advantages of custom mobile app development

Utility of Custom Mobile Apps

With rapid technological advancements and awareness among people, every second person owns a Smartphone. Mostly all applications are easily accessible and affordable. It is quintessential for a company to own a mobile app, even if it owns its own website. With quick and affordable Mobile App Development Services, it is feasible for businesses of any size to have a mobile app of its own. Custom Mobile App Development brings manifold advantages with it. It becomes easy to gain customer attention and retention by providing them a better customer care service. Promotion of company’s products and services become easy.

Cost of Custom Mobile App Development

Typical mobile app is developed within $250k in 6 months. However, leading custom mobile app development companies speed up the process by producing relevant product in days. This saves a lot of cost at client’s end.

With super fast app development platform, a customized product can be quickly built just by using drag, drop and configure procedures. Launching Beta editions and prototype releases from time to time helps in fetching customer feedback and response. The final release incorporates customer’s choice, which later converts into customer delight. Both Custom App Development Company and end user are benefitted and is a win-win situation for both parties.

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Benefits of Custom Mobile App Development for Your Business

Let us look at array of benefits that Custom Mobile Apps bring forth:

  • Mobile Applications eases the availability of information to its users. They can get details while on the go.
  • Mobile apps are even more convenient than an ecommerce setup. It is much easier to switch on and access a mobile app rather than switching on the computer and typing URL to access a website. That too, this can be done 24*7
  • With attractive offers, features, graphics, loyalty points and promotional codes, mobile applications tend to grab users attention more potentially than the websites. In addition to this, geo fencing feature, help pull and retain customers with regular and frequent SMS alerts or push up notifications.
  • Percentage ration of repeat purchase for a product is twice high in case of mobile apps than with websites. Mobile apps often have subscribe and save offers for daily essential products which is not the case with websites. Mobiles are always handy which enable people go for a purchase as and when required.
  • An option to save customer preferences and showing them related suggestions, option to add items in wishlist and recommendations are all essential features that distinguish a mobile app from a website.
  • Multiple payment options on Custom Mobile Apps like Netbanking, cash cards, wallets, Pay Balance / Loyalty Points, Credit / Debit Cards or simply Cash on Delivery all these and much more make shopping a happy experience for customers. Mobile payments like sending money to a chosen mobile number or transferring to a bank account is easy. Likewise, sending money from bank to mobile wallet is easy with help of mobile apps.
  • Tracking and achieving fitness goals via apps is easy. Similarly, setting reminders and scheduling appointments is easily possible.
  • Without forgetting, it is simple and convenient to synchronize a user’s email and social media account and to know his contacts, location and preferences.

Summary

After close analysis of all the above points it can be concluded that Customized Mobile Apps help in promoting sales with their geo targeting features and in increasing brand value of a product / service at disposition. Mobile applications make the customers carry company’s business in their pockets and that too without sounding creepy-crawly.

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Jayanti Katariya

Jayanti Katariya is the CEO of Moon Technolabs, a fast-growing IT solutions provider, with 18+ years of experience in the industry. Passionate about developing creative apps from a young age, he pursued an engineering degree to further this interest. Under his leadership, Moon Technolabs has helped numerous brands establish their online presence and he has also launched an invoicing software that assists businesses to streamline their financial operations.

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