Last Updated: 10 Mar 2021 | 8 min read
As people across the globe are struggling to win peace and happiness, they began putting a lot of effort into physical activities to improve or maintain their overall health and fitness. Almost everyone is talking about health and searching for potential methods to build and sustain a healthy lifestyle. Due to this ever-increasing awareness towards staying healthy, the demand for health and fitness applications for smartphones and wearable devices is on the rise. If you’re planning to invest in mobile app development, consider doing it in the health and wellness sector to make monetization easier.
Researchers say that people spend more than 3 hours every day using their favourite mobile applications. However, it will be a mistake to believe that they only listen to music, buy products, chat, or follow the lives of the celebrities they love. With every passing day, more and more folks realize how important it is to indulge in physical exercises to counter the effects of a sedentary lifestyle and fast food consumption. Sitting on a chair in front of a computer all day and eating junk food can lead to a plethora of health problems. That’s why people are showing a genuine interest in exercising, appropriate nutrition, and maintaining their health without compromising on their lifestyle and busy schedules.
Fortunately, technological innovations introduced in smartphones, wearable devices, and tablets allow everyone to keep tabs on their heart rate, blood pressure, the number of steps they walk every day, etc. Having a fitness app is like having a dietician inside a phone who can guide an individual and track his/her exercise activities and calorie consumption whenever he/she wants.
In other words, it can be extremely lucrative for an entrepreneur to employ the services of a fitness app development company and get an app created. The ever-growing adoption of smart-watches, smart rings, smart bands, and other wearable devices are contributing to the expansion of the global fitness app market. One study proved that this market had a value of $3.15 billion back in 2019. Smartphones passed the test leaving everything else behind as they are affordable, and they managed to penetrate emerging economies. Also, the women’s segment began dominating the worldwide fitness app industry. Market researchers also say that the fitness app market will grow at a compound yearly growth rate of more than 26% by 2026.
Furthermore, based on research conducted by the fitness app market, the demand for fitness apps will grow at a 23% CAGR during the entire forecast period.
There’s another thing you should know – fitness and wellness applications will use voice-based systems in the future. After all, if an individual has to spend too much time staring at the screen of his/her phone while exercising, it will take up a lot of time. Additionally, voice-based fitness apps are perfect for commoners who wish to stay healthy and fit even with a desk job or something that includes sitting on a chair for extended periods. Following the rules of a workout as the trainer describes them one after the other will get easier for an individual if he/she doesn’t need anything more than a pair of earphones. Such apps are already here and gaining a lot of popularity. So, if possible, you should consider building a voice-based fitness application for your audience.
Do you want to know how to make a fitness app? You should leave the task in the capable hands of the developers of a fitness app development company. Nevertheless, they will explain how to make a fitness app and how to monetize it.
(1) Research and ideation: While there are six categories of fitness and wellness apps, you will gain the most from the three elucidated here. Since researchers are backing these three, you can be sure that your investment won’t go down the drain.
(2) The features: Once you decide on the type of app you wish to build, you should turn your attention towards the features it must possess.
The user should be able to build a profile to switch between devices and gain access to the services and content of the app.
The app should have social media integration systems to make it easier for the user to register and log in. It will also make the user promote social sharing, posting advice, and achievements, etc.
The app requires functionality to monitor the activities undertaken by users, including sleep patterns. It should also make use of the mobile device’s sensors to record data accurately.
The app needs to track the results and progress of the users, such as the distance covered while running, exercises completed, calories burned, and other parameters.
Fitness apps will remain incomplete without push notifications and pop-ups to remind users about scheduled workouts or inform them when it’s time to drink some water or grab a meal. A few notifications should also be motivational to make them complete a specific workout circuit so that they keep trying to achieve their goals.
Finally, there has to be a section containing app settings that the user can operate to define units, select language, manage privacy settings, etc.
(3) The monetizing strategies: Now it’s time to find out how to convert a fitness app into a fitness and wellness monetization app.
Wrapping it up
There are other considerations associated with building a fitness or wellness app, such as UI/UX design, the overall development work, app launching, evaluation, continuous improvement, and so on. Your app development partner will explain everything else to you, but you have to choose the monetizing model wisely. You should take your time to ponder over the monetizing ideas discussed here before making a decision.