Technology

Moon Technolabs > All  > Technology
Mixed Reality

Technology has come to an equivalence of a great deal in helping solve the complex human world problems. Using this technology with a collection of skills, tools, and techniques mixed with a different set of methods leads us to the aspect which is ‘Mixed Reality’.

Mixed Reality is a combination of merging both the virtual and augmented reality to a point wherein it bridges the gap and acts as a catalyst between the real and digital worlds. It is a further step enhanced Augmented Reality which is spreading its wings across many industry verticals. It provides them with cutting-edge leverage to provide at par experience to their customers while maintaining the competitive edge in the business. Large corporates and companies are now using Mixed Reality are using it for their benefits.

The critical advantage this technology gives to any business is in providing extended solutions which helps them to add value to their brand and hence assists in achieving long term business goals. Let us now see different levels of the environment:

1) Enhanced Environment:

This can be experienced using apps such as Microsoft HoloLens headset or glasses wherein your actual surrounding environment will form the central element of the experience combining with other such useful apps.

2) Blended Environment:

This environment ranges fall somewhere in between in providing augmented experience. It merges the physical surrounding of the user’s view with a few elements projected digitally. However, there won’t be any change in real-world objects.

3) Immersive Environment:

This is a one-step beyond as compared to others in providing niche experience of mixed reality.

Wherein, the headset gear elopes the physical features surrounding you and present you in a completely unrelated situation.

Mixed Reality – How far it is possible to go? Can we expect to see and count on this transformation technology?

Over the decades so far, we have adapted technology so far and deep into our lives and one such reason is due to constant improvement and experience that helped us bring enhancement into our daily lives. On the same note, Mixed Reality is going to transform the lives by revolutionizing the way we communicate in the world of technology. It has already started to create an epic value for different industry verticals and business may it be, augmented reality in real estate, travel, education, healthcare or even augmented reality in the retail segment. Mixed Reality possesses huge potential in solving business issues or can also be utilized to solve complex human world problems.

So far, from the technology industry, many software firms have been involved with research and development in such an area to merge augmented reality and virtual reality to an optimum level so as there is just a mirage left in between.

With technology evolving in every front and especially with the related to creating a value-based user experience combining augmented and virtual reality platform, whether you are a startup owner, small or an established business you’ll need to start thinking of adapting to this technology to gain added advantage. One such top mobile app development company is Moon Technolabs.

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your mobile app project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design and development services due to our skilled force of developers and designers.

App Using SEO

What’s the use of your app in the Apple Store or Google Play if it not getting substantial or rigorous downloads? How else do you plan to beat your ROI mark? Of course, you are led to follow a few marketing strategies if you are not getting enough downloads or even though if your app is performing well, you need to keep on applying such techniques to make sure that your app’s visibility is not going down on the app store search engine.

It is a common notion that ASO (App Store Optimisation) is needed to encourage more downloads, however, it also crucial at this point to understand that due to the growing market, one needs to gather help from every direction and use all the tools available. It has been observed that 25% of the online user community on an average discovers about the app from the app store search engine. Hence, SEO (Search Engine Optimisation) plays a key role in positioning the apps on the store or web.

Without waiting for further ado, let’s discuss what are the ways SEO can help strategically place the app on the store. Here are the following 4 ways:

  1. Landing Page

Online presence is very important for every kind of business nowadays. Though many applications do not have their respective website. Usually, it allows you to place your position as an authority with the more authenticated source of information. However, this could help in targeting keywords pertaining to the user base or defined audience. A useful tool for the same is SEMrush, which helps you to locate the most relevant keywords for your app. It would be more helpful if the page links to the social media channels and networks such as Facebook, Twitter, Google+, LinkedIn, etc. If using such tools are too complex for you then you can also allocate this task to a professional top mobile app development company to help you strategize and work on ASO and SEO to promote your app.

  1. App Indexing

This method allows to access the Google & Safari search list form either tablets, mobile phones or smart devices and open the app store. It works for both iOS and Android.

  1. Check Out Your Competitors Links

The more of a presence you keep of your business, the more it will help to grow. A fundamental SEO strategy is to first map down your competitors and once done you can use tools like Ahrefs or Cognitiveseo to get more details of all the pages that link back to your competitors’ website. Once you have this information, all you need to do is to approach those website owners/authors for your own page listing as well. One thing is of utmost importance here is to make sure that you do not clog it with too many links as remember, quantity matters over quality in this regards.

  1. Longer User Retention On The Page

At this point, only the quality will be able to hold back any user on your page or website. The more time a user spends on your page or website, the higher the chances of a good position in the ranking. For this to happen, you need to ensure that your website has quality content, relevant keywords provide the information the user is looking for and of course has to be placed well in terms of keyword search.

Wrapping Up:

Due to the endless number of apps already there and pouring each day plenty more, making it very crucial for you to work on your business app if your company needs to increase online visibility and take advantage of the digital platform to increase sales and revenue.

Moreover, you’ll need content and strategy that will set you apart from the competition. To shower on a multitude of online presence successfully you need to promote your app on as many channels as possible that includes app stores and search engines. Merging ASO and SEO strategies leads to higher visibility, more downloads, and hence faster ROI and growth of the business.

MacOS App Development Company

All bets are off! Probably you could say that looking at the constantly evolving technology and battle among companies to gain their stand and stature in the global app market. Reports suggest that it is almost going to reach $80 billion by 2020 and in such a scenario, who wouldn’t want to expand by marking their presence.

For companies, industries and organizations to grow their feet in their own respective segments by developing their app, it is quite imperative for them to keep an eye for details. There are many aspects that a major role when it comes to building your business app. The key point that will grab your attention is not only the features and functionalities should be the core focus while developing the app but also in order for your app to be successful you’ll need to pay attention to make sure that it is user-centric, user-friendly, targeting the customer’s needs, solving a problem by providing specific product and/or services, etc. You will have a broad understand upon reading further, however, you can also go through a professional MacOS app development company to get insights about app development by hiring Mac OS app developers.

Let’s dig deep into what are the things to be avoided while working on your mobile app development project. We have also drafted a few pointers especially through the perspective of a top mobile app development company for a broader understanding. Well, some of them are general while others are specific in a niche to keep in mind with respect to your Mac OS app development.

1) Don’t Cluster – Keep It Simple

Mobile apps are meant to enhance customer experience one level beyond than their website. But at the same time, businesses need to be aware of not including all features to make your app look fully packed. Keeping only necessary ones will also ensure the app to be more user-friendly and seamless in operation for users.

2) Not Focussing On The Purpose

It is one of the prominent reason for a company to first understand and establish the purpose that the app is going to solve. Surveying about the app implications and certain feedback on the same will help you to focus on deriving the strategy behind your app. For e.g, you can check whether such kind of app already exists and is it missing the feature that you have in mind or you just want your app to engage with your audience?

3) Not Performing Enough Testing

Doing rigorous testing of your app before launch is certainly going to benefit your business in terms of building a brand over time as your app will be the face value of your company for your users to primarily engage with your product, services, etc. Performing rigorous testing to ensure that your app is fully functional without any kind of glitch or errors is certainly going to impress users and help in leaving a positive brand growth.

4) Not Paying Attention to Retention

For a new app, of course, the unsaid attention will always be on getting more downloads and acquiring a new customer base. However, it is also important to keep the focus on the retention rate. With tracking features, you need to collect data of users not using the app again. Only the repeated use of app can guarantee its success in the market. The company needs to focus on the drop-off point in the process between download and usage to pinpoint and divert effort on retention.

5) No Planning – No Preparation

Before beginning with anything, it is certain that you need to do brainstorming about your app idea. Answering some questions will help you to narrow it down such as, why are you doing this, what is the purpose of your app, who is your target audience, why would your customer use this app, what are their habits if using any such apps currently…all these questions are very important to ask and figure out to determine the value.

Summary:

Moon Technolabs is one such top Mac OS mobile app development company to undertake your project for app development. Being at the paramount of the mobile app industry sector with over a decade of experience in not only creating the app but also by providing cutting-edge solution pertaining to a website and mobile app development. Quality, SLA and there are many other parameters on which our primary focus remains to deliver exceptional results. You can hire MacOS app developers at a pocket-friendly price that is surely going to fall within your budget.

Flutter Vs React Native

The initial release of Flutter was in 2017 and while that of React Native was in 2015. Flutter flourished with Google’s open source SDK while React Native is open source language. Flutter’s technical architecture is depended on Skia C++ engine while the other one is based on Flux architecture.

When it comes down to installation package, Flutter requires a binary download from the source whereas, React Native has Node Package Manager (NPM). Let’s get down to the differences in development, ecosystem, performance, documentation, and architecture.

Flutter

  • Development

The significant aspect of Flutter application is its widget. It comes with a large number of ready-to-use widgets. To begin with flutter app development services, you’ll need to download and unzip the package. You would still require Android Studio and set up Emulator, in case, you want to avoid using the phone. Flutter’s widgets are non-adaptive and hence, you need to make platform-specific adaptation manually. It is officially supported on Android Studio, IntelliJ Idea, and Visual Studio Code.

  • Ecosystem

Flutter is lacking in terms of the ecosystem as compared to React Native. Flutter is not trying to catch up with lots of mobile development package for public use. With a good community base, Flutter has over 1450 packages available.

  • Performance

Flutter performance varies hugely as compared to React Native or NativeScript. Because it is compiled using the C/C++ library, it is more leaned towards machine language and gives better performance.

  • Documentation

The documentation of Flutter is very well placed. It is quite in detail so as to be more helpful. A bit of difficult if you are a novice in terms of programming, but also once you get a hang of it, there is nothing like it.

  • Architecture

Since it is quite young, it is hard to prescribe the best architecture for the mobile application. There are few favorites amongst it such as BLoC, i.e, Business Logic Component. This pattern relies heavily on streams and RxDart (Reactive Dart). There are other components involved such as Redux/Flux, depending upon the fluency and need, these can be used.

React Native

React native app development services are well known in the world for cross-platform mobile development, React Native, a javascript framework developed by Facebook is based on a single code base. Used by big brands such as Facebook, Instagram, Airbnb, and many others, it basically began as an internal hackathon project.

  • Development

Instead of using web development components like Div and H1, it uses components provided by the react-native library for mobile development. It uses virtual DOM primarily to communicate with native UI elements. The widgets-base is not as wide as Flutter, however, some components are adaptive and hence knows that on which platform they are running whether iOS, Android, etc. The best part about development is an Expo integration which does not require you to wire up the code on your device. All you need to do is just scan the QR code that is shown on the console.

  • Ecosystem

Since into existence from quite a time, it supports mostly all editors and hot reload. React native has as many as 5 times the number of packages available than that of Flutter. It is quite stable than Flutter.

  • Documentation

React Native’s documentation is quite thorough and user-friendly. It states clearly about what are the items and how to use it. The official guide informs about famous topics in cross-platform development like how to install, how to use modules or create platform-specific components.

  • Performance

The UI components are compiled to their respective native equivalents and JS runs individually to communicate with native modules for any action needed via a bridge. This makes react-native to work and perform much faster than hybrid alternatives like Ionic/Cordova, but still comes close-to-close when compared to Flutter.

  • Architecture

The architecture to basically create React/React Native applications are Flux and Redux. Flux is created by the owner, i.e, Facebook while Redux is favored most by the community. With the unidirectional data flow, the app components are stateless, as your application’s state is stored in one central place called Store. Context API which was recently introduced is the new feature of React for managing state.

Technology React Native Flutter
Programming Language Javascript Dart
Components Library Very large inclusive library Smaller, non-inclusive
Adaptive Components Some are adaptive automatically Components aren’t adaptive. Need to be configured manually
Learning Curve Easy to pick up, especially if you used to React or Javascript before Quite steep, you need to pick up Dart, and reactive programming isn’t all intuitive
Created By Facebook Google
Main Architecture Flux and Redux BLoC
EcoSystem Quite Mature, used in production in many big companies around the world, many packages available Not yet mature, a fewer number of packages
Hot Reload Supported Supported
Github Stars 68,690 37,200
First Release Jan 2015 May 2017

 

Open Source

Pretty much, it’s self-explanatory, the ‘Open Source’. But, there still is so much beneath to understand how it evolved to what the future holds? Soon we are going to learn about that but before that let’s understand how and why it is critically important to mobile app developers and mobile app development companies.

Open source is a means of software language or framework available to the developers or users easily at no cost. Of course, for it to be an open source language or framework, needs to follow certain guidelines and protocol. Moreover, it still remains highly beneficial for developers as they are able to inspect, modify and enhance the code and spread their own program version as they please. It is a forum where users can contribute and collaboratively use the entire or part of the code that is necessary as per their requirement.

Neither there is a licensing fee nor any restrictions which allows the mobile app developers to work with transparency and use the program as they want. They can also make the desired number of copies of the original program to circulate. Constantly evolving technology in the programming language front led many from the software industry and top mobile app development company to believe in the huge potential which later evolved as open-source languages and frameworks. However, any software framework or language needs to abide by certain criteria such as:

1) No-Cost Distribution

The license allows any user to sell or share a part of software declaring it as a constituent of a whole software distribution including various programs from different sources. Additionally, the license should not incur a royalty or any other such fee.

2) Source Code

The program must contain the source code with distribution properties mostly in the form convenient for the programmer to further modify it. Purposefully putting a deceptive form of source code is not allowed.

3) Derived Code

The license shall allow the resultant work or code to be spread under the same terms as the license of the original software.

4) Source Code Integrity

The sub-set of your software derived from the customized source code should also have the distributing attributes from the license. You might also need to consider to label it with name or version that is different from the original software.

5) Equal For All Fields

The license is required not to differentiate between the person from making use of software in a particular field. For e.g, no discrimination should be observed if it is used for business or research work.

6) License Distribution

The elements of the program should be valid for all to whom the program is redistributed. It should not require any additional license or permission by those parties. Neither it should be product specific nor it should bind its distribution with other licensed software.

7) Maintain Balance

The provision of the license is not supposed to be inferred on any individual technology or style.

Summary:

The future of open-source has just started to flourish. Top mobile app development company such as Moon Technolabs, is constantly involved in understanding the unexplored aspects of open-source languages and framework so as to provide cutting-edge solutions to clients who are in a need of their own business mobile app.

Quite a lot of thought was given to the calculation capabilities of a computer and how it gets you the solutions to multiple as well as complex problems in a matter of split seconds. Technically understanding only binary language, these computers mainly follows the code in getting the task accomplished in the nick of time.

 

Tech is evolving constantly and with current enhancements, computers are not only following or running a set of code to execute a task and get you the results but also are allowed to make their own decision with minimal human intervention. This has turned out to be an interesting and promising aspect of study and implementation. This method is known as Machine Learning. We are going to cover its major aspects and everything else that is necessary for you to know in this blog post.

 

Machine Learning is a wing of Artificial Intelligence that primarily deals in data analysis wherein algorithms, statistical & analytical models are put under observation by the computer system in order to improve the performance for a selected task. The system when exposed with the data sets provided, identifies and derives the pattern build so that it supports the conclusion in deducting & making its own decision. This entire process requires very less human input or initiative. This practice can produce more accurate results without being the need to program it. Many top mobile app development company such as ourselves are constantly involved into Machine Learning as it brings many other opportunities also such as video/image recognition, optical character recognition, advanced customization, intelligent and sensory data analysis,  etc.

 

Below mentioned are few of the reasons that will explain the importance of Machine Learning and its relevance in today’s computing world.

 

1) Machine Learning helps in understanding today’s current problems and addresses the challenges by building models. These models can help in solving more complex problems and generate more accurate results. When multiplied in terms of numbers, these models with more accuracy helps in averting the risk factor.

 

2) Machine Learning has saved human time and reduced effort in providing accurate results and personalized information. This ultimately results in increasing human efficiency and productivity.

 

3) The world is full of data right now. Information in the form of numbers, stats, data is just lying in abundance in various forms such as emails, social media posts, blogs, podcasts, reports, etc, it is not possible to handle it without any structured system of calculation. Moreover, there is also threat looming over missing out on important information or content. With Machine Learning we are able to not only control this but also helps in locating the most relevant content.

 

4) The computation is cheap and with the numerous data information available, many variations of experiments and calculations can be carried out in a matter of seconds. This would otherwise take ages and lengthy process.

 

5) With the help of multifarious technologies it supports, it can be adapted by any system. Its skilled implementation and execution can be applied to different industry segments in many possible ways.

 

There is a wide range of practical application of Machine Learning that is implied from the motion picture in Netflix to race track analysis to self-driving cars. If anyone would look closely, machine learning has got practical implications in almost every industry sector. From retail to entertainment to automotive, every industry is encouraging to put machine learning to put to greater use.

 

Summary:

The future of Machine Learning has just begun. More and more advancements are awaiting with present technologies. Although its algorithms have also taken benefit of computer science in every aspect. In nearly a decade, industry pundits have claimed to see a wider usage of machine learning algorithms to be seen in every process.

The Big Data industry is supposedly heading towards a couple of hundreds of billion $ industry by the end of 2022. More importantly, big data analytics is going to help business in achieving thriving success in their business operations and processes. A large number of organisations who are going to welcome and adapt data sciences into their everyday business functions would be benefiting by consuming fewer resources and time on human resource management.

 

Many crucial studies have suggested that many companies are simply just sitting on this huge pile of data without realising how to actually put to use. In a way, companies can always utilize data for their own good which has always been there and take maximum advantage of it with the help of bringing data analytics with artificial intelligence.

 

This will help in drafting a roadmap leading to user behaviour, their taste and choices. Furthermore, it helps companies in making an informed decision and to adjust based on customer preferences, need and tastes.

 

Big Data Into Acquisition

Enterprises and big institutions are going through a rough patch when it comes to hiring resources or acquiring talented and skilled professionals for the various respective fields in a company. The difficulty proportion has risen due to the reason of major companies wanting to tap into the common market share to acquire the right skilled personnel.

 

Want To Know How Big Data Is Connected To You? Click Here

A non-promising candidate or rather bad recruitment decisions have resulted in almost costing 30% of an employee’s yearly earnings to the company. Neither does the conventional ‘Human Resource’ department of any company has a sufficient workforce to handle this issue nor has the facility to build up a system to analyse the huge quantity of data simultaneously. In such a scenario, big data could prove to be highly beneficial. These organisation can start utilising big data analytics and software to bifurcate hundreds of applications on a daily basis and after sorting can have the database of the most talented and suitable applications.

 

Big Data Into Learning & Training

Acquiring the best talent does not complete the job for the company in becoming a successful enterprise. The next step is to make the employee introduce to his or her new role and responsibilities of the work involving the software solutions and programs which is used by the business to complete everyday operations. This all has to be made in accordance with keeping the goals and objectives of the company. Additionally, as the business environment and architecture is constantly evolving and contrary it is also important to make sure that the workforce is updated with the latest set of tools, skills and expertise to cope up – a continuous medium of learning and training workshops are must. Taking help of big data analytics with human resource software, companies are not able to keep track of such training modules and their result but also by bringing data sciences to evaluate the process can prove to be of immense help to any business.

 

Big Data Into Performance

Measuring employee performance is vital in human management and for companies in deriving potential flaws and draw mistakes so as to contribute to efficiency. With real-time KPIs (Key Performance Indicators) deduce from big data analytics helps an organisation to check performance on a real-time basis and also evaluate the report separately for each employee. Such valuable feedback accelerates the task of owners and managers in making informed and valid decisions.

 

Conclusion:

This is only going to grow further with personality, habits and user behaviour changing which will be analyzed by algorithms specifically designed to understand and predict our choices and selection. Big Data has also unearthed the relativeness in every industry segment and its users starting from business development to athletes to the education industry. Being a top mobile app development company with close to 10 years of experience, we are constantly involved in researching, developing and delivering cutting-edge solution regarding the upcoming and trending technology and its aspects.

With millions of apps in play store and app store, it is clear that most of the businesses are venturing in adapting to the digital-cum-tech road to attract and cater a new set of customers with their product and services. You will find majorly all kinds of businesses have developed their apps.

 

Onboarding this technological track can prove to be highly beneficial for your business. However, it very critical for companies to focus on result-oriented solutions in this advanced digital tech era through mobile apps and website. Every business app solves or at least addresses the customer’s needs in a unique or rather specific way, hence, stay true to the app’s purpose. These are various ways to add value to your business. Over the past few years, the customer’s usage of mobile phones and apps has shown drastic shape-shifting change will almost spending 5 hours a day on mobile. Other statistics suggest that a high number of users do not even launch the app after a couple of initial months and so long is the list of many other statistics.

 

Nowadays, you can hire the services of a top mobile app development company to build your pocket-friendly business app. Moreover, it is crucial for these business owners to seek whether their business requires one such app or not? Below mentioned is a few ways for you to find out if building a mobile app is necessary for your business or not?

 

  • Can your customers reach you through your website from mobile devices efficiently?
  • Do other businesses of the same industry have their apps?
  • Does your app fill a gap in the customer’s needs?
  • Is it imperative based on your business nature to retain customer to increase sales?
  • Are you planning to offer any customer loyalty program?
  • Would your business app require branding?
  • For marketing purpose, do you plan to rely on using user-generated content?
  • Will your app require to use the mobile device functionality such as camera, etc?

 

If you are a startup entrepreneur or belonging to a small or medium enterprise and have mostly answered ‘yes’ to a majority of the above-asked questions; then your business is in a need of a dedicated mobile app to scale your business customer base, network, and sales.


However, just realising is not enough as the next few steps are imperative for e.g, finding a professional mobile app development company, deciding the mobile platform for the app, understanding app development model and your role from the app company, cost, marketing, in-app purchase, before and after app deployment services, maintenance and last but not the least support from the app development company.

 

In such scenarios, we would recommend you to first do your own research about what kind of features and functionality you would want it in your app. Additionally, if you would like to understand thoroughly about the important steps to consider in app development process then click here.

 

Concluding Note:

 

Mobile app marketing is utmost necessary for today’s era for the success of the application. Since a third of our world population now owns a smartphone hence, the need for mobile marketing services which ensures that the application will be discovered by users and ever active online community. These marketing strategies are craftily advertising the application to cater to the app’s intended target audience. The core driven end result is to employ these tactics to make sure that the app gets the maximum download and used by the customers so as to generate revenue and keep the profit churning through add-on application downloads and purchases.

 

At Moon Technolabs, we ensure that our clients get the best services in terms of mobile app development & solutions. With our expert team of developers and designers, we promisingly strive to give your business unique leverage via our services so as to be competitive and grow in the global market.

Moon Technolabs New Logo

Our adrenaline has already kicked in, which has made us a little more excited in bringing our ‘New Logo’ to life. We are eager as well as proud to announce the launch of a new company logo as a part of our acknowledging as well as celebrating the ongoing growth and success of our company’s brand.

Since our initial stage, we have stayed with the same definitive impression of ‘Moon’ in our company logo. However, our business has evolved over the years and the change was long overdue. We were in a need of image makeover that would actually not only rhyme with the modern aptitude & take of our worldwide clients but also being assertive and coherent with our vision. With our new logo, our aim is to showcase the ability to deliver excellent quality, performance and service support across the design & development aspects of the software industry. Without further ado, let’s take a look at the new changes in the logo.

As you can see from the image, the new logo is adapted with new colors & font but more importantly, the shift of focus from ‘Moon’ impression to a collaborative, just the letter ‘M’. This approach of rebranding was induced to bring all the elements in more alignment with the intuitive take on amalgamating the design, development and service parts. Hence, the three variant section of the letter’s’ in the logo.

Drawing inspiration from the mathematical figure – ’triangle’, that is most relevantly resembling the letter ‘M’.

Moon Technolabs


Matching the three acute angles with the corners according to the design paved the way to draw attention to the design, development & service part.

Moon Technolabs

 

Representing the 3 triangles individually explains our take on giving equal importance to each and every part of the project responsibility we undertake.

Moon Technolabs

 

Merging them all shows the capability and strength of our designers and developers to deliver the task on-time and adhere to compliance. However, black was not eye-catchy.

 

Moon Technolabs

 

We used the color ‘Blue’. As the blue color is vibrant on its own and also implies the vast and vividness of Moon Technolabs in its entirety considering the ‘Moon’ & ‘Sky’.

Moon Technolabs

 

Moon Technolabs

The strategic approach behind the color ‘Blue’ was to encapsulate the aesthetics of ‘Moon’ & ‘Sky’ to depict that our simplistic approach allows us to stay vibrant and produce unique solutions to our clients while concentrating all the possibilities available to cater to the task at hand.

We are definitely sure that the new changes will be welcomed by our existing clients and customers. We are utmost certain by now that the employees are already loving it and enjoying the new image of the company’s brand identity.

We are also going to roll this out soon everywhere we are out in public and on social media platforms such as Facebook, etc. Meanwhile, we urge everyone, not only our clients & customers but also readers to keep an eye on our upcoming events and news posts to stay updated regarding the much-awaited changes that are going to follow. Also, there are few future updates which are not only going to be beneficial for clients and employees but also to the company as a corporate. Moon Technolabs in its entirety is going global may it be the looks, feel or service aspect.

Well, it did take a lot of time but the hard work and perseverance from each and everyone has seemed to paid off. ‘Patience is a key virtue’ in attaining highest goals and we take this moment to thank all of you for keeping patients and playing your part in making ‘Moon Technolabs’ a global success and top most mobile app development company. With this perspective, we aim to present ourselves better and attend to your business needs by providing end-to-end services in times to come.

Yes, we all are embracing and warm welcoming the technology but yet we are stunned by the way it’s showing the mystic marvel it could perform, aren’t we? Smartphones getting unlocked with ‘Face Recognition ID’ to the technology like “Augmented Reality” wherein it merges the physical world overlapped with the digital one.

Augmented Reality (AR) is exciting technology. It proposes to encapsulate human experiences bound to accomplish in the digital visualization. This technology optimizes your surrounding reality by overlapping (superpositioning) it with the made up components or elements such as images, sounds, etc. A photo sharing app that allows a user to add a hat or sunglasses (animated filters) over his or her own image before sending, is an example of Augmented Reality.

The key aspects of Augmented Reality are to reduce the customer problems and enhance brand connection via product visualization, brand uniqueness, and consumer engagement. Augmented Reality derives its major push from the fact that most of us use smartphone nowadays. Hence, it practically propels the utility and practical implementation in daily life.

More importantly, AR has paved the way for all industry ranging from Education, Health & Medical and much-benefitted Entertainment sector (video games, cinema, and television). It is ever more alive and spreading its significance in the world of Fashion & Retail. Let’s see some characteristics, features, and future of AR to improve the shopping experience in retail industry.

Salient Features:

With cutting-edge tools, techniques and state-of-art infrastructure facility, Moon Technolabs is persistently involved in developing and nurturing this technology with its hand on numerous projects and portfolios which has consistently generated growth for our clients. Let’s have a look at few amazing features to see how Augmented Reality is changing our vision of the everyday life.

Product:

The collaboration of AR with mobile applications provides extraordinary engagement level of consumer and service with respect to the product. Filters like in-app feature/price comparison to check product quality & affordability respectively. Not only it provides attributes of related products through predictive and intuitive analytics but also provides in-depth details of product information.

Try Before You Buy:

Ready-to-wear in apparel or fashion industry or Ready-to-try products in retail is another demand for technological innovation direction. For e.g in a retail furniture store or home accessories, AR turning user’s camera into smartphone empowers them to feel and see the product virtually in their homes such as a piece of couch or furniture. Same is the case with a pair of sunglasses or clothing, which can be virtually applied to your body, allowing you to choose from the wide range and make an informed decision.

Personalized Offers:

Applying analytics to customer choices, preferences, shopping behavioral pattern and requirements, retailers can easily customize personal offers to enhance users shopping experience.

What’s In It For Retailers:

Surpass Physical Hindrances – Since retailers can merge virtual selling space with real in-store space.

Product Inventory – AR allows retailers (specifically small store owners) to display more stock & products then they could actually fit-in in reality. This allows the urban retailers to compete with bigger market competition in terms of product selection as they usually struggle with limited selling space.

Customer-Centric – People can virtually try any outfit, decorate their car or kitchen, rearrange their living room furniture just on their smartphone without leaving their home proves that AR’s core objective is to excel user’s experience and keep on improving.

Sales Boom – This simple technology since allows to easily apply the products with real-life surroundings immensely helps in eliminating the pre-purchase confusion and hesitation as with ample amount of choices customer can make well informed and improvised decisions.

Customized Present – AR is an actual boon for retailers as it allows them to have the insight of customer shopping behavior through analytics and hence, helps them to offer personalized product offering or tailor-made benefits on customer preference.

AR Beyond Space:

Augmented Reality is a mature technology. The way forward for this technology is to always stay on its toes of innovativeness. Yet, we are far away from touching the real potential of this technology. In other words, with respect to Augmented Reality, we have just begun to unearth its real power. Improvements are much needed for a seamless layering of the display with swiftness, elegant look, interactive and engaging UI/UX.

Call Us Now

OR
+




OR