Last Updated: 25 Aug 2021 | 8 min read
Almost every individual is aware of the terms VOD and OTT. The expanded version of OTT is “over-the-top,” and it describes the delivery of TV and film content over the internet. Users won’t even have to pay for conventional cable or satellite TV services. VOD, on the other hand, stands for Video On Demand. It’s a service that allows people to view a massive assortment of videos whenever they want to.
For most folks, there aren’t any differences between OTT and VOD. After all, both platforms are surprisingly similar. They deliver videos for the entertainment of their users. Naturally, it’s not weird at all if someone confuses the two terms. In reality, several aspects of VOD and OTT differ from one another. If you have plans to create a live streaming app for android and iOS, you have to understand what makes these two terms unique.
In this topic, you’ll find in-depth explanation of both platforms, starting with OTT or over-the-top. OTT laid the foundation of new-age video consumption. Through this platform, users can watch movies over the internet. Unlike conventional methods of content acquisition, nobody needs to download video files or store them on their devices. Instead, they can accumulate information directly from the web and stream it on television. OTT mobile applications also allow individuals to watch whatever they like on their smartphones.
When someone watches or movie or a series on this platform, they don’t have to download the files. Instead, they stream everything from the beginning to the end. OTT platforms are all about live streaming various video content pieces without downloading anything.
In that regard, you may consider YouTube an OTT platform because it lets you watch videos live. The only difference is that on YouTube, the content gets broadcasted over the internet. Conversely, TVs run on the services provided by cable companies. Internet broadcasting is significantly faster due to more transmission speed without compromising on quality. As a result, folks can watch 4K videos live over an OTT platform without the need for cable wires. One simply needs to connect his/her TV or streaming gadget to his/her router or LAN, and the fun will start.
OTT apps tend to be extremely specific about everything they provide. If you create a live streaming app for android and iOS, it will offer an effective video playback system combined with enhanced streaming quality. However, a VOD platform will provide users whatever they want to watch whenever they log into the platform. OTT platforms don’t possess this ability. If you continue reading, you’ll encounter several other differences.
VOD is the abbreviated term for Video On Demand. It also happens to be the medium that inspires the OTT platforms of today. Before you know how it does so, you need to understand the underlying code o g principle of VOD platforms, two streaming platforms worth mentioning include Amazon Prime and Netflix.
Video On Demand can be of several types. Currently, there are three models of VOD. You’ll find a description of each variant below.
The first type of VOD you’ll learn about is Transactional Video On Demand or TVOD. Here, users won’t have to pay to gain access to the content offered by the service provider. They just have to compensate the provider for the content they want to watch. One may even say that TVOD is a modern version of DVDs. Nobody needs to buy a DVD. They just have to purchase the show or movie. After buying the content, they can watch it as many times as they want at any time.
In all VODs, users get the opportunity to select the way they want to view the content they purchase. If someone wants to build a collection of movies, he/she can purchase, download, and add as many films as he/she likes to his/her collection. On the other hand, if someone wants to watch the video for only one day or seven days, he/she can just rent it. Every TVOD service provider offers packages for each film. A few examples of TVODs include iTunes, YouTube, Amazon Rent, Google Play Movies, etc.
SVOD stands for Subscription Video On Demand, and it’s the exact opposite of TVOD. It’s also the most renowned VOD format. You probably want to delegate your project to a video app development company without knowing that it’s going to be an SVOD platform. In it, users have to compensate the SVOD provider with a predetermined fee to gain access to its video content library. This accessibility will have its limitations and perks based on the subscription pack purchased by the viewer. Usually, SVOD service providers charge varying amounts of money for different packages as per the convenience of the platform’s consumers.
Each package will make a specific amount of video content available to users. The package will even dictate the content’s quality. The more money you pay, the more high-quality video content you’ll get, combined with enhanced streaming quality. Apart from mobile applications powered by the internet, SVOD service providers can operate using cable or satellite connections. If a user pays the subscription fee, he/she will be able to access the content.
As soon as the payment stops, he/she will lose access. SVOD platforms also allow users to download something so that they can watch it later, but accessibility will vanish if those users stop paying or the subscription period runs out. The packages also have specific time-related commitments.
Consumers can gain access every month, every six months, or every year. If they aren’t sure about the content quality, they can start with a small-time package. Then again, longer packages tend to be cheaper than the monthly ones, which, in turn, allow users to save some money. The subscription process doesn’t work on a pay-per-view basis and users can watch their favourite content as many times as they want to. Appropriate SVOD examples include the services provided by Amazon and Netflix. As you can see, these mobile apps don’t exactly belong to the OTT category. That’s why you need to know the differences between VOD and OTT before you pay a video app development company to work on your video streaming platform.
The last VOD type is AVOD or Ad-supported Video On Demand. To most folks, this one is the most convenient VOD service. After all, they don’t have to pay a dime to watch something. The content pieces are entirely free for users to view whenever they want to. If you make a live streaming app of the AVOD kind, your revenue stream will be the advertisements posted on your platform. As soon as a user attempts to watch a new video, he/she will have to see one or more advertisements. Various brands will pay you to showcase their ads on your video streaming application.
Once the ad is over, the user will be able to continue watching what he/she wanted to. The only catch is that the user won’t be able to select the ads he/she wants to watch. It’s just a method to counter the “no-paying” perk. Among AVODs available today, SlingTV and YouTube are the most recognized ones.
Now you know a bit about OTT and VOD, but the subject of video streaming isn’t as simple as it seems. You may still have a few doubts regarding the differences between the two. Well, with OTT platforms, users can stream live videos using the internet instead of conventional satellite or cable. VOD, on the other hand, utilizes all the platforms mentioned here depending on the service provider’s choice. Also, OTTs have restrictions. These platforms can stream content online only at the prescheduled broadcast time. As a result, no one can access the content once the streaming period is over.
VODs, however, have both pre-recorded and downloaded content. Users can choose to build a collection of movies and shows using the videos they purchase, rent, or record using the VOD service. Moreover, OTTs can provide podcasts or audio broadcasts, other than videos. The most significant difference revolves around the data transmission process. OTT can use the internet only, but VOD can leverage cable and satellite connections too.
In the end, you may be wondering whether the differences matter at all or not. You simply want to make live streaming app that your users can access on their mobile devices. The differences won’t be of any significance to you because both work on the internet. Then again, the methods of transmission keep improving with every passing day, and VOD platforms utilize satellite and cable TV systems. Naturally, differentiating between the two is still crucial. Besides, the cost of developing an OTT solution can differ from a VOD solution.
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