



Stack Overflow recently conducted a survey covering more than 64,000 developers, as to the most preferred programming language, the demographics, the geography, Developer profile and roles, Experience, etc.

It is clear that PHP still manages to grab a very decent 6th position in the list of Programming languages as the most preferred by the developers, with around 28% of them opting for it.

In the trend that shows how different programming languages are doing over time, it is evident that C and C# have gone down on their usage, whereas languages like Node.JS and Python are emerging as the new favourites. In all this, PHP seems to have a rather steady following.

The PHP developer community also seems to have a steady demand curve, with more than 33.8% of them working as Web Developers, around 38% of them as SysAdmin or DevOps, and around 25% of them as Data Scientists.

The future of PHP Frameworks


PHP has many frameworks in its fold; with Laravel, Yii and Codeigniter to name a few. These frameworks are very popular among PHP developers as they help them to develop complex, and secure applications faster. With these frameworks, it is easier than ever to create and run applications with PHP development. Apart from these frameworks, there is also Zend, CakePHP, and Symfony that are very popular, and widely used.
With such a legacy, it is highly disingenuous to even consider that PHP would die out anytime soon.

Current Market Trends

The current market trends indicate the following

  • PHP developer resources are easily available, compared to developers of other technologies.
  • Their Cost- to- hire is relatively lower.
  • The ready availability of these resources means lower maintenance cost as well.
  • PHP is easier to learn and use. This reduces the training costs to a greater extent.
  • A huge number of CMS like WordPress, Joomla, Magento, and Drupal and frameworks like Laravel, CodeIgniter, and Yii – are all based on PHP, making it almost irreplaceable.

These pointers clearly show that PHP is not going to become extinct, at least, not in the near future.

So, is the end near?

Not really. According to the Web usage statistics by CMS Tech, around 21 million sites run on PHP, not to include the popular and widely used PHP CMS and frameworks.

The sheer number of legacy Apps developed in PHP, and the huge PHP developer community is sure to keep PHP in the top 10 programming languages for some more time to come. Even with the assumption, that PHP is no more used, it will still take a good 5-10 years before it gets gradually phased out. What is indeed happening is that instead of being the one major scripting language, it is now sharing the stage with many other popular scripting languages.

Thanks to the revamped PHP 7, its promises to OOPHP, and the immense popularity of its framework like Laravel, it is safe to say that PHP indeed is riding the wave of resurgence.

So, if you are looking for a suitable partner for your PHP development needs, get in touch with our team at Moon Technolabs Pvt. Ltd., one of India’s leading Web development company.

Give us a call at +1(951)801 5251, or a drop a mail at, today!

How much does it cost to make a Fitness App

The urban population today leads a hectic life and people get so busy running after their dreams and ambitions that they forget how important it is to stay fit and focus on their health. To lead a healthy life you need to maintain the vitality of your body and that come from doing regular exercise and by playing sports. Though these physical activities are necessary, we also need to keep a check on sugar, blood pressure and heart rate. And the fitness tracker can be a perfect companion there. The increased use of fitness trackers has given birth to the need of fitness application.

How much does it really cost to develop a fitness app?

There are various fitness apps that are present in the market like Runtastic, Fitbit, Google Fit and there are various app development companies that charge anywhere between $4,000 to $10,500 per platform for developing fitness apps like them.

The total cost depends on the features you want in your app. Top mobile app development companies in the US would normally will charge about $100 per hour for developing an app.

Building a fitness app costs between a few thousand dollars to hundreds of thousands of dollars. But that will be a really vague answer so let’s break it down for you.

Read Also : 6 reasons why your enterprise should go for Swift App Development

Fitness apps have various features and these are the features that decide your overall development cost:

  • Alert and reminders regarding your workout schedule
  • Record your achievements on unlocking the various levels of fitness
  • Graphs merged with calendars to help you track your progress
  • Rewards and promotions
  • Counting of Heart rates and calories burnt
  • Profile creation and total track of walking/cycling or any type of exercise
  • Option of sharing your achievements with the world and your friends via social platforms or text and email
  • If you are willing to develop fitness app like 7-minute Workout, Runtastic, it takes several weeks to develop, depending on the functionality you want to integrate.

$25 – $49/hour is the average development charge of fitness apps this price varies depending on

  • Platforms
  • Functionality
  • Features and
  • Device compatibility

Having an app on your device is truly amazing because you can always check and verify your vital signs before continuing your exercise.

Fitness apps also have a wide array of health and fitness products that help you track everything that is related to your fitness. With the help of fitness apps, physical fitness is fully assured.

Read Also : How much Does it Cost to Build an Educational App for Kids?

So where can you get the fitness apps developed?

Everything discussed above depends on the idea and the features that you want in your application. Also, the cost of fitness app development by any company in Europe, US and Canada is much higher compared to Asian countries like India or China so from which region you are getting your app developed makes a great difference.

Further, we would like to discuss here the normal rate of work per hour for different regions.

In India, fitness app development company is taking the following rate for different applications so you will be shelling out somewhere in between $3000-5000 for a normal fitness app. Whereas, for a more complex app like Fitbit or Runtastic these agencies might charge you somewhere around $9000-10000.

Keeping it brief let’s just say that when you are building simple apps with limited features it may cost your around $2000-$4000, $4000-$8000 for moderate apps, $8000-$12000 for complex apps
and more than $12000 for highly complex apps.


So, when you want to develop your own fitness app consider first what features you want in your app. If it is a complex app, then expect it to be expensive; however, if the app is simple, the cost will definitely be lower. But select an expert developer to get the best ROI on your product.

Benefits of Custom Mobile App Development for Your Business

Utility of Custom Mobile Apps

With rapid technological advancements and awareness among people, every second person owns a Smartphone. Mostly all applications are easily accessible and affordable. It is quintessential for a company to own a mobile app, even if it owns its own website. With quick and affordable Mobile App Development Services, it is feasible for businesses of any size to have a mobile app of its own. Custom Mobile App Development brings manifold advantages with it. It becomes easy to gain customer attention and retention by providing them a better customer care service. Promotion of company’s products and services become easy.

Cost of Custom Mobile App Development

Typical mobile app is developed within $250k in 6 months. However, leading custom mobile app development companies speed up the process by producing relevant product in days. This saves a lot of cost at client’s end.

With super fast app development platform, a customized product can be quickly built just by using drag, drop and configure procedures. Launching Beta editions and prototype releases from time to time helps in fetching customer feedback and response. The final release incorporates customer’s choice, which later converts into customer delight. Both Custom App Development Company and end user are benefitted and is a win-win situation for both parties.

Read Also : Grow your small business with these simple tips and tricks

Benefits of Custom Mobile App Development for Your Business

Let us look at array of benefits that Custom Mobile Apps bring forth:

  • Mobile Applications eases the availability of information to its users. They can get details while on the go.
  • Mobile apps are even more convenient than an ecommerce setup. It is much easier to switch on and access a mobile app rather than switching on the computer and typing URL to access a website. That too, this can be done 24*7
  • With attractive offers, features, graphics, loyalty points and promotional codes, mobile applications tend to grab users attention more potentially than the websites. In addition to this, geo fencing feature, help pull and retain customers with regular and frequent SMS alerts or push up notifications.
  • Percentage ration of repeat purchase for a product is twice high in case of mobile apps than with websites. Mobile apps often have subscribe and save offers for daily essential products which is not the case with websites. Mobiles are always handy which enable people go for a purchase as and when required.
  • An option to save customer preferences and showing them related suggestions, option to add items in wishlist and recommendations are all essential features that distinguish a mobile app from a website.
  • Multiple payment options on Custom Mobile Apps like Netbanking, cash cards, wallets, Pay Balance / Loyalty Points, Credit / Debit Cards or simply Cash on Delivery all these and much more make shopping a happy experience for customers. Mobile payments like sending money to a chosen mobile number or transferring to a bank account is easy. Likewise, sending money from bank to mobile wallet is easy with help of mobile apps.
  • Tracking and achieving fitness goals via apps is easy. Similarly, setting reminders and scheduling appointments is easily possible.
  • Without forgetting, it is simple and convenient to synchronize a user’s email and social media account and to know his contacts, location and preferences.


After close analysis of all the above points it can be concluded that Customized Mobile Apps help in promoting sales with their geo targeting features and in increasing brand value of a product / service at disposition. Mobile applications make the customers carry company’s business in their pockets and that too without sounding creepy-crawly.

5 secrets to developing an Engaging E-Commerce App for your business

According to a recent Nielson survey, smartphone usage adoption is growing 8 times faster than web usage compared to a couple of decades back. This presents an incredible world of opportunity to businesses all over the globe, as they can create an E-Commerce App that can augment and complement their stores.

With reports from Statista saying that by 2020, E-Commerce App sales to touch an astonishing figure of $340 billion in the US alone, it becomes even more important to not just develop any App, but one that is engaging and well designed.

E-Commerce Mobile App Trends

A report by Mobify states that close to 90% of shoppers feel that a mobile or smartphone make them shop more impulsively. Data from Internet Retailer says that more than 66% of E-Commerce shopping will take place through E-Commerce Apps in Mobiles in the coming years.

Key points for developing successful E-Commerce Apps

  • UI and UX

Ensure that the design and interface are appealing, and intuitive to your customer every time they use your App for shopping. Ensure that your App is compatible to run on different smartphones that belong to different platforms and that the UX doesn’t get affected across various devices. Make sure that navigation is smooth, and that the App layout and product choice is displayed well.

Keep an eye on the page weight and how they load, when a customer browses the App. Give links to different Social media, to prompt them to share their shopping experience, reviews and recommendations. It may be a smart idea to design that App in such a way that are operable by a single hand.

  • Auto-fill feature

Make shopping easier for your customers, by employing the auto-fill and auto-complete features. Assist your clients by giving product name suggestions, recommendations and images of the same, so as to gently nudge them to make a purchase.

  • Wishlist and a simple checkout

Creating a wish list for your customers will help you to keep reminding them to make the purchase. It will also give you an idea of what products are most favoured or to offer a good discount to make that sale.

Another key point is to make the checkout process simple and easy for the customers. Storing your client’s info like Name and address, and enabling them to make a purchase without having to log in or sign in, make the checkout a breeze.

Remove those items that are unnecessary on the checkout page, and keep it neat, minimalistic and straightforward. Reduce the number of steps between customer and conversions.

  • Test, test and Test

While designing an E-Commerce App, put it through various testing methods to check its running and performance. Run the different versions of the App through Split Testing or A/B testing, to identify the one that performs better, and has a higher conversion rate.

Read also: Top 5 E-Commerce Mobile App trends 2017

  • Security

Make sure to encrypt all the data pertinent to your clients and ensure that their privacy is protected and financial safety is taken care.Keep in mind the future growth and scope of your business while developing your E-Commerce App. Ensure that it is agile and scalable.

More importantly, identify the right Tech partner to achieve this goal. If you are keen to develop an engaging E-Commerce App for your business, get in touch with our experts at Moon Technolabs Pvt. Ltd., one of India’s leading E-Commerce App development Company.

Drop us a mail at, or give a call now to +1(951)801 5251 to take your App to the next level of success.