Last Updated: 23 Aug 2021 | 9 min read | Category: Mobile App Development |
Off-premise food delivery is now more popular than ever. Hundreds and thousands of eateries all over the world currently utilize delivery-only business models. Others resorted to new delivery strategies to accommodate the demands that came with the pandemic. Third-party food delivery is now one of the most in-demand services.
Off-premise food delivery is extremely popular these days. Hundreds and thousands of eateries spread throughout the world started pivoting toward delivery-only business models. Others resorted to new and unique delivery procedures to accommodate the demands brought forth by the pandemic. When COVID-19 was at its height, third-party food delivery services skyrocketed. It took just five months for some of the largest companies in this field to reel in $5.5 billion in revenue. The way things are looking at the moment, it’s safe to say that this off-premise dining model will stay long after humanity manages to beat the pandemic. If you hope to be competitive, you need to learn to optimize delivery with third-party food delivery apps built by a food ordering app development company.
Restaurants are experiencing a lot of pressure in meeting the demands of consumers. Almost 57% of all millennials say they want their food delivered at their doorstep so that they can enjoy their food and watch movies or TV programs while doing so. Right now, it does seem like investing in delivery services is the best choice. Then again, going down this road can be a challenge. It requires in-depth planning and streamlining all operations on different levels. Restaurants also need to make continuous efforts to get the best out of third-party delivery services.
Some of the best delivery providers got their apps developed by the best food ordering app development company. Now, you just have to select one. So, how should you go about it?
The first thing you need to analyze is the popularity of the app. You should compare every alternative available in your location. Check which ones have the most subscribers or host a lot of active users every day. Don’t forget to visit review sites and evaluate the idea of app performance, as well as the kind of experience offered by the delivery service provider.
Now, you need to look into the delivery charges quoted by the third-party service provider. Of course, a few agencies don’t charge anything. While it won’t affect your revenue directly, your customers will surely choose a service provider that charges a significantly lower commission.
It goes without saying that food delivery apps development for android and iPhone won’t affect the average delivery time of the various service providers. Nevertheless, you need to ponder over the matter to ensure the food reaches your customers on time. It’s a crucial requirement for customer satisfaction.
Restaurant owners frequently complain about working with the untrained delivery personnel associated with the third-party delivery service organization. Most of those complaints incorporate delivery delays and the condition of the delivered food. As you can probably guess, the deliverer ends up blaming the restaurant it partners with. That’s why you should spend some time scrutinizing the way your service provider manages customer complaints. You should also discuss matters concerning screening the drivers and the training they received.
Opting for a third-party delivery service provider to leverage the perks of food delivery apps development for android and iPhone is only one part of the picture. It solves your delivery-related problems, but it isn’t the only aspect of the process requiring your attention.
Before you outsource your deliveries to take your restaurant mobile app solution to the next level, you must streamline every component of the food delivery cycle.
Whether you like it or not, you will be spending more than usual during the earliest phases of your venture. Opting for third-party delivery will take a bite out of your revenue. Therefore, you must never agree to any long-term commitments. Just keep your options open and don’t hesitate to experiment with alternatives. Commitment will be worthwhile only when feel confident about your choice.
Usually, third-party delivery agencies ask for a commission that ranges between 15% and 35% on every order you receive via their mobile application. Nonetheless, the final cost is perfectly negotiable. Naturally, the former trumps the latter in this regard. Then again, your negotiation abilities will dictate the price you’ll be paying. So, it’s time for you to brush up on your haggling skills.
There are times when restaurants have no other option but to increase the prices of various food items delivered by third-party agencies. They do it to cover the commission charged by these service providers. Before you do the same, you must evaluate the market proactively. While doing so, keep tabs on what your competitors do for their businesses. You should also find out how their customers react to price escalations. If you simply increase the price of the items on your menu, you may lose your customers to your business rivals, especially the ones offering prices lower than you.
If you’re about to deliver your food to customers for the first time, you should inspect all the items included in your menu. You have to know which ones are deliverable and which ones aren’t. Only transportable recipes are worth delivering. Also, the margin on each item delivered should be enough to cover the commission charged by the delivery provider. Finally, consider the packaging. Based on the results you come up with, you must add or remove food items.
In the business of delivery, the packaging is one of the most crucial aspects. Those who create an app like uber eats, zomato, swiggy always suggest using the best packaging materials a restaurant owner can afford. Boxes or containers are perfect for transporting food because they can retain temperature and quality. Inappropriate packing can be extremely off-putting to customers. It will discourage customers from relying on you to fill their bellies, regardless of how proficient your chefs are at cooking the food. It’s also worth mentioning that you will earn more customers if you use sustainable and environmentally friendly packaging materials. Don’t forget t provide add-ons, such as cutlery, napkins, and condiments. Additionally, include the logo of your brand on the boxes to reinforce the identity of your brand.
An important factor worth considering at the moment when you start concerns order management via two sources. You should invest in a kitchen display monitor that can support capacity management. Apart from bolstering order management, it will also give real-time estimates on approximate delivery time to your delivery partner. In turn, your customers will receive information based on the activities taking place inside your restaurant’s kitchen. Delivery time and driver performance tracking further help eateries manage contracts with their third-party deliverers. Such a high level of accountability will even prove valuable to your customers expecting deliveries from their favoured service providers within plausible timeframes.
In-store operations may get affected when you start working with third-party delivery service providers. Understandably, you need to take a few measures other than preparing the food. For instance, you must delegate an individual or a team that will assemble and pack the delivery orders. You also have to alter the layout of your kitchen because you may need extra space for assembly and packaging. Finally, make sure that the delivery personnel don’t disrupt the experience of the people sitting and dining inside your establishment.
In the end, you should take a look at the best ways of making the most of the services offered by your third-party delivery partners.
As already mentioned earlier, third-party tie-ups can soak up resources in the beginning. However, you can dial down the risk of franchisee underreporting. You just have to stay away from the tablet-only services to reduce expenses. Another method of saving money is by foregoing the email or tablet order notifications. For that purpose, you should connect the third-party platform directly with your POS. It will save labour time as you won’t require dedicated workers for manual order transcribing.
Third-party delivery service providers create an app like uber eats, zomato, swiggy. Once you connect your business with such an application, your brand will enter the competition against all the eateries operating in your area. Most of these restaurants will offer the same kind of food, and a customer will buy food from you only if you secure the top spot against your competitors. It means the product you sell, as well as the delivery services, need your express attention.
You should always remember one thing – customers exploring a third-party delivery application aren’t explicitly searching for your eatery joint. They’ll explore every available option and the reviews posted by previous customers before buying something from you. These reviews receive more attention than the pictures posted there. Every positive feedback you receive will attract more potential customers to your business, and the only way of earning such reviews is to deliver an excellent experience. If you have been going through this write-up from the beginning, then you already know how to augment it.
Apart from everything mentioned in the final section of this write-up, you should look into in-app marketing strategies. You may include discounts or exclusive offers in the packaging or delivery. Branded stickers will also work for promotional purposes. Finally, you need to create performance-tracking metrics that will help you pinpoint your weaknesses and acknowledge the likes and dislikes of your customers. It will aid you in optimizing your strategies and get the most out of the third-party food delivery mobile application.
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