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Celebrating Our Decade Long Herald !!

The vision and mission of a company may vary from one another, however, the core values and the principles on which the success & growth of any organizations depend are more or less similar such as hard work, smart work, team collaboration, communication, support, and reliability. The best part about such time is that it sinks you in with pride and shows that during all these years, the perfect synchronization between designers, developers, talent acquisition team, business development, and marketing team lead to achieving & becoming part of a success tale.

Of course, every big thing begins with small steps and as is the case with Moon Technolabs also. In the early days, the resources were scarce but the passion for the software industry was skyrocketing. Though a meeting couldn’t be conducted in a conference room then, but it definitely did not stop to dare for one. Yes, to expand… to diverse. With such an uplifting spirit, Mr. Jayanti Katariya, CEO sets off on the mark to establish a top mobile app development company and lead with skills, patience, and perseverance to have attained a benchmark, celebrating the 10th anniversary of Moon Technolabs.

The celebration is in full swing with joys, emotions, love and fun-filled activities creating even a stronger bond between us all. Starting from the struggling times, upside down moments till the feeling of completing the project, everything that led us to reach this stage is because of not only mentors, team leaders, and employees but also our gratitude to our clients and partners across the globe for showing their tremendous trust and support. Over this span of time, Moon Technolabs has also been involved with many CSR (Corporate Social Responsibility) activities all of which led to the purpose of giving back to society and helping the ones who are in need.

The company starting with only a handful of employees and resources has now fully grown to a staff of more than 85+ employees with an office in India and the United States. The diverse stream of co-workers from each and every corner of the country has brought not only allowed the company to flourish vibrantly but also the different methodology & attitude has helped to streamline the process. Their immense skills as developers & designers have made us successfully complete 789+ projects, leaving us with 467+ satisfied clients worldwide.

Began with only a few in-house projects, Moon Tech quickly wide-spanned its vision because of the immense push in having digital presence whether for a personal or professional purpose. That led us to sown our feet firm in the ground with initially into the mobile app and web development and nowadays into projects that rotate around machine learning, artificial intelligence, wearable tech, and blockchain technology. 

The hard work started paying off a few years back with receiving GESIA Award in 2015 and Diamond Award for the best mobile app development company. Such accolades have always kept us on the edge of our toes to do something extra, add a special element, go beyond to help our clients in their project. 

Gesia Award

Summary:

At last, we are thankful to all, from colleagues to clients in believing Moon Technolabs and its ability that has brought us much deserved fame and recognition till this day. We take pride in being a part of this organization and further enriching its reliability and credibility with our hard work for many more successful decades to complete.

top mobile app development company

It’s been long that we dug deep into performance testing from its initial days and yet in every task it has a crucial role to play. A program has to be robust and withstand any hindrances that may prevent it to function properly. Software performance testing is a necessary step ensured by testers to make sure the overall performance and to determine the launch time. Though performance testing won’t help in locating defects or finding bugs in the program but on the contrary measures the performance with respect to industry standards.

One another way to make sure that your performance testing goes absolutely through the sky is by conducting and thoroughly checking individual functions of the software. This would fall under the class of functional testing aspect of the development wherein, the focus is on interface testing, sanity testing, and unit testing. Hence, performance testing is only followed after functional testing. A program which inhibits good performance can drive users away and may not lead to the desired popularity. Therefore, appropriate performance testing will help you to work on the improvement areas which will lead to a better product. An accomplished product or software is definitely welcomed by users. A top mobile app development company has to ensure to let the software pass-through performance testing in order to deliver a successful product to the client.

Salient Factors of Performance Testing:

It is essential to check the performance testing under various workload environments. Putting software through different conditions is only going to help identify issues. Let’s check five of those most commonly tested parameters.

1) Load Testing

Load testing is performed to check the load bearing capacity of the program/software or in other words, it is tested to check the performance when the workload is increased. Workload could be classified as a quantifiable transaction carried out within a specified time or measuring the load test via the successive number of users under normal working conditions. One underlying function of load testing is also to check response time.

2) Soak Testing

Another testing aspect is soak testing wherein the said software’s performance is checked over a long period of time to check its sustainability under normal workload conditions. The major benefit of carrying out soak testing is that it helps to identify system issues.

3) Scalability Testing

Under the scalability testing environment, a program is made to test under a steady increase in workloads and even to check reaction when the resources are changed such as memory or database, etc.

4) Stress Testing

When the software is forcefully allowed to perform outside its normal workload conditions such as with overloaded transactions or users than its original capacity, this testing base is referred to as stress testing. The conclusion helps developers to measure the stability as well as derive an optimum performing capacity or breaking point beyond which it would crash and won’t work. In such a scenario, developers can also work and learn to recover software from failure.

5) Spike Testing

It is a specific branch of stress testing, in which the software is recurringly infused with a large and sudden increase in the load. 

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company for a full-fledged develop software such as Moon Technolabs. Having more than 10+ years of experience in the software industry and established clients around the globe, we not only undertake your mobile app project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers. Hire mobile app developers as per your project requirement on dedicated or fixed price engagement model.

Big Data

To make it big in today’s time, one has to start climbing the modern marketing ladder, especially with the competition rising more day by day. Not only to survive in the 21st century but to remain unbeaten, you need to tap the power of data to work parallelly alongside the competition whenever the situation changes. Gathering data of products, services, market and customers of your industry enriches you to customize your own operations and push your business to the next level. The top mobile app development company such as ourselves, work day and night to provide our global clients with the optimum advantage in their respective area. Our motto is to provide them with leverage as compared to their competition from our mobile app and website design and development services.

The Need To Gather Intelligence

The first thing to understand is that when it comes to adapting to big data for your advantage, it is best to have and gather as much intelligence as possible. One can also make progress by hiring a dedicated resource to gather data from your competitors. These channels could work primarily by monitoring social media posts, conventional advertising campaigns of other brands,  etc. The result of this exercise will provide you with an analysis to understand what is currently trending and creating buzz and what is actually been neglected by the market. At the end of the day, your motto should be to rake in as much data as you can and then actually put the information at hand to productive use by proper analysis of the same.

When you are really upbeat about the competition and want to make your mark, a great way is to take relevant data and apply it to your own situation. You’ll need to jump in with both feet into the world of big data analytics to help you to go through huge sums of data to learn everything you need to know to achieve success in your industry segment.

Use All Channels

One should not only depend upon the ad campaigns running on a single medium. To gain the maximum benefit, marketers should explore other modern operations such as from mobile app data to understand more about interests, hobbies, and desires of users. Keeping all the information of a potential customer in one place by creating a user profile and storing it in a master file from your website, social media platforms and other data initiatives. 

Use Data To Make Informed Decision

The final step of success in ‘Big Data’ can only be achieved if you learn how to use the collected data to your advantage and take a wise decision. It is best advisable to do market research and analysis as you can find many sources and information available for new business insights. This will certainly provide you with leverage and put you ahead of the competition.

Concluding Note:

Moon Technolabs is one such top mobile app development company to undertake your project for app development. Being at the paramount of the mobile app industry sector with over a decade of experience in not only creating the app but also by providing cutting-edge solution pertaining to a website and mobile app development. Quality, SLA and there are many other parameters on which our primary focus remains to deliver exceptional results. You can hire mobile app developers at a pocket-friendly price that is surely going to fall within your budget. 

In order, for your app to be successful, you’ll have to monitor and measure every factor. A data-driven strategy and primary marketing channel will help a lot to any upcoming startup entrepreneurs or small and midsize business owners. Top mobile app development company can help a striving business to achieve benchmark results in mobile app marketing and strategies.

Top Mobile App Development Company

With over 100 billion mobile applications are downloaded each year and over a billion smart mobile devices out in the market, it is safe to say that the mobile application industry is growing at a tremendous pace. Amongst other industry sectors, it is not hard to analyze and conclude that the mobile application industry is at the epitome. Furthermore, the tech giants companies such as Google, Facebook, Instagram, Twitter, etc have captured a huge market share with their products and services, basically, their respective applications.

Providing top-notch services and result-oriented outcomes have become the sole purpose of each of these applications and it has revolutionized the mobile experience for the users. As technology is evolving day by day and advancements which are offering more quality to the users, the mobile application industry has established a strong foothold for another decade for sure. A top mobile app development company can certainly help you out in offering a web app or mobile app as per your business requirements. Most of them even go up to the lengths of delivering a few app related strategy, app marketing strategy, pre and post app deployment services as well.   

Let us see the below-mentioned influencing aspects of mobile application development companies in the IT industry.

1) Wearable devices

Wearable devices have become a trendsetter such as smart Apple Watch or Android Wear. Most of the tech-savvy and even non-tech people have started giving preference to the wearable devices because of its simplicity and efficiency.

Some of the top wearable devices are as follows:

  • Apple Watch Series 4
  • Fitbit Versa
  • Amazfit Bip
  • Garmin Vivosport
  • Huawei Watch 2 LTE  

2) Smart Object Connectivity

The tech market is flooding with amazing and innovative products that are usable in our daily lives and with the help of technology, we are easily able to connect to the mobile applications for better control and seamless user experience. With controllable technology in devices which can be operated by the mobile application, many industries such as sports, electrical appliances, medical devices, invoice & billing system and many more are already spreading its presence.

3) Taking Benefits of M-Commerce

Fintech has made it possible to shop, pay bills and use banking features right from your smartphone with the help of various kinds of applications. Mobile paying applications via mobile wallets or e-wallets have made it possible to use digital money to its fullest length. One can simply install any such app as per their need and start mobile money transaction starting from shopping to transferring money to another account in just a minute or so.

Advantages of m-commerce apps:

  • Convenient and easy to use to conduct business transactions.
  • Can cover a wide range of customer.
  • Can target customers as per their location, service provider, and the type of device they use.
  • Lessen the costs of the company.

4) Motion & Location Sensor

Almost all devices nowadays come equipped with the feature of motion and location sensors. These location sensors can be used to identify or pinpoint the location of a person when connected to the respective apps. Simultaneously, the motion sensor is helpful mostly in the home security system for raising the alarm during a theft, etc. These sensors are also widely used in other areas such as power- saving, games, etc.

5) Application Performance Management (APM)

Broadly, Application Performance Management is simply the combination of mobile metrics and monitoring tools. Over time, this software has paved the way in understanding and gauging the app behavior. Meanwhile, it has certainly excelled in providing quality service to customers. There are many applications available to get real-time data related to the APM. This can help you to analyze the necessary tools to monitor resources and gather data sets. With meaningful insights, you can correlate this data to establish and implement better performance objective for your business.

6) Enterprise Mobile Management

Enterprise Mobile Management has contributed greatly to pushing through the limits of the IT industry to get enhanced results. EMM consists of a set of people, processes, and technology primarily based on mobile computing. EMM is errorless and efficient and hence, majorly used in business management opportunities.

The key features of EMM are:

  • Better security
  • Seamless application management
  • Precise financial management  

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having almost 9+ years of experience in the software industry and established clients around the globe, we not only undertake your mobile & web app development project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers.

Web app's

We are connected through a deep neural web of networks and though unknowingly, most our of daily livelihood activities depends on it. Even a single search on the search engine to business promoting their product and/or services on the internet or web. Starting from your online flight tickets booking to education webinar being provided…everything requires web. If your business isn’t taking the leverage of promoting its product on the web then you are missing out on grabbing a huge chunk of profit and growth for your company.

A website, web app or a mobile app is a must in today’s day and age. It is considered as a  necessary platform and means of marketing your product. Not only it adds to build up brand visibility but also brings traffic. A top mobile app development company can certainly help you out in offering a web app or mobile app as per your business requirements. Most of them even go up to the lengths of delivering a few app related strategy, app marketing strategy, pre and post app deployment services as well. Without waiting for further ado, let’s check out the reasons to have a web app for your business:

The attention span is narrowed and precise content is welcome in all the ways. Businesses are constantly looking for quicker ways to meet customer’s/client’s demands by staying updated with the current trends.

Increased Visibility:

Let’s say someone heard about your company and needs further information about your product. In this tech era, the first step of action they would take is to check your company’s name on a search engine online platform. Along with the product info, they would also want to see testimonials, reviews, credibility, etc. Almost 90% reveal that they definitely like to visit the website before actually associating with you in any way.

Primary User Engagement:

As we saw above, whenever someone would like to buy your product and/or know about other products/services, they would prefer to visit your app or website. A common platform wherein they (customers) can find information, reviews about products, catalogs, etc. Hire a skilled web app developer that can lay perfect strategy from building to app launching and even helps you with the marketing strategy.

Publicity:

Sound and positive publicity are always encouraged for businesses especially if they are newly ventured and moreover with their digital presence. Hence, a web app will publicize your company’s products and a clear UI/UX design will attract the right target audience. The more you advertise your business is ultimately going to reap the benefit to you in time.

East To Access:

The primary is concern is to allow your users to access you from anywhere, anytime. Try and see if some of the info about your products an/or services can be available to your users even if they are offline. Possibly provide them with full access to the application from all possible devices. Providing a better, engaging and smooth interface design will pave the way for them to spend more time on your app.

User-friendly:

Try not to make your app too complicated. Keeping it simple will drive more audience to your platform. Keep it creative, include necessary features pertaining to your business but also do not clog it with too many images, content or descriptive information which is not useful to a buyer. Building your business is one of the reasons web app development is increasing day by day and gaining popularity all over the world.

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your virtual reality and augmented reality app project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers.

iPhone App Development Company

Design thinking has long been valued among industry leaders and executives due to its perceived and recognized value. While most of those leaders now face constant pressure to deliver the return on investment for the same in the practice. Design thinking has taken quite a twist and turn in the development of technology and also to cater to the target audience in a way to adopt it in the easiest and simplest way.

For the customer experience professionals and design thinking experts who have favorably implemented the practice into their organizations, they have found out that after the primary boost diminishes, the struggle to fund and scale begins. The top mobile app development company have been working on developing tools to cater to the need to counter these drawbacks as well as form a firm business approach for the practice.

The design approach that might be taken into consideration might turn out differently depending upon the nature of the business, products, and services, however, it is sure that design thinking will create a financial impact. As far as the ROI is considered, the success ratio is based on how efficiently the practice is inculcated, the project, and the specific use case, etc. In either of the situation, your mobile app’s design can generate substantial measurable returns and hence, you need to pay utmost attention to the design thinking process. Much of the process also depends upon providing a consistent series of inputs and outputs. All of the investment that goes behind the design thinking could range from organizational costs like leadership support, developers, designers, training module, sales and communication and at times even expand up to professional services. From such a process it is necessary to evaluate the advantages from both the sides, i.e, first the way team collaborates and work and second, their ability to achieve desired results. The key to developing a successful and compelling business mobile app with promising design aspect is finding a top mobile app development company with a trusted and proven record and moreover, the company partakes in your business need and requirements as well.

Additionally, it is good that you checked various factors of a mobile app developer or a top iPhone application development company before hiring their services to either build a new or improve on your existing business app. In any case, it is better to meet the team, project manager, etc to see in person as developing an app requires time and it is necessary to build trust before the work begins.

Concluding Note:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your mobile app design and development project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers. The team is well adept in using the latest tools, technologies, frameworks, and components who have so far successfully delivered many projects.

This definitive approach led us to explore various industry sectors creating respective iPhone and Mac apps by delivering future-ready solutions of application in GPS, Augmented Reality, Enterprise, Finance, Entertainment, Game, and many such areas. You get the benefit of our expert team and support via our different business model to hire iPhone app developers for your project.

Augmented Reality

The notion of using virtual and augmented reality in our day to day life is spreading more rigorously than a wildfire. In our last article, we have already discussed what is mixed reality and its other related aspects. Click at the below link if you have missed the last blog.

Click here: What Is Mixed Reality?

Without waiting for further ado, let’s dig deep to understand the extent at which virtual and augmented reality has found its space in real-world along with their specific purposes. Moreover, further, in the article, we will also shed some light on some examples of how mixed reality acts in a different environment. Top mobile app development company such as Moon Technolabs was among the first ones to start working on different projects related to mixed reality. With clients across the globe and skilled team members, there is no looking back for the company since the past 9 years.

Following are few of the major industry segments wherein mixed reality is used:

Factory:

Toshiba has predicted that nearly 82% of the enterprises will start using MR to solve their problems within the next 3 to 4 years. A UK based company have recently adopted to mixed reality system to make better enhancements in productivity and training quality in the manual battery building process.

Also, BAE Systems – a multinational defence security and aerospace company is using HoloLens in its process to make electric propulsion devices. Using such devices has drastically reduced the assembly time by 50%, added company.

Education:

MR technology has paved the way in the education sector especially helping students in quickly learning and comprehending the complex subject matter. Using 3D module projections and simulations, students can interact and manipulate the virtual objects as per their need and ease of understanding. For e.g, medical students are able to examine, dissect and understand another aspect of human anatomy without any hindrances or challenges from a life-sized standing 3D image using mixed reality. HoloLens devices can be synchronized for every student to in the entire class to see the same image at the same time.

Automobile:

MR systems make it possible to have a life-like meeting via mixed reality devices which have proven to be highly beneficial in the automobile industry. This reduces the need for business travel and commuting leading to saving time and money both. More importantly, automobile designers are also using MR tech as a way to design vehicle models and speed up the process.  

Rather than have to create a new prototype of the model each time, Ford used mixed reality technology which helped to bypass this step and directly allows them to visualize the changes. Engineers and designers using Microsoft HoloLens headsets are able to create new aerodynamic designs quickly at a lower cost. Renault Trucks, one of the top French car manufacturer is also using HoloLens at it Lyon based facility to improve the quality control process of its engine assembly operations. Mixed reality has also attracted other car manufacturers including Volvo and Audi for various operations and design aspects.

Construction:

Real estate industry is already booming and with the arrival of mixed reality, architects are able to visualize virtually the structural designs in its actual location. Using HoloLens and BIMs, MR software architects are able to check the internal elements of the structure. Better communication, fewer errors and reduced costs – all possible with BIM Holoview and hence it is used when the project graduates to building phase.

Entertainment:

Mixed reality is perfect for entertainment apps and additionally provide a deeper and realistic projection when it comes to the gaming industry. One of the best advantages of mixed reality is that it provides an engaging and immersive experience to customers. The only challenge is that the mixed reality headsets if still far away from the reach of every household but there are a wide range of games available to entertain those who can afford such expensive gear.

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your virtual reality and augmented reality app project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design & development services due to our skilled force of developers and designers.

Mixed Reality

Technology has come to an equivalence of a great deal in helping solve the complex human world problems. Using this technology with a collection of skills, tools, and techniques mixed with a different set of methods leads us to the aspect which is ‘Mixed Reality’.

Mixed Reality is a combination of merging both the virtual and augmented reality to a point wherein it bridges the gap and acts as a catalyst between the real and digital worlds. It is a further step enhanced Augmented Reality which is spreading its wings across many industry verticals. It provides them with cutting-edge leverage to provide at par experience to their customers while maintaining the competitive edge in the business. Large corporates and companies are now using Mixed Reality are using it for their benefits.

The critical advantage this technology gives to any business is in providing extended solutions which helps them to add value to their brand and hence assists in achieving long term business goals. Let us now see different levels of the environment:

1) Enhanced Environment:

This can be experienced using apps such as Microsoft HoloLens headset or glasses wherein your actual surrounding environment will form the central element of the experience combining with other such useful apps.

2) Blended Environment:

This environment ranges fall somewhere in between in providing augmented experience. It merges the physical surrounding of the user’s view with a few elements projected digitally. However, there won’t be any change in real-world objects.

3) Immersive Environment:

This is a one-step beyond as compared to others in providing niche experience of mixed reality.

Wherein, the headset gear elopes the physical features surrounding you and present you in a completely unrelated situation.

Mixed Reality – How far it is possible to go? Can we expect to see and count on this transformation technology?

Over the decades so far, we have adapted technology so far and deep into our lives and one such reason is due to constant improvement and experience that helped us bring enhancement into our daily lives. On the same note, Mixed Reality is going to transform the lives by revolutionizing the way we communicate in the world of technology. It has already started to create an epic value for different industry verticals and business may it be, augmented reality in real estate, travel, education, healthcare or even augmented reality in the retail segment. Mixed Reality possesses huge potential in solving business issues or can also be utilized to solve complex human world problems.

So far, from the technology industry, many software firms have been involved with research and development in such an area to merge augmented reality and virtual reality to an optimum level so as there is just a mirage left in between.

With technology evolving in every front and especially with the related to creating a value-based user experience combining augmented and virtual reality platform, whether you are a startup owner, small or an established business you’ll need to start thinking of adapting to this technology to gain added advantage. One such top mobile app development company is Moon Technolabs.

Wrapping Up:

It is utmost necessary to rely on a trustworthy and reputed mobile app and website design & development company such as Moon Technolabs. Having more than 9+ years of experience in the software industry and established clients around the globe, we not only undertake your mobile app project but also remain with you after the project for any kind of assistance. We are a trustworthy and well-known name in mobile app and website design and development services due to our skilled force of developers and designers.

Mobile App Devlopment

The world comes to halt in the absence of an internet connection. Think about this for a moment though! At least, a major portion of the world in terms of communication, business, trade, etc will definitely come to halt, wouldn’t it?

Moreover, mobile devices have paved the way to establish multi-marketing ways of doing things specifically the way we have adopted to do business on mobile via apps. The popularity of this trend has surged drastically only because of today’s smart devices which can easily cater to trends and demands by the customers. On a larger scale, it also helps in building profits and brand stability. One of the other way if you are unsure of one, then a top mobile app development company can also help you to formulate one as per your business requirements.

Customer Feedback & Review

Nearly 40% of the customers are accessing mobile devices to reach out to their favorite products. In such a wake, it would be an added advantage is you include the mobile-friendly version of your brand’s website along with customer review and feedback section. Allow customers to provide neutral, positive or negative feedback on multiple channels. Giving this access is directly proportional to market your brand.

Email-Marketing

Uniformity is the key, no matter where you are advertising or preferring one method over another. What has still held the value of business marketing is Email. Mostly all the brands across the globe use email marketing for promotions and advertising. Make sure that your email marketing is in accordance with your brand’s website design, layout, etc. Also, make sure that the clickable links redirect instantly to brands website to convert the sale.

Landing Pages

Brands always come up with trendy and innovative landing pages whenever there is a new product launch or introducing a service. By keeping mobile-friendly photos and videos you are providing a one-stop solution to your target audience. Importantly, try to keep identical landing pages for mobile web users and traditional web users.

Calls-to-Action

Engaging calls-to-action mobile-friendly web content says a lot to a consumer about the brand and business. Not only it enhances the consumer’s overall experience but also shows a brand’s ability to adapt and evolve with today’s technology trends and demands. These are clickable on a mobile device which means quickly dial by clicking on a phone number or send an email.

Text Subscription

Directly sending text messages is another way for users to directly buy products. Users can join the text messaging group and can receive updates directly regarding products and promotion. Such message service allows customers with direct access to your products rather than to have to go through the website or social media channels to get more information.

Know Your Audience

Mobile marketing’s full potential can only be utilized if you know your target audience. This can be achieved from data and stats from previously held marketing campaigns. Based on various factors such as location, demographics, etc you can attract customers from multiple segments and generations. Focussing only on one set of generation, let’s say, young and adults can be a disadvantage because the other left out group may also make a larger purchase from your brand.

Mobile-friendly Incentives

In today’s day and age, consumers look for deals and discounts. This is the perfect time for any company to grab attention and turn him or her into customer from a potential one. Mobile optimized incentives such as coupons, discounts or instant codes that they can redeem. Today’s customers are looking for convenient ways as well as a catered experience which in turn generate value for the brand.

Determine Sales Gap & Market

Every brand faces a downfall in the sales during a certain time of the year due to the variations in customer spending. You can cover up such fills with mobile-friendly advertisements and email on the app to grab the customers attention again. You can think of different strategies such as promoting out-of-season items for sale or even clearance sale at a heavy discounted rate.

Conclusion:

It is utmost necessary in today’s time for brands to have a mobile marketing strategy in place. A top mobile app development company can provide you with different strategies which can be implemented to increase brand awareness, sales so as for the quicker ROI. Many new startups can take benefit of mobile marketing as nearly 2/3rd of the world population is claimed to have a smartphone or device with them.

Mobile Apps

In today’s day and age when the app stores are jam-packed with mobile apps in abundance, it is obvious that there is a huge competition and the sheer volume of apps poses challenges for businesses to create apps and run their business. Almost 90% of the mobile apps launched are just used for a couple of times and they are on the uninstall list of a user. An average mobile app is at the verge of losing almost 77% of Daily Active Users (DAU’s) in just the initial couple of days of app installation.

It now becomes a critical thing to focus upon the failure of mobile apps through a startup entrepreneur or small & midsize business can always approach a professional and top mobile app development company to lay down the app strategy, design, and development as per the client’s requirement. Let us take a look at the important points that contribute to the failure of an app. Moreover, we will also further understand in the blog about the elements that drive a mobile app to be a success.

Since there are many stages before an app gets submitted to the app store or basically prior to launching phase. These process can be classified into the mobile app development stage, design phase, testing, and marketing stage. The top 5 reasons for an app failure are generalized below:

  • Not enough research about the market need
  • Did not frame a relevant business model
  • Indecisive about the correct marketing strategy
  • Due to a weak product core
  • Improper launching strategy including time

Let us now dig deeper and focus on problem areas that lead to the failure of the app.

App failing to solve a real problem:

Innovativeness of your app is a good thing and a necessary one as it eliminates the need for including the existing features already existing in the market. Make sure that your app is not only inducing a fresh idea but also engages the user and solves their existing problems.

Limit app complexity:

Do not complex your app with loads of features & functionalities just to make it look more attractive. Also, make sure that the users are able to find the relevant content that they are looking for on your website. A complex design will lead to failure of your app.

Failing to understand the target audience:

You’ll need to deduce your app’s usage to a particular set of audience that you wish to focus upon. Of course, an app can serve a wide range of customers that wishes to use the app. But try to create one of its kind of an app that reaches the target customers set by you.

Failing to decide on a mobile platform:

You need to be aware of all the platforms and decide upon the best suitable one for your app may it be iPhone app development, Android app development or Windows. Choose a platform that helps you achieve a wider user base.

Poor user experience:

The UI of an app is of utmost importance as it keeps the user engaged with the app. Also, seamless app navigation is a part of a good user experience. Additionally, the more responsive your app the better and quicker ROI it will lead to as it will acquire more and more user base.

Avoiding back-end support:

Robust back-end support helps to maintain traffic inflow especially needed for the apps of e-commerce and gaming industry. Cloud technology does help you with the storage and support facility. Scalability should also be taken into account.

Concluding Note:

There are various factors that play a major role in the performance of a mobile app. Such as research, execution, competition, marketing budget, etc. Be attentive at every stage of app development to ensure that your app successfully makes a mark among the user audience. Pay attention to research, marketing efforts and quality testing of the app before launch will keep your app away from being in the failure basket.

Top mobile app development company such as ‘Moon Technolabs’ – a professional mobile app design & development company can certainly provide its expertise in the said field. Their definitive approach, skilled mobile app developers can be hired at a cost-effective price as per your project requirement.

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