General News

Moon Technolabs > General News
Twist & Turns Of Mobile Security For Enterprise Data

Technology adaptation is happening in every nook and corner of the world. With almost 2/3rd of the world population owning smartphones, needless to say, that most aspects of our lives are getting connected with it.

May it be corporates, businesses or industries, everyone is not only surrounded by it but also has to rely heavily upon usage of phones, tablets, apps, etc. In short, in today’s era, it’s hard to imagine lives without technology and its implications even for a minute task.

With such a rise in tech advancements, the security threat has also increased two-fold. From colleges to companies, who have to allow the use of mobiles and other smart devices when in the respective premises are facing immense difficulty to keep the security level tight because of the ever-changing tech-evolution. Employees having access to smart devices and phones while at work have to deal with sensitive company information every now and then which makes enterprises find it hard to protect data from being compromised due to cyber attacks through the same network. As employees and their devices access data and information from the servers & cloud, however, hackers have been successfully able to penetrate and steal through backend system gateway.

Meanwhile, some of the mobile apps also try to gain access to user data and information from the devices. Though these are general specific information such as location, calendar entries, cloud storage account, etc. Enterprise data that gets extracted through such phones are at an optimum risk of the leak via cyber attack. Mobile apps fall into the category where it becomes very easy for cyber attackers to breach security and steal enterprise data as the initial validation is approved by mobile user thinking that the security of the app is intact. Many of the high-level apps are at the topmost security threat when it comes to enterprise data. Furthermore, we have listed a few mobile security enhancements for securing your enterprise data.

Secured Network Connections

The problem arises when the same mobile device is used for work, home and for the rest of the public places. It is not considered as a preferred choice because public wi-fi is unsecured and always a threat and as a result, data can be easily hacked.

Downloading Apps From Store

Downloading 3rd party apps from the store is the easiest way to put your mobile device and enterprise data at risk. It is advisable to only download and authorize only authenticated & legitimate apps from the app stores.

Stop Device Rooting

Frequently getting your device rooted does allow more access and control over your device, however, it also gives permission to unassigned apps to access your data and in certain cases to make changes to data which leaves your device vulnerable to threat.

Data Protection Measures

Operating Systems aren’t left behind from security threats but mobile OS such as Android and iOS are preinstalled with security measures. You can even encrypt your device and protect personal confidential data as well as corporate information.

Security Apps

There are many apps available which can protect and acts as a primary defense of security measure. The favored suggestion is to use apps specifically those that offer anti-theft features such as remote wipe-out, tracking, locking, etc.

Password Strength & Permissions

Strong passwords and app permissions are a great way of restricting the access to the apps and also limiting their way of accessing confidential and personal information.

Conclusion:

We all have heard that the “Prevention is better than cure” and based on the principle, caution and care is certainly going to bring down any possible threat so as to keep your enterprise data more safe and secure.

Rely On UX For Your Communication Strategy

The most vital part of any digital marketing strategy has to be based on how much memorable experience, the user experience leaves behind? An imprint of a good experience does play a major role in building a long-lasting relationship for your business. So it wouldn’t be a wise decision to ignore the user experience.

In order to increase customer base, these brand companies are constantly involved in bringing something new to the customers by adding so many information inputs.

Designing a digital strategy isn’t as easy as it seems because there are lots of factors that have to be included otherwise some aspect of user experience is left out. Especially, in today’s fast-paced tech era, it is constantly evolving and that’s when Communication strategy requires you to fulfill things like a good content & SEO. It also has to be in accordance with good management of social networks.

Importance of User Experience:

We all shop online nowadays and don’t we feel like quitting on that mobile app or website for that matter if, either the product image takes time to load or could be any other things like improper alignment or the text size is hardly visible. On the contrary, if the app or website is fast to load, nicely designed with visually attractive images and easy to read is going to create a different perspective for a user.

Hence, a positive user experience can enhance the total quality of a web page or an app. It is the basis of any digital marketing strategy without which nothing could go as per the plan as a dissatisfied visitor will not go through the trouble of either downloading the app again or bother about visiting the website. There goes a visitor, who could have been a potential customer.

Avoid These Mistakes In UX:

Following are the few points which are best kept at bay if you want to increase the conversion rate while simultaneously creating the amazing user experience.

1) The Architecture

The architecture of a web page has to be taken into consideration for creating a seamless design. Your web page should not let take more than 3 clicks for a user to find desired content. Moreover, a good web design plays an equally important role while parallelly having a well-planned architecture.

2) The Texts

If users are going to find it hard to read or the color of the images is too bright then it is purely a no-go for today’s tech generation. Hence, pay attention to color, size, and type of letter. You need to ensure that your text reads same and well across all devices to maintain uniformity.

3) Invalid Links & Broken Images

If your platform whether web or app is facing issues with broken links and images then you should get it rectified soon. Remove all possible bugs because no user would like to see an error image or link instead of the actual product image or proper link reference.

4) Not Mobile First?

Not only you should have a website but also a website that is compatible to operate in mobile devices as well. This is of utmost importance as nowadays smartphones not only common but also tech adaptive. So need to make sure of the amount of content that goes on a display screen of mobile as well keeping it responsive.

5) Advertising

Sometimes advertising could create a negative impact if your website has ads with autoplay, pop-up ads, and confused-cum-irrelevant content. It also adversely affects the genuine UX experience of users.

6) Poor BackLinks

Quality backlinks could help your users to navigate seamlessly without any interruption which would add points in user experience. Moreover, there are chances that putting those bad backlinks might get you penalized by Google. Rather than harming the image of your business brand, one should think of hiring experienced app developers.

The key thing to remember is that try to collect as much information as possible and doing proper research about target audience will also help you derive the right digital marketing strategy. Starting from cross-channel marketing, email marketing or social media marketing to help you collect valuable data.

Another preference should be given to location while designing your online marketing strategy. If you have data that could be analyzed from your previous applied strategies than collaborating them will help you determine what can and cannot work in terms of these strategies.

Quick & Easy Way To Earn Money From Your Mobile App

Doesn’t everything get down to business (read money/revenue) at the end? If that is not the ‘ONLY’ motive than at least it must be ‘A’ motive in the entire process because for the survival of your business you need to earn money to keep it going.

We are sure that ‘fun’ is not the only thing for which you have to build your app. Yes, the probability takes a little shift towards enhancing loyalty, create brand awareness, gain access to the new global customer base, etc. But let’s face it, haven’t you invested your time, knowledge, resources and of course money till the app is developed, launched to play store and at many other stages.

Here’s is our list of app monetization model and/or strategy that will drive you most revenue. But at first, we need to understand that since every app is different and hence, a little twist and turn & customization might be needed in the below list to create a go-to-market strategy for your app. A little-personalized research and gathering industry-specific data & insights will be helpful in deriving the perfect strategy that suits your mobile app to generate revenue.

1) Advertising

This is one of the most basic methods to make money from your mobile app wherein, you’ll get paid by advertiser once the user clicks or views an ad shown in the app. This bypasses the need to inculcate pay per download and encourages more people to download your app. Advertising is usually blended in a mixed monetization model. Few of the ad formats are listed below:

i) Banner Ads: These are either placed at the top or bottom and are being considered as most distracting compared to other formats. However, it diminishes your user’s experience of using the app and hence, do your thorough research before using banner ads in your app.

ii) Interstitial Ads: These are transitioned ads placed from time to time and mostly in the form of videos. This ad format is mostly used in games apps and perhaps could generate good results if implemented strategically.

iii) Rewards Ads: A chain of reward ads are spread in the app to grab a prize or gift. The users receive the discount, redeem cards or coupon etc. In rewards ads format, along with the user, ad publisher also get compensated.

iv) Notification Ads: These are interrupting and intruding ads lying at the top of mobile device’s status bar and can easily hamper brand’s reputation and hence we suggest to use them at a good interval of time.

v) Native Ads: One of the good ways of getting things done is what these native ads are built for, as these are content-based and shows up in apps’ news feed. Native ad formats accommodate according to the apps form, format, function and feel. Basically, the ads can easily overlay themselves upon the app’s interface and hence, are neither distracting nor interrupting with the user experience.

Mobile app advertising can be effectively most beneficial, however, care has to be taken in order not to overdo it. Collecting demographic and behavioral data might give some insight to app publisher to overall increase the user experience without being intrusive with ads and still earn money from the app.

2) Charging a One-Time fee:

The most obvious way to generate money from your mobile application is through paid download. Charging users a one-time fee to purchase the app and unlock the full operationality of the app. This could also prove as a fatal attempt as it is hard to convince users to download a paid app before trying it out, especially with so many free options available in the app store. Moreover, Apple and Google both charges 30% and hence, it is advisable to choose this method if your app has unique features over the other available free or similar options and offering added value.

3) In-App Purchases:

This model consists of selling virtually a feature or product or any physical goods within the app. In a way, your mobile app acts a sales channel or storefront in generating money through this strategy. Highly adopted by top-grossing apps and mainly games apps to level-up a feature or other add-ons. If in-app purchases are not well crafted in accordance with the incentive structure, it will not persuade users to spend more.

4) The Famous Freemium Model:

One of the most popular approaches to monetizing your mobile app is through the freemium model, in which the basic version of the app is available for free, however, the full functionality and add-ons are locked until user make a purchase to use the full version. Since, this model offers, ‘Try Before You Buy’, the user gets time to familiarize with the product and hence can make an informed decision before purchasing the full version.

5) Subscriptions or Paywalls:

Subscription-based app monetization methodology is advisable in case if the app is content driven. In such scenario, a limited content is allowed to view for free (for e.g basic classes or lectures) but users need to subscribe to view the advanced lessons/lectures or the entire content for a fee.

As in the case of every product review, marketing and decision, monetization strategy must have to be approached beforehand with the end user in mind. It has to be considered in direct correlation with the user experience. It is hard to advise on the which strategy one should opt for, as it depends on the type of app and the target audience. However, one could apply a permutation and combination of these strategies to make the best out of it.

Moon Technolabs 8th Anniversary Celebration

We at Moon Technolabs invite you to join us in the celebration of our 8th Anniversary of successful operations today. From humble beginnings in 2009 when it was founded by Mr Jayanti Katariya, we have grown by leaps and bounds and are now a formidable player in the Indian IT Industry.

Jayanti Katariya - CEOMr Jayanti Katariya – Founder of Moon Technolabs

Excellence personified

Right from inception, Moon Technolabs has always held quality and excellence as its primary focus in servicing the clients, and that is today visible in the vast repertoire of international customers that we have amassed till now. Accolades like the GESIA Award for the Best Mobile App Development Company in India in 2015, and other accreditation from Silicon India and Clutch, bear witness to our enormous growth, since our launch 8 years back.

 

Let’s have a look some of our excellence team photo:

Our Team

Our Team Department

Tech Expertise

Moon Technolabs is a Top Mobile App Development Company with strengths in Website Design and Development, and Desktop App Development, today we are happy to have successfully served more than 500+ projects to more than 400+ clients from across the globe. Backed by a robust team of tech developers who are well trained and experienced in various cutting-edge technologies, no assignment is too complex for us to design and execute.

Tech Expertise Team

Customer-Centric Focus

At Moon Technolabs, we take pride in being a highly customer-oriented company and have ensured that every single process in geared towards delivering satisfaction to our clients. Right from offering a basket of easy engagement models, transparent tracking and review systems to the most competitive pricing – we ensure that our customers achieve the results they desire most efficiently.

SEO Team

The Years Ahead – Bigger, Better and Bolder!

After a 200% growth in the last 5 years and a successful run in India, at Moon Technolabs we are now gearing up to expand our international presence in the upcoming years in an endeavour to get closer to our clients. We look forward to rehashing this success story in the International arena and are ramping our efforts accordingly. We are investing in acquiring skills in all the trending and futuristic technologies to serve our client’s better. The future looks exciting with incredible and unlimited possibilities, and we look forward to reaching the pinnacle of success soon!

In the meantime, let the celebrations go on…Happy Anniversary to us!

Look out our celebration and decoration:

Office main gate decorated

Entrance of Moon Technolabs

Cake of Celebration

Cake Cutting - 8th Year Completion Celebration

Thank You to All of You for Being Part of Moon Technolabs – Your Work & Dedication is the Key of Success for Moon Technolabs

VR and AR help you Get Ahead of the Competition

The IT and Digital worlds are Universes of Constant Evolution. New technologies, New App Development Services, New products emerge every day – and some of them are powerful enough to reform our lives.

One such recent development is the emergence of Virtual Reality and Augmented Reality technologies. Shortly known as VR and AR, Virtual Reality creates and simulates an artificial environment that can capture the imagination of the users. AR adds virtual elements to real life to further enhance the viewing and interpreting experience.

Harness the power of Reality Technology

While Mobile App Development Services by various Top Mobile App Development Company have revolutionised the way businesses are conducted, using VR and AR Apps can take your operational success to the next level.

VR and AR Apps are unique in the way they add to the User Experience. They can be of immense use in many industry verticals and domains and change the way a customer experiences a project or a product.

Advantages of VR and AR Apps

  • VR and AR apps represent the cutting-edge technologies. They can completely change the way your customers see, experience and shop your products. Better looking Apps mean intelligent shopping decisions that will go in your favour.
  • With VR and AR apps, it is very easy to create visually rich presentations and demos that have a maximum level of customer engagement. Changes and iterations can be performed quickly without too many complications.
    These Reality Apps are highly interactive in nature. They offer the best UI and UX experience possible when compared to traditional mobile apps.
  • VR and AR apps present yet another interesting and innovative marketing opportunity that other business owners don’t have. Moreover, customers too tend to be loyal to companies that ready to embrace the futuristic technologies that promise a better customer experience.
  • Reality Apps present an exciting option to enhance and fortify your brand presence and recollection in the minds of the customers.
    VR and AR apps can be developed for almost the same cost and time frame, but are loaded with Reality features – and that can get you the best ROI for your business investment.

Domains that can benefit

While Reality Apps present unlimited opportunities, businesses belonging to particular domains can benefit more – namely

  • Education and Training
  • Online Retail
  • Gaming & Entertainment
  • Construction & Real Estate
  • Tourism & Travel
  • Lifestyle & Decor
  • Architecture & Interior Decor

Be a step ahead of your competition

Come, experience and exploit the huge benefits of VR and AR Apps by partnering with Moon Technolabs Pvt. Ltd, one of the Top Mobile App Development Company in India. At Moon Technolabs, we are pioneers in integrating reality technology in Mobile App Development Services to create Apps that are visually stunning and high on user engagement, customer conversion.

With an impressive portfolio of more than 300+ Apps and more than 500 projects delivered to an excess of 250+ clients across the world, it suffices to say that your search for the Best VR App Development Company ends here.

Give a ring or drop a mail. Get in touch with us today to learn more about how you can stay ahead of your competitors, at sales@moontechnolabs.com or +1(951)801 5251.

frequency Mobile App Updates

It is essential to approach right listeners, stick to your organization’s goal and set an achievable target. Updates do have a direct or indirect impact on users. A regular notification may annoy them, while a no notification might make them think that app is inefficient. Find out what works in case of app updates.

Rationality behind App Updates

A two-week sprint is considered apt to release an app for review. Thus, ideally a mobile app ought to be updated in two weeks time.However, what is the need to update an app when the current version is working smoothly?

  • With enhanced features, it helps customer focus on your app.
  • Development sprints have become a standard now and Mobile App Development Companies iterate quickly to keep up with compeers.
  • Customers do not appraise apps with less than nine updates in a single financial year. An above-average rating is must for an app to contend well in market.
  • Frequent updating also helps increase user engagement for your app and simultaneously check likes and dislikes of customers.
  • Shorter product life cycles contributes to breakage at lesser extent.

Why is App Updates Important?

App updates act as a beneficial marketing tool.

  • Regular updates have more chance of reaching out to customers as compared to the ones, which have never been updated
  • It helps fix relevant bugs and append features that customers want in the app
  • Release notes that come after an app update is an essential platform to interact with customers
  • Frequent OS updates by Android and iOS is likely to break the functionality of the app, therefore frequent updating is required
  • To keep up with changing customer expectations and dynamic business scenario
  • A bug fix or next version upgrades the software one step at a time and also enables it to be in line with external changes

Difference in Version and Bug Fix Update

A major or version update causes the version of the app change from v2.1 to v2.2. A bug fix or minor update causes the version change from v2.1 to v2.1.1. Here, ‘2’ at first place indicates second major release. The ‘1’ at second place indicates third major revision. The ‘1’at third place indicates that it is first revision / bug fix to that minor release.

A subsequent update must focus on a particular bug fix, if that caused any functional error in the application rather than simply adding new features to enhance cosmetic features of the app.

An Incomparable Update Schedule

App updates can be proactive, reactive, major or minor. Most of the apps just include most important or core functionality at the time of initial release while they are updated in subsequent versions, depending upon customer demand and reaction. In such cases, a proactive update is more important than a reactive one.

Major app update also depend upon the usage of the app. E-commerce apps are not required to be updated frequently or weekly as usage is transactional or occasional.

Developers need to follow a maintenance code and update each feature according to customer feedback.

What can be the advantages and disadvantages of releasing an update to an app?

An update to an app will not cost anything from existing users. A simple update also helps to market that app easily with exactly the same link that is available on Play Store.

New customers have to pay the development cost and they are forced to update the app unless they otherwise willingly choose not to do so.

Summary

A mobile app must undergo a complete software development life cycle and testing life cycle in order to remain relevant and successful. Refinements in form of bug fixes and enhanced features must be an essential part of each improved version of the app. Larger mobile app development companies might come up with 3-4 major updates in a month while smaller ones or individuals might come up with 1 quality release in a month.

Everything you want to know about Beacons

The term “Beacons,” has been creating a lot of buzz of late in the Tech, and business circles. Simply put, the word Beacons refer to a guiding light, and it is for this very same purpose they are used in Tech related sales and marketing promotions. Let us now learn more about what Beacons are, how they work, and how they can help your business.

What are Beacons?

A Beacon is basically a wireless Bluetooth sensor, that uses Bluetooth Low Energy (BLE), to send and receive data to smartphones to perform certain actions, like app notifications, messages or prompts.

Beacons are small, cost-effective, battery powered, and can be strategically placed in a way that when a customer comes in their vicinity, they will receive appropriate messages and notifications.

How do Beacons work?

Beacons use BLE or Bluetooth Low Energy signal to send ID and data to specific Apps in your smartphone in the form of individual notifications. It is important to note that Beacons only send info and not receive them. This data transfer happens only when the customer has switched on his Bluetooth, has given location access permission, as well as has opted to receive notifications.

Each Beacon has its unique ID that reaches out to an App on your smartphone so that you receive relevant App information. This ensures that you get only the right notifications thereby providing high levels of privacy.

Why are Beacons important to Retailers, Marketers, and Businessmen?

With the number of smartphone users growing day by day, Beacons are a terrific way to engage, and connect with prospective customers. And gently nudge them to make a purchase once they are within the range of your Beacons.

Beacons provide the following crucial insights about Customers

  • Customer’s spending habits
  • Track customer movements within a mall or shop
  • Shopping patterns and interests
  • Time spent in a particular shop
  • Time spent in hanging around a particular product group
  • Preferred products

This information that Beacons provide, is further used to create various Marketing and Selling strategies like

  • Proximity Marketing

Otherwise known as Hyperlocal Marketing, this method gives an incredible opportunity to Retailers and Marketers to sell to shoppers, based on their location. Messages and push notifications can be directed to the buyers who are near a store to enter the store and buy, by offering exclusive discounts and coupons.

  • Contextual Targeting

This strategy uses the info from the Mobile App of the shopper to deliver targeted messaging based on a particular context. This might include a combo of info like the customer location, shopping patterns, history, in-store activity, etc.

  • Merging the Online and Store experiences

Beacon Technology makes use of the Online or App data of the shopper to deliver apt in-store shopping experience for the users and vice versa. Using the In-store data, the retailers can entice the users to make a purchase on their ecommerce site by offering suitable discounts.

  • Analytics

Beacons also provide a wealth of data that help in creating various Analytics and Reports. They can give you info also about

  • The number of footfalls that happen in a shop or mall
  • Customer shopping patterns based on their In-store activity
  • Frequency of customer visits

This intelligence info helps in determining not just consumer behavior, but also identify the most attractive sections, busiest hours in a shop, etc. This will be of immense use when it comes to planning your product placement, merchandising, stock planning, resource allocation, etc.

The main idea that makes Beacons stand out, is that they not just deliver messages and notifications, but they deliver relevant, customized, and contextually apt messages and notifications that make a customer more likely to take action.

What do the Numbers say?

 

BeaconsThe Beacon Platform, Swirl, in its study says that around 73% of customers who received a Beacon initiated App notification in their smartphone were nudged to make a purchase. 61% of the shoppers said that these notifications would motivate them to visit a shop or mall more often.

A BI Intelligence study stated that In-Store sale prompted by Beacons touched an astonishing figure of $44 Billion for the Top US Retailers in 2016.

The Fine Balance in using Beacons

Beacons have opened up an exciting world of incredible opportunities by providing the customized shopping experience to customers. And also increased sales and customer intelligence for the business owners. But like any other technology, Beacons also should be used with care and caution.

A study conducted by inMarket states that while the Beacons helped in a 45% increase in customer interaction rate, it also says that when shoppers received multiple notifications on a trip, their App usage fell down by 313%.

It is, therefore, wise to employ a delicate balance between enticing customers to make a purchase. And bombarding them with too many coupons and discounts which may end up annoying them.

It is imperative that you understand the technology and App to use it to the best. Employ an experienced Tech partner like Moon Technolabs Pvt. Ltd., India, for all your iBeacon App Development needs, to revolutionize the way your customer’s shop.

Get in touch with us today at sales@moontechnolabs.com, to know more about Beacon Technology and how we can help you create awesome Apps to leverage it.

Mobile Commerce Emerging Trends 2017

Revolution in Payments

Making payments from your mobile device is the most efficient way of doing the task.

Apart from being trendy it has boosted the sales of numerous online businesses that have their m-commerce app.

All these online brands have been coming up with various deals and discounts attracting the customers to make more mobile payments giving rise to the m-commerce payment in 2017.

Increasing market share of Smartphones

Mobile brands have provided plethora of smartphones having numerous features that appeal to the customers in many ways and the result is the increase in the number of smartphone users all over the world. So, one more trend is the increase in the number of smartphone users for the year 2017.

Rise of eCommerce

Smartphones are the front runner when it comes to the promotion of e-commerce.

Mobile devices are being used heavily by everyone which in turn gives rise to e-Commerce.

And this trend will keep increasing this year too.

B2B Mobile Commerce

As per a survey carried out by International Data Group (IDG)

  • three quarters of B2B tech buyers carried at least two mobile devices,
  • 41% of B2B tech buyers bought a product within six months after watching a mobile ad,
  • 40% sought a product in a retail store after watching an adon their mobile device, and
  • 36% clicked the mobile ad regarding a technology product.

This tells that m-commerce is not just limited to the B2C scenario and has extended its arena to the B2B segment also and it will keep up with this trend.

Related: E-Commerce Mobile App trends 2017

Mobile Commerce Apps

M-commerce app development will become challenging in near future as mobile commerce is constantly evolving through desktops, mobile browsers, and mobile applications.

Mobile devices have almost replaced desktops when it comes to e-commerce.

With the development of mobile technologies, the trend of mobile commerce apps will keep on growing.

Mobile Image Recognition (MIR)

This technology allows users to upload picture of a product on their mobile and MIR-driven app to support comparative shopping.

Video Content

Multimedia advertisements mainly include animations and videos attracting huge user traffic making it one more technology in the rising m-commerce trends list.

Related: Top 5 Trends in Internet of Things on 2017

Augmented Reality Mobile Apps

Augmented Reality has given an interactive and immersive understanding to its users regarding the products they use, making the best use of wearables and smartphone features for a seamless m-commerce experience.

Near Field Communication (NFC) – Enabled Payments

NFC technologies are promoting the safest and quickest way for smartphone transactions. By utilizing the NFC features of the smartphones buyers can be done with their shopping without waiting in long queues.

Future of M-Commerce

The future of M-commerce is bright with various technological advancements that are taking place. These advancements are enriching the customer’s overall shopping experience and will continue to do so for the years to come.

Top 10 Biggest Keynote Announcements at Google IO 2017

Google IO recently made one quick initial attempt, outside their usual areas of competence. This change incorporates reshaping all its products to continue its dominance. Dave Burke, vice president (Engineering) Android at Google, informed populace about new developments in pipeline.

1. Fluid Experiences in Android O Beta Program

Android GO is the latest initiative by Google and Android O is its recent release that makes it easy for Android to work on devices that require less memory (512 GB RAM or less). Nexus Player, 6P, 5X and Pixel XL, C owners can now enrol their device for Android O Beta Program.

2. Smart Reply for Gmail

Smart Reply makes three automated response suggestions available for an email. You may send them as is or may select it, edit, and send.

3. Google Lens

Google has introduced “Lens feature” that makes use of your camera as an input device. This feature incorporates machine learning, computer vision, and AI and AR techniques into it and hence helps you analyze what is in front of you.

4. Google Assistant

  • Multilingual Support:

It now integrates languages like Kotlin, French and German and even works with iphone now. Android Studio v3.0 will make this available.

  • Assistant to Android TV:

Share more images, more videos via virtual reality headsets to those who use compatible smart TV’s. Alternatively, take screenshots from headsets and make it visible on social media.

  • Assists in making Payments:

Google will soon make online payments possible. It will require you to activate Google Assistant on your device and you are all set to make payments to friends and family.

5. Google Home

It will detect your voice and allow hands-free calling. Ask it to call mom and it will follow. Users can make free calls from Google Home and that too by a default private number.

6. Virtual Reality Headsets

  • Seurat Technology:

3D images / videos can be converted into a mobile compatible format.

  • Standalone VR Headsets:

Users will be able to experience virtual reality via headsets. Google’s Daydream 2.0 VR platform called “Euphrates” will become fully featured operating system. HTC and Lenovo will be partners with Google for this venture. Famous Google Cardboard VR Mobile Apps like Expeditions, Cardboard Camera, Full dive VR, Titans of Space, YouTube, VLC for Android and Google Street View etc., have surmounted PlayStation VR, HTC Vive, and Oculus Rift. These VR Mobile Apps will help tide users until the release of Daydream.

7. Machine Learning / Tensor Processing Unit

Artificial intelligence will be the future of all future applications by Google. TPU chips will optimize hardware and machine learning platforms. Google’s cloud computing platform is converted into Android for Artificial Intelligence.

8. You Tube

  • Super Chat:

You Tube will now come with a super chat option. You can comment over a livestream video and pay to get it highlighted as super chat.

  • VR Videos

Now you have an option to share virtual reality videos with live audience on YouTube mobile app.

  • VR developers can make instant changes on their computers and immediate changes can be seen on mobile devices.

9. Google Photos

Suggested share option with Google Photos allows users to share their photos automatically with a suggested individual or a group.

10. Tango AR Platform

Visual Positioning Service or VPS allows you to map indoor locations. It can help users locate a particular product in store.

Summary

Latest proclamation by Google CEO, Mr. Sundar Pichai proposed a melioration of prevalent Google features and apps. Google I/O 2017 keynote has paced up and proved to be a knotty contention. We have simply listed top crucial factors that could stir a whirlwind and will make these features more conversational by taking AI to Android and beyond.

Know the complete facts behind PHP and its resurgence

Will PHP survive 2017?”. This is one question that is doing the rounds in the developer community and in the businesses who have built their Apps and sites on it. But, what is PHP in the first place, and why is PHP development so significant?

What is PHP?

PHP, standing for Personal Home Pages, is an open source, general purpose, server-side scripting language that is widely used to develop websites and web applications.

Designed by Mr Rasmus Lerdorf in 1995, PHP has been having a successful run for many decades and is currently 7 versions old. It is one of the most famous and widely used programming languages that even Facebook was built on PHP codes. It was adopted warmly by other Tech giants like Wiki, Tumblr, WordPress and Flickr, when they set up shop.

Issues with PHP

Like any other tech marvel, there is a buzz going on in the tech circles that PHP is losing popularity and may soon become extinct.

PHP does seem to be having some issues. Though it is a robust and compatible programming language, PHP is considered to be too flexible with the structure and syntax, which can be a big drawback. While this makes it easier for new programmers to easily learn and pick it up, it also makes it difficult to optimise it. It also leads to the creation of loosely structured codes that make bug fixing complicated.

php

 

As of 2016, PHP is running on more than 80% websites on the net. In this scenario, the above-described issues will create nightmares for the Enterprises whose sites and Apps are built on PHP Development.

With such drawbacks, it is inevitable that Enterprises shift to other new languages like ColdFusion, Python, Ruby on Rails, so as to avoid potential pitfalls.

Back with a Bang

In response to the changing market trends, PHP has come up with its latest version – PHP 7. And this is compensating the drawbacks such as designs and class groupings and is placing PHP in a competitive spot with other contenders.

Some of the exciting features of PHP 7 as outlined by the PHP developer community are

  • Improved performance
  • Operators like Spaceship and Null Coalesce
  • Declarations like Scalar type and Return type
  • Anonymous classes

According to TIOBE index, which describes the popularity of a programming language, this is how PHP stands out.

 

It is pretty clear from the above graph that PHPs popularity and usage took a dip a few years back, but with the release of its latest version PHP 7, it is slowly and steadily climbing up the chart again.

What do the numbers say?

php

 

Stack Overflow recently conducted a survey covering more than 64,000 developers, as to the most preferred programming language, the demographics, the geography, Developer profile and roles, Experience, etc.

It is clear that PHP still manages to grab a very decent 6th position in the list of Programming languages as the most preferred by the developers, with around 28% of them opting for it.

In the trend that shows how different programming languages are doing over time, it is evident that C and C# have gone down on their usage, whereas languages like Node.JS and Python are emerging as the new favourites. In all this, PHP seems to have a rather steady following.

The PHP developer community also seems to have a steady demand curve, with more than 33.8% of them working as Web Developers, around 38% of them as SysAdmin or DevOps, and around 25% of them as Data Scientists.

The future of PHP Frameworks

 

PHP has many frameworks in its fold; with Laravel, Yii and Codeigniter to name a few. These frameworks are very popular among PHP developers as they help them to develop complex, and secure applications faster. With these frameworks, it is easier than ever to create and run applications with PHP development. Apart from these frameworks, there is also Zend, CakePHP, and Symfony that are very popular, and widely used.
With such a legacy, it is highly disingenuous to even consider that PHP would die out anytime soon.

Current Market Trends

The current market trends indicate the following

  • PHP developer resources are easily available, compared to developers of other technologies.
  • Their Cost- to- hire is relatively lower.
  • The ready availability of these resources means lower maintenance cost as well.
  • PHP is easier to learn and use. This reduces the training costs to a greater extent.
  • A huge number of CMS like WordPress, Joomla, Magento, and Drupal and frameworks like Laravel, CodeIgniter, and Yii – are all based on PHP, making it almost irreplaceable.

These pointers clearly show that PHP is not going to become extinct, at least, not in the near future.

So, is the end near?

Not really. According to the Web usage statistics by CMS Tech, around 21 million sites run on PHP, not to include the popular and widely used PHP CMS and frameworks.

The sheer number of legacy Apps developed in PHP, and the huge PHP developer community is sure to keep PHP in the top 10 programming languages for some more time to come. Even with the assumption, that PHP is no more used, it will still take a good 5-10 years before it gets gradually phased out. What is indeed happening is that instead of being the one major scripting language, it is now sharing the stage with many other popular scripting languages.

Thanks to the revamped PHP 7, its promises to OOPHP, and the immense popularity of its framework like Laravel, it is safe to say that PHP indeed is riding the wave of resurgence.

So, if you are looking for a suitable partner for your PHP development needs, get in touch with our team at Moon Technolabs Pvt. Ltd., one of India’s leading Web development company.

Give us a call at +1(951)801 5251, or a drop a mail at sales@moontechnolabs.com, today!

Call Us Now

OR
+



OR