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Android App Development

Mobile applications and its related technology started to develop as early as a few decades back and since then have predominantly have been evolving in terms of both design and functionality. Small and large businesses have come to realize the potential and need of the hour of having a mobile application to get the optimum results in marketing their products and/or services. Hence, deciding to develop a good mobile application for your business will pave the way to give great user experience and will cater several benefits to your business.

Statistics suggest that for the year 2017, Android app downloads outnumbered the other OS with approximately 50 billion. A huge win in sheer numbers. This graph in no way seems to be going down with the growing popularity and so a very promising future for an android application development company. Nevertheless, the application development process requires having the thorough knowledge of Java, SDKs (Software Development Kits), APIs and IDE (Integrated Development Environment).

Still, many businesses are captivated by the wrong notion regarding the Android Application Development which is producing hindrances for these companies to opt for mobile app development. Let’s see what they are:

1: Mobile Application Only Targets Smartphones

So far, the largest number of users of mobile application operate it via smartphones however, it also overlooks a fact that these mobile applications are limited to smartphones only. There are other several devices like tablets, smartwatches, etc. which are more than capable of operating seamlessly from these devices and can put to the best use of these applications.

2: Expensive Application Development

When it comes to app development expenditure, there are so many myths floating around that these business owners tend to make mistake and believe any such notion that the development cost is going through the roof. But then again, there is a dire need to break this myth as android application development requires a fixed budget. Moreover, it is also depended upon the build, design, user interface and any such specifics of the project requirements.

3: Quick Development Time:

Needless to say, that most of the people believe that developing a mobile application is a quick and easy process. Let us clear that notion for you. An app development process has to go through a design and build cycle wherein code, user interface, quality testing, bugs resolving, marketing strategy, etc. So, it must have been clear now that the app development process is rather a tedious one. With so many steps involved, it is not fair to think that the development process can be quickly accomplished. Of course, if the requirement is simple then it can be made faster as compare to the one with a complex set of requirements but still, on an average, it may take from few to several weeks.

4: Best Android App Can Sell Itself

Well, your job doesn’t end after developing the app and putting it on the app store. You’ll need a lot to work up the channels to promote your products and services via marketing. Once you a have an app that is really great and go-to-market even so you’ll have to focus on the number of downloads which includes organic and inorganic downloads. This will give you a clear picture of your target audience, customers, and their demographics and on which channels you should be spending more money and time.

Android app development has revolutionized the mobile app market and with massive popularity recently it has also changed a lot in a way developers create an application. There are so many myths surrounding Android app development but we would recommend to research well before and plan accordingly your business strategy.

Challenges In Customer-Facing Enterprise App Development

Technology is advancing every day with rapid and at super fast pace. Organizations and enterprises have to keep up with this advancement. Hence, in order to improve efficiency & productivity that they have to adapt and depend upon computerized devices via mobile application development.

Whether the enterprise mobile applications is customer-facing or employee-facing, primarily they focus on overall operational enhancements and mobile workforce. These two conditions have to work hand in hand and also it is believed that in the near future, enterprise mobile applications are about to compete for head to head with consumer applications.

Moreover, its a common culture within the organization for employees to bring their devices and hence, it is utmost mandatory to have mobile applications development for the enterprise to better visualize the proficiency & productivity. However, the fact of the matter for these enterprises and companies is that they don’t have any in-house expertise as not only it is difficult to source the talent but also it is a costlier option.

Following are the major challenges of Enterprise App Development:

1) API Strategy

APIs are basically used to power the applications and a well-derived strategy requires one to expose the APIs to the business operations and functions. For e.g, if a field service application is developed for the enterprise, you’ll need an API which allows employees or field officers involved in the job to close the completed appointments or at the least expose the maintenance appointment schedules. It becomes the part and parcel of business quality operations to check and determine whether the APIs are capable of fulfilling the application requirements.

2) Security

Security is one of the major concern for every business or company. Even in the enterprise application development, security plays as the most important aspect. Since the mobile application development and mobile-oriented security goes hand in hand and so requires the same attention and expertise. Employees have more authority over security measures if the organization is providing with the device as compared to if they are supposed to bring their own devices.

3) Platform & User-Interface

It is industry standard that whenever developing either a customer-facing or employee-facing enterprise mobile application, preferably it is based on Native Application Development because of the low developing cost and reduced maintenance charges. Also, keep that in mind that the application should be competitive in feature, function, and operationality without affecting customer-brand relation.

4) Managing the Big Data

One of the other major challenges for enterprise application development is managing the data as it is generated vigorously day by day and to store the respective information is presenting the biggest task ahead of us. It is believed that the data generated by enterprise mobile application will be 50 times more by the end of 2020. The biggest task to find out the solution to store this enterprise data and has also proved to be a costly exercise in pursuing it.

5) Data Encryption

Mobile applications easily can be connected with any computerized device and present a threat for the data or information to be accessed. Hence, data encryption is a must. You need to take stringent and preventive measures so that the classified data remains at distance from any of the intruders. Users can easily copy, modify or delete the data and so to secure all the important information from being breached or stolen, data encryption seems to be a perfect way to go.

How to tackle?

To handle enterprise mobile application development challenges is not an easy task and needs to be carried out in small and measured batch-wise. For instance, you can begin with an application that is dedicatedly serving or performing only a single task instead of an application with lots of features and functions in it. On the other hand, you could take advantage of the cloud for data management and storage issues which will make all the tasks a lot easier.

Mankind, once a name synonymous with simple living has now transformed into the digital hi-tech lifestyle. Who knew that a small gadget merely fitting in the pocket will allow and empower us with the help of technology as its backbone to connect with the entire world with just a push of a button. Yes, smartphones have changed the way we live, we see, we interact, we connect and in every other possible way. More importantly, the way businesses operate has marvelously adapted in accordance with the technology and marketing strategy associated with it. Most of the people are more interested or rather much comfortable in following these online business marketing strategies not only because it is less expensive but also for the greater reason of reaching a wider audience and saves time & resources.

Let’s take an example that you have a successful operating business and have a respective mobile or web application of the same. It is important to market the app. Mobile app development is utmost necessary for today’s era for the success of the application. Since a third of our world population now owns a smartphone hence, the need for mobile marketing services which ensures that the application will be discovered by users and ever active online community. These marketing strategies are craftily advertising the application to cater the app’s intended target audience. The core driven end result is to employ these tactics to make sure that the app gets the maximum download and used by the customers so as to generate revenue and keep the profit churning through add-on application downloads and purchases.

Let’s discuss some of the best-proven methods of marketing of mobile apps:

1) Social Media

Increased usage of the social media platforms is directly proportional to the sales and in turn, accounts for business growth. Few of the social media platforms such as Facebook, Instagram, Twitter, Snapchat have few features that directly puts marketers in touch with their followers or customers. Another feather in the cap for social media platforms is that they have the facility to showcase their product or service in terms of videos which is quite effective and informative.

Through the means of your followers on social media app, you can directly connect with them and educate or inform about product and services as well as get feedback.

2) Blogs

Blogs are another one of the best marketing methods to reach to optimum people. If construed properly, blogs can be very effective in conveying your message. One needs to ensure that the content of blog has to be crisp and to the point, while also shadowing the details in the form of pictorial representation such as infographics or pictures. Remember, the goal should not only be that the readers should only read but also to share and forward to other people as well. Higher quality content must be the driven force behind your blogs. Tools such as “WordPress” and “Blogger” might come in handy. Both of them are very enigmatic blogging tools for either business or personal blogging as they have apps that allow you to easily update your blog on smartphones. Managing the user comments and regular conversation builds trust and encourages to use this method in boosting the mobile app marketing.

3) Videos

Videos are the supreme way to make your target audience understand your product and service so as to make them comfortable to make an informed decision. Videos are absolutely perfect to describe because it is the only methodology through which you can explain about your product in the minimum timeframe with the utmost accuracy of your product. As viewers can see the product operationality, appearance, features and many more functionalities, making a proper informative and detailed video could drive your sales through the roof.

Besides, one can also add a product testimonial video of a satisfied customer or consumer. Testimonial videos give assurance of quality and services and hence drives sales. The average length of a video that has proved to be effective as of 2 to 3 minutes.

If your content is video based then nothing proves more efficient than ‘YouTube’ app as it allows to upload, download and share the content fast and in a reliable fashion. All the mobile marketing apps have share option to market the content to other Android, iOS or smartphone users.

In A Nutshell:

At Moon Technolabs, we ensure that our clients get the best services in terms of mobile app development and solutions. With our expert team of developers and designers, we promisingly strive to give your business a unique leverage via our services so as to be competitive and grow in the global market.

We are habituated with it now and that’s a fact. Mobiles and smartphones have become one’s part of daily life. May it be getting acquainted with the latest news or fun-filled entertaining activities like listening to music, watching videos, playing games to merely finishing your pending office work like sending emails or reports, all these could be accomplished with the little device which can be encapsulated in one’s palm.

The sudden rise of this dependency on mobile technology, has given a gigantic push in the apps development industry and hence, the surge in mobile app development companies. These companies in the need to attract more clients to their portfolio and rake in profits on the financial grounds have to follow market trends by inculcating and implementing latest tools and technologies by providing niche services.

Thus mobile app development companies around the world are on a constant verge of trying to unfold new advanced technology in software and hardware components. App stores are experiencing such a massive number of app downloads which becomes the primary reason to believe that the year 2018 will see some of the promising new trends in mobile economic applications to increase their revenue by meeting customers demands.

As belonging to one of the established Mobile App Development Company, from Moon Technolabs we present you the latest mobile app trends that will mark its immense presence in 2018.

1) Augmented Reality (AR) & Virtual Reality (VR)

AR and VR technologies are used in creating real-life situations mostly in the entertainment and gaming industry which ultimately has brought a revolution in the way we experience and perceive. With Apple introduced ARKit and ARCore from Google, augmented reality apps for mobile devices will have a brand new face on these most known sturdy platforms. Games like Pokemon Go will influence marketers to provide the amazing compelling user experience. Moreover, VR devices like Google Cardboard and Samsung VR Gear are becoming more and more popular by the day.

2) Artificial Intelligence (AI)

AI’s contribution has inspired and enabled many exciting features in mobile apps like recommendation engines, personalized experience, and behavioral targeting which has opened the doors for new possibilities and hence, are favored by giant corporate institutions ranging from Construction to Coffee maker. Usually, AI can optimize the business process by providing powerful insights. Chatbots tools are powered by AI to stimulate human conversation, however, yet in the near future, we should be seeing the full potential of AI as there is a high demand of hiring experts from the same industry.

3) Wearable Apps

Smartwatches and other wearable technologies seem to have made the alternate reality come true of the technology market. So far these devices provide standalone features on its own, however, from time to time they still require some sort of support from device’s software to function well. There is a wide usage of wearable apps such as fitness, messaging, entertainment, etc. and users prefer wearable devices to be synchronized with their devices for the better access to the data. Wearable technology will see a much higher growth and rise in 2018 with most of its technological power yet to be discovered.

4) Lazy Loading & Accelerated Mobile Pages (AMP)

To reduce the bounce rate because of the slow loading, Google initiated the AMP project wherein a lot faster and responsive mobile version of the web page is created. Alternatively, instead of allowing the user to wait for the whole page to load, the webpage can be displayed seamlessly – it is called as lazy loading. These both techniques can be used to speed the performance of mobile apps when the content is transmitted through the web. Importantly, these techniques have the changed the mobile app development scenario from the perspective of Web App and SEO. AMP has drastically paved the way for increasing user experience and hence, can be accounted as one of the most significant mobile app developments in the near future.

5) Cloud-Computing

The prime benefit of using cloud-driven apps is that such applications minimize the space usage of your device as it directly fetches all the required data from the cloud account. OneDrive, Dropbox, GoogleDrive are few examples of cloud-based apps. A report suggests that cloud apps ease the mobile traffic up to 90% of the total mobile data traffic and hence is efficient in processing heavy tasks in mobile. Importantly, cloud computing increases the reliability, speed, and security of mobile apps and allows optimum collection, storage & analysis of user data.

6) Mobile App Security

With the high-end usage of banking transaction and e-commerce shopping using mobile apps, it is utmost necessary to concentrate on mobile app security. In such cases, apps with built-in security measures can be a boon to the tech world. Primary concerns are insecure storage, misuse of confidential information and privacy violation of all such personal data has increased with the popularity of BYOD (Bring Your Own Device) policy. So far developers have been, but still, a more stringent approach to secure the app’s code is the dire need and can be listed as one of the emerging trend that can be observed in 2018.

7) Internet of Things (IoT)

IoT is so far on the highest verge of shaping mobile app development trends. Most of the time, IoT solution requires a specified allocated application to manage all the smart devices. Out of which mobile devices seems to be creating the perfect interface to interact with IoT enabled devices to synchronize data, especially in case of consumer IoT. Since, IoT allows the use of sensor technologies in non-IT devices which makes the mobile app development linked to IoT products has become an exciting area to keep an eye on. Building IoT related software has become the need of the hour and certainly presents itself as one of the fastest emerging trends of 2018.

8) Instant Apps

Another cut-throat trend which has made it to our list from most of the mobile app development companies is the ‘Instant Apps’, which was launched by Google as a new feature in Android devices. Users can actually use an android app without actually downloading it. The user can have a trial of the desired app from the app store and download it only if they feel the need and have the necessary storage. Few examples are Wish, Viki, Buzzfeed etc. are few who have taken the initiative to venture in Instant Apps. With out-of-the-box emerging trends, this one doesn’t seem to be left behind in 2018.

 

Since the world is on the go all the time, the last thing anyone needs on their plate is to worry about busy traffic or to look for a car parking space or merely spend on car repair. Hence, a tremendous surge and success in taxi or cab service industry.

What’s more thrilling is how this service is made to reach out to everyone with ease to book and complete a ride without having to own a car. Thanks to many such services such as Lyft, Zipcar, Hailo or Gett but the one sheer outperformer in car-rent or taxi service is Uber. Transport company capturing the market and targeting busy metropolitan cities & riders with mobile apps to let passengers book a taxi and hence acquire customer base in the process.

Uber’s success in cab hailing industry has paved the way for many other taxi apps and also following the footsteps in building an Uber-like app with an understanding of their business model, approach, and functionality. Let’s see what technology stack and how much it costs to develop an app like Uber, but first let’s understand a bit about Uber?

What is Uber?

Uber app is used to book a taxi. Uber operates in 375 cities of 77 countries with 80 million users. Uber app has been a real blessing for passengers as they can either instantly book a cab or schedule it for later with just one tap on the phone through Android, iOS, and Windows phone apps.

The Uber cab service is around 40-50% cheaper than traditional taxi cabs and even the response rate is quicker. Uber is not only for passengers to book a taxi but also for drivers to register and can earn. Hence, for drivers, Uber acts as referral service and created job opportunities.

Moreover, with its seamless app design & simple user interaction, great marketing campaign and minimal error reports, Uber has acquired a fair share of cab-hailing industry and others are following into the footsteps with slight modifications in the business model in same and other industry sectors.

How does Uber work?

The general working functionality of Uber app is shown in the following steps:

Step 1: Request

Customer places a request for instant taxi or schedule for later via the app. Respective details are sent to the nearest driver.

Step 2: Matching

The driver either accept or reject the ride. Upon rejecting, the request is sent to another driver.

Step 3: Ride

The customer can track the approaching taxi and its estimated time of arrival (ETA).

Step 4: Payment

The customer feels informed and more comfortable with cashless payment and knowing estimated ride fair.

Step 5: Rating

This is an important factor in Uber’s business approach and logic as it builds a positive reputation and also enhances service reliability.

Primarily, one has to keep in mind different features & functionality while building an Uber-like app. Uber actually consists of two separate components, viz Uber Driver App and Uber Passenger App.

Some of the passenger and driver interface features might overlap, however, each has its own importance and functionality. More importantly, it is hard to pin down the exact cost to build an Uber-like taxi app but based on the various factors such as app design & architecture, developer’s rate, feature-set & functionality, country, industry and many more related aspects.

Let’s take a peek at features of Passenger App and Driver App:

  • Register/Login: To manage personal information
  • Booking Interface: Fill details to book a taxi as you need such as pick-up & drop location, select car type, etc
  • Tracking: To track taxi/driver’s location, update ride information
  • Fare Calculator: To check the estimated cost of the ride and apply the discount if applicable
  • Payment: Cashless option via in-app, credit card or use just plain cash. A rider can also split the fare with a fellow traveler and can receive invoices through phone and email
  • Push Notifications: Helps in keeping the user updated on ride status, car details, ETA, etc.
  • Rate Ride Service: Provide feedback to the driver and/or rate taxi service

Features of Driver App:

  • Register/Profile: Register as a driver and update profile.
  • Online Status: Active/ Inactive driver status on the map. Also booking options to accept or reject any ride with info on customer’s location and other booking details
  • Push Notifications: Receive order alerts, booking data such as location, route, etc
  • Navigation: Using Google Maps or Places for optimal directions and route guidance

Technology Stack To Build Uber-like App:

There are three major aspects while developing a taxi app viz, Server, Mapping, and Payments. Since Uber has made their API available to the public, now it has been easier to build your own customized Uber-like app. Primarily, to handle and manage hundreds of user requests on a daily basis, the app has to be equipped with driver routes and servers.

COST:

The final cost of the taxi app is depended upon the use of features, functionality, and components put together in developing the said app. Many mobile app development companies across the world have different hourly rates ranging from $20-40 to $130-150. Hence, below we have discussed and tried to derive cost associated with the above-mentioned aspects by taking an average of $50 per hour. Let’s see them one by one.

 1). Geolocation and Coverage: In order for users to find the car location, GPS technology is put to use with maps integration and positioning. Also to calculate distance and find routes, you need to have routing servers. When a customer clicks on the map to point pick-up location or track the real-time car movement or the route or direction, it’s Google Maps. On the other hand location services operated by Uber, iOS apps are driven by CoreLocation framework for region monitoring & MapKit framework for selecting routes and directions. While Uber Android apps use Google Location Services API for location and Google Maps Android API to perform route and direction search.

It would roughly require developers around 130 hours to integrate location & routing feature in your Uber-like taxi app. Based on the average price of development service, ‘Geolocation and Coverage’ should cost you approximately $6,500.

2).Payments: Today’s payment technologies have paved the way for easy and simple financial transaction gateways between all the concerned parties. Cashless in-app payment options via Stripe, Braintree, Paytm, PayPal is not only convenient for both passengers and drivers but also is safer & faster than paying through cash. Moreover, a passenger gets to know the estimated fare of the ride before placing a request.

If your company is going to provide financial service as a matter of storing and processing credit card information and data, you need to meet all the necessary and updated requirements known as PCI compliance.

Integrating payment gateway in your Uber-like taxi app is an in-depth and longer process. Hence, it will take around 125 hours to complete the process. Based on our basic hourly average rate of $50, ‘Payment Integration’ will cost you approximately $6,250.

3).Design: The design of your Uber-like taxi app will play a major role. As simpler and easier your app is to book a taxi, to locate and pay, the higher will be the acceptance and profit. Clear user interface and seamless user design app experience will make sure of smooth interaction with the customers.

The designing time could vary depending on how intense, a classy and appealing design you have in mind. But the average time starts from 50-120 hours. Hence, ‘Designing’ will cost you approximately $3,000 based on the 60 hours of average time for completion of the designing task.

4). Registration & Notifications: You could offer one-time user registration by sign-up or link through social media so as to make the booking procedure simpler every time user wants to book a taxi. Additionally, rating and feedback will definitely add points to increasing customer friendliness. This factor surely adds to improve quality of the service in all aspects. The time for registration and profile creation may take up to 130 hours

Tech stack for push notification is pretty straightforward. Google Firebase for Android and Apple Push for iOS phones. A necessary part of the taxi service industry is that you have to keep the user informed about driver’s information such phone number, taxi details such as registration number and any other such important notifications can be achieved via SMS, email and/or push notifications. For SMS, Uber went with Twilio, however, there are other communication channels also like Plivo, Nexmo, Tropo or Sinch. Including push notification and SMS integration, it might take around 70 hours of work in total.

Hence, the total time for registration and notification will be around 200 hours, which on the basis of $50 hourly rate will amount to $10,000.

Conclusion:

As we have calculated on the average base price, moderately one can take into account the total cost of an Uber-like taxi app could cost approximately $30,000 for iOS, $35,000 for Android and for the Native app, it will cost around $65,000.