Last Updated: 08 Oct 2021 | 10 min read | Category: Mobile App Development |
Through the development of social messaging mobile applications, businesses all over the world are engaging customers effectively. Don’t you think it’s time for you to join the bandwagon and reap the benefits of these apps?
Smartphones make life easier. With just a couple of swipes and taps on the screen of these devices, you can get just about everything done. Smartphones, combined with mobile applications and dynamic technological improvements, allow people to do more than they could conventionally.
People used mobile messaging apps just for the sake of sending texts to their friends, family members, and acquaintances. Today, however, they serve numerous other purposes. There’s a mobile app available for almost everything these days, whether grooming & beauty, financial services, social media, photo editing, purchasing products, news, and more.
If you’re reading this write-up on your phone, then you can surely acknowledge the power held by these devices. The convenience bestowed upon people by these apps makes it difficult for anyone to avoid them. Naturally, business owners should never hesitate to work with an iOS app development company if they wish to boost their business or increase brand value.
Smartphones facilitate enhanced levels of communication compared to conventional phones. These devices are also capable of transforming businesses. With the services of an iOS app development company, you can build instant messaging applications that you can use as business-boosting tools.
Of course, live chatting is still a thing as a channel of customer service. You can use it to augment the customer support team’s productivity and efficiency. The representatives can take care of multiple customer complaints at once. Furthermore, chatbots can streamline conversations to increase the rate at which the customer service representatives solve issues.
Unfortunately, live chat isn’t something most businesses use. Customers, on the other hand, use it to chat with peers almost every day. Instead of using the term “live chat,” they use words like “messaging,” “texting,” or “DMing.” What business owners don’t understand is that these messaging apps have 20% more users than social media platforms like Facebook, Instagram, or Twitter.
You should also know that almost 55% of all consumers prefer to interact with businesses using these apps instead of other channels. Naturally, integrating instant messaging solutions into your business help desks will be advantageous for you.
When it comes to building long-term relationships with clients and customers, communication plays the most crucial role. The instant messaging mobile app you create will allow customers to contact you within a few seconds in real-time. After all, it isn’t always possible to schedule in-store visits.
Shopping apps, for instance, make the task of purchasing products simpler, faster, and easier. You can add a lot of captivating and interactive designs and features to engage your users. However, an iOS app development company like Moon Technolabs can build you a messaging platform that will facilitate interpersonal communication uninterruptedly.
Even if you’re one at the best at what you do, it may not always be possible for you to offer exclusive services and products. As long as you’re a human being, it’ll be next to impossible. Nevertheless, you always have the power to modify the existing ones or adding value. If the owner of the business communicates with his/her customers directly through a messaging app, they’ll feel valued.
At times, some of the greatest speakers fail to get the message through to their audience. Influencing someone isn’t easy. As you’re the owner of a business, it’s vital for you to be assertive. Even if you want to, you can’t react every time. A messaging platform will come to your rescue during times like these and help you spread your brand message.
With all the businesses out there, you may be thinking that all your rivals have a separate communication platform to interact with clients. Indeed, they surely use chatbots, but not many businesses can boast of having a separate messaging platform for their clients. You’ll gain an edge if you hire iOS app developers to build such a solution.
Do you operate from a store? Does your business have a website? If you answer “yes” to both questions, then you already have two different platforms for selling your goods and/or services. Don’t you think you’ll benefit even more if you have another? If you hire iOS app developers, you can use it as yet another selling platform.
A mobile messaging app is nothing short of a social media platform. Just take WhatsApp, for instance. It’s an app that connects hundreds and thousands of people. Imagine how you can influence your users if you had such an app dedicated solely to your business. The cost of development will be your only expense. After that, you can promote your organization and everything it has to offer without spending a dime.
How do customers provide their feedback against a specific product or service offered by a company? They write something on social media on the organization’s page, leave testimonials on their sites, or resort to third-party review-posting websites. A social messaging application will allow customers to state their grievances or show their gratitude to you, the business owner, directly.
It’s always beneficial to have a customer service department in place. However, entrepreneurs can’t maintain an in-house team, at least during the first few years. Once you hire iOS app developers, the new messaging mobile app they create for you will play the role of the customer service agent. Through it, you will solve the problems experienced by your customers the moment they send you a message.
Due to constantly evolving cyber threats, folks think twice before sharing crucial pieces of personal information. You may have specific security measures in place, but if there’s a way to make your users share their data without forcing them to do so, it’s a messaging solution. They’ll feel more comfortable giving you the information because they know the owner of the business is on the receiving end.
Now that you know what social messaging mobile apps can do for your business, it’s time to take a look at a few of the most recognized platforms. Moon Technolabs can build something similar in terms of features and functionalities for your business.
Just remember one thing – you have to use it actively!
“Your audience always expects your business to maintain a presence on messaging platforms.”
With that in mind, check out the following social messaging solutions.
Messenger happens to be the most recognized mobile messaging app currently in existence. It enjoys such popularity because it’s directly affiliated with Facebook. It has about 1.3 billion active users, and nearly 20 billion messages pass through it every month. Through it, people can send texts, videos, images, GIF files, emojis, and stickers. Setting up the app on a smartphone is also pretty straightforward.
Here’s another messaging application currently owned and managed by Facebook – WhatsApp. It has a much larger user base compared to Messenger. More than 1.5 billion individuals and business companies are already using it. With the help of a reputable mobile app development company, you can create a clone of this exceptionally useful and successful application.
When it came out, this app was topping all the charts. Unfortunately, its fame started to decline. Nevertheless, it still has about 238 million active users, and some of them are business owners. Once you find a trustworthy mobile app development company, ask them to create a social messaging solution like Snapchat for your business. It’s worth mentioning here that this app works a bit differently from the other two.
If there’s one social messaging platform that serves mostly serves formal purposes on this list, it’s Skype. It’s one of the best platforms for brands to communicate with other brands or their customers. If you ask a mobile app development company to create something similar, you should be able to send messages, make phone calls, and even host video chats on it.
Here’s another social messaging solution called Viber with almost 260 million users spread throughout the globe. Just like every other platform, it lets you send messages and make phone calls as long as you remain connected to the internet. Viber works on smartphones, tablets, and computers alike. One unique feature about Viber is that it lets you like and respond to specific messages individually in one group chat.
Telegram is a superb social messaging application with somewhere around 200 million users. Just like the last one, this app works on all phones, computers, and tablets. If you’re going to hire mobile app developers to create a messaging platform for business, it’ll be beneficial to you if the app works on computers too. The cloud-based operating feature of Telegram is something worth adopting for your messaging solution too.
This one should’ve been higher up on this list if you take the size of the user base into account. Compared to the last couple of messaging platforms, WeChat boasts of having a user base consisting of 1 billion individual users, as well as business organizations. If your business has a stake in Asian countries, you should hire mobile app developers and ask them to incorporate the features of this app into yours.
With 84 million active users, Line possesses all the fundamental abilities of social messaging platforms. Users can send as many messages and make as many calls as they want to without spending a penny. Line also facilitates video calling with multiple users at the same time. Even a basic messaging platform such as this one can prove beneficial to businesses. You can hire mobile app developers to build it for your business.
Mobile messaging solutions are one the fastest ways for businesses to connect with their audiences and promote brand recognition. Such messaging applications will allow you to build everlasting relationships with clients. You’ll also be able to engage them more than you can at the moment.
Now, you’re going to need a full-service app development agency’s services to be able to create and launch a social messaging application. If you’ve been going through this write-up from the beginning, then you already know where to find the best developers – Moon Technolabs.
Q1. Are instant messaging apps still worth it?
A1. Yes, they’re definitely worth investing in. Only a handful of businesses use instant messaging platforms to communicate with clients and customers. Naturally, incorporating one and integrating the same into your business help desk will surely be effective. If you aren’t convinced, the following pieces of statistical data may change your mind.
Q2. Is research important before building one?
A2. Of course, research plays a mission-critical role in developing a messaging app because there are already several popular applications out there. Some of them already have more than a billion users. Researching will help you pry out ways to carve your path to success.
Q3. What platform to use for development?
A3. For iOS applications, Objective-C and Swift are perfect for creating social messaging solutions. On the other hand, for Android devices, Kotlin and Java are the best. It’s best to stick to hybrid development solutions as native apps need almost 50% more investment.
Q4. Why prioritize the design of the app?
A4. In this fast-paced world governed by the convenience of the internet, creating something visually appealing is vital. One study conducted at Stanford found that 75% of all individuals judge an app by its design and aesthetics.
Q5. What kind of special features should you use?
A5. Conversations of all kinds, whether with a friend, family member, or the owner of a business, should be confidential. That’s why end-to-end encryption is a must-have. Other than that, there should be an address book importing feature, log-in system, and geolocation.
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