Mobile commerce statistics suggest that nearly 15% of the world’s mobile users are somehow engaged in making at least one purchase on mobile devices so far in 2018. Looking at the current trend and data, it is compelling to say that in the near future, mobile commerce is easily going to overtake desktop purchases and usage.
Everyone is more inclined towards the mobile usage than ever before resulting into searching & viewing products, reviews, feature and price comparisons, etc. and most importantly considering the overall user experience of the mobile app. In order for customers to spend more time on the app, you need to ensure that the app is user-friendly, intuitive and responsive. Windows mobile app development company can play a huge part in playing their role in providing such intuitive and interactive mobile apps.
Following are the ways to improve the overall user experience of the mobile app:
1) Simple is best
To be more productive with the day and with lots of things to do on the plate, most of us are using mobiles in busy environments and that directly affects their patience and concentration. Most of them also get frustrated with the complexity of the mobile app as such they are struggling to keep with the time and may decide to uninstall the app in the first instance.
In order to provide the best user experience, ensure that your mobile app is easy to navigate from searching the products to payments.
– Easy navigation
– Make a mobile app is user-friendly
– An organised listing of products and/or services
– Use simple design
2) In-app assistance
Consider offering a tour of your app for first-time users or in a couple of steps walk them through your app to make them feel comfortable with the working of your app. Such tactics also make the user feel welcome and a good way to make them stay longer on your app. For the later part, you can always offer great support via live chat and through the help centre within the app.
3) Visually appealing
Again, with this fast pacing world and users having a task to perform, keeping too much of content will take away the charm of your app. Hence, it is advised to keep more images to let your users be engaged with the app via visually alluring design and functionality of the app. Inducing images will get customers attention as well as it’ll be more interactive.
– Take the practical approach to learn for your app
– Create an intuitive and interactive app experience
4) Keep your app sign up free
Allowing customers to go through the process with a guest login will make them feel that the app is not enforcing them to provide details. Certain apps require mandatory login and registration in which they nearly lose 56% of the user which is a considerable drop-off ratio.
Once they are accustomed to the app working and likes your app overall, they’ll upfront do the sign-up or registration. It is necessary for your business to get visitor data and hence, the best way is to optimise via create an account or sign ups but not at the first go.
– Experiment with various login options such as social media, emails, etc.
– Bring innovativeness in login option via timings i.e, when is the best time to ask for sign up for e.g, once the customer finishes the task, etc.
5) Social media integration
Gone are the days where users use to login to their social media accounts via desktops or computers. Everything happens on mobile nowadays. Certainly, the reason why every business is now targeting mobile shoppers via social media.
The two way of benefit of allowing social media integration is that not only when customers share the content from mobile to social media, but it will also be noticed by your friends and followers ultimately spreading brand awareness of your product and/or services. On the other hand, users will have trust in your app as your app is wanting to associate and shower online presence to increase sales and growth for the business.