Last Updated: 14 Feb 2017 | 5 min read | Category: Mobile App Development |
Engaging a Tech company’s mobile app development services or hire a mobile app developer, to design and develop an App for your business is not sufficient anymore.
Studies suggest that users abandon 20% of Apps after using them just once, and have an average of 30 apps on their device at any point. Hence, it is important to develop your App in an engaging way that also makes it align with your overall mobile app marketing and branding strategy.
The following methods will help to improve app engagement and retention.
App store is your first contact point with the user. Design your App in such a way that it highlights the benefits and makes the user download and use.
Make the onboarding easy for the user, by keeping the sign-in and account creation process as simple as possible. Briefly explain, how to use the app and its benefits without making it sound too technical.
Read also: Top 6 reasons why SME businesses need a web or mobile app
Allow users to try your App for free and get a feel of it first, before needing to sign-in or making a purchase. Let them understand the features and benefits, as this becomes a motivating factor in downloading/buying it. Ensure that First Time User experience is a favourable one.
Do not scare away users by making too many permission requests, as they might get uncomfortable and delete the app immediately.
Ensure that your App performs in a fast, reliable manner and is bug-free. Once users face issue with any of these factors, they will not return.
Push notifications, when used in a customised, planned and timed manner, help in engaging customers interest. However, allow the users to control when and how they want their notifications and the option to sign-out if needed. Notifications for new products, events or special offers make it more meaningful.
Deep Linking helps in directing users to specific locations in your app or even other apps. They are very useful in tracking referrals and determining the efficiency of promotional campaigns as well as the ease of usage of your App.
Your App should facilitate feedback and communication from the users, as it helps in increasing user engagement. Make it easier for them to give feedbacks, access your knowledge base or FAQs.
Read also: Increase App Download with This Simple Tricks
Ensure that your customer enjoys the best experience by constantly updating the features of your app. Else, they might go searching for better alternatives.
Segmenting your users per their demographics and delivering content that is relevant to them, helps in greatly improving engagement. This is very critical in getting a high ROI when you monetise the app.
Encourage users to share, by incentivising and making it more social, as it makes them more interesting and engaging. Allow cross-platform sharing as it helps in creating user communities in different social media.
More than half the users seem to download apps when there is an associated reward. Rewards not only help the first time around, but it also promotes loyalty by making them visit again or by referring to other users.
The success of an App is a measured by how ‘Sticky’ it is and is a combo of 2 metrics – Engagement and Retention. An app must be high on user engagement and should retain users to avoid the churn.
Engaging and retaining users is both an art and science, and the above methods should help you in engaging customers, earning their loyalty and in creating a powerful brand impression.
Their team did a great job of managing the timeline and communicating their progress throughout the project. They were accommodating in the face of unexpected changes and delivered all key features. The updated app made it easier to track budgets and improved the finance department’s efficiency.
The new site is high functioning and has experienced an increase in users. The Moon Technolabs Pvt Ltd team’s availability made the collaboration effortless and productive. They fostered a professional environment and produced a final product with no major problems.
The team delivered top-tier apps that garnered positive feedback from users and had minimal issues. They excelled at project management and were committed to surpassing expectations.
The enhanced system eliminated delays, streamlined reporting processes, and simplified every department’s workflow. Moon Technolabs Pvt Ltd communicated clearly and delivered each task on time. Their prompt, thorough approach kept the project on track.
It was a great experience to working with Moon Technolabs.We have worked on serveral Android App development Projects over the past year and are currently working on the iOS version of one of them. The team is very professional and responsive. In particular, they follow good project management practices,assigning ,me to a Project Manager, Who has been the single…
WThe client was pleased with the quality of final product, which was delivered on time. Moon Technolabs was responsive throughout the project.
The client has been happy with both the web design and marketing services provided. The time difference and slight language barrier have been a modest hindrance to collaboration, but have not impacted overall satisfaction.
Moon Technolabs have helped me in designing & developing this attractive iPad/iPhone Coloring book app and have supported me from scratch till uploading the app on App stores. I am highly recommending them for the best company in iPhone and iPad app.
The project timeline and estimates were on point and the end client was ultimately happy with the product.
The team often went further than was expected and needed.
The updated app has yet to launch, but Moon Technolabs Pvt Ltd met every milestone ahead of time without sacrificing quality. Customers can expect an experienced team that provides speedy service and prompt responses to questions or issues. Their timeliness despite time zone differences stood out.
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