Best Mobile App

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Mobile App Development Company

Demand and supply are the basics of economics. Somewhere along the lines of this concept lie the ‘need’ also. Mobile app development companies need to first identify the need and then develop solutions to bridge this gap. But the hardest part is to identify this gap and pinpoint on the exact need of the consumer or customer so as to develop and deliver custom solutions.

In this blog post, we are going to discuss a few app ideas in brief that could pave the way for mobile app development companies to work, explore and implement. Though we are sure that some of these are already existing in some way there is always something new and innovative that could be done.

Cooking/Recipe App

This is quite different from the recipe apps that are currently available in the store. Usually, one can select the name of a dish and would get ingredients and direction to make it. However, this recipe app is vice-versa of it. Wherein, users can feed on the ingredients they have in the app and the app comes up with the possible dishes options and their respective directions to cook a great meal. This could be a fun way for mobile app development companies to get into something new and exciting as they would have to blend in perfect design which is easy for the user to maneuver while seamless integrating data with for robust performance and overall operation of the app.

Pick Your Seat

Allowing a diner to pick his/her preferable choice of sitting arrangement in all the restaurants. Coming up with multiple or all cities would require an app system that could handle huge data. So when a customer is trying to book a reservation, they will be able to choose the number of seats under the same reservation name. In order to begin, a diner has to select the state and the city to get the list of restaurants. Moving on to a specific restaurant to book a reservation.

The app can show the layout of either available, seats already reserved or both as it deems appropriate. Few test runs of design and functionality before implementing could be a helping hand for this app.

Pet Monitoring

This app is great to keep your pets within your eyesight and can work with a chip attached to their collar. The app communicates with the chip giving you the alert notification that the pet is going far from the set limit for their safety. The chip also gives you the location of the pet for you to easily locate them in case they are far from you. As an app developer, you could bring in lots of other features and induce more ideas pertaining to same.

Flea-market App

Why not digitize this part of the world! Most of us visit our local flea or Sunday market and an app that could allow sellers to advertise their used products and simultaneously allows a buyer to browse through items categorically. In the app, items could be place based on the category and then the respective group wise. This will make it very easy for a user to find what they need. For e.g, a used phone or a bike or furniture can all be listed categorically along with their specifications, pictures, quantity, etc with an offered price.

On the contrary, a buyer for e.g looking for a used phone can go to the ‘Mobile & Phones’ category and browse through the available ones. If the buyer is interested, he will place an order and the app will give you notification for the same.

Real-time Multi-lingual App

This is worth giving a shot for a mobile app development company. You can develop an app that translates one language to another in real-time. This can be helpful to tourists who might want to say something in the local language or even helps businesses to conduct meetings with their worldwide clients speaking different languages. Based on a speech-to-text system, the app will translate for say the English you speak but your clients will be able to read it in their local language for a say in French or Spanish, etc. The same is also done from your client-side like Spanish to English. This app idea could work even if both the parties are not in the same location. As the world is going global, such a kind of apps can pave the way to break the language barrier. A software development company can plan to initiate this by including a couple of languages in the beginning but later on adding more languages in each update or so.

Wireless Keyboard App

One of the difficult tasks is to type freely on a mobile device as the screen size is already small and an online keyboard would further shrink the text template. So there lie the need of having a mobile app that will link mobile devices to a wireless keyboard.

The app will locate a wireless keyboard around and establish a connection to bring up an empty text template on the screen. This will help to get the typing work done in a much efficient way if the work is to prepare a report or so. But with the help of such a small app, you can even accomplish work tasks easily. The app can also be compatible to work on tablets and other smart devices.

In a nutshell, there are many such good ideas which can be implemented and also exciting to for top mobile app development company to explore and learn new things.

Mobile Apps

All sorts of mobile applications have become the part and parcel of our daily life. There such an increase in the demand of apps which has also led to the rise of app developers and but the primary concern is that while attending to the needs to the market, app developers may also be overlooking the crucial safety and security aspect in the general arena of mobile app development.

If such parameters aren’t placed properly, then it becomes an open and easy task for hackers to target such apps and steal customer data and details to use it maliciously. Well, we all have heard that prevention is better than cure, and, the same goes when it comes to both iOS & Android platforms.

Below mentioned are the few important pointers to keep in mind in terms of security of apps while they are in the developing stage:

1) Unbreakable Code

The application code remains at the center stage for any application. For say, a minute ‘hole in the wall’ or simply a security breach could lead to big damage. Therefore, it becomes mandatory to keep the app code as secure and robust as you can to prevent any hackers to have a look around it.

Moreover, hackers can easily reverse engineer the app code to use to their own advantage so it becomes mandatory to build a robust code which can be easily patched and updated from time to time depending upon the need. To keep the top-notch quality of the app code it is also a good practice to use hardening and signing.

2) Data Encryption

Encryption makes it hard for anyone to read and get easy access to data transmitted without decrypting it. Encrypting data is good because even if the data is stolen, hackers won’t be able to use it.

3) Use Trusted-Library

Libraries are the key components for code building for mobile apps. There are many 3rd party libraries available but most of them are unsecured. The best to rely on libraries is to test the code. If the library has flaws in it, that will pave the way for attackers to crash the system.

4) Authorized API

It is mandatory to use always authorized API in your app code. Few industry pundits claim to have the centralized authorization for the entire API to gain optimum security in the mobile application. Unauthorized API will always give hackers the chance to break in and gain authentication on the system, hence, it is suggested to use authorized API always.

5) Top-level Authentication

Using a high-level authentication protocol stands at the peak of the mobile application security. Developers should pay optimum weight from the security point of view for user authentication as otherwise, it can lead to vulnerabilities issues in the mobile apps. Till today, the password remains as one of the strong authentication process and the policy should be strong enough so as to be unbreakable.

Recently, a multi-authentication factor is taken into implementation wherein, an app becomes more secured with the means of OTP login or authentication code via email or message and can also be secured by using biometrics.

6 Frameworks For Hybrid Mobile Apps

The digital technologies are gaining momentum at an unprecedented rate. Taking hybrid app development into consideration which is a front-runner and favourite among the developers. The reason behind is basically, hybrid mobile app development allows to write code once and use it to run on various platforms at no additional cost. The application can seamlessly operate on Android and iOS and can also be constructively reused for web and even with desktop applications by doing some minor changes and adaptations of the code for the desktop environment.

You can also learn in detail about “Hybrid vs Native Mobile Apps” by clicking here.

Without waiting further, let’s take a look at 6 of the best frameworks to build great & amazing mobile hybrid applications.

1) Xamarin

Xamarin, a software company which was founded in May 2011 in San Francisco, California is owned by Microsoft. Xamarin ventured into cross-platform implementations of the Common Language Infrastructure (CLI) and Common Language Specifications which is often referred to as ‘Microsoft.NET’.

C# as it’s shared a codebase, Xamarin tools are significantly used to write code for native Android, iOS and Windows app. These are written with native user-interface and shared codebase across multiple platforms, including Windows and MacOS. Xamarin is time efficient as it re-uses code, tools and minimizes team effort in the process and hence, Xamarin has made it to one of our top hybrid mobile app development framework.     

2) PhoneGap

The team working behind the scene for PhoneGap is Apache Cordova. PhoneGap is also one of the cutting-edge cross-platform frameworks for mobile hybrid application development. PhoneGap framework hybrid applications are built with HTML, CSS, and JavaScript for multiple platforms using the current web development skills with a single codebase which allows you to reach wider audience irrespective of their device operating system.

For Apache Cordova applications, rendering and JavaScript is implemented via CSS3 and HTML5 respectively. Certain native plug-ins can be extended to induce more functionalities from JavaScript, making it feasibly communicate directly between the native layer and HTML5 page. These plugins allow accessing device’s feature such as a camera, microphone, file system, etc.

3) Ionic

Ionic is completely free and open source SDK. Power-packed with more than 100 native device features such as Bluetooth, HealthKit, Finger Print Auth and combined with PhoneGap plugins and TypeScript extensions.

Built on Angular.js & Apache Cordova, it gives access to tools and services to develop using web technologies like CSS & HTML5. Developers use CLI to create, build, test and deploy Ionic apps onto any platform. Moreover, the Ionic framework has numerous app icons which can be further used. It also presents more enhanced features like deep linking, AoT Compiling, and Ionic Native.

4) Titanium Appcelerator

Titanium is a mixed combination of two development environments viz., Xamarin & PhoneGap. Though most of the apps are written in JavaScript, developers may have to use a custom XML and Appcelerator’s API in supporting and enhancing certain features.

An MVC framework, which propels the development time put into mobile apps by using Alloy to reuse across different apps and hence, eliminating the need for re-creating the lines of code. To begin with, you’ll need to download Titanium Studio. The Titanium SDK already comes with platform-independent APIs which can access the phone hardware.

5) Mobile Angular UI

Developers who love Bootstrap and Angular is definitely going to opt for Mobile Angular UI for the hybrid mobile framework. Marking its way with Bootstrap 3 & Angular framework, Mobile Angular UI will pave the way to build best HTML5 mobile applications.

This framework comes with fastclick.js and overthrow.js for seamless and amazing mobile experience. Responsive media queries are kept as separate files out of the bootstrap and can be used as per the need. Mobile Angular UI comes equipped with overlays, switches, sidebars, scrollable areas and navbars which are positioned in a way to not roll off while on the scroll. This framework is an open source and hence free to use under the MIT license.

6) Onsen UI

One of the newest framework for hybrid mobile development as compared to its counterpart, Onsen UI giving run for the money in terms of functionality to Ionic. Onsen UI is an open source framework which can be permitted to use under the license of ‘Apache’.

Not only you get to pick and jump between frameworks such as Angular, Angular2, React, Vue.js, Meteor or JavaScript to build your hybrid apps but also offers enormous feature components and responsive out of the box. It allows you to structure code in HTML5 & JavaScript and push through PhoneGap and Cordova to build hybrid apps. The wide application of this framework is used for commercial projects as it very easy to use, efficient, flexible and induced with markup components.

Android Mobile Apps The Best Foot Forward For This Generation

There used to smartphones everywhere. The scenario has extended with mobile apps now. You can get apps for virtually anything. Mobile Industry has seen the most and advanced level of growth via gaming apps. Games which are highly addictive and immersive with amazing graphics are holding users to their mobile phones more than ever.

Additionally, there are even apps available now for home & kitchen appliances, security, financial and literally for everything. Let’s see what kind of apps and their services have to offer to current techie generation.

 

  •  Banking Apps

Majorly all the banks now have their own apps. These financial institutions are offering to operate many functions via their apps for which originally, a customer had to visit in person such as check account balance, pay bills, confirm deposits and transfer funds to another account. You can perform all these functions on any day, time or location as long as you have an active internet connection on your device.

 

  • Forex Apps

A while back, traders and brokers needed to stick to their desktop computers but not anymore. With mobile apps being introduced for Forex, traders and brokers can do their job while they are on the go. This has introduced new traders to join as previously they didn’t like to sit in front of computers all day long.

 

  • Messenger Apps

Normal messages or as we know SMS (Short Messaging Service) is now replaced with many available messenger apps. There are many messenger apps like Facebook Messenger, WhatsApp, etc which not only enhances the messaging experience by delivering it faster but also allows you to send an image, videos and even doc files. The most important feature of any messenger app is the video calling benefit, as you can connect with anybody around the world.

 

  • Document Apps

These apps allow a user to open documents in MS Word or Excel files on their smartphones, ultimately reducing the need for desktop computers or laptops. One can even now easily read mail attachments on their mobile phone.

 

  • File Transfer Apps

Bluetooth and Infrared are the technology of the past for any file transfer. Now there are apps such as Xender, FileShare, and Flash-Share through which you can send multiple files at a time. All these apps allow transferring files in no time, irrespective of the size or number the files that are being transferred.

 

  • Flashlight Apps

A while back we said, there are apps for virtually everything. Here is the classy example of it. As long as your smartphone has flash, you can use it as a flashlight by downloading one of the many available apps from the store. Such facility of having an immense technology and the power to operate it from the palm of your hands makes us addicted to mobile phones.

 

  • Educational Apps

Educational apps that are available provide both free and paid study materials. While others offer completely free materials. Most famous ones are Amazon Kindle, Google Playbook, Khan Academy and Wikipedia app. Out of this, Khan Academy and Wikipedia app allow students to access material at no cost. Hence, such apps have empowered not only school students but also university graduates, teachers, and even lecturers to access free educational resources and database.

 

  • Dating Apps

There are many dating apps available currently and the favorite amongst all is Tinder. Ever since the dating apps started flowing, the usage of a website has gone down to negligible. As a matter of fact, few of the dating giants have started to transform the business from website towards app too.

 

  • Smart Wallet Apps

These kind of apps are presenting new benefits to the users. Smart wallet apps give out a notification or a reminder text if you move away 50 meters or more from your smart wallet, assuming that you have forgotten it. Smart wallets operate once you purchase any of the wallets and then download & install its app too.

These are just a few handpicked apps to discuss to how Android Mobile Apps have benefitted the generation with its stunning features and functionalities. There are more to come in due time to come and surprise but until then this generation has got a lot in their hands to play with.

Flutter Beta 3 Mobile App

Constant updations in mobile app software development kit (SDK) are frequently coming to the sight in mobile app development. With Google releasing its 1st beta version of “Flutter” in February in the Mobile World Congress and recently the 3rd has come in the line showing amazing and promising work towards completing 1.0 release.

Google I/O 2018 showed tremendous potential with ‘Flutter Beta 3 Version’ for building elegant & native mobile user interface for iOS & Android. Google also introduced its official support for the team and simultaneously announced its new tooling partner.

Birth Of Flutter

Mobile app developers started facing trouble maintaining quality and productivity while building the native version of the same app for iOS & Android operating system. Keeping that in mind, Google I/O 2017 introduced ‘Flutter’- the earliest version of the toolkit.

Companies who couldn’t wait for the individual development or rather do not have the resources to invest in the native app development would rather opt for the cross-platform mobile app development services. However, the cross-platform app wasn’t that apt in providing the native-like user experience.

Meanwhile, Google was quick to analyze this pattern and found the need for a new SDK for mobile app development. Flutter came to light with its new SDK, opening the doors for developers to build apps with enhanced visuals and delivering native performance.     

Feature Of Flutter

Google has patched up many components of SDK which are mentioned as below:

  • Revised engine parts for enhanced performance
  • Windows apps development support
  • Integration of Dart 2 with a terser syntax for building Flutter UIs
  • Published tooling for Android & Visual Studio Code
  • Widget inspector to know preview of widgets
  • Visual tree for UI
  • Visual Studio Code with a dedicated Flutter extension
  • Extended support for GIF, online videos, charts, graphs & ads
  • Support to integrate ads via Firebase

Flutter provides a development platform to developers wherein they can experiment & implement innovative features in an application without the need to rebuild it from the scratch. Flutter delivers high-end development experiences across platforms and devices with GPU accelerated renderer, quick compilers and lighting fast machine code.

Flutter collaborated with ‘Material Design’ team to take the UX/UI design elements to the next level. Flutter allows designers to use more interactive & flexible design layout through the use of UI widgets.

Let us now discuss the differentiating elements of Flutter beta 3 version w.r.t fundamentals, ecosystem, and tooling.

Fundamentals:

Few enhancements have been made to Material Design widgets as mentioned below:

  • BottomAppBar element added
  • Improved support for Chips
  •  InputDecorator added
  • Support for animated resources (GIF & WebP)
  • Slider option to customize colors and shapes
  • Positioning flexibility via FloatingActionButton

Ecosystem:

Apart from the plugins such as Firebase Messaging, Firebase Core, Firebase Analytics and Real-time Database which were added last year, the Flutter beta 3 version includes Cloud Firestore, Performance Monitoring and Remote Config.

Tooling:

The UI inspector which is re-designed with ‘Just My Widgets’ feature eliminates the need for auto-generated widgets. Visual Studio & Android studio Code is now branded as the official backbone of development environment for Flutter.

Flutter can be enabled via Flutter extension of Visual Studio Marketplace. Set of refactorings is added in Android Studio and Visual Studio Code.

Conclusion:

Google has definitely raised the bar for developers with the advanced version of Flutter to come up with a best mobile app development platform and more and more research is done to help to create the cutting-edge apps. Developers are looking forward to seeing how utilizing this SDK with the help of plugins and supporting tools to explore the true potential of mobile app design and development.

Checklist of Outsourcing Mobile App Development Requirement

We are living in the age of Uniqueness, fast, reliable and cost-effectiveness irrespective of industry-specific products and/or services. Talking about these products available on the market, every industry and company have their mobile apps and desktop strategies in place to marketize their products.

Lately, mobile is not only topping the chart by providing a niche platform to these businesses but also excavating new ways to connect with clients and customers via mobile apps. This trend has immensely paved the way in demand for such outsource mobile app development services to benefit these companies pertaining to their specific needs and requirements.

Companies should calculate all the benefits and drawbacks prior to opting for outsourcing. Following are the 3 ways to optimally look for while outsourcing mobile app development requirements and in return expecting a good profit on investment.

Step 1: Collecting Mobile App Requirement

The Purpose: The basic development of the app idea always gets derived from the purpose of the app; whether, it is to develop a business app, entertainment app, learning app, gaming app or social media app for larger networks.

The Demographics: Once the purpose and category of the app is defined, identifying the target audience or group of users for the app. Use can study and bifurcate the demographics with respect to age, gender, interests, in-app behavior and preferences.

The Budget: Deciding the budget for the outsourcing app development is necessary as it gives you a broader estimation of requirements to be included in the process. Overall, the budget should accurately be derived by taking a similar reference to apps belonging to the same category while keeping an eye on the complexity of the app.

The Platform: Based on your target audience, you are ought to decide the mobile platform on which you would like to build your app. Likewise, the cost of the development is also going to be varying for native Android, native iOS, and cross-platform apps.

Step 2: Deciding Factors To Choose Mobile App Development Company

You will need to make sure about the industry experience and the ratio of successfully delivering the project on time of the outsourcing company with whom you willing to partner.

Expertise: You will also need to assess their expertise in implementing complex features, functionality and overall operationality of the app as per your requirement.

Portfolio: This is a great way to check your partnering company’s potential and strength in terms of delivering the project. You can check the different types of mobile projects and its respective success ratio. Moreover, you can gauge the quality and complexity of work that they have delivered so far.

Time & Cost: Make sure to request in the quote for the estimated time it would take to complete the project along with the total cost associated to develop the app.

Security & Confidentiality: Your app could be unique or peculiar and hence you need to ensure about the security measurement from the outsourcing company to keep complete privacy. Additionally, check for the NDA and other compliance factors to avoid misuse or theft of the information.

Step 3: App Development Milestones

Upon deciding on an outsource mobile app development company based on the above parameters, it is not time to focus on project milestones. These milestones are checkpoints in the project to distribute the tasks and development phase based on the deadline.

Milestones are utmost necessary so as to guarantee that the project is moving in the right direction as per the decided schedule and timeline. It is also recommended to simultaneously set up payment structure with respect to progression in the work.

Conclusion:

The way to move forward is with an outsource mobile app development company that understands your business requirements and have expertise in the same area. Also, it works great in your benefit if the outsourcing company is offering or discussing with you lots of options not only in terms of your organization’s goals & objectives but also collaboratively decide the development model, technology stack, coders & designers involved in the project, etc.

The Good, Bad & Ugly of White Label App Development

Since you are delving deep into mobile app development world, then you are definitely searching for ways to develop the mobile app for your business or company. Well, one might consider developing the app from scratch (Custom App Development as per the need) or use a ready-to-go platform (White Label App Development).

Moreover, it may present an interesting thought and approach to opt for White Label App Development with its readymade solution so as to cut-cost and deploy framework in no-time, but on the contrary, it does come with some issues which are hard to ignore.

White Label Mobile App

In its simplest form to understand White Label, it is an app developed by a company and sold to other company or companies, which could further only do minor additions as per their needs and start using it. The purpose behind White Label Mobile Apps Development is to have a ready-to-market product (app) which can be used by multiple users with the minimal level of customization and flexibility in its features and/or functionality.

White Label Mobile Solutions are favored by small businesses and start-up owners who are looking for the quickest way to have their products/services listed in the digital world via a mobile app. Of course, it does gives the benefit of minimum investment, however, usually leaves these users with a very generic app with no specialization or specifics in the app.

Development of White Label Mobile Apps

There are basically 2 ways to develop White Label Mobile Apps viz., 1) Either by completely adopting the backend code and allowing fewer changes at frontend to make it look different or 2) Wherein the app is built with a fixed feature-set and sold it to different companies to add or edit features as per their need. Mostly software development companies which have Software-as-a-Service (SaaS) model are usually using it.

Difference Between White Label & Custom Apps

Before we get right down to the difference, it is necessary to understand the parameters on which the said difference can be judged. These factors are widely taken into consideration such as:

  • Customization
  • Unique Design
  • Cost
  • Resource Dependency
  • App Approval
  • Scalability

Let’s have a look and discuss in brief about the difference between them and its respective impact.

1) Customization

As a business, if you are opting for white label solutions, you would probably have information beforehand that the app is neither built in terms of design nor developed surrounding your business needs. The app is already made with certain feature-set with keeping the mobile app in mind already available in the app store. The chances are you wouldn’t be able to add or edit much of the elements that are in accordance with your brand or business identity.

On the other hand, Custom App Development gives you the empowerment of having an app as per your requirement and reflecting your business values to customers. Hence, it pays to invest in custom app development, as it gives a personal touch of feature    -set to which your customers are already accustomed or familiar.

2) Unique Design

In terms of design uniqueness and flow, one can only expect to have more or less 20% change in it and that too from the brand elements perspective. However, the rest of the appearance and functionality looks almost as similar to other apps from the same industry. White label solutions sans the absence of freedom to derive own unique design, which could cause to leading rejection from the store.

3) Cost & Resource Factor

Since, the make, model, and design are generic and made for ready-to-market for not one but for many businesses, the cost of White Label Mobile App solutions are much lesser than the Custom App Development.

Additionally, since there isn’t much allocation and efforts from the developing side either for the project as there is an only one-time cost associated with the set-requirement development, you also get to save even on the resource front.

4) Scalability

White label apps are usually designed and developed to function and perform well for only specific platform or device. If and when your business requires to climb new heights and looks further to scale across another device or other OS version, you will either need to get it scalable from the vendor side or can contact mobile app development company to develop an app similar to yours for your preferred list of devices or operating systems.

Conclusion:

At Moon Technolabs, we focus on providing mobile app development services which are specially designed and developed keeping your brand image and business identity in mind. Hence, our Custom App Development services are at par with excellence and our in-depth process takes care of every small details and need of your project. We do understand the custom need of your app and hence we do not compromise over the brand image, real-time project update and most importantly we provide scalable solutions keeping in mind your choice of technology stack.

Quick & Easy Way To Earn Money From Your Mobile App

Doesn’t everything get down to business (read money/revenue) at the end? If that is not the ‘ONLY’ motive than at least it must be ‘A’ motive in the entire process because for the survival of your business you need to earn money to keep it going.

We are sure that ‘fun’ is not the only thing for which you have to build your app. Yes, the probability takes a little shift towards enhancing loyalty, create brand awareness, gain access to the new global customer base, etc. But let’s face it, haven’t you invested your time, knowledge, resources and of course money till the app is developed, launched to play store and at many other stages.

Here’s is our list of app monetization model and/or strategy that will drive you most revenue. But at first, we need to understand that since every app is different and hence, a little twist and turn & customization might be needed in the below list to create a go-to-market strategy for your app. A little-personalized research and gathering industry-specific data & insights will be helpful in deriving the perfect strategy that suits your mobile app to generate revenue.

1) Advertising

This is one of the most basic methods to make money from your mobile app wherein, you’ll get paid by advertiser once the user clicks or views an ad shown in the app. This bypasses the need to inculcate pay per download and encourages more people to download your app. Advertising is usually blended in a mixed monetization model. Few of the ad formats are listed below:

i) Banner Ads: These are either placed at the top or bottom and are being considered as most distracting compared to other formats. However, it diminishes your user’s experience of using the app and hence, do your thorough research before using banner ads in your app.

ii) Interstitial Ads: These are transitioned ads placed from time to time and mostly in the form of videos. This ad format is mostly used in games apps and perhaps could generate good results if implemented strategically.

iii) Rewards Ads: A chain of reward ads are spread in the app to grab a prize or gift. The users receive the discount, redeem cards or coupon etc. In rewards ads format, along with the user, ad publisher also get compensated.

iv) Notification Ads: These are interrupting and intruding ads lying at the top of mobile device’s status bar and can easily hamper brand’s reputation and hence we suggest to use them at a good interval of time.

v) Native Ads: One of the good ways of getting things done is what these native ads are built for, as these are content-based and shows up in apps’ news feed. Native ad formats accommodate according to the apps form, format, function and feel. Basically, the ads can easily overlay themselves upon the app’s interface and hence, are neither distracting nor interrupting with the user experience.

Mobile app advertising can be effectively most beneficial, however, care has to be taken in order not to overdo it. Collecting demographic and behavioral data might give some insight to app publisher to overall increase the user experience without being intrusive with ads and still earn money from the app.

2) Charging a One-Time fee:

The most obvious way to generate money from your mobile application is through paid download. Charging users a one-time fee to purchase the app and unlock the full operationality of the app. This could also prove as a fatal attempt as it is hard to convince users to download a paid app before trying it out, especially with so many free options available in the app store. Moreover, Apple and Google both charges 30% and hence, it is advisable to choose this method if your app has unique features over the other available free or similar options and offering added value.

3) In-App Purchases:

This model consists of selling virtually a feature or product or any physical goods within the app. In a way, your mobile app acts a sales channel or storefront in generating money through this strategy. Highly adopted by top-grossing apps and mainly games apps to level-up a feature or other add-ons. If in-app purchases are not well crafted in accordance with the incentive structure, it will not persuade users to spend more.

4) The Famous Freemium Model:

One of the most popular approaches to monetizing your mobile app is through the freemium model, in which the basic version of the app is available for free, however, the full functionality and add-ons are locked until user make a purchase to use the full version. Since, this model offers, ‘Try Before You Buy’, the user gets time to familiarize with the product and hence can make an informed decision before purchasing the full version.

5) Subscriptions or Paywalls:

Subscription-based app monetization methodology is advisable in case if the app is content driven. In such scenario, a limited content is allowed to view for free (for e.g basic classes or lectures) but users need to subscribe to view the advanced lessons/lectures or the entire content for a fee.

As in the case of every product review, marketing and decision, monetization strategy must have to be approached beforehand with the end user in mind. It has to be considered in direct correlation with the user experience. It is hard to advise on the which strategy one should opt for, as it depends on the type of app and the target audience. However, one could apply a permutation and combination of these strategies to make the best out of it.

Android App Development

Mobile applications and its related technology started to develop as early as a few decades back and since then have predominantly have been evolving in terms of both design and functionality. Small and large businesses have come to realize the potential and need of the hour of having a mobile application to get the optimum results in marketing their products and/or services. Hence, deciding to develop a good mobile application for your business will pave the way to give great user experience and will cater several benefits to your business.

Statistics suggest that for the year 2017, Android app downloads outnumbered the other OS with approximately 50 billion. A huge win in sheer numbers. This graph in no way seems to be going down with the growing popularity and so a very promising future for an android application development company. Nevertheless, the application development process requires having the thorough knowledge of Java, SDKs (Software Development Kits), APIs and IDE (Integrated Development Environment).

Still, many businesses are captivated by the wrong notion regarding the Android Application Development which is producing hindrances for these companies to opt for mobile app development. Let’s see what they are:

1: Mobile Application Only Targets Smartphones

So far, the largest number of users of mobile application operate it via smartphones however, it also overlooks a fact that these mobile applications are limited to smartphones only. There are other several devices like tablets, smartwatches, etc. which are more than capable of operating seamlessly from these devices and can put to the best use of these applications.

2: Expensive Application Development

When it comes to app development expenditure, there are so many myths floating around that these business owners tend to make mistake and believe any such notion that the development cost is going through the roof. But then again, there is a dire need to break this myth as android application development requires a fixed budget. Moreover, it is also depended upon the build, design, user interface and any such specifics of the project requirements.

3: Quick Development Time:

Needless to say, that most of the people believe that developing a mobile application is a quick and easy process. Let us clear that notion for you. An app development process has to go through a design and build cycle wherein code, user interface, quality testing, bugs resolving, marketing strategy, etc. So, it must have been clear now that the app development process is rather a tedious one. With so many steps involved, it is not fair to think that the development process can be quickly accomplished. Of course, if the requirement is simple then it can be made faster as compare to the one with a complex set of requirements but still, on an average, it may take from few to several weeks.

4: Best Android App Can Sell Itself

Well, your job doesn’t end after developing the app and putting it on the app store. You’ll need a lot to work up the channels to promote your products and services via marketing. Once you a have an app that is really great and go-to-market even so you’ll have to focus on the number of downloads which includes organic and inorganic downloads. This will give you a clear picture of your target audience, customers, and their demographics and on which channels you should be spending more money and time.

Android app development has revolutionized the mobile app market and with massive popularity recently it has also changed a lot in a way developers create an application. There are so many myths surrounding Android app development but we would recommend to research well before and plan accordingly your business strategy.

Technology has penetrated into businesses, just not only to optimize the automation process in manufacturing, packaging etc but also now in enhancing the marketing and driving sales strategy. A huge surge has been spotted in large organizations and huge enterprises grabbing their sweepstakes profit through their company’s own mobile apps. In fact, most of having noticed that even small businesses like your corner grocery store to downtown coffee shop are all alluring, engaging and finding innovative interacting solutions in everyday life to attract more customers and hence drive more sales through their business’ dedicated mobile app.

Looking at the same metrics, if you are wondering why businesses need to build their own mobile app platform, take a glance at the following benefits:

Customer Visibility:

Gone are the days when customers had to rely on business operation hours in order to view products or to avail services. Average smartphone users spend around 2 hours a day on their phone. While operating, a user unlocks, scroll and perform many other tasks involving apps. Just at this point, your business app could make an impact with its visibility to make it work in your business advantage with a notification or message.

Direct Marketing:

Apps serve many functions like providing general information, product pricing, store location, booking forms, news feeds and many more. However, the best part is that with your app, you can attract your customers with special sales offer and promotions which in a way will act as a direct marketing channel between your app & customers. Push notification goes beyond a step further and acts as a direct interaction with new releases or products to your customer base.

These push notifications pave the way for you to have an open discussion, carry out market surveys and address their queries or concern, as and when needed.

Create Awareness:

One can also opt for introducing their business services & practices in a very unique, fun and innovative way corresponding to their business nature and target audience. For e.g, Starbucks offered directions to the nearest store, coffee recipes and reward for the early risers. You can also think of a way to introduce a service that parallelly explains your business service and also create some buzz among others.

Predictive Analysis:

Of course, your business app is a pool of information & data about your customers likes and dislikes of goods and/or services. Using your app as data collection tool, you can categorize the progress of products and services to either increase the sale of specific one or to focus on creating more awareness about the slow-selling goods and items.

Reward & Loyalty Programs:

Who doesn’t like to get something in return? Especially when it is gestured with being honest, trust and thankful. With so much of advertising influx in various ways only to project product and services sales, businesses might lose the impact and grip on customers. Hence, time to time, you have to giveaway certain rewards to encourage their loyalty and can retain valued customers. One can also start to digitize these loyalty programs and instead of giving away those point-collecting cards, you can easily reward via your mobile app. This will result in more downloads and more sales.

Attracting Millennials:

The younger generation of today is already comfortably learning App development since their early childhood. Integrating the use of mobile apps to drive customer satisfaction for these young generations will not only skyrocket the sales but also once connected with your business brand and reputation, will remain loyal customers for a longer period of time.

Improve Customer Engagement:

No matter you own a small corner store or a flower shop, you need to create a way and platform wherein your customers can reach you easily. Inducing your app with a messaging or help desk feature really makes a difference in your communication channel. Personalized message drafted by analyzing your customers spending behavioral pattern assures them that your business as a brand is attentive to their needs and hence builds the trust in your business.

 

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