Last Updated: 27 Jun 2018 | 5 min read
The most vital part of any digital marketing strategy has to be based on how much memorable experience, the user experience leaves behind? An imprint of a good experience does play a major role in building a long-lasting relationship for your business. So it wouldn’t be a wise decision to ignore the user experience.
In order to increase customer base, these brand companies are constantly involved in bringing something new to the customers by adding so many information inputs.
Designing a digital strategy isn’t as easy as it seems because there are lots of factors that have to be included otherwise some aspect of user experience is left out. Especially, in today’s fast-paced tech era, it is constantly evolving and that’s when Communication strategy requires you to fulfill things like a good content & SEO. It also has to be in accordance with good management of social networks.
Importance of User Experience:
We all shop online nowadays and don’t we feel like quitting on that mobile app or website for that matter if, either the product image takes time to load or could be any other things like improper alignment or the text size is hardly visible. On the contrary, if the app or website is fast to load, nicely designed with visually attractive images and easy to read is going to create a different perspective for a user.
Hence, a positive user experience can enhance the total quality of a web page or an app. It is the basis of any digital marketing strategy without which nothing could go as per the plan as a dissatisfied visitor will not go through the trouble of either downloading the app again or bother about visiting the website. There goes a visitor, who could have been a potential customer.
Avoid These Mistakes In UX:
Following are the few points which are best kept at bay if you want to increase the conversion rate while simultaneously creating the amazing user experience.
1) The Architecture
The architecture of a web page has to be taken into consideration for creating a seamless design. Your web page should not let take more than 3 clicks for a user to find desired content. Moreover, a good web design plays an equally important role while parallelly having a well-planned architecture.
2) The Texts
If users are going to find it hard to read or the color of the images is too bright then it is purely a no-go for today’s tech generation. Hence, pay attention to color, size, and type of letter. You need to ensure that your text reads same and well across all devices to maintain uniformity.
3) Invalid Links & Broken Images
If your platform whether web or app is facing issues with broken links and images then you should get it rectified soon. Remove all possible bugs because no user would like to see an error image or link instead of the actual product image or proper link reference.
4) Not Mobile First?
Not only you should have a website but also a website that is compatible to operate in mobile devices as well. This is of utmost importance as nowadays smartphones not only common but also tech adaptive. So need to make sure of the amount of content that goes on a display screen of mobile as well keeping it responsive.
5) Advertising
Sometimes advertising could create a negative impact if your website has ads with autoplay, pop-up ads, and confused-cum-irrelevant content. It also adversely affects the genuine UX experience of users.
6) Poor BackLinks
Quality backlinks could help your users to navigate seamlessly without any interruption which would add points in user experience. Moreover, there are chances that putting those bad backlinks might get you penalized by Google. Rather than harming the image of your business brand, one should think of hiring experienced app developers.
The key thing to remember is that try to collect as much information as possible and doing proper research about target audience will also help you derive the right digital marketing strategy. Starting from cross-channel marketing, email marketing or social media marketing to help you collect valuable data.
Another preference should be given to location while designing your online marketing strategy. If you have data that could be analyzed from your previous applied strategies than collaborating them will help you determine what can and cannot work in terms of these strategies.
