Last Updated: 21 Dec 2020 | 10 min read
App developers face a lot of problems when they undertake the marketing of an app. Before releasing it, the developers must come up with plans to acquire a permanent base of users. They also have to be dexterous enough to be able to improvise, adapt, and overcome the first few frenzied weeks. However, as soon as your app gains a bit of traction among users, you start wondering whether they will stop using it or uninstall it in the future. What can make them do such a thing, and what can you do to avoid it?
Based on what researchers found, almost 94% of the users of an app will uninstall it within thirty days of downloading it. You, as the owner of a business company willing to serve your customers, spend tons of money to build an app and help your audience through it. Then again, the data provided above proves that retaining the attention of your users is extremely challenging. Users may even delete the applications created by some of the top mobile app development companies, but it isn’t always the developers’ fault, either. That’s why you must direct your efforts in the right direction and conjure a smart plan to prevent users from uninstalling your app. When your customers begin uninstalling them, you should know that there’s something wrong with the app. Here are some of the most common reasons. You will also learn how you can resolve the issue.
Concerns regarding privacy
Unfortunate experiences during registration
No business owner should ever make the mistake of making the registration process complicated. According to researchers, more than 15% of the events of app uninstalling happen due to the poorness of the registration experience. You should avoid forcing your users to use their social media credentials during registration. Offer them other options. Additionally, refrain from demanding a lot of information, as already mentioned earlier. In doing so, you will end up wasting their time. It doesn’t mean that you can’t ask for details at all. You should do it once they start using your app. Finally, prioritize localization during registration. You must incorporate language, country, and culture-based differences in the process.
In-app messages and notifications
While these two things are incredibly effective in terms of in-app engagement, they will turn into your greatest enemies if you don’t use them thoughtfully. More than 70% of users download an app but uninstall it before they even use it properly because of the annoying notifications and in-app messages. So, what are the best practices?
(1) For in-app messages
(2) For push notifications
Inept monetization tactics
Monetizing is mandatory for both the best mobile application development company and you. However, if you make a mistake, it will definitely lead to uninstalls. So, speak to the developers about the monetizing strategies that they are planning to use. Don’t forget to discuss the matter with them so that you can choose the right one.
Not keeping your word
Business owners will inevitably situations that they strive to avoid if they can’t keep the promises they make. Naturally, if the app doesn’t do what it should, then users will have no use for it. You should work with the top mobile application development company because they prioritize even the smallest details. Apart from that, you must find out what your clients think about the efficiency of your application. For that purpose, analyzing the reviews posted by them can be useful. Regardless of what you do, make sure that you fulfil the promises that you make via your app.
Many other reasons contribute to app uninstall events, other than the ones mentioned here. If you wish to know about them, then you must speak to an app development firm. User retention is of the utmost importance when it comes to launching an app. Your task is to help your development partner create an app that your users will love to use. So, ponder over everything mentioned here and avoid the mistakes. If you do, then nobody will install your app.