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Quite a lot of thought was given to the calculation capabilities of a computer and how it gets you the solutions to multiple as well as complex problems in a matter of split seconds. Technically understanding only binary language, these computers mainly follows the code in getting the task accomplished in the nick of time.

 

Tech is evolving constantly and with current enhancements, computers are not only following or running a set of code to execute a task and get you the results but also are allowed to make their own decision with minimal human intervention. This has turned out to be an interesting and promising aspect of study and implementation. This method is known as Machine Learning. We are going to cover its major aspects and everything else that is necessary for you to know in this blog post.

 

Machine Learning is a wing of Artificial Intelligence that primarily deals in data analysis wherein algorithms, statistical & analytical models are put under observation by the computer system in order to improve the performance for a selected task. The system when exposed with the data sets provided, identifies and derives the pattern build so that it supports the conclusion in deducting & making its own decision. This entire process requires very less human input or initiative. This practice can produce more accurate results without being the need to program it. Many top mobile app development company such as ourselves are constantly involved into Machine Learning as it brings many other opportunities also such as video/image recognition, optical character recognition, advanced customization, intelligent and sensory data analysis,  etc.

 

Below mentioned are few of the reasons that will explain the importance of Machine Learning and its relevance in today’s computing world.

 

1) Machine Learning helps in understanding today’s current problems and addresses the challenges by building models. These models can help in solving more complex problems and generate more accurate results. When multiplied in terms of numbers, these models with more accuracy helps in averting the risk factor.

 

2) Machine Learning has saved human time and reduced effort in providing accurate results and personalized information. This ultimately results in increasing human efficiency and productivity.

 

3) The world is full of data right now. Information in the form of numbers, stats, data is just lying in abundance in various forms such as emails, social media posts, blogs, podcasts, reports, etc, it is not possible to handle it without any structured system of calculation. Moreover, there is also threat looming over missing out on important information or content. With Machine Learning we are able to not only control this but also helps in locating the most relevant content.

 

4) The computation is cheap and with the numerous data information available, many variations of experiments and calculations can be carried out in a matter of seconds. This would otherwise take ages and lengthy process.

 

5) With the help of multifarious technologies it supports, it can be adapted by any system. Its skilled implementation and execution can be applied to different industry segments in many possible ways.

 

There is a wide range of practical application of Machine Learning that is implied from the motion picture in Netflix to race track analysis to self-driving cars. If anyone would look closely, machine learning has got practical implications in almost every industry sector. From retail to entertainment to automotive, every industry is encouraging to put machine learning to put to greater use.

 

Summary:

The future of Machine Learning has just begun. More and more advancements are awaiting with present technologies. Although its algorithms have also taken benefit of computer science in every aspect. In nearly a decade, industry pundits have claimed to see a wider usage of machine learning algorithms to be seen in every process.

The Big Data industry is supposedly heading towards a couple of hundreds of billion $ industry by the end of 2022. More importantly, big data analytics is going to help business in achieving thriving success in their business operations and processes. A large number of organisations who are going to welcome and adapt data sciences into their everyday business functions would be benefiting by consuming fewer resources and time on human resource management.

 

Many crucial studies have suggested that many companies are simply just sitting on this huge pile of data without realising how to actually put to use. In a way, companies can always utilize data for their own good which has always been there and take maximum advantage of it with the help of bringing data analytics with artificial intelligence.

 

This will help in drafting a roadmap leading to user behaviour, their taste and choices. Furthermore, it helps companies in making an informed decision and to adjust based on customer preferences, need and tastes.

 

Big Data Into Acquisition

Enterprises and big institutions are going through a rough patch when it comes to hiring resources or acquiring talented and skilled professionals for the various respective fields in a company. The difficulty proportion has risen due to the reason of major companies wanting to tap into the common market share to acquire the right skilled personnel.

 

Want To Know How Big Data Is Connected To You? Click Here

A non-promising candidate or rather bad recruitment decisions have resulted in almost costing 30% of an employee’s yearly earnings to the company. Neither does the conventional ‘Human Resource’ department of any company has a sufficient workforce to handle this issue nor has the facility to build up a system to analyse the huge quantity of data simultaneously. In such a scenario, big data could prove to be highly beneficial. These organisation can start utilising big data analytics and software to bifurcate hundreds of applications on a daily basis and after sorting can have the database of the most talented and suitable applications.

 

Big Data Into Learning & Training

Acquiring the best talent does not complete the job for the company in becoming a successful enterprise. The next step is to make the employee introduce to his or her new role and responsibilities of the work involving the software solutions and programs which is used by the business to complete everyday operations. This all has to be made in accordance with keeping the goals and objectives of the company. Additionally, as the business environment and architecture is constantly evolving and contrary it is also important to make sure that the workforce is updated with the latest set of tools, skills and expertise to cope up – a continuous medium of learning and training workshops are must. Taking help of big data analytics with human resource software, companies are not able to keep track of such training modules and their result but also by bringing data sciences to evaluate the process can prove to be of immense help to any business.

 

Big Data Into Performance

Measuring employee performance is vital in human management and for companies in deriving potential flaws and draw mistakes so as to contribute to efficiency. With real-time KPIs (Key Performance Indicators) deduce from big data analytics helps an organisation to check performance on a real-time basis and also evaluate the report separately for each employee. Such valuable feedback accelerates the task of owners and managers in making informed and valid decisions.

 

Conclusion:

This is only going to grow further with personality, habits and user behaviour changing which will be analyzed by algorithms specifically designed to understand and predict our choices and selection. Big Data has also unearthed the relativeness in every industry segment and its users starting from business development to athletes to the education industry. Being a top mobile app development company with close to 10 years of experience, we are constantly involved in researching, developing and delivering cutting-edge solution regarding the upcoming and trending technology and its aspects.

With millions of apps in play store and app store, it is clear that most of the businesses are venturing in adapting to the digital-cum-tech road to attract and cater a new set of customers with their product and services. You will find majorly all kinds of businesses have developed their apps.

 

Onboarding this technological track can prove to be highly beneficial for your business. However, it very critical for companies to focus on result-oriented solutions in this advanced digital tech era through mobile apps and website. Every business app solves or at least addresses the customer’s needs in a unique or rather specific way, hence, stay true to the app’s purpose. These are various ways to add value to your business. Over the past few years, the customer’s usage of mobile phones and apps has shown drastic shape-shifting change will almost spending 5 hours a day on mobile. Other statistics suggest that a high number of users do not even launch the app after a couple of initial months and so long is the list of many other statistics.

 

Nowadays, you can hire the services of a top mobile app development company to build your pocket-friendly business app. Moreover, it is crucial for these business owners to seek whether their business requires one such app or not? Below mentioned is a few ways for you to find out if building a mobile app is necessary for your business or not?

 

  • Can your customers reach you through your website from mobile devices efficiently?
  • Do other businesses of the same industry have their apps?
  • Does your app fill a gap in the customer’s needs?
  • Is it imperative based on your business nature to retain customer to increase sales?
  • Are you planning to offer any customer loyalty program?
  • Would your business app require branding?
  • For marketing purpose, do you plan to rely on using user-generated content?
  • Will your app require to use the mobile device functionality such as camera, etc?

 

If you are a startup entrepreneur or belonging to a small or medium enterprise and have mostly answered ‘yes’ to a majority of the above-asked questions; then your business is in a need of a dedicated mobile app to scale your business customer base, network, and sales.


However, just realising is not enough as the next few steps are imperative for e.g, finding a professional mobile app development company, deciding the mobile platform for the app, understanding app development model and your role from the app company, cost, marketing, in-app purchase, before and after app deployment services, maintenance and last but not the least support from the app development company.

 

In such scenarios, we would recommend you to first do your own research about what kind of features and functionality you would want it in your app. Additionally, if you would like to understand thoroughly about the important steps to consider in app development process then click here.

 

Concluding Note:

 

Mobile app marketing is utmost necessary for today’s era for the success of the application. Since a third of our world population now owns a smartphone hence, the need for mobile marketing services which ensures that the application will be discovered by users and ever active online community. These marketing strategies are craftily advertising the application to cater to the app’s intended target audience. The core driven end result is to employ these tactics to make sure that the app gets the maximum download and used by the customers so as to generate revenue and keep the profit churning through add-on application downloads and purchases.

 

At Moon Technolabs, we ensure that our clients get the best services in terms of mobile app development & solutions. With our expert team of developers and designers, we promisingly strive to give your business unique leverage via our services so as to be competitive and grow in the global market.

Moon Technolabs New Logo

Our adrenaline has already kicked in, which has made us a little more excited in bringing our ‘New Logo’ to life. We are eager as well as proud to announce the launch of a new company logo as a part of our acknowledging as well as celebrating the ongoing growth and success of our company’s brand.

Since our initial stage, we have stayed with the same definitive impression of ‘Moon’ in our company logo. However, our business has evolved over the years and the change was long overdue. We were in a need of image makeover that would actually not only rhyme with the modern aptitude & take of our worldwide clients but also being assertive and coherent with our vision. With our new logo, our aim is to showcase the ability to deliver excellent quality, performance and service support across the design & development aspects of the software industry. Without further ado, let’s take a look at the new changes in the logo.

As you can see from the image, the new logo is adapted with new colors & font but more importantly, the shift of focus from ‘Moon’ impression to a collaborative, just the letter ‘M’. This approach of rebranding was induced to bring all the elements in more alignment with the intuitive take on amalgamating the design, development and service parts. Hence, the three variant section of the letter’s’ in the logo.

Drawing inspiration from the mathematical figure – ’triangle’, that is most relevantly resembling the letter ‘M’.

Moon Technolabs


Matching the three acute angles with the corners according to the design paved the way to draw attention to the design, development & service part.

Moon Technolabs

 

Representing the 3 triangles individually explains our take on giving equal importance to each and every part of the project responsibility we undertake.

Moon Technolabs

 

Merging them all shows the capability and strength of our designers and developers to deliver the task on-time and adhere to compliance. However, black was not eye-catchy.

 

Moon Technolabs

 

We used the color ‘Blue’. As the blue color is vibrant on its own and also implies the vast and vividness of Moon Technolabs in its entirety considering the ‘Moon’ & ‘Sky’.

Moon Technolabs

 

Moon Technolabs

The strategic approach behind the color ‘Blue’ was to encapsulate the aesthetics of ‘Moon’ & ‘Sky’ to depict that our simplistic approach allows us to stay vibrant and produce unique solutions to our clients while concentrating all the possibilities available to cater to the task at hand.

We are definitely sure that the new changes will be welcomed by our existing clients and customers. We are utmost certain by now that the employees are already loving it and enjoying the new image of the company’s brand identity.

We are also going to roll this out soon everywhere we are out in public and on social media platforms such as Facebook, etc. Meanwhile, we urge everyone, not only our clients & customers but also readers to keep an eye on our upcoming events and news posts to stay updated regarding the much-awaited changes that are going to follow. Also, there are few future updates which are not only going to be beneficial for clients and employees but also to the company as a corporate. Moon Technolabs in its entirety is going global may it be the looks, feel or service aspect.

Well, it did take a lot of time but the hard work and perseverance from each and everyone has seemed to paid off. ‘Patience is a key virtue’ in attaining highest goals and we take this moment to thank all of you for keeping patients and playing your part in making ‘Moon Technolabs’ a global success and top most mobile app development company. With this perspective, we aim to present ourselves better and attend to your business needs by providing end-to-end services in times to come.

Yes, we all are embracing and warm welcoming the technology but yet we are stunned by the way it’s showing the mystic marvel it could perform, aren’t we? Smartphones getting unlocked with ‘Face Recognition ID’ to the technology like “Augmented Reality” wherein it merges the physical world overlapped with the digital one.

Augmented Reality (AR) is exciting technology. It proposes to encapsulate human experiences bound to accomplish in the digital visualization. This technology optimizes your surrounding reality by overlapping (superpositioning) it with the made up components or elements such as images, sounds, etc. A photo sharing app that allows a user to add a hat or sunglasses (animated filters) over his or her own image before sending, is an example of Augmented Reality.

The key aspects of Augmented Reality are to reduce the customer problems and enhance brand connection via product visualization, brand uniqueness, and consumer engagement. Augmented Reality derives its major push from the fact that most of us use smartphone nowadays. Hence, it practically propels the utility and practical implementation in daily life.

More importantly, AR has paved the way for all industry ranging from Education, Health & Medical and much-benefitted Entertainment sector (video games, cinema, and television). It is ever more alive and spreading its significance in the world of Fashion & Retail. Let’s see some characteristics, features, and future of AR to improve the shopping experience in retail industry.

Salient Features:

With cutting-edge tools, techniques and state-of-art infrastructure facility, Moon Technolabs is persistently involved in developing and nurturing this technology with its hand on numerous projects and portfolios which has consistently generated growth for our clients. Let’s have a look at few amazing features to see how Augmented Reality is changing our vision of the everyday life.

Product:

The collaboration of AR with mobile applications provides extraordinary engagement level of consumer and service with respect to the product. Filters like in-app feature/price comparison to check product quality & affordability respectively. Not only it provides attributes of related products through predictive and intuitive analytics but also provides in-depth details of product information.

Try Before You Buy:

Ready-to-wear in apparel or fashion industry or Ready-to-try products in retail is another demand for technological innovation direction. For e.g in a retail furniture store or home accessories, AR turning user’s camera into smartphone empowers them to feel and see the product virtually in their homes such as a piece of couch or furniture. Same is the case with a pair of sunglasses or clothing, which can be virtually applied to your body, allowing you to choose from the wide range and make an informed decision.

Personalized Offers:

Applying analytics to customer choices, preferences, shopping behavioral pattern and requirements, retailers can easily customize personal offers to enhance users shopping experience.

What’s In It For Retailers:

Surpass Physical Hindrances – Since retailers can merge virtual selling space with real in-store space.

Product Inventory – AR allows retailers (specifically small store owners) to display more stock & products then they could actually fit-in in reality. This allows the urban retailers to compete with bigger market competition in terms of product selection as they usually struggle with limited selling space.

Customer-Centric – People can virtually try any outfit, decorate their car or kitchen, rearrange their living room furniture just on their smartphone without leaving their home proves that AR’s core objective is to excel user’s experience and keep on improving.

Sales Boom – This simple technology since allows to easily apply the products with real-life surroundings immensely helps in eliminating the pre-purchase confusion and hesitation as with ample amount of choices customer can make well informed and improvised decisions.

Customized Present – AR is an actual boon for retailers as it allows them to have the insight of customer shopping behavior through analytics and hence, helps them to offer personalized product offering or tailor-made benefits on customer preference.

AR Beyond Space:

Augmented Reality is a mature technology. The way forward for this technology is to always stay on its toes of innovativeness. Yet, we are far away from touching the real potential of this technology. In other words, with respect to Augmented Reality, we have just begun to unearth its real power. Improvements are much needed for a seamless layering of the display with swiftness, elegant look, interactive and engaging UI/UX.

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