MoonTechnolabs
Explore the Instacart business model, its founding story, funding history, how it works, and a breakdown of its revenue streams in this concise blog.
Instacart is a grocery delivery app offering same-day services from various stores. Users can shop from multiple stores, with separate carts, delivery fees, and order minimums for each.
Instacart, founded in 2012 by Apoorva Mehta, grew rapidly after joining Y Combinator and reached 200 employees by 2015, offering flexible part-time jobs in multiple cities.
Instacart's funding journey includes key rounds: $2.3M (2012), $8.5M (2013), $44M (2014), $100M (2014), $200M (2018), $871M (2018), and $225M (2020), reaching a $17.5B valuation by 2020.
- Create an Account - Browse Local Grocery Store - Add Items to Your Cart - Select Delivery or Pickup - Payment - Receive or Pick Up Your Order
- Customer Segment - Value Proposition - Key Partner - Key Activities
- Instacart Advertisement - Instacart Subscription - Instacart Delivery Service - Instacart Partnership - Instacart Technology Solution