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Design thinking has long been valued among industry leaders and executives due to its perceived and recognized value. While most of those leaders now face constant pressure to deliver the return on investment for the same in the practice. Design thinking has taken quite a twist and turn in the development of technology and also to cater to the target audience in a way to adopt it in the easiest and simplest way.

For the customer experience professionals and design thinking experts who have favorably implemented the practice into their organizations, they have found out that after the primary boost diminishes, the struggle to fund and scale begins. The top mobile app development company have been working on developing tools to cater to the need to counter these drawbacks as well as form a firm business approach for the practice.

The design approach that might be taken into consideration might turn out differently depending upon the nature of the business, products, and services, however, it is sure that design thinking will create a financial impact. As far as the ROI is considered, the success ratio is based on how efficiently the practice is inculcated, the project, and the specific use case, etc. In either of the situation, your mobile app’s design can generate substantial measurable returns and hence, you need to pay utmost attention to the design thinking process. Much of the process also depends upon providing a consistent series of inputs and outputs. All of the investment that goes behind the design thinking could range from organizational costs like leadership support, developers, designers, training module, sales and communication and at times even expand up to professional services. From such a process it is necessary to evaluate the advantages from both the sides, i.e, first the way team collaborates and work and second, their ability to achieve desired results. The key to developing a successful and compelling business mobile app with promising design aspect is finding a top mobile app development company with a trusted and proven record and moreover, the company partakes in your business need and requirements as well.

Additionally, it is good that you checked various factors of a mobile app developer or a top iPhone application development company before hiring their services to either build a new or improve on your existing business app. In any case, it is better to meet the team, project manager, etc to see in person as developing an app requires time and it is necessary to build trust before the work begins.

Concluding Note:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your mobile app design and development project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers. The team is well adept in using the latest tools, technologies, frameworks, and components who have so far successfully delivered many projects.

This definitive approach led us to explore various industry sectors creating respective iPhone and Mac apps by delivering future-ready solutions of application in GPS, Augmented Reality, Enterprise, Finance, Entertainment, Game, and many such areas. You get the benefit of our expert team and support via our different business model to hire iPhone app developers for your project.

Augmented Reality

The notion of using virtual and augmented reality in our day to day life is spreading more rigorously than a wildfire. In our last article, we have already discussed what is mixed reality and its other related aspects. Click at the below link if you have missed the last blog.

Click here: What Is Mixed Reality?

Without waiting for further ado, let’s dig deep to understand the extent at which virtual and augmented reality has found its space in real-world along with their specific purposes. Moreover, further, in the article, we will also shed some light on some examples of how mixed reality acts in a different environment. Top mobile app development company such as Moon Technolabs was among the first ones to start working on different projects related to mixed reality. With clients across the globe and skilled team members, there is no looking back for the company since the past 9 years.

Following are few of the major industry segments wherein mixed reality is used:

Factory:

Toshiba has predicted that nearly 82% of the enterprises will start using MR to solve their problems within the next 3 to 4 years. A UK based company have recently adopted to mixed reality system to make better enhancements in productivity and training quality in the manual battery building process.

Also, BAE Systems – a multinational defence security and aerospace company is using HoloLens in its process to make electric propulsion devices. Using such devices has drastically reduced the assembly time by 50%, added company.

Education:

MR technology has paved the way in the education sector especially helping students in quickly learning and comprehending the complex subject matter. Using 3D module projections and simulations, students can interact and manipulate the virtual objects as per their need and ease of understanding. For e.g, medical students are able to examine, dissect and understand another aspect of human anatomy without any hindrances or challenges from a life-sized standing 3D image using mixed reality. HoloLens devices can be synchronized for every student to in the entire class to see the same image at the same time.

Automobile:

MR systems make it possible to have a life-like meeting via mixed reality devices which have proven to be highly beneficial in the automobile industry. This reduces the need for business travel and commuting leading to saving time and money both. More importantly, automobile designers are also using MR tech as a way to design vehicle models and speed up the process.  

Rather than have to create a new prototype of the model each time, Ford used mixed reality technology which helped to bypass this step and directly allows them to visualize the changes. Engineers and designers using Microsoft HoloLens headsets are able to create new aerodynamic designs quickly at a lower cost. Renault Trucks, one of the top French car manufacturer is also using HoloLens at it Lyon based facility to improve the quality control process of its engine assembly operations. Mixed reality has also attracted other car manufacturers including Volvo and Audi for various operations and design aspects.

Construction:

Real estate industry is already booming and with the arrival of mixed reality, architects are able to visualize virtually the structural designs in its actual location. Using HoloLens and BIMs, MR software architects are able to check the internal elements of the structure. Better communication, fewer errors and reduced costs – all possible with BIM Holoview and hence it is used when the project graduates to building phase.

Entertainment:

Mixed reality is perfect for entertainment apps and additionally provide a deeper and realistic projection when it comes to the gaming industry. One of the best advantages of mixed reality is that it provides an engaging and immersive experience to customers. The only challenge is that the mixed reality headsets if still far away from the reach of every household but there are a wide range of games available to entertain those who can afford such expensive gear.

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your virtual reality and augmented reality app project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers.

Mobile App Devlopment

The world comes to halt in the absence of an internet connection. Think about this for a moment though! At least, a major portion of the world in terms of communication, business, trade, etc will definitely come to halt, wouldn’t it?

Moreover, mobile devices have paved the way to establish multi-marketing ways of doing things specifically the way we have adopted to do business on mobile via apps. The popularity of this trend has surged drastically only because of today’s smart devices which can easily cater to trends and demands by the customers. On a larger scale, it also helps in building profits and brand stability. One of the other way if you are unsure of one, then a top mobile app development company can also help you to formulate one as per your business requirements.

Customer Feedback & Review

Nearly 40% of the customers are accessing mobile devices to reach out to their favorite products. In such a wake, it would be an added advantage is you include the mobile-friendly version of your brand’s website along with customer review and feedback section. Allow customers to provide neutral, positive or negative feedback on multiple channels. Giving this access is directly proportional to market your brand.

Email-Marketing

Uniformity is the key, no matter where you are advertising or preferring one method over another. What has still held the value of business marketing is Email. Mostly all the brands across the globe use email marketing for promotions and advertising. Make sure that your email marketing is in accordance with your brand’s website design, layout, etc. Also, make sure that the clickable links redirect instantly to brands website to convert the sale.

Landing Pages

Brands always come up with trendy and innovative landing pages whenever there is a new product launch or introducing a service. By keeping mobile-friendly photos and videos you are providing a one-stop solution to your target audience. Importantly, try to keep identical landing pages for mobile web users and traditional web users.

Calls-to-Action

Engaging calls-to-action mobile-friendly web content says a lot to a consumer about the brand and business. Not only it enhances the consumer’s overall experience but also shows a brand’s ability to adapt and evolve with today’s technology trends and demands. These are clickable on a mobile device which means quickly dial by clicking on a phone number or send an email.

Text Subscription

Directly sending text messages is another way for users to directly buy products. Users can join the text messaging group and can receive updates directly regarding products and promotion. Such message service allows customers with direct access to your products rather than to have to go through the website or social media channels to get more information.

Know Your Audience

Mobile marketing’s full potential can only be utilized if you know your target audience. This can be achieved from data and stats from previously held marketing campaigns. Based on various factors such as location, demographics, etc you can attract customers from multiple segments and generations. Focussing only on one set of generation, let’s say, young and adults can be a disadvantage because the other left out group may also make a larger purchase from your brand.

Mobile-friendly Incentives

In today’s day and age, consumers look for deals and discounts. This is the perfect time for any company to grab attention and turn him or her into customer from a potential one. Mobile optimized incentives such as coupons, discounts or instant codes that they can redeem. Today’s customers are looking for convenient ways as well as a catered experience which in turn generate value for the brand.

Determine Sales Gap & Market

Every brand faces a downfall in the sales during a certain time of the year due to the variations in customer spending. You can cover up such fills with mobile-friendly advertisements and email on the app to grab the customers attention again. You can think of different strategies such as promoting out-of-season items for sale or even clearance sale at a heavy discounted rate.

Conclusion:

It is utmost necessary in today’s time for brands to have a mobile marketing strategy in place. A top mobile app development company can provide you with different strategies which can be implemented to increase brand awareness, sales so as for the quicker ROI. Many new startups can take benefit of mobile marketing as nearly 2/3rd of the world population is claimed to have a smartphone or device with them.

Mobile Apps

Travel and tourism industry segment has not left far behind in taking huge benefits due to the tech evolution especially through the mobile applications. Without waiting for further ado, let’s jump in directly to discover more about how mobile apps and relevant technology has impacted the travel industry.

Benefits:

In a wake of targetting the potential audience, travel companies and agencies are providing discounts and offer if the customers use their mobile application to book or plan their journey instead of websites and stores. They lure in with coupons or discounts on their first booking or special offer on their next trip. There is a pool of reasons for these travel vendors to draw more users to use their application rather than other channels only due to the fact that mobile applications offer a higher arena for free advertising.

A top mobile app development company can help in creating such a travel app that helps not only in terms of the higher number of downloads but users posting there experience and reviews for the said mobile app increases trust and reliability in the agency. This increase their visibility and hence more downloads will result in increased sales.

Sales & Quality:

Both way perspective of a travel agent is to ensure to get as many sales as possible and maintain a high profit margin, while at the same time providing customers with the quality service & experience. Most of the travel agents and businesses use analytics for websites such as to collect a few information to help them improve the services. This data may include checking the most used feature, customer feedback, and review, etc. It is vital for both, customers as well as travel agents to know for a fact that the services provided are top-notch.

App Usage:

Let’s face it, in today’s day and age it is a lot easier to access any kind of services through mobile applications than via desktop/computer. As most everyone has smartphones nowadays, it is a hassle-free option as a user can check information from the mobile app even while he/she is on the go. Moreover, every mobile app serves a specific purpose along with other features and functionalities. These things are included in an app to make the process easier for the customers to do what they want.

Furthermore, mobile browsers are focussed on working with various websites hence, the performance of a travel agent’s website might not deliver the same amount of result like an application. Mobile applications are rather much simpler for customers to use instead of accessing a website on their mobile phones. Though nowadays, best software development firm offers to build a custom website which is optimized for mobile users however, there are lots of users who prefer to use the mobile application.

Mobile apps are changing are lots of industries and the travel industry is one such which is impacted in a lot of ways. Mobile apps have proven to be the catalyst in streamlining the travel experience between customers and employee.

Summary:

Moon Technolabs is one such trustworthy and reliable mobile app and web design & development company who has undertaken lots of projects from every industry sector. A professional top mobile app development company who always makes sure to complete the project in time. With an 80+ team of professional and skilled mobile app developers and designers, rest assured that your project is in good hands. We do maintain SLA and NDA with respect to all of our clients. Not only this but we also offer pre and post app deployment support with ASO (App Store Optimization) services.

Food Delivery App

If you want to become a prospective entrepreneur in the food industry by either owning a restaurant or online food delivery platform, then read this informative blog before jumping in with both feet. We have listed all the necessary points that you should consider before thinking of developing a food delivery app.

More and more people are turning towards delivering the food online so that they do not have to interact with people needlessly while ordering food and also that they can enjoy their delicious meal from the comfort of their home. There are few who would also want to avoid the crowd and/or traffic, whatever may be the reason, a global revenue report in online food delivery segment roughly amounts to USD 95,000 in 2019. There are typically two types of the business model in the online food industry namely from a restaurant to customer and platform to customer.

Important features that you need to consider while creating a food delivery app are as follows:

  • simple & easy user interface
  • live order tracking
  • multiple methods to order
  • offers & discounts
  • push notifications

While all the above-mentioned points are self-explanatory, we should now be focussing upon a few of the important factors while developing food delivery apps. Also, to a potential enthusiast, it wouldn’t mind them to consult or approach a top mobile app development company to get a complete understanding of app development.

App Budget:

The first and foremost thing to check is the budget to develop such an app? The world of a mobile app is filled with options and features that one can add in the app which will also determine the total app cost. However, before consulting a software development firm or straightaway hiring a mobile app developer for your project, you much know beforehand your app budget.

Framework:

One of the other important aspects is also to decide on the platforms or the opening systems for which the app must be available. Once you have decided the mobile platform then you need to select a framework that is right for you. Based on your needs, you have to opt for a suitable framework. An app development company can walk you through the essentials of the project and the features of the framework to help you make an informed decision.

Fast Delivery Performance:

In today’s age, you need to ensure that your app’s performance is optimum in taking food delivery orders by taking minimum time to place an order while also updating the status of the order and notifying the customer of the same in the real time.

Know Your Audience:

Profiling your target customer base always helps you paint a good picture of how you want your app to look, feel and function. This part of the exercise will also help you before the actual mobile app development starts and keep it in mind at every stage. Your entire strategy depends upon how well you know your audience.

It is believed that with heavy competition looming over every industry segment, online food delivery platforms are also not left out of it. Hence, it becomes imperative for you to come up with some amazing strategy to lure your customers or rather have a USP for your project. Following are a few highlights from our end that could pave the way to your thinking cap such as:

  • develop a custom website
  • SEO & social media friendly platform
  • start from a small area and then expand
  • give preference to local demands
  • keep it simple to place order
  • develop the second chain of income
  • bring constant improvement
  • add user-friendly features

Summary:

You are losing if you are already in the food business but not adapting to the online food delivery platform. By venturing into online food segment you are turning one-off customers into regular ones. Moreover, you can also think of different ways that can help you monetize your business. However, you’ll need to take a firm decision about it and approach a well deserved professional & top mobile app development company to move further with your project.

App Store Optimization

It is quite obvious that if you are going through a stream of blogs on boosting your mobile app which ultimately leads to a conclusion that either you are in a frame of mind to launch your app or you have already done that but there aren’t seem to have the expected conversions. Well, do not worry as we have brought some of the amazing tips and solutions which will help you get the desired results from your app performance.

First of all, let us make that clear that ASO – App Store Optimisation and SEO – Search Engine Optimisation have many similarities but looking at the big picture, they are quite different from one another. Let us now focus on industry expertise points on the said topic laid down by top mobile app development companies from around the globe. Without waiting for further ado, let’s see how you can promote an app using ASO?

How To Boost An App Using ASO?

Getting your app noticed is the main things as it will start the ball rolling of initial downloads and later generating ROI. ASO is a unique strategy pertaining to the app store for optimizing. In simpler words, applying the ASO strategy gives your mobile better visibility by placing higher in the search results page in app stores. Following are a few methods that you can try implementing for better conversions:

1) Being Aware Of Your Competitors:

It is a good practice to check your competitors’ details, the app description verbiage, the usability, the keyword used by them and then to top your app for the same to receive better results. Remember, using same will not yield a better result but obviously, you can take a certain hint from it.

2) Selecting The Right Name:

Try to see if you can place the relevant keyword of your product and/or services in the app name then it will give you natural leverage. However, keep in mind that the app name should be short and catchy. App store titles allow 255 characters out of which only first 23 are visible and the same for Google Play is 30 characters.

3) Maximize Keywords:

App Store and Google Play differ in this parameter. App Store permits 100 characters in the keyword place while Google Play allows 4000 characters to describe the app. The app description is for the users to understand and get details about the app and has nothing to do with the search engine algorithm.

4) Attractive Description:

Make sure that the short description is attractive enough and targeted at potential users. Later on, it can definitely be added with relevant keywords.

5) Have A Stand-out Icon:

Visuals play a vital role. It is the first thing that your users are going to notice about your app. Graphical representation for iOS requires to have an icon in the format of 1024 x 1024 pixels whereas for Google it needs 512 x 512-pixel format. Of course, you can again get the reference from the top and best-ranked app from your industry sector.

6) Include Screenshots & Videos:

This will not help you with the visibility and ranking however, it certainly helps in getting more conversions. Keeping screenshots and videos help users understand better while providing the first-hand experience of how the app is going to be in case if they decide to download it.

7) Blend With Local Market:

It pays well if you keep the language and communication in accordance with the target market as it will help them adapt and blend well with the familiarity.

8) Promote Externally:

Not necessarily you have to market your app through the app store. You can certainly take the help of a few tools from outside such as social network channels, content marketing, blogs, etc.

9) Timely Update:

A report suggested that the top-ranked applications update at every 30-40 days time interval. However, one important thing to note is that each update resets the rating.

10) Boost Score & Opinions:

Positive user feedback leads to trust and source of consumer confidence. Hence, it is quite imperative to encourage users to leave a comment and rate the app to increase conversion rate.

Wrapping Up:

It is quite clear the app store and Google Store is flooding with millions of apps nowadays and many more are just getting poured every day. To get noticed in such a pool of apps is a big task. You need to ensure that your app is following every strategy to stay afloat on the top 10 app store search engine results. Moon Technolabs is one such top mobile app development company that can help you with all kinds of ASO and SEO strategies.

App Development

Easy accessibility of internet, growing competition amongst tech giants and easy affordability of smartphones and gadgets have led to the gigantic use of mobiles and apps in our day to day life. On the contrary, Google and Apple app stores are flooding with thousands of new apps every day. Mobile apps are the driving force in the modern digital world.

A growing large number of organizations, as well as small businesses, can certainly approach a top mobile app development company to build from scratch or to scale their existing app model. However, it is also utmost necessary for them to know that the basic app costing, design, development, and deployment can put them in a surprise box if you are not aware of the overall mobile app development costs.

Following listed are few of the way you can bring down the cost associated with mobile app development:

1) Outsourcing

The average cost of an app development could easily fall between $150,000 to $450,000 however, it can easily be lowered it down to between $10,000 to $80,000 if you are ready to outsource the work. Of course, the final price depends upon multifarious factors such as features, functionalities, platform and the outsourcing price. Hiring dedicated and skilled designers and developers will certainly pave the way in terms of time-saving, cost-effective, end-to-end design & development services. Moreover, top mobile app development companies also offer pre & post-deployment support and maintenance as well.

2) Cross-platform development

Developing native apps for Android, iOS, Windows will not only take time but also would be dear to your pockets. The best option is to go with cross-platform app development you can utilize the code again for different platforms saving you time, money, energy and resources. Based on the specific requirement of the app or discussion with a top app development firm can also help you with cross-platform frameworks to choose from such as Xamarin, PhoneGap, Sencha Touch, Appcelerator and many more.

3) Continuous Testing

Rigorous testing of the app at a regular interval or by ensuring to test at all stages of the release will substantially bring down the app cost otherwise would have spent in improvements to fix bugs and virus. Paying negligence to the testing phase could shoot up the cost estimate of a mobile app.

4) Implementing Agile

Inculcating agile project management aspects can prove to be highly beneficial in managing rapid development, budget control, maintaining project compliance and much more. Implementing agile methodology makes it possible to break down the entire project into small section phases so as to optimize and manage the work in a more efficient way. Developers and testers cooperate on all stages and from time to time inform stakeholders about the project’s progress. This boosts the team’s morale and positively encourage the product release, quality as well as the app delivery time.

5) MVP Releases

MVP stands for the Minimum Viable Product. In simpler words, it is a working model or prototype with all the features and functionalities included to check how the app is performing in all aspects prior to launching in its full-fledged version for everyone. Moreover, rigorously checking the feasibility of the product helps in bringing the definite cost benefit associated with mobile development. MVP also helps in eliminating the unnecessary obstacles related to improvements and bugs.

Wrapping Up:

Moon Technolabs is a professional mobile app development company with more than 10 years of experience in design and development of mobile apps and websites. We are extensive when it comes to cross-platform app development. Hire our skilled and expert team of developers and designers can help you build mobile apps that would not only be scalable but also helps in generating quicker ROI.

progressive web apps

The web app is short for ‘Web Application’ and works with an internet connection due to its operational capabilities by residing in the cloud. They don’t require any installation on the hardware or device and can be directly operated by any web browser from a PC, tablet or smartphone. They store all the necessary data on the servers and can be called upon by the users whenever a function needs to be carried out.

The best part about the web apps is that majorly they can be accessed and retrieve their information from any device any time. Without further ado, let’s dig deep into salient features and drawbacks of Progressive Web Apps.

Progressive Web Apps

Progressive web apps are nothing but practical enhancements to a web app to work like a desktop or mobile app using the latest web technologies. The purpose was to provide a user with an experience closer to a native mobile app so as to minimalize the difference between a native app and PWA.

For a better understanding of the operational functionality of PWA, it is necessary to distinguish between websites accessible from a smartphone device browser and the ones accessible by downloading the app from the store. Technology has provided a user with many options such as mobile websites, responsive websites, web apps, native and hybrid apps to access data and carry out any function. In other words, progressive web apps lie somewhere between web apps and native apps. Moreover, the critical advantage of PWA’s is to install an app without the need of going through the app store.

Features & Drawbacks of PWA’s

There is some added advantage of choosing a web app over native mobile apps and hence, it is more convenient to opt for PWA’s. Let’s see some of the benefits:

Zero loading time: Progressive web apps work quite fast as compare to websites and are available instantly.

Responsive in nature: The primary concern of a top mobile app development company or mobile app developers is to offer responsive apps for all devices. Progressive web apps are responsive to devices such as mobile, desktop, laptop and tablet.

Progressive and native: As the name suggests, these apps are built with practical improvements to work on any browser. Moreover, you can send push notifications and PWA’s have access to a few mobile functions just like a native app.

Deliver app-like experience: PWA’s can be built on app shell technology so as to deliver an app-like experience.

No app store required: Users can avoid going to store to download and install while the app owing company is left out of following the app store rules and submission procedures.

Works offline and no-storage: Service workers acts as a network proxy and load the requested page by the user by accessing the content from the cache. PWA’s do not require storage space as there is no need to download them in the first place.

Though PWA’s are productive and multifunctional apps, there are certain drawbacks attached to it.

Lose app store profit: Though it is a benefit for a user not to visit the app store for any PWA as an app owner, you would marginally lose the profit from the app store traffic. There is a considerable number of user who specifically looks for apps on the app store.

Increased power consumption: Progressive web apps have a complex code and therefore consumes more battery power for its interpretation.

Limited access: PWA’s have limited access to mobile phone functions as compared to native apps and hence considered as it’s a disadvantage.

Limited compatibility with iOS: Though there are substantial user-base for Android and iOS devices, Progressive web apps aren’t compatible with the later ones. Hence, there are many iOS app development company are working on it to make it more optimized.

Benefits For Mobile App Developers:

Top mobile app developers now don’t have to rely on mastering complex languages such as Java or Swift. With a simple knowledge of HTML, CSS, etc. web app developers can easily create PWA’s. Additionally, it is cost-effective as PWA’s reduce the maintenance and app deployment in the cycle of app development. Also, these are cross-platform and therefore no need to create separate versions of the app for different platforms.

AI Powered Chatbots

The success of any business does thrive on many factors such as quality of the product, price, etc but what remains an underdog here and still tops the chart is none other than, ‘customer service’. Majorly all industry sectors and corporates hugely rely on CSAT (Customer Satisfaction). CSAT has also become a measuring parameter in determining the success of business via its products and/or services. It all comes down to how efficiently you serve your customers. As again, gaining their trust isn’t an easy job but one can start with providing exceptional service.

To achieve this benchmark, businesses around the globe can start taking advantage of artificial intelligence capabilities infused chatbots. These AI-powered chatbots provide an experience as close to a human in terms of style and response mechanism. Customer service is an integral and core of factor contributing to the overall brand value of the company. It is quite obvious that if the customers are going to like your service and product quality, there are going to be attached to your brand and in terms of a good thing for a business to grow. Whereas, if the same customer experiences unsatisfactory service then chances are that they might not try again especially with lots of other options available in the same industry. Best mobile app development companies have long ago started taking projects requiring to implement AI feature with the help of NLP & ML which we will see further.

Without waiting for further ado, let’s discuss more the impact of AI-powered chatbots leads to the improvement of customer service.

1) Quicker Response Generates Better Engagement & Interaction Ratio

AI-powered chatbots not only works on the principle of responding fast to a customer’s query but also get a   to any issue posed resulting in an increased level of customer satisfaction. These chatbots also do analysis based on the interests, preferences from the browsing behavior and present with the most relevant suggestions for the query from the customer. Digitization of this segment provides accelerated growth due to effective customer service even for the impatient customers. Therefore, resulting in achieving higher customer engagement and interaction ratio for business as compared to human responses. Chatbots proactively possess the ability to up-sell and cross-sell in an effective manner.  

2) Virtual Assistant Services

With technology constantly evolving, mobile phones and other smart devices are ought to grow 6 billion marks by 2020. Businesses who are adapting to mobile technology and delivering products and services online can hugely benefit from AI-powered chatbots. To gain market leverage, businesses need to have proper software and services that can improve customer service. If they aren’t up against the challenge then surely new and agile startup and emerging enterprises are going to take advantage of AI-powered chatbots to be one-step ahead in the competition. Facebook Messenger with the new launch of API in 2016 is using more than 34000 chatbots.

3) Less Development Effort & Good Returns

Developing a chatbot requires businesses to do a one-time investment but it sure gets you back with the assured returns. Contrary to the belief, to provide a human customer service requires investing time, resources and effort in training. Automated chatbots present an amazing opportunity for businesses to save a huge chunk of money and time in this segment. One can also give their AI-powered chatbot project to a top mobile app development company to develop an automated customer service response system based on their business process and operation.

4) Creating Delightful Customer Experience

Take for an instance, if a person’s car breakdown due to any reason such as mechanical issue, flat tire, etc then these AI-powered chatbots can take respective actions by displaying the driver’s location to the breakdown cover assistance center. This would prompt the contact center representative to get in touch immediately with the driver and provide assistance quickly and can assure the driver that the help is on the way. Hence, AI-powered chatbots can be of assistance in lots of ways. Such instance and quick responding services will always leave your customers with a delightful experience.

5) Chatbots With Pre-emptiveness

Chatbots are rigged with Artificial Intelligence capabilities with Natural Language Processing (NLP) and Machine Learning. Due to their higher level of responsiveness, businesses are more diverted towards implementing these automated customer service virtual assistant to enhance overall conversation experience. Keeping the context, preferences and customer queries at the core of analysis, these AI-powered chatbots empowered with NLP and ML performs the predictive analysis on those elements to not only anticipate the customer’s needs but also promptly provide the solutions and services pertaining to the same issue. More or less, these chatbots possess the potential to get better with time.

Want to know ‘How NLP Can Contribute To Business Intelligence’? Then Click Here

6) Speed & Scalability

Undoubtedly, due to system mechanism chatbots are faster in being responsive while keeping a human touch to the conversation but moreover, they are able to scale customer service experience by responding simultaneously simply by switching on to another server. The smart AI chatbots learn from every interaction from the customers which reduces the work to employ the staff and train them for the process ultimately saving you time, resources and money.

Wrapping Up:

Chatbots are gaining their presence by breaking the ground of conventional way to handle customer queries. With its amazing abilities and multi-tasking add-ons, chatbots are on top of the customer service industry. Additionally, businesses around the globe have realized the importance of catering to customer needs via a more interactive way through messaging or conversational apps in the form of chatbots. This also allows them to have a steady stream of revenue generation without spending much on time and resources. Moon Technolabs is one such professional chatbot app development company that can provide your business with leverage to connect to new and existing customers and start generating profit. On the contrary, these AI-powered real-time chatbot messages allow users to communicate with brands and get familiar with it.

Ever wondered what happens when you talk to your Google assistant or Siri for the nearest diner? Ofcourse, you get a list of nice and fancy restaurants in your area. But what goes behind the process is a complex thread of high-end code is generated. This sequence lets your voice assistant understand your query and respond. In other words, machines are now able to comprehend our language which was the other way round previously. Initially, to interact with computers we adopted their language pattern which is understood by them.

This is accomplished by the use of the technology called Natural Language Processing (NLP). This has already picked up the pace to bring some futuristic change in the world of business.

Natural Language Processing is a branch of Artificial Intelligence facilitating computers and machines to understand, interpret and manipulate human language. Drawing multiple disciplines including computer science, computational linguistics and mathematical calculations to bridge the gap between human communication and computer understanding.

Starting from an early age, computing methods have been utilized to examine human language and since then the growth & development in the same field has led to the popularity of this technology. The enhanced computational power led us to handle a huge amount of data that contributed to building complex mathematical models inclusive of thorough learning and adaptation of neural networks.

This has further streamlined the multi-channel data in the form of mobile data, social data which is creating a need for solid technologies to emerge so as to evaluate and access the sentiments of the customer.

 

The Current Stature Of NLP

Businesses today should quickly change and adapt to the model according to the current market trends and current exposure of techniques to identify customer actions does not suffice in this cutting-edge era of the business world. There is a dire need to understand the user behaviour, preferences & mood and to allow the technology to further application of NLP more user-oriented and will also drive as a roadmap for the future of business.

NLP and business intelligence go hand-in-hand. NLP can change the way we communicate with complex systems including database and datasets. Since  NLP can support to access the business intelligence data which proves to be a way to connect non-technical with data. NLP application can make it easier for a non-technical person to start analysing data on their own and not necessarily wait for IT support. Hence, in a business network, NLP grants all the business personnel to access the information and make informed decisions.

 

The Future Of NLP

NLP contributes to business intelligence in many ways, especially in text analysis. For one, the business data originates in the unstructured format which NLP presents in a proper pattern that helps to organise and analyze further information.

The basic use of NLP in business intelligence can be obtained by analysing customer sentiments to obtain specific information from a text, this is also regarded as opinion mining. Many big companies and brands have started using it to map the mood of the customer from social media.

NLP further adds to the benefits of business intelligence with increased data access and better quality of data to be productive and efficient in the decision-making process by simplifying complex information into a simple structured format. You can instantly have business meetings and reports data or can even find eligible candidates in no time. Integration of business intelligence will present you with data-driven analytics at any given point of time.

 

The Final Picture

NLP requires no interface while the processing is carried out in the cloud. With the ongoing advancement in technology, computers will get better in understanding and responding to the query not only in terms of showing only search results. Machines will be able to understand the semantic relations and complexity of queries, it will automatically sort, filter and organize accordingly to produce a relative and significant respond rather than just showing you only the data.    

Natural Language Processing is still in its early days as it can only narrow down common sentiments such as joy, fear, anger, sadness. However, in order for computers to completely comprehend the human language and sentiment analysis so as to understand, correlate and respond accordingly, much more needed to be done in the field of NLP.

 

Concluding Note:

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