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Mobile App

With millions of apps in play store and app store, it is clear that most of the businesses are venturing in adapting to the digital-cum-tech road to attract and cater a new set of customers with their product and services. You will find majorly all kinds of businesses have developed their apps.

 

Onboarding this technological track can prove to be highly beneficial for your business. However, it very critical for companies to focus on result-oriented solutions in this advanced digital tech era through mobile apps and website. Every business app solves or at least addresses the customer’s needs in a unique or rather specific way, hence, stay true to the app’s purpose. These are various ways to add value to your business. Over the past few years, the customer’s usage of mobile phones and apps has shown drastic shape-shifting change will almost spending 5 hours a day on mobile. Other statistics suggest that a high number of users do not even launch the app after a couple of initial months and so long is the list of many other statistics.

 

Nowadays, you can hire the services of a top mobile app development company to build your pocket-friendly business app. Moreover, it is crucial for these business owners to seek whether their business requires one such app or not? Below mentioned is a few ways for you to find out if building a mobile app is necessary for your business or not?

 

  • Can your customers reach you through your website from mobile devices efficiently?
  • Do other businesses of the same industry have their apps?
  • Does your app fill a gap in the customer’s needs?
  • Is it imperative based on your business nature to retain customer to increase sales?
  • Are you planning to offer any customer loyalty program?
  • Would your business app require branding?
  • For marketing purpose, do you plan to rely on using user-generated content?
  • Will your app require to use the mobile device functionality such as camera, etc?

 

If you are a startup entrepreneur or belonging to a small or medium enterprise and have mostly answered ‘yes’ to a majority of the above-asked questions; then your business is in a need of a dedicated mobile app to scale your business customer base, network, and sales.


However, just realising is not enough as the next few steps are imperative for e.g, finding a professional mobile app development company, deciding the mobile platform for the app, understanding app development model and your role from the app company, cost, marketing, in-app purchase, before and after app deployment services, maintenance and last but not the least support from the app development company.

 

In such scenarios, we would recommend you to first do your own research about what kind of features and functionality you would want it in your app. Additionally, if you would like to understand thoroughly about the important steps to consider in app development process then click here.

 

Concluding Note:

 

Mobile app marketing is utmost necessary for today’s era for the success of the application. Since a third of our world population now owns a smartphone hence, the need for mobile marketing services which ensures that the application will be discovered by users and ever active online community. These marketing strategies are craftily advertising the application to cater to the app’s intended target audience. The core driven end result is to employ these tactics to make sure that the app gets the maximum download and used by the customers so as to generate revenue and keep the profit churning through add-on application downloads and purchases.

 

At Moon Technolabs, we ensure that our clients get the best services in terms of mobile app development & solutions. With our expert team of developers and designers, we promisingly strive to give your business unique leverage via our services so as to be competitive and grow in the global market.

Big Data

We don’t realize or recognize, but we are surrounded by, floating in a pool of massive data stream. Yes, due to digitalization, the sheer volume of the data is touching the sky. There is a massive amount of data is generated, originating from multiple digital resources.

As the world was recently encountered with a story of how social media and networking giant Facebook and other internet companies are using the data they collect in various form from their users or visitors. We are going to further see how data collection comes in correlation with different aspects of one’s life. It might come as a surprise to you but data analysis can shed light on a number of areas of your life that are touched by ‘Big Data and its aspects’.

 

  1. Online Shopping

 

We all shop or browse for products online that we want. Every online shopping site collects the data from your browsing history of the site about the product or your search to present you with the targeted ads as a way of reminding you to purchase the product which you added in the cart but didn’t complete the transaction.

Google, the search engine for everything analyzes your history and serve you with relevant ads of the things you have been looking online. Similarly, Facebook does the same, when you boost a post about going to an event or concert, you may start seeing the ads of similar kind of events in your area. Data is collected and analyzed of our activity from all the sources to sell us products or services right when the data predicts we will be most likely to purchase items.

 

  1. Banking

 

Banks and other financial institutions get a lot of helping hand by analyzing Big Data about a customer. In fact, these organizations have to use big data to keep a customer’s financial information safe and secure. They can spot if the new purchase on your credit card is really made by you by analyzing your past spending behavior. That is why if you purchase a product that is of high value or your card gets rigorously swiped at non-familiar places, you’ll get a call from your creditor to ensure that it is a valid transaction in place. Most banks can spot identity theft and take preventive steps before even you realize it. Say, for example, you are not a regular restaurant-going person or doesn’t like outside food and your card suddenly shows purchases at a few fancy restaurants around the town, the bank will notice something suspicious. In such a scenario, they will contact the customer to find out the authenticity of the transaction to make sure that the card isn’t lost or stolen and might need to freeze it or replace it.

 

  1. Entertainment & Media

 

The entertainment industry is also not behind when it comes using big data to analyze user behavior and present them with relevant search results. For example, if you are watching your favorite show on Netflix which utilizes an algorithm to present you with recommendations about another shows that you may like based on your watched shows history.

If you are watching a lot of drama series then soon all of your feed will be showing you new drama series because the algorithm knows that you like drama. The same goes for any online streaming music app, which will initially style cast your music genres such as jazz or rock and then simultaneously will shower you with similar recommendations.

 

  1. Safety & Security

 

Big Data also helps police officers to locate and pinpoint where they might be needed most based on a situation. It can help the department to put an extra task force and deploy additional officers to cover an area to prevent crimes before they happen.

Big Data also plays a major role in securing household via home security and alarm system. These installed systems are connected to the database of operators who can quickly analyze any breach in the security of the system and alerts you whether you are present there or away. Few of the added security benefits is that some system even allows setting your daily home activities routine and follow such as turning on lights and TV as specified time while being away from the home or town.

 

Conclusion:

 

It is quite clear now that, companies are using the data in multifarious ways that impact a user’s everyday life. This is only going to grow further with personality, habits and user behavior changing which will be analyzed by algorithms specifically designed to understand and predict our choices and selection. Big Data has also unearthed the relativeness in every industry segment and its users starting from business development to athletes to the education industry. Keep following our blog wherein next we will present you with Big Data and its impact on various industry sectors. Being a top mobile app development company with close to 9+ years of experience, we are constantly involved in researching, developing and delivering cutting-edge solution regarding the upcoming and trending technology and its aspects.

PHP Frameworks

Hypertext Preprocessor which is commonly known as PHP, is a popular open source general-purpose scripting language designatedly suitable for web development and can be embedded into HTML. PHP is fast, flexible and pragmatic and is used from your blog to the most famous websites in the world.

 

Unlike the client-side JavaScript, PHP is executed on the server, generating HTML which is then sent to the client. In other words, it is an open-source server-side scripting language and almost powering 80% of the websites around the world. It is also a platform-independent programming language, which makes easy to learn and simple to implement.

Table of Contents

 

Why Choose PHP For Your Project?

It helps you develop web apps that are complex, quick and reliable. There are various PHP frameworks to select from but majorly it depends upon your project requirement, app feature, and functionalities, development timeframes, etc. Over and above, PHP frameworks enhance the responsiveness of the websites and add robust performance so that business can fulfill their requirements. Being a top mobile app development company we have listed following are the trendiest PHP frameworks. Let’s dig deep into the 2019 latest PHP trends and its frameworks.

The top PHP frameworks.

  1. Laravel

Laravel Development

Laravel was introduced in 2011 and due to its capability of handling complex web apps in a scalable and secure manner, quickly rose to become the most popular free and open-source PHP frameworks. As compared to the other frameworks, Laravel speed up the development process and simplifies by easing common tasks such as routing, sessions, caching and authentication. Following are the reasons that Laravel is prevalently used:

 

  • If your project requires solid and complex backend requirements, then Laravel is suitable and simple to install with the help from Homestead and all-in-one vagrant box.
  • Laravel comprises of full of features to customize complex apps based on the following aspects such as easy data migration, MVC architecture support, security, routing, view template engine, authentication, etc.
  • It matches the expectation set by today’s web application in terms of being responsive, accurate, quick and reliable. Laravel is first of its kind to present routing in a non-concrete manner.
  • Laravel helps with the automatic code management, query management without interfering with the front-end. Laravel promotes to use NoSQL structures such as MongoDB & Redis.

 

  1. Symfony

symfony

Originally launched in 2005, Symfony has gained momentum and has been rated as a secure and mature platform for developing large-scale enterprise projects. It has been in the trend for a while now due to its comprehensive documentation, stability, reliability, high-performance and modular project model.

 

  • It’s reusable PHP components makes it more eligible for big organizations to continue using it for its stable, consistent nature, database engine independence.
  • Symfony complies in a multifarious way with most web practices and design patterns. Simultaneously, allowing to integrate with other vendor libraries.
  • Symfony and Laravel use the same common and unique features which makes it hard to distinguish between them for better performance.
  • Symfony also integrates seamlessly with other bigger open-source projects like Drupal and eZpublish.

 

  1. CodeIgniter

CodeIgniter

CodeIgniter is the most preferred among all the other frameworks by beginners to develop dynamic websites due to its lightweight (2MB in size including documentation) and clear and easy to install. It allows various in-built modules in forming robust and reusable components. Thus, CodeIgniter development services are much preferred.

  • Some of the key features include Form validation, Emails, Unit testing, Community support, Sessions.
  • It helps in creating fully functional and scalable apps. Salient features include MVC architecture, error handling, inbuilt security tools, and easy-to-use documentation.
  • The important thing to know is that it is best suitable for developing a lightweight application but due to irregular releases, it is not advisable to use this framework to build an app that requires high-level security.

 

  1. Phalcon

phalcon

Phalcon has been highly trending and ruled the choices among developers in 2018 and is predicted to boom in the upcoming years. It was introduced in 2012 and written in C & C++. Phalcon is rigged with C-extension which makes is work at amazing speed while relieves you of learning the C programming language.

 

  • Phalcon is easy to install and due to fewer resources, it is quick and fast in the processing of HTML requests.
  • Its key features include ORM, caching, increased execution speed, asset management, autoloading components, MVC architecture, and security.
  • Phalcon’s performance enhances due to its efficient memory utilization. However, it doesn’t hold true to its value for application when it comes to a high level of security.
  • It supports International language, Template engines, Form builders and can be used to build both performance RESTAPIs and other web apps.

 

  1. CakePHP

cake php

For beginners, CakePHP is the ideal and easiest framework to start and learn due to its CRUD (create, read, update and delete) framework. Came in the early 2000s and because of its functionality, it is used to develop apps that are highly scalable and reliable due to code generation and scaffolding functionalities. Following are the reasons to implement the CakePHP framework in project development:

 

  • With an only web server and the copy of framework, CakePHP can be installed and put to use.
  • It comes with absolute security features package that includes SQL injection prevention, input validation, cross-site request forgery (CSRF) protection, and cross-site scripting (XSS) protection.
  • With CakePHP, you can bypass the complexities that come with XML or YAML config files.
  • Few class features include modern framework, quick build, proper class inheritance, validation, security, etc.

 

  1. Zend Framework

zend framework

Based on the agile methodology, Zend framework is an entirely object-oriented framework. The aspects surrounding in developing an enterprise-grade app is fulfilled by Zend framework such as performance, security, scalability and hence it is in the list of the latest PHP trends. It is widely chosen for the following reasons:

 

  • It is amazingly beneficial for large, complex and enterprise-level projects.
  • Some important features include MVC components, simple cloud API, data encryption and session management.
  • Easily integrable with external libraries, support from a large community base with adept documentation makes it more preferable PHP framework.

 

  1. Yii

yii frameworks

Yii is a universal web programming framework and extensively used to develop modern web applications. It is fast, simple and evolutionary though can’t be suggested for the beginners. A component-based PHP framework which makes it lightweight and high in performance.

 

  • Easy installations and high-end security features make it a convenient framework to develop e-commerce, CMS, portals, etc.
  • Yii can accommodate the database data in terms of object and hence proves to be an absolute time-saver for developers by avoiding to write repetitive SQL statements.
  • Developers using Yii framework can get help from the forums while the experts are continually contributing to its development for the benefit of the community.
  • Yii is extremely useful as it allows developers to customize every set of core’s code.

 

  1. Fuel PHP

Fuel PHP

Fuel PHP is a modular and extensive framework supporting its own extended version of MVC design pattern, i.e, HMVC (Hierarchical Model View Controller). HMVC saves time and utilizes less memory by eliminating the need to duplicate content on multiple pages.

 

  • Released in 2011 it supports end-to-end web solutions irrespective of the need of innovations required by the project.
  • Features which makes it a trending framework are authentication framework, caching system, extensive template parsing, URL routing system, HMVC implementation, security enhancements and protection and RESTful implementation.

 

  1. Slim

Slim Framework

Drawn inspiration from Ruby-Sinatra, Slim is a micro-framework that enables developers to build effective web apps and APIs.

 

  • With simple documentation and easy to understand, Slim PHP framework developers can create RESTful APIs and web services.
  • Main features are add-on capabilities, client-side HTTP caching, URL routing & handling, many built-in standards, sessions, and cookie encryption, etc.
  • Slim is best used for small web applications project wherein there isn’t a need of a full-stack PHP framework.

 

  1. PHPixie

PHP Pixie

Implementing HMVC (Hierarchical Model View Controller) similar to FuelPHP, this one is mainly a modular, lightweight and high performing framework used for read-only websites.

 

  • Because of less compilation time and easy to understand, it is the best popular & trending PHP framework to develop social networking websites, customized web app solutions and web app development services.
  • Tools such as cryptography, security, and support for MongoDB are a handy part of a set of features. It also features HMVC architecture and standardized ORM (Object-relational mapping).
  • Other salient objectives of this framework include caching, authentication, security, authorization capabilities, and input validation.
  • PHPixie has a limited set of modules and comparatively new hence has a smaller community-based.

 

  1. Fat-Free

Fat Free

Another micro-framework with cutting-edge tools and features for developing web apps with ease is Fat-Free. One of the new one to join the team of trending PHP frameworks, Fat-Free has its own advantages for any web application project.

 

  • Fat-Free comes with powerful features such as data validation, CSS compression, unit testing, and image processing, etc.
  • It enhances the development process due to its supportive of both SQL and NoSQL database.

 

  1. Aura

Aura PHP

Aura is primarily centered around its own library packages. In other words, Aura is an independent library package which depends on none of the other packages.

 

  • It presents the collection of high-quality, well-tested, standard-compliant packages that can further be used in any codebase.
  • It saves the time of developers and enhances project deliverance as it can be used as per the necessity of the project.
  • The libraries are decoupled and can be used for developing basic apps. Aura library packages have no dependencies.

Conclusion:

The PHP frameworks are designed to help the developer build complex websites with much ease. We hope that the above-provided information was beneficial to you. We can help you with your website or web application project based on PHP frameworks. You can directly contact us to get a free quote or can mention details below.

mobile apps

We are headed towards 2020 and with a few decades further, we will approach 2050. Nobody is sure of what the tech future will hold for us then, but even as of now, we are seeing a tremendous advancement in technology and the way it is perceived.

 

On the same note, if you are a company with a product and/or service to cater to not only the Generation X, Millennials but strongly focussing on developing the Generation Z-friendly mobile app then this guide will present you with some amazing tips. But before everything else, let’s understand and absorb few facts related to Generation-Z and what it would take for you to reach your future target audience.

 

Generation-Z: Know Your Audience

 

Gen-Z is referred to the group of youngsters born between 1995 and 2010 and they have outperformed Millenials when it comes to their own set of preferences, behavior and pattern of adopting technology and its measures. Hence, it becomes very important for a company to understand its future target audience to develop a new business app and plan the strategy accordingly. This could also be achieved by hiring the services from an Android or iOS app development company depending upon the platform.

 

This new generation is apparently contributing to over 30% of the global population with approximately 96% out of them owns a smartphone. This ‘mobile generation’ has grown up with mobile phones and when it comes to their own notion of smartphone ownership & importance, the resultant statistics and data are through the roof.

 

The key findings suggested that they are highly into social media and their usual communication texts include more visual elements such as emojis, gifs, stickers, images, etc. rather than the actual text or words. Also, due to their lack of concentration, they want high-speed internet and demand high-performance apps. It has been noticed that they wouldn’t think twice to uninstall the app if it is taking longer loading times and if found with bugs and low-performance.

 

With respect to the above-mentioned points, if any business is looking forward to developing an app may be on the Android or iOS platform, then a top mobile app development company can benefit in many ways but even though the following listed tips & advice on app development & design will help to understand the needs of the Generation Z:

 

1) Focus on connecting & communication:

 

The Gen Z has an innate need of staying connected and be interactive online. Thus, building an app with in-app communication wherein they can stay connected with the network without leaving the app and disrupting the other channel would benefit a lot.

 

2) Intuitive and responsive UI/UX design:

 

Setting your app with simple design and known icons will add to the cause of being fast. Keep the app away from any complex features, functionalities and also keep it simple to use it without any user manual or instruction guide.

 

3) Bug-free app:

 

Though providing an appealing user-interface and cutting-edge design elements with seamless navigation will guarantee to attract your future target audience. But also make sure to fix the bugs and update and improve the app with code quality and regular testing.

 

4) Less is more; in terms of size:

 

Youngsters take and share lots of photos and videos every day and it a common problem now to run out of storage space. Therefore, try limiting your app size so as to find a permanent spot in user’s smartphone.

 

In a Nutshell:

 

Young generations have always welcome offers, discounts, and freebies through which their attention can be grabbed. Moreover, their wide range of network can be utilized as word-of-mouth marketing channel so as to let your app have an added advantage.

Moon Technolabs carries immense experience in delivering cutting-edge solutions by developing next-gen apps in social media, e-commerce, entertainment, gaming, and many other industry segments. A well-defined approach towards mobile app development makes it the android app development company across India.

Mobile App

Globally, for the record ever, growth in the smartphone industry has notably slowed down. Top mobile brands such as Apple was also on the list to take a hit. Many analysts have predicted the downgrade in sales expectation for 2019.

It is a no-brainer that mobile phone users are now not upgrading as quick as they use to a couple of years back. There are some strong views behind it and we shall learn the same as we move along further in the blog. Meanwhile, device manufacturers have started an open battle over specs, however, there aren’t enough reasons to go for an upgrade.

Despite the fall and against every odd, users can expect few radical rethinks for smartphone form factors to take a transformational upgrade to cameras, 5G, foldable and in-display fingerprint reader are all to unveil in 2019. From the best mobile app development companies, we bring you the top smartphone trends that will seemingly be possible to use.

5G

Let’s clear the mist from the air, shall we? There are many journals, news, and publications surrounding the 5G, naming 2019 as, “The Year of 5G”, but seems to be missing the core point. Not to deny entirely, but there is a likely scenario of seeing the first wave of 5G handsets rolled out in this year. Mobile handset manufacturers such as OnePlus, LG, Samsung, HTC and many others have claimed to come up with one or two 5G enabled devices as per their respective capacity. However, Apple seems to be not in a rush and has announced the release of the 5G handset in 2020.

Though the 5G has shown tremendous potential to take the user-experience beyond the usual, on a larger scale it is still regarded as marketing catch from the industry pundits. While mobile network operators have promised to roll out and support the technology but from the end user’s perspective, most of the initial phase will be using a lot of 4G and hence, becomes no point in spending a lot for a premium feature which might not be fully utilized. Of course, this nowhere presents an obstacle for handset hardware makers or device manufacturers along with their respective carrier operators to hurry ready-to-market these devices and services as soon as possible.

Foldable

We’ve already waited for long to see the un-impressing results from just a couple of devices as more and more smartphone makers are finding it hard to make it a next big thing. The device was showcased at the tech conference but didn’t break the barriers. Moreover, with the initiation and prototype being ready in consumer-form, now many companies are accelerating into providing and exploring the form factor.

The effort made by Google to partner with Samsung and provide a custom Android version that goes along with the form factor is definitely going to be pricey like a 5G device but the major convincing would still be to let consumers believe that they need one such device in their life. Few of the top mobile app development company, who are constantly involved with the research and development of providing cutting-edge tech relevant and adaptive to these technologies.

Pinholes

Majorly, all the manufacturers have welcomed and inculcated the edge-to-edge design. Even Google took a piece of cake with Android Pixel 3 XL. However, widely accepted pinhole or hole punch design infused on Huawei Nova 4 looks like a favorable route to a wide array of camera manufacturers.

Fingerprint Readers

Apple broke the barrier with face-recognition but still in terms of display screen market, many found it inconvenient to log for full 3D face scan and proved to be vulnerable to security. This ensures that the fingerprint scanner tech isn’t going away anytime soon.

The first-ever fingerprint scanner was launched in the market by OnePlus’ 6T and it took the user’s breath away. Samsung’s S10 is going to follow in footsteps to provide in-display fingerprint tech around February and looking at the same trend, it can be expected from many others device manufacturing companies to follow the same.

iPad App Development Company

Entrepreneurs and business owners are grappling with the rise in M-commerce and mobile payments. In the need of growing their business and increasing customer-base most of the businesses are now opting for custom feature-rich mobile apps. In terms of being enterprise-friendly and optimum security, iPhone app development surpasses its counterpart Android in many ways.

There are multifarious ways an iPad app development company can offer a result-oriented fully functional and futuristic app. A robust performing iPhone app can enhance flexibility & scalability of your business. In the end, with iPad app development not only you can address a wide range of iPhone-using audience world-wide but also can marginalize to get a higher RoI.

We bring you a few ways through which an iPad app development company can help you to boost sales in your business:

1) Don’t Just Stay, But Build

Having just online presence wouldn’t cut you a slice to rule the growing online competition. You’ll need to deal with effective ways to build the online reputation. Nowadays, iPad app development companies are actively involved with the current market trends and advanced app development techniques. Moreover, few of them are incorporating some marketing and business consultants and also offer online reputation management services.

2) Ready-To-Market Solutions

Most of the mobile app development companies work with a skilled team of developers and latest tools to complete any given project. The app development company need to ensure that the app works efficiently and business objectives are achieved in the derived time. Keeping the end-user in mind, reduced number of errors while developing an app will result in less TTM (Time To Market). Many software development companies also rely on ready-to-market solutions available if only the said developing app is in line with your existing system.

3) More Visibility-More Profit

Creating location-based apps can help you to gain more visibility of your app and retain users. To increase sales, iPhone app development company not only can integrate the iBeacon technology but also perform social media integration. This will help users to find your business services in a convenient way and helps companies to find relevant and prospective customers.

4) Bring Rewards Programs

To make users feel special & appreciate their support, it is advisable to induce online loyalty programs. Everyone like rewards and appreciation. Online rewards programs help you boost sales with minimal effort. Users can benefit from using the app and services and can be encouraged further with such programs to increase the interaction with your business. Hence, loyalty programs can help businesses to promote sales.

5) Added RoI

As per your business requirements, you can have a scalable and custom app developed with the flexible hiring models offered by iPad app development company. You can hire a team of dedicated skilled iPad app developers to build a cost-effective and high-quality app without spending much on development cost so as to increase your RoI.

6) Grow Online Presence

Online entities prefer mobile-friendly websites and smartphone apps. An iPad app with desired features can strengthen your online presence that can promote your efforts to get an accelerated sales with increased productivity for the business. Many web-based marketplaces such as in retail and fashion store have understood the importance of having a mobile app has shifted to an app-only platform. A wide online presence can also help you in elevating the brand dominance and expand the business beyond the borders.

Summary:

A professional mobile app development company knows best how to inculcate services that matter and what are the actual requirements of the company from the app. With the proper team and project manager, a top iPad app development company can help you to provide you with a robust app with cutting-edge features and functionality that will not only be user-friendly but also cater to the specific needs of target audience.

Mobile App

With the huge influx of services and new service providing players across mobile and web-based products, it is now equally important to concentrate on acquiring a new target customer base as well as maintain customer retention. There are different ways to monitor, measure and improve but in this article, we bring you the best and top strategies to increase your mobile app user retention.

Customer retention rate (CRR) can broadly be calculated based on the number of customers for a given timeframe divided by the total number of customers.

Few of the data science reports findings suggest the trends for mobile retention which we will see further in this post. Out of which, the data from Leanplum released to focus on app send vs user open time to know the best possible time to send the messages via push notifications. The detailed report can be found here. Moreover, there is also focus on the factors surrounding app engagement for Android, iOS users by offering customized content and push delivery methods.

7 Times Better Mobile User Retention

It has been noted so far that the mobile apps have an average rate of 25% of retention rate which reduces down to only 8% by the end of the first month. However, this low figure trend suggests that there is something wrong and need new implementation and strategies to tackle the mobile user retention rate for your app. More importantly, there are more non-active or dormant mobile app user and there lies the opportunity to target such an audience and convert them to app-loving loyal customers.

So how exactly you can improve customer retention rate for your mobile app?

A rejig to your mobile marketing strategy can pave the way to enhance the app engagement with your customers. The prime factor to achieve this result is via sending push notifications. Implementing this in your regular mobile marketing plan can help you grab almost 20% of app retention.

Additionally, sending a customized or personalized push notification to individual users can help to see the retention rate increased by 7 times. The best way to capture attention is the optimal time when the user is most likely to check the message. For e.g, sending health or workout notifications and tips in the morning to the user or in the evening as per their schedule. Timing is of the essence here.

Furthermore, sending relevant data and notifications also plays a major role in securing investment as well as translating the relevant data to revenue. Not only you are grabbing user’s attention with relevant data and timely feed but also creating a need for the users to stick with your mobile app services and hence, this is an utmost important way to retain users and increase their activity with the said app.

There are many mobile apps and companies who do not pay attention to user retention and focus only on building a new customer base; but in such process, they are also overlooking the profit revenue they can generate by inculcating these mobile marketing strategies.

Irrespective of the size of mobile apps or the services, every business mobile app can benefit from the push notifications and by customizing send times. Relevant messages and timely notifications can change the entire scenario for a mobile app and can contribute to generating more revenue to fulfill all ROI needs.

Summary:

Undoubtedly, the top mobile app development company can help you with app retention rate and also upscale the app engagement. Moon Technolabs, with its close to 10 years of experience can benefit your mobile app with amazing mobile marketing strategies to increase the retention rate. Hire mobile app developers team to get end-to-end mobile app design and development services at your doorstep.

Mobile App Development

Mobile app development has captured a niche segment and attention of everyone in not only growing their business presence in the digital world but also by addressing and providing the custom needs to target audience. Moreover, it does also help in solving everyday business problems. Thus, a top mobile app development company has to consider the below-listed aspects while developing a custom mobile app.

Quick development is utmost important for customized apps as there could be a new update anytime. Hence, your app should be in the market before it has a chance of becoming outdated.

The efficiency of the application also plays a vital role in achieving business objectives by providing uninterrupted services and solutions.

Adopting multiple networks to grow business by taking into consideration and using skills of iOS developers and Android developers. The compatibility of a mobile app across various platforms also helps consumers take advantage of the best user experience.

Data security still remains at the top of custom mobile app development to build trust and let the users feel safe and hassle-free.

Intuitive & responsive UI/UX is the key charm of a top mobile app development company letting their users feel ease to use, power-packed performance and seamless navigation of the app plays a major role.

Advantages Of Custom Mobile App Development

1) Improves Effectiveness

Custom app for your venture whether it is a small, medium or large business helps in reducing the work pressure of the employees resulting in generating more ideas and enjoy a higher ROI.

2) Break Standard Model

Opting for common mobile app development might not be the best move as it could not collaborate with the way your business is usually operated. But with custom mobile apps, the business model can be adapted to suit the parameters which go beyond the standard model.

3) Customized Security Feature

Building your own custom security shield lets you be more relaxed and avoid the blame on the 3rd party for any loss. An Android or iOS app development has multiple security APIs to work with and in such instance, it is advisable for a business to have their own customized security to tackle any issue faced in the real-time implementation of the app.

4) Apps & Software Integration

Enterprises who already have their software-based presence of products and services, custom apps can integrate perfectly as they already have detailed user data analysis and keep the security of the user in mind.

5) Zero Maintenance

Since the entire control of the operation of functionalities and features lies with the business and not with the mobile app developers, leads you to the minimal maintenance of the application.

6) Deeper Customer Relationships

Custom apps allow businesses to connect with customers in a unique way by proposing personalized messages or email updates. Additionally, it helps in catering to custom products and services by analyzing user habits of purchase to improve the further business model.

7) Easy Client Feedback

It becomes easy with custom apps to collect feedback or reviews through surveys or fill forms and also presents an opportunity to connect with customers anywhere, anytime.

8) Simple Business Handlings

Accessing all the data and confidential documents become easy with the custom apps from the smartphone or device. Having up to date information about tasks, work and meeting let you get rid of a personal assistant.

Concluding Note:

There are many trends when it comes to building custom apps for iPhone or Android app development in terms of technology, user experience, and design. To get you a quick look, we have listed a few of them below:

  • Responsive user experience & interactions
  • BaaS technology with cloud-based apps
  • Integrating apps with social media
  • A boom in IoT (Internet of Things)
  • Catching up of wearable tech for wireless access

To build the backend of customized mobile app development is tedious but it has its own perks which make it worthwhile to indulge in it and provide a faster and unique experience to the users.

Mobile Application Development

Smartphones have turned out to be your digital mini-computer for all your needs and their usage has increased. Smartphones have just become more than the means of only communication. With top applications, features and functionalities we can complete most of our daily tasks. Have you ever wonder about the apps that rank high in popularity? Also, do you know how many times an average person looks at their phone in a day? Read more to find out about these answers and many more such interesting and fun facts about the mobile app and its development.

Download Facts

1) The year-round projection for 2018 for downloading mobile apps was spotted at 269 Billion. In other words, approximately 30 apps for every person on Earth.

2) Facebook stands at the top of popularity with a maximum number of downloads until now. This shows the dominance of social media apps and its relative significance in the marketing field. Recently, gaming apps have picked up the pace and games like ‘Clash of Clans’, ‘Clash Royale’ and ‘PUBG’ is trending more in the number of downloads.

3) For a long time, Youtube and Google Maps remained the top most downloaded app which belongs to Google. Each of these apps had over a billion downloads.

4) Between the two most famous mobile app stores, Android Play Store has the highest number of applications with 2.8 million apps.

5) With higher and strict coding standards, Apple App Store offers a total of 2.2 million apps to download in all categories.

6) The sheer number of app downloads are higher in Android Play store as compared to Apple because of the reason that there is a higher number of Android device users than iPhone.

Financial Facts

7) There is almost a massive surge in the revenue generated by the mobile applications. It raised from $18.56 billion in 2012 to over $77 billion by the end of 2017.

8) Major earning source for mobile app developers is from app development and app stores. Figures suggest that Apple has paid over $50 billion to app developers since 2008. Top mobile app development company are also investing hugely in this.

9) The most profitable app is, of course, belong to the gaming industry. ‘Clash of Clans’ by Supercell, since it’s launch in 2012 has generated over $5 billion. Other gaming apps such as ‘Clash Royale’ and ‘PUBG’ are also in the boom at the moment.

10) A study shows that by 2024, around 42% of all sales in the UK will be derived from mobile applications. This suggests that mobile app development will contribute to the substantial factor in driving sales.

11) In-app sales through advertisements are also going to contribute to the biggest revenue generation source. By the end of 2018, it is expected to hit a figure of approximately $16.9 billion.

12) An app named ‘I Am Rich’ was priced at $999.99 and the only thing that the app does is to display a shiny gem with a positive affirmation. Eventually, the app was pulled off by the App store moderators but still, 8 people downloaded it.

13) With a higher number of apps in the store, the average price of an app had come down to $0.99. App owners are now earning a higher share from the increased sales figures rather than higher profit margin.

14) More than 50% of apps in Apple’s App store have never been downloaded.

General Facts

15) App developers charges vary in the different regions of the world. The cost of app developers in India starts from $15/hour and it ranges to as high as $225 for app developers in North America.

16) India remains the second largest app market for mobile users after the USA. Almost 70% of the WhatsApp users are from India, proving India to be one of the strongest and emerging market for the mobile app industry.

17) Social Media apps are the king. Over 65% of mobile users spend the majority of their time on social media apps.

18) Text & communication apps have shown great potential in the US, with an average of 1/5th of the day spends on the said apps.

19) Users spend a lot of on gaming apps while merely 1% of the usage is inclined towards lifestyle apps, i.e, health and fitness apps.

20) Another interesting fact about an average smartphone user is that they unlock the phones over 80 times a day which is contributing to around 3,000 strokes/swipes per day.

21) There is a major shift towards app culture for everything. There are apps for smartwatches, TV and other related shows.

22) With the introduction of AR (Augmented Reality) technology in apps, Pokemon Go was the first one to set trend for users as well as app developers.

23) iPhone users spend typically more time on apps than they do so on iPads.

24) Desktop and website culture is slowly diminishing as the same information can be accessed via smartphone and apps. Moreover, it is more convenient as it can be used anywhere, anytime even while you are on the go.

25) Because of the huge and increasing competition, most apps are becoming free to download with in-app purchase options. Such kind of apps is becoming more popular nowadays.

App Development Company

The increased take towards mobile has accelerated the push for companies and businesses to cater their clients and customers through enterprise apps. Gone are the days when mobile apps were considered as the secondary source to increase sales, grow customer base, etc. Nowadays, every business venture is taking up the opportunity from a very early stage to provide service via mobile apps and hence, makes it necessary for them to begin the app development journey.

Mobile apps have become a mandatory requirement for most of the businesses. There is a huge shift in the usage of mobile apps from desktop sites and computers. Figures suggest that not only there is an increase in the time spent on mobile apps but also more and more businesses are looking for the best mobile app development company to build their apps.

Additionally, you’ll have to look for an app development company that understand the nature of your business and services so as to provide you with an enterprise-grade mobile application which is rich in features, functionalities and user-friendly. Following are the key factors to consider when searching for a professional & trustworthy software development company & team for your project. Let’s have a look:

1) Portfolio

It is imperative for you to check the portfolio of the company to ensure their expertise, skills, SLA and project delivery timeline. Try to check their apps in the same industry sector such as yours to get a closer look at the feel and functionalities of the developed apps. Be cautious of the companies who do not have proven track record of building apps or apps in the app store and portfolio.

Is the mobile app development company taking active participation in the discussion and also providing valuable inputs with regards to your project? Do they keep communication and development channel clear while the project is ongoing? Are they able to add creative and uniqueness to your app? This is an important factor in deciding the app development company for your project.

2) Expertise

Expert mobile app development companies enable their clients’ app feature and functionalities requirements into an actual working prototype. From time to time, they also suggest an additional feature with suitable frameworks that can be implemented. It is also vital to see that the software can be integrated with other systems and workflows.

3) App Development Cost

Do not let the price be the deciding factor as going with the low-quality app development will not reap you enough benefits in generating revenue nor will withstand against the other better quality apps. It is crucial to have a clear and flexible budget for your project. A recent survey by Clutch reveals that an app development cost could vary from $30,000 to $700,000 which principally tells you how important is the pricing factor while choosing an app development company. There is some business who would rather prefer an app development platform than to opt for full custom development as it will be costlier.

It is essential that before giving the contract to develop an app, one must understand and agree with all the payment terms and methods offered by the software development company. Some companies also offer to hire your own selected team of app developers to work on your project.

4) Platform

It will of great significance to decide from the beginning about the platform you want to develop your app for i.e, native or hybrid app development. You could specifically base your app platform for major operating system i.e, iOS or Android or one can even ask the app development company to build a cross-platform app. The fundamentals to keep in mind is to choose a company that can accommodate your requests and has a deep working knowledge of these platforms and adheres to the app development guidelines.

5) Involvement

Nobody knows your project as you do, hence, it is of utmost importance that your involvement in the project is substantial. Make sure that the company takes enough input and feedback for the app development and presents you with the wireframes and prototypes of the same. Understand the project clarity from the company about the number of iterations, therefore your involvement is crucial for app development.

6) Communication

Effective communication between clients and app developers is the key driving point in the success of a project. Regarding the communication, you will need to ask the company about the ways they keep the communication and collaboration with the clients. Also, the frequency of updating or providing the progress of project development. Is the company following the agile methodology? What are the project tracking tools they use? Which are the project management tools they implement? A Dedicated project manager should be able to provide clients with updates via such collaboration tools and ensure that the project is on-time.

7) Timeline

An app development company needs to establish a project timeline and needs to make sure to adhere to it. As most of the app development companies are working on multiple projects at a given time hence, it is important for lasting relationships and to maintain reputation, they should deliver the project on time. One way to ensure that is by allocating skilled, experienced and dedicated team for the project.

8) Design

Two deciding factors of any mobile application are its coding and design. The company you choose has to be well adept with the functional design aspect of the app while keeping user interface and user experience in mind. What are the design principles induced in the app development? Few mobile app development companies even provide with the design mockup and prototype during the proposal phase. This state should allow you with the opportunity

9) Release

It is pertinent to know the app submission guidelines and the policy of the company. Professional mobile app development company will either guide you or walk you through the process or even submit the app for you. A trusted app development company stays with their clients throughout the app development cycle, unlike many other companies who leave once the initial development is completed.

10) Maintenance

Once the app is released, from time to time, you’ll have to release updates, fix errors and bugs or even might need to add more trending features and/or functionalities. Thus, it is in the best interest to understand the policy of app maintenance and support. You can check whether the app maintenance fee is charged on an hourly or monthly basis for the continued support.

Conclusion:

You’ll have plenty of options available for app development in the mobile market. Hence, it is extremely important to do a thorough research about the company you plan to do business and give your project. To build an enterprise-grade app, you’ll need to find a top mobile app development company that has technical expertise, good communication skills, proven track record, energetic team to help you build a successful mobile app. At Moon Technolabs, we understand your need for a successful mobile app and so we implement design and development strategies to build an app just like you want.

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