Last Updated: 21 Dec 2021 | 8 min read | Category: Mobile App Development |
While UX in the field of healthcare has been an ever-evolving sector for the last few decades, the demand among people has increased for even more advanced UX due to the sudden appearance and rise of the coronavirus this year.
User experience or UX has been an ever-evolving sector, particularly during the last few decades or so. With new applications emerging now and then, the competitiveness within the market has increased. Designers don’t have any other option but to create something more innovative.
The events of 2020, namely the COVID-19 pandemic, led to an increase in the demand for enhancements among patients. Most folks want to avoid visiting public zones, including the office of their doctors. Understandably, the importance of telemedicine systems and apps is going up consistently.
Apart from platforms and applications, organizations are now attempting to bring in the best telemedicine app development company in the USA to focus on design. It’ll help medical service providers spread the message among the public about things they must know. It also allows designers to display their abilities and skills in unique, out-of-the-box ways.
So, which direction is UX design in healthcare about to take from here? Whether it’s about telemedicine or health-centered wearable gadgets, here are the most popular trends in UX design for healthcare.
Telemedicine is, undoubtedly, the most recognized trend in the healthcare industry, as well as healthcare UX. It didn’t take long for it to become an extremely essential advancement in medical tech, particularly in today’s pandemic-ridden day and age.
Instead of visiting the chamber, a medical professional can treat his/her patients from any remote location through healthcare applications designed by a telemedicine app development company in the USA. Doctors can also provide video-based consultations and use tools to monitor patients remotely.
Usually, every appointment over telemedicine apps is just like visiting a doctor at his/her chamber. The only difference is that the doctor won’t be present physically.
Video conferencing platforms, on the other hand, allow patients to converse with the doctor directly. They can do it without visiting the doctor’s office and exposing themselves to pathogens.
When it comes to creating a positive experience for the user, both UI and UX will be mandatory. The designer is in charge of guiding patients via video conferencing without putting too much stress because of the usability issues popping up from app design.
As these patients aren’t well enough, it’s crucial to make this experience as simple and easy as possible. The design of the app will determine whether the app will create usability-related issues for ailing users or not. UX designers also have to design for various patients. They do it based on specific characteristics, such as the mental state, age of the user, and tech expertise.
Another extremely popular trend in the sphere of healthcare UX and UI is wearable gadgets. Smartwatches powered by apps for fitness tracking have already been around for some time. Furthermore, technological advancements currently allow app builders to enhance and increase the usability of these devices.
There was a time when every telemedicine app development company in the USA only used to build apps for counting steps and gauging sleeping patterns. Today, these devices combined with high-quality apps can monitor the vital signs of people, such as their heart rate and blood pressure. Users can even measure their BMI and heartbeat irregularities.
Based on reports generated by Business Insider, about 80% of all consumers across the world are more than happy to use fitness technology. This wearable tech industry also has the potential to bring users closer to healthcare providers.
Due to this competitiveness, UX design for healthcare systems and solutions has become much more relevant. Without it, new wearable gadgets won’t survive in the market.
Creating an app isn’t the real deal because anyone can do it these days. It’s all about the user experience behind this application. If it fails to appeal to them, your users will definitely rely on what your competitors have to offer.
Therefore, the only thing you can do is focus on UI design. It has to be simple, usable, connectible, interactive, and it should have the ability to handle data.
The next popular trend in the healthcare industry UX is the chatbot. Healthcare chatbots currently play a key role in healthcare UX. These virtual robots can support patients wanting to book appointments, connect them with doctors, remind patients to take their medicines, and gather feedback from them after visits.
In other words, the chatbot included in a Lybrate, Practo, ZocDoc, Prescribez based clone app reduces the workload of the administrative department and doctors working with a medical organization. The chatbot will do everything while ensuring the establishment doesn’t fail to deliver high-quality, patient-centered services.
What should a designer consider when working on a chatbot’s design-related aspects? Whenever patients seek medical advice, they expect doctors and other medical personnel to provide what they need. They hope that their physician will display a caring demeanor.
It’s perfectly possible for a chatbot to deliver these things and more without making a patient realize that he/she is talking to a virtual machine. If they do feel like they’re expressing themselves to a machine, and a poorly-designed one, they’ll avoid interacting with the chatbot in the future.
Positivity and user experience seamlessness are the features that a chatbot needs. If the chatbot manages to deliver these two things, patients will surely continue to use this service.
AR and VR are the shortened versions of Augmented Reality and Virtual Reality respectively. Just like everything else mentioned above, these two systems are also part of the healthcare industry. They can take the UX of healthcare to an entirely new level.
Doctors can leverage these two technologies to train new people, for instance, and allow them to hone their professional skills without risking themselves or their patients.
Research conducted at the David Geffen School of Medicine displayed that the surgeons who resorted to VR platforms to participate in simulated training sessions managed to enhance their performance standards by 230%. Doctors that used conventional training strategies and techniques couldn’t achieve the same thing.
Apart from training rookies, these technologies have been helping physicians in diagnosing the medical conditions of patients through more in-depth scans. AR and VR can increase diagnosis accuracy and can even support doctors in showing patients everything that happens while performing medical treatments.
As AR and VR keep evolving with time, it’ll become much more important for designers to run beta tests of the digital products and platforms. They must acquire reviews from patients to deliver a positive UX.
One last trend made popular by healthcare UX is EHR or electronic health records. There was a time when medical offices maintained medical records on notebooks. Back then, health facilities used to depend heavily on the members of the administrative department to keep things organized.
Today, electronic health records have digitized medical records. This system has brought down the amount of work the administrative members needed to do. Maintaining paperwork is no longer a requirement. Patients can now gain access to medical records through web-based portals. They can get their hands on the information they seek.
Patients can even provide their medical histories to new doctors they wish to see just by clicking a button. They don’t have to ask for physical copies of records or transfer files to doctors manually.
Such online portals have been leading the sector of healthcare UX from the frontlines. Today’s developers can design websites in such a way that they help users navigate the platform with ease. With every passing day, more and more organizations take advance of online portals and associated systems.
Naturally, designers must continue researching UX strategies to ensure the platforms always turn out to be effective and user-friendly.
Now that you know about the implications of UX in healthcare, it’s time to take a look at how it can help this industry.
According to Statista, there were about 53,054 telemedicine applications on Google Play Store in May 2021. It goes without saying that there are many more right now. With the outbreak of the COVID-19 pandemic, trends in the sphere of digital healthcare witnessed a profound increase in people searching for alternative options to healthcare.
After all, it wasn’t possible to see a doctor physically. Another group of researchers from Rock Health found that video-based consultations between patients and doctors went up by 11% last year compared to 2019. Furthermore, the use of wearable devices and associated applications had increased by 12%.
Undoubtedly, new entrepreneurs in the field of healthcare, apart from already established medical facilities, will invest in building Lybrate, Practo, ZocDoc, Prescribez based clone app more than ever before. This trend isn’t going to stop anytime soon.
Then again, every interface of every digital healthcare system isn’t going to be able to engage users. Digital outlets and healthcare applications have always had to deal with archaic UI designs, mostly because of the regulations designers have to follow.
Now, if you’re going to invest in companies like Moon Technolabs to build on-demand medical healthcare app solutions in India, you need to make sure your development team adheres to the best practices of UX design for healthcare applications.
The word “accessibility” has become quite famous in the digital world. It basically means making a digital product accessible enough for anyone to use, especially disabled individuals. Design accessibility will ensure folks with disabilities experience no problems in handling your application.
Therefore, if you create an app with an audio function, it’ll help visually impaired patients understand what it has to offer. As they can’t see, they’ll rely on audio recordings to gather information.
Similarly, older individuals can use an application to book a doctor’s appointment. While designing the UX of such an application, you have to keep the motor disabilities they suffer from due to old age.
When you build your digital products to be accessible, you design them for people from all walks of life. To do it, you have to empathize with the end-user from the earliest stages of the design phase.
The term “gamification” includes aspects, such as leaderboards, point-scoring, and virtual rewards. You’ll use the technique of gamification to engage users. These animations are what you usually encounter when playing games. You simply need to incorporate this strategy into your telemedicine websites or applications.
Gamification isn’t just beneficial to the healthcare industry. In fact, every industry that has used it received excellent results. Gamification can help your healthcare brand connect with users and motivate them to rely on your platform even more.
People look at a reward as what it is – a reward – even if it’s just a virtual representation of the real thing. To them, getting a reward isn’t anything less than achieving a milestone. It will, in turn, increase their desire to do everything within their power to achieve more.
App gamification is something the providers of on-demand medical healthcare app solutions in India are well-versed in.
Push notifications are one of the simplest design-related implementations of all time. It also happens to be one of the most important aspects of healthcare apps or any other mobile app, for that matter. In fact, a Lybrate, Practo, ZocDoc, Prescribez based clone app will be incomplete without this feature.
Push notifications work like magic when it comes to increasing user engagement via a mobile application. You can send reminders to your users to ensure they take their medications on time, order prescription drugs, or partake in physiotherapy sessions.
Regular check-ins via push notifications will make it easy for patients to get support from chatbots. Sooner or later, your app will become successful. Sometimes, push notifications can irk users, but in your case, they’ll come from an app that monitors their health. Naturally, they won’t consider ignoring the push notifications.
Another report from Statista proves that the number of wearable gadgets will reach the one billion mark by 2022 all over the world. When someone uses a wearable health monitoring gadget, they simply flick their wrist, take a look at the device, and go about their own business.
When taking a quick glance, users wouldn’t like it if the device provides them with a ton of health-related technical jargon. They won’t be able to understand what it means. Naturally, it’ll affect user engagement negatively. That’s why it’s vital for you to keep data visualization as straightforward and attractive as possible.
Data visualization is now necessary for every healthcare website, application, or any other digital product you can think of.
With remote monitoring of patients, you can curate unique personalized experiences for every individual using your telemedicine application.
The system of monitoring patients remotely is yet another method of adopting digital healthcare. It lets you accumulate data about a patient through technological advancements. However, you’ll need a monitoring device for this strategy to work. Once you have the information, you’ll send the same to doctors or other medical experts.
By using remote patient monitoring or RPM info to pinpoint trends or provide personalized experiences, you’ll increase the user engagement capability of your app and make it more useful in the eyes of your users. For instance, you can establish a communicational tone with a user via a chatbot using information collected by RPM.
It’s worth mentioning here that your healthcare application has to be able to connect to other mobile solutions to collect such information.
The healthcare trends associated with UI/UX design are going to keep growing in demand and popularity. It’s especially true in today’s pandemic-ridden day and age where most of the medical facilities and doctor’s chambers are prioritizing telemedicine visits instead of in-person visits.
If you expect patients to use your telemedicine platform, you need the best providers of on-demand medical healthcare app solutions in India, such as Moon Technolabs, to design the UX meticulously. With your app, smartphones and wearable devices will become much more efficient than they are right now.
In other words, the future of healthcare is achievable only through digitization. Right now, the sphere of healthcare is all about predicting illnesses and preventing them before they affect someone. It’s possible to follow this trend only through ongoing user engagement, and high-quality UX is the lifeline of user engagement.
The industry you belong to doesn’t matter. If you wish to achieve success, you have to emphasize UX design more than anything else.
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