grocery stores digitizing

Online stores of the B2C kind remain crowded almost all the time. After all, folks all over the world regularly visit such stores to buy products they need every day. B2C online stores have been receiving a tremendous response, especially after the SARS-CoV-2 viral outbreak, particularly in metropolises. Previously, buyers simply didn’t want to stand in queues and waste time. Today, they can’t afford to be in the middle of a crowd because they value their lives. So, if you own grocery business, and if you didn’t consider digitizing it yet, this topic will compel you to do so at the earliest.

Back in the day, people would rush to grocery shops in their locality to buy household essentials. As time passed, supermarkets appeared to replace this concept. These large establishments could provide just everything a homeowner would need. Sooner rather than later, online grocery stores appeared and left supermarkets behind. By using mobile applications, commoners can now purchase whatever they need using their mobile devices and receive deliveries at their doorstep.

Today, on-demand grocery app development isn’t just a fad, but a necessity for both grocery business owners and their customers. After all, who should take the risk of standing in a queue during pandemic-ridden times like these? Even with the arrival of vaccines, the only way to stay safe is to maintain a safe distance from others. So, if someone can order their groceries online and await delivery at their home, it’ll ensure their safety, as well as everyone else’s.

Furthermore, the popularity of online grocery shopping is steadily increasing. According to reports generated by market researchers, almost 43% of all shoppers claimed they prefer using apps compared to visiting grocery stores in person.

app for both grocery business owners and their customers

Now, in terms of revenue, on-demand grocery app development can prove to be exceptionally fruitful. Despite being a six-year-old report, the top five grocery mobile applications raised about $120 million within three months back in 2015.

Due to the constant hike in the demand for e-commerce applications among users, hiring a grocery delivery app development company will surely prove beneficial to you. There aren’t many differences between a grocery app and an e-commerce app, after all. App developers use almost similar architecture to build both applications where a customer can explore a wide array of items segregated under various categories.

The benefits

So, how will it benefit you if you pay for the services of a grocery delivery app development company?

1. Doing more business

In today’s day and age, entrepreneurs do everything within their power to increase their business and make more sales. Mobile app development is one of the best ways of doing it. It’s also possible to expand your business globally with a mobile application. They have the power to bolster the trust harboured by customers for your business, which is precisely what you need to leverage for growth. Customers are always on the lookout for a brand they can trust. They expect better quality and enhanced facilities that you can offer via a mobile application.

2. A facility to track

Everyone prefers the live status of products. In other words, they want to track whatever they buy. They want to know when the product comes out of the store, reaches the dispatch centre, and then to their homes. Today, tracking features are available to buyers, whether they purchase clothes or groceries. After the outbreaks, the use of grocery applications increased by 34.9%. On the other hand, 40.2% of people said that online grocery shopping remained unaffected by the pandemic.

3. Multiple payment options

If you create an app like Shipt, Beelivery, Big Basket, Grofers, your customers will be able to pay for the products in multiple ways. A lot of people are now comfortable with making payments via online portals, such as PayPal, Google Pay, etc. By integrating your app with online payment systems, your customers will pay for the products before you send the items out for delivery. Buyers can also resort to the “cash on delivery” option.

4. Customer loyalty

Trust and loyalty are two of the most important things for running a business. If you can’t earn the trust of your buyers, you will never be able to retain them. The same goes for loyalty. Market researchers say that a business earns more profits from loyal customers than new ones. Also, customer retention is more cost-effective compared to customer acquisition. So, if you keep working on augmenting customer trust and loyalty, you’ll strengthen the building blocks of your business, and in this task, a mobile app can help you.

5. Product diversity

Physical stores tend to suffer from inventory-related issues. Most shops won’t have everything you seek, while others will say they ran out of the item you want to buy. Online businesses, on the other hand, maintain all-inclusive inventories. Additionally, after the COVID-19 outbreak, online grocery shopping is constantly increasing and attracting more buyers. Of course, product diversity isn’t the only thing you need to maintain. You must deliver high-quality products and your app should have the best features.

Mistakes to avoid

Now, new entrants often make specific mistakes that prevent them from reaping the benefits of an app can provide. Market researchers believe that the market share of online grocery shopping in the USA will become double of what it is now by 2025. If you expect to tap into this massive market share, you have to stop making the following mistakes.

1. Substandard user experience

No customer will ever want to wait to receive the services he/she pays for. Slow websites can also cause problems. Fortunately, you’re willing to create an app like InstaCart, Peapod, Boxed, Safeway & Shipt and you have no problem paying the grocery app development cost. Due to substandard user experience, only 42% of online grocery shoppers believe online shopping can save time. Others think it’s better to stick to physical stores. Naturally, optimizing your app for a high-quality user experience is of the utmost importance. Improving the UX is possible with clean and consistent design because it makes things easier for buyers to navigate the application.

2. Inadequate product information

The choices of customers and the prices of products are nothing less them incentives for customers. However, product information is equally crucial. When a customer enters a physical store, he/she can explore a product from every angle, evaluate its quality, and, in some instances, can even try them. The absence of this facility is probably the only drawback of online shopping. You need to make up for it somehow, and the product description will come to your rescue. First-timers often make the mistake of neglecting this requirement. Since online grocery shopping is devoid of product interaction, product descriptions help customers contemplate what they’re going to pay for. Even if the item is extremely common, you’ll benefit significantly if you include as much information as possible on every product page.

3. Improper management of out-of-stock merchandise

Product inventory management and timely updating are vital in maintaining a positive customer relationship. A customer will start hating your store immediately if he/she adds several items to his/her shopping cart, enters all delivery details, confirms payment, and receives a notification that the products aren’t available at the moment. You need to fix this problem, and for that, you must manage out-of-stock merchandise the right way. Even if you have all the goodwill in the world, everything will come crumbling down if you don’t inform customers about out-of-stock products as soon as there’s a void in your inventory. You should consider automating the process of updating your product database. Customers will know if an item is no longer in your inventory as soon as he/she uses your mobile application. You must also inform them when the item will be available.

4. Checkout process complexities

Checkout process optimization is an important piece of the puzzle. Once a customer reaches the checkout section, the process has to be straightforward and seamless. Many online grocery stores force customers to create an account to be able to place orders. You need to know one thing – you can’t subjugate your customers. If you force them to do something they don’t want to, they’ll simply leave and find a better alternative. Instead, you should provide your customers with an alternative to finishing the checkout process. Email capturing should be optional. You should let your customers skip this section. Achieving it will be possible if you add optional checkboxes on the payment stage.

To conclude

It goes without saying that a grocery business will survive and thrive in today’s competitive marketplace if it opts for digitization. You should consider going down this road if you want to put your business on the track to success. It’s also worth mentioning that the grocery app development cost is now affordable. Here, you can know about the trending tips to expand the grocery delivery business in 2021. So, get in touch with an app development agency to take your business to the next level.

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Jayanti Katariya

At the core, Moon Technolabs is driven by the vision, sharpness and flourished under the leadership quality led by none other than the founder & CEO i.e, Mr. Jayanti Katariya. His simple-approach & never-give-up attitude is the virtue or rather aptitude that the entire team tries to grasp and follow. From client relations to business development, from industry updates to floor walking, he does everything in his power to provide support to the team.

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