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Mobile commerce statistics suggest that nearly 15% of the world’s mobile users are somehow engaged in making at least one purchase on mobile devices so far in 2018. Looking at the current trend and data, it is compelling to say that in the near future, mobile commerce is easily going to overtake desktop purchases and usage.

Everyone is more inclined towards the mobile usage than ever before resulting into searching & viewing products, reviews, feature and price comparisons, etc. and most importantly considering the overall user experience of the mobile app. In order for customers to spend more time on the app, you need to ensure that the app is user-friendly, intuitive and responsive. Windows mobile app development company can play a huge part in playing their role in providing such intuitive and interactive mobile apps.

Following are the ways to improve the overall user experience of the mobile app:

1) Simple is best

To be more productive with the day and with lots of things to do on the plate, most of us are using mobiles in busy environments and that directly affects their patience and concentration. Most of them also get frustrated with the complexity of the mobile app as such they are struggling to keep with the time and may decide to uninstall the app in the first instance.

In order to provide the best user experience, ensure that your mobile app is easy to navigate from searching the products to payments.

Tips:

– Easy navigation

– Make a mobile app is user-friendly

– An organised listing of products and/or services

– Use simple design

2) In-app assistance

Consider offering a tour of your app for first-time users or in a couple of steps walk them through your app to make them feel comfortable with the working of your app. Such tactics also make the user feel welcome and a good way to make them stay longer on your app. For the later part, you can always offer great support via live chat and through the help centre within the app.

3) Visually appealing

Again, with this fast pacing world and users having a task to perform, keeping too much of content will take away the charm of your app. Hence, it is advised to keep more images to let your users be engaged with the app via visually alluring design and functionality of the app. Inducing images will get customers attention as well as it’ll be more interactive.

Tips:

– Take the practical approach to learn for your app

– Create an intuitive and interactive app experience

4) Keep your app sign up free

Allowing customers to go through the process with a guest login will make them feel that the app is not enforcing them to provide details. Certain apps require mandatory login and registration in which they nearly lose 56% of the user which is a considerable drop-off ratio.

Once they are accustomed to the app working and likes your app overall, they’ll upfront do the sign-up or registration. It is necessary for your business to get visitor data and hence, the best way is to optimise via create an account or sign ups but not at the first go.

Tips:

– Experiment with various login options such as social media, emails, etc.

– Bring innovativeness in login option via timings i.e, when is the best time to ask for sign up for e.g, once the customer finishes the task, etc.

5) Social media integration

Gone are the days where users use to login to their social media accounts via desktops or computers. Everything happens on mobile nowadays. Certainly, the reason why every business is now targeting mobile shoppers via social media.

The two way of benefit of allowing social media integration is that not only when customers share the content from mobile to social media, but it will also be noticed by your friends and followers ultimately spreading brand awareness of your product and/or services. On the other hand, users will have trust in your app as your app is wanting to associate and shower online presence to increase sales and growth for the business.

iPhone app development

Businesses around the globe are merging big data analytics for software and mobile application development to stay ahead in the competition. As customers utilize a large amount of data, many businesses are developing mobile apps using Big Data. As with the growing user-base, companies have to deal with the data gathered and the incoming data from the mobile applications pouring every day. To build future-ready mobile applications, iPhone app development company can actually take help of Big Data Analytics and related tools.

Tips To Create iPhone Application Driven By Big Data

Big data technology is very fruitful for the mobile app industry. It allows capturing user specific insights which can be derived from Big Data tools. This information is quite helpful to designers and developers to understand the likes and dislikes of users. This will help them to build new apps that are more specifically pertaining to their needs, interests and as per the preference of the target audience.

Moreover, companies need to look out for the valuable insights in the datasets rather than focussing upon attending the infrastructure needs, such as storage capacity, cost, etc. In such times, many companies have already taken to the cloud to avoid these problems.

1) Data Handling Capacity

As mobile companies continue facing analytics and an increase in data volume, these organizations need to explore new grounds to meet demands on IT infrastructure to handle huge data capacity. They should rather consider in either owning as well as maintaining data infrastructure. The cloud solution with respect to Big Data not only is a cost-efficient option but also proves beneficial in timelines and risks.

2) Use Real-time Query

Due to mobile apps and it free accessibility, data consumption has increased tremendously. To get an accurate flow of Big Data sets, companies should use query engines to streamline ad-hoc interactive queries on the source side of data up to petabytes in size. Real-time query engines can help in an instant gathering of insights by an interactive process.

3) Allow Flexibility

The mobile industry is gaining momentum with applications and simultaneously they are also struggling to keep up with the rise in demands to major business apps and processes. In such a scenario, a flexibility of the cloud integration could very well address the concern.

4) Understanding Target Audience

Are your end users satisfied with your app? What rating have they allocated to your app based on their experience? If your app is scoring poorly on the result card then it is time to rethink and strategize to deliver user-specific experiences.

It becomes utmost mandatory for you to understand your customers’ needs, preferences, their choices and interest specific to your business. You can also analyze insights gathered from various sources such as social media and networking channels. Big Data Analytics helps to structurally organize data according to a defined category to strategize the next step based on the study of data.

5) Enhance Performance  

Big data analytics tools can help to improve performance in many ways for your iPhone app development e.g, you can measure the amount of traffic generated by the app or find out the feature or app page that is presenting technical glitch or issue. By addressing these problem areas you can ensure to improve the performance of the app.

6) Marketing & Advertising

Tech is constantly evolving and so does the trends associated with it. One needs to take benefits of Big Data tools to stay close to these changes for increased visibility and also to retain users. Real-time data can be fetched from the apps with Big Data tools which later on can be effectively used in the marketing strategy of the app. Real-time data can help to induce a promotion strategy in a campaign or take a calculative business decision to get good returns on marketing and advertising strategies.

7) App ROI

Big Data Analytics and tools have driven mobile apps to maintain the constant record of end user’s behavior with respect to usage, timings, user’s needs, likes and dislikes, their customized preferences, expectations, etc so as to provide users with personalized notifications and services. Relevant information keeps user engage with the app and in turn, directly leads to generating more revenue from the mobile app.

Conclusion:

Ultimately, mobile apps using Big Data helps in increasing app visibility and get more users. Top Mobile app development company like Moon Technolabs can help you with integrating your mobile app with Big Data Analytics and technology to boost your business revenue.

The Good, Bad & Ugly of White Label App Development

Since you are delving deep into mobile app development world, then you are definitely searching for ways to develop the mobile app for your business or company. Well, one might consider developing the app from scratch (Custom App Development as per the need) or use a ready-to-go platform (White Label App Development).

Moreover, it may present an interesting thought and approach to opt for White Label App Development with its readymade solution so as to cut-cost and deploy framework in no-time, but on the contrary, it does come with some issues which are hard to ignore.

White Label Mobile App

In its simplest form to understand White Label, it is an app developed by a company and sold to other company or companies, which could further only do minor additions as per their needs and start using it. The purpose behind White Label Mobile Apps Development is to have a ready-to-market product (app) which can be used by multiple users with the minimal level of customization and flexibility in its features and/or functionality.

White Label Mobile Solutions are favored by small businesses and start-up owners who are looking for the quickest way to have their products/services listed in the digital world via a mobile app. Of course, it does gives the benefit of minimum investment, however, usually leaves these users with a very generic app with no specialization or specifics in the app.

Development of White Label Mobile Apps

There are basically 2 ways to develop White Label Mobile Apps viz., 1) Either by completely adopting the backend code and allowing fewer changes at frontend to make it look different or 2) Wherein the app is built with a fixed feature-set and sold it to different companies to add or edit features as per their need. Mostly software development companies which have Software-as-a-Service (SaaS) model are usually using it.

Difference Between White Label & Custom Apps

Before we get right down to the difference, it is necessary to understand the parameters on which the said difference can be judged. These factors are widely taken into consideration such as:

  • Customization
  • Unique Design
  • Cost
  • Resource Dependency
  • App Approval
  • Scalability

Let’s have a look and discuss in brief about the difference between them and its respective impact.

1) Customization

As a business, if you are opting for white label solutions, you would probably have information beforehand that the app is neither built in terms of design nor developed surrounding your business needs. The app is already made with certain feature-set with keeping the mobile app in mind already available in the app store. The chances are you wouldn’t be able to add or edit much of the elements that are in accordance with your brand or business identity.

On the other hand, Custom App Development gives you the empowerment of having an app as per your requirement and reflecting your business values to customers. Hence, it pays to invest in custom app development, as it gives a personal touch of feature    -set to which your customers are already accustomed or familiar.

2) Unique Design

In terms of design uniqueness and flow, one can only expect to have more or less 20% change in it and that too from the brand elements perspective. However, the rest of the appearance and functionality looks almost as similar to other apps from the same industry. White label solutions sans the absence of freedom to derive own unique design, which could cause to leading rejection from the store.

3) Cost & Resource Factor

Since, the make, model, and design are generic and made for ready-to-market for not one but for many businesses, the cost of White Label Mobile App solutions are much lesser than the Custom App Development.

Additionally, since there isn’t much allocation and efforts from the developing side either for the project as there is an only one-time cost associated with the set-requirement development, you also get to save even on the resource front.

4) Scalability

White label apps are usually designed and developed to function and perform well for only specific platform or device. If and when your business requires to climb new heights and looks further to scale across another device or other OS version, you will either need to get it scalable from the vendor side or can contact mobile app development company to develop an app similar to yours for your preferred list of devices or operating systems.

Conclusion:

At Moon Technolabs, we focus on providing mobile app development services which are specially designed and developed keeping your brand image and business identity in mind. Hence, our Custom App Development services are at par with excellence and our in-depth process takes care of every small details and need of your project. We do understand the custom need of your app and hence we do not compromise over the brand image, real-time project update and most importantly we provide scalable solutions keeping in mind your choice of technology stack.

We are habituated with it now and that’s a fact. Mobiles and smartphones have become one’s part of daily life. May it be getting acquainted with the latest news or fun-filled entertaining activities like listening to music, watching videos, playing games to merely finishing your pending office work like sending emails or reports, all these could be accomplished with the little device which can be encapsulated in one’s palm.

The sudden rise of this dependency on mobile technology, has given a gigantic push in the apps development industry and hence, the surge in mobile app development companies. These companies in the need to attract more clients to their portfolio and rake in profits on the financial grounds have to follow market trends by inculcating and implementing latest tools and technologies by providing niche services.

Thus mobile app development companies around the world are on a constant verge of trying to unfold new advanced technology in software and hardware components. App stores are experiencing such a massive number of app downloads which becomes the primary reason to believe that the year 2018 will see some of the promising new trends in mobile economic applications to increase their revenue by meeting customers demands.

As belonging to one of the established Mobile App Development Company, from Moon Technolabs we present you the latest mobile app trends that will mark its immense presence in 2018.

1) Augmented Reality (AR) & Virtual Reality (VR)

AR and VR technologies are used in creating real-life situations mostly in the entertainment and gaming industry which ultimately has brought a revolution in the way we experience and perceive. With Apple introduced ARKit and ARCore from Google, augmented reality apps for mobile devices will have a brand new face on these most known sturdy platforms. Games like Pokemon Go will influence marketers to provide the amazing compelling user experience. Moreover, VR devices like Google Cardboard and Samsung VR Gear are becoming more and more popular by the day.

2) Artificial Intelligence (AI)

AI’s contribution has inspired and enabled many exciting features in mobile apps like recommendation engines, personalized experience, and behavioral targeting which has opened the doors for new possibilities and hence, are favored by giant corporate institutions ranging from Construction to Coffee maker. Usually, AI can optimize the business process by providing powerful insights. Chatbots tools are powered by AI to stimulate human conversation, however, yet in the near future, we should be seeing the full potential of AI as there is a high demand of hiring experts from the same industry.

3) Wearable Apps

Smartwatches and other wearable technologies seem to have made the alternate reality come true of the technology market. So far these devices provide standalone features on its own, however, from time to time they still require some sort of support from device’s software to function well. There is a wide usage of wearable apps such as fitness, messaging, entertainment, etc. and users prefer wearable devices to be synchronized with their devices for the better access to the data. Wearable technology will see a much higher growth and rise in 2018 with most of its technological power yet to be discovered.

4) Lazy Loading & Accelerated Mobile Pages (AMP)

To reduce the bounce rate because of the slow loading, Google initiated the AMP project wherein a lot faster and responsive mobile version of the web page is created. Alternatively, instead of allowing the user to wait for the whole page to load, the webpage can be displayed seamlessly – it is called as lazy loading. These both techniques can be used to speed the performance of mobile apps when the content is transmitted through the web. Importantly, these techniques have the changed the mobile app development scenario from the perspective of Web App and SEO. AMP has drastically paved the way for increasing user experience and hence, can be accounted as one of the most significant mobile app developments in the near future.

5) Cloud-Computing

The prime benefit of using cloud-driven apps is that such applications minimize the space usage of your device as it directly fetches all the required data from the cloud account. OneDrive, Dropbox, GoogleDrive are few examples of cloud-based apps. A report suggests that cloud apps ease the mobile traffic up to 90% of the total mobile data traffic and hence is efficient in processing heavy tasks in mobile. Importantly, cloud computing increases the reliability, speed, and security of mobile apps and allows optimum collection, storage & analysis of user data.

6) Mobile App Security

With the high-end usage of banking transaction and e-commerce shopping using mobile apps, it is utmost necessary to concentrate on mobile app security. In such cases, apps with built-in security measures can be a boon to the tech world. Primary concerns are insecure storage, misuse of confidential information and privacy violation of all such personal data has increased with the popularity of BYOD (Bring Your Own Device) policy. So far developers have been, but still, a more stringent approach to secure the app’s code is the dire need and can be listed as one of the emerging trend that can be observed in 2018.

7) Internet of Things (IoT)

IoT is so far on the highest verge of shaping mobile app development trends. Most of the time, IoT solution requires a specified allocated application to manage all the smart devices. Out of which mobile devices seems to be creating the perfect interface to interact with IoT enabled devices to synchronize data, especially in case of consumer IoT. Since, IoT allows the use of sensor technologies in non-IT devices which makes the mobile app development linked to IoT products has become an exciting area to keep an eye on. Building IoT related software has become the need of the hour and certainly presents itself as one of the fastest emerging trends of 2018.

8) Instant Apps

Another cut-throat trend which has made it to our list from most of the mobile app development companies is the ‘Instant Apps’, which was launched by Google as a new feature in Android devices. Users can actually use an android app without actually downloading it. The user can have a trial of the desired app from the app store and download it only if they feel the need and have the necessary storage. Few examples are Wish, Viki, Buzzfeed etc. are few who have taken the initiative to venture in Instant Apps. With out-of-the-box emerging trends, this one doesn’t seem to be left behind in 2018.

 

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