11 May 2021
Last Updated: 10 May 2018 | 5 min read
Mankind, once a name synonymous with simple living has now transformed into the digital hi-tech lifestyle. Who knew that a small gadget merely fitting in the pocket will allow and empower us with the help of technology as its backbone to connect with the entire world with just a push of a button. Yes, smartphones have changed the way we live, we see, we interact, we connect and in every other possible way. More importantly, the way businesses operate has marvelously adapted in accordance with the technology and marketing strategy associated with it. Most of the people are more interested or rather much comfortable in following these online business marketing strategies not only because it is less expensive but also for the greater reason of reaching a wider audience and saves time & resources.
Let’s take an example that you have a successful operating business and have a respective mobile or web application of the same. It is important to market the app. Mobile app development is utmost necessary for today’s era for the success of the application. Since a third of our world population now owns a smartphone hence, the need for mobile marketing services which ensures that the application will be discovered by users and ever active online community. These marketing strategies are craftily advertising the application to cater the app’s intended target audience. The core driven end result is to employ these tactics to make sure that the app gets the maximum download and used by the customers so as to generate revenue and keep the profit churning through add-on application downloads and purchases.
Let’s discuss some of the best-proven methods of marketing of mobile apps:
1) Social Media
Increased usage of the social media platforms is directly proportional to the sales and in turn, accounts for business growth. Few of the social media platforms such as Facebook, Instagram, Twitter, Snapchat have few features that directly puts marketers in touch with their followers or customers. Another feather in the cap for social media platforms is that they have the facility to showcase their product or service in terms of videos which is quite effective and informative.
Through the means of your followers on social media app, you can directly connect with them and educate or inform about product and services as well as get feedback.
Blogs are another one of the best marketing methods to reach to optimum people. If construed properly, blogs can be very effective in conveying your message. One needs to ensure that the content of blog has to be crisp and to the point, while also shadowing the details in the form of pictorial representation such as infographics or pictures. Remember, the goal should not only be that the readers should only read but also to share and forward to other people as well. Higher quality content must be the driven force behind your blogs. Tools such as “WordPress” and “Blogger” might come in handy. Both of them are very enigmatic blogging tools for either business or personal blogging as they have apps that allow you to easily update your blog on smartphones. Managing the user comments and regular conversation builds trust and encourages to use this method in boosting the mobile app marketing.
Videos are the supreme way to make your target audience understand your product and service so as to make them comfortable to make an informed decision. Videos are absolutely perfect to describe because it is the only methodology through which you can explain about your product in the minimum timeframe with the utmost accuracy of your product. As viewers can see the product operationality, appearance, features and many more functionalities, making a proper informative and detailed video could drive your sales through the roof.
Besides, one can also add a product testimonial video of a satisfied customer or consumer. Testimonial videos give assurance of quality and services and hence drives sales. The average length of a video that has proved to be effective as of 2 to 3 minutes.
If your content is video based then nothing proves more efficient than ‘YouTube’ app as it allows to upload, download and share the content fast and in a reliable fashion. All the mobile marketing apps have share option to market the content to other Android, iOS or smartphone users.
In A Nutshell:
At Moon Technolabs, we ensure that our clients get the best services in terms of mobile app development and solutions. With our expert team of developers and designers, we promisingly strive to give your business a unique leverage via our services so as to be competitive and grow in the global market.
Their team did a great job of managing the timeline and communicating their progress throughout the project. They were accommodating in the face of unexpected changes and delivered all key features. The updated app made it easier to track budgets and improved the finance department’s efficiency.
The new site is high functioning and has experienced an increase in users. The Moon Technolabs Pvt Ltd team’s availability made the collaboration effortless and productive. They fostered a professional environment and produced a final product with no major problems.
The team delivered top-tier apps that garnered positive feedback from users and had minimal issues. They excelled at project management and were committed to surpassing expectations.
The enhanced system eliminated delays, streamlined reporting processes, and simplified every department's workflow. Moon Technolabs Pvt Ltd communicated clearly and delivered each task on time. Their prompt, thorough approach kept the project on track.
It was a great experience to working with Moon Technolabs.We have worked on serveral Android App development Projects over the past year and are currently working on the iOS version of one of them. The team is very professional and responsive. In particular, they follow good project management practices,assigning ,me to a Project Manager, Who has been the single...
WThe client was pleased with the quality of final product, which was delivered on time. Moon Technolabs was responsive throughout the project.
The client has been happy with both the web design and marketing services provided. The time difference and slight language barrier have been a modest hindrance to collaboration, but have not impacted overall satisfaction.
Moon Technolabs have helped me in designing & developing this attractive iPad/iPhone Coloring book app and have supported me from scratch till uploading the app on App stores. I am highly recommending them for the best company in iPhone and iPad app.
The project timeline and estimates were on point and the end client was ultimately happy with the product.
The team often went further than was expected and needed.
The updated app has yet to launch, but Moon Technolabs Pvt Ltd met every milestone ahead of time without sacrificing quality. Customers can expect an experienced team that provides speedy service and prompt responses to questions or issues. Their timeliness despite time zone differences stood out.