difference between Shopify And Wix

When it comes to comparing e-commerce platforms, Shopify will win over Wix in terms of popularity, but today, around 68 million users are using the second platform. If you wish to know more about both and understand which one would be better for your platform, then you should continue reading.

Are you new to the world of e-commerce? Everyone is creating their online shop in the cloud these days. Then again, laying the foundation of an e-commerce platform isn’t easy, even for the providers of the Shopify app development services. In reality, website developers travelled a massive distance from the old code-driven ones.

Today, powerful providers of Shopify app development services and drag-and-drop web builders can manage even the smallest details for you. They can even handle SEO tasks. These two builders are Shopify and Wix. If you continue reading, then you’ll find a comparison between the two platforms and their features. It will help you contemplate which platform is better and easier to use between the two.

About Wix:

(1) The pros: Here are the advantages of Wix.

  • You get more than 500 templates with eye-catchy designs.
  • It has a very user-friendly interface.
  • It’s exceptionally customizable.
  • It offers cost-effective plans for e-commerce.
  • You gain access to advanced e-commerce tools, including global shipping payments and abandoned cart emails.
  • You can create multilingual sites.
  • It focuses on the brand strongly.
  • You get 24/7 support.


(2) The cons: Here are the disadvantages of Wix.

  • It’s suitable for only small and medium scale businesses.

About Shopify:

(1) The pros: Here are the advantages of working with a customized Shopify store development company.

  • It comes with inbuilt e-commerce features, including abandoned cart recovery.
  • You get to include a wide range of payment options, including e-wallets, such as Stripe and PayPal.
  • There’s live chat support.


(2) The cons: Here are the disadvantages of working with a customized Shopify store development company.


  • Specific add-ons, apps, and themes are available only on premium tiers.
  • The pricing scheme is quite complex, and it can easily exceed your budget.

Ease of use:

(1) Wix


  • Ease of use is at the core of the Wix e-commerce platform’s business model.
  • The drag-and-drop interface of Wix makes building an online store an intuitive experience. You only have to click on an element and drag it where you want it.
  • Adding products and creating new categories is simple.
  • Separate editing interface and a dashboard that lets you manage your products, even when you aren’t on your site.

(2) Shopify

  • Shopify keeps the editing interface and dashboard separate and so allows you to manage your store outside of your editor.


(1) Wix

  • It has over 500 different templates. The design of most of them isn’t suitable for e-commerce, but a few of them are perfect. They cover almost every industry that you can imagine.
  • You can choose a regular template and edit it quickly to transform it into an online store.
  • The Corvid tool of Wix allows you to customize your site, starting from web applications to page scrolling. You can access it by selecting “Code” + “Developer Tools” from the Wix Editor.

(2) Shopify
Shopify provides more than 100 different themes that are up-to-date and cover a massive range of industries. However, some of the themes are quite costly, and it’s off-putting to many people. Nevertheless, its themes are easy to edit. You only have to click on “Edit HTML/CSS” on the admin page.

Wix vs Shopify the battle between two eCommerce platform giants

Sales features:

(1) Product types:


  • Wix supports physical, digital, as well as service products, such as clothing, spa services, and digital downloads.
  • It requires an add-on app to sell service products.


  • The only issue is the cost to develop e-store in Shopify in specific instances. However, just like Wix, it supports physical, digital, and service products.
  • It requires third-party integration to sell digital products.

(2) Product presentation:


  • It has a built-in product video function.
  • It’s easy to add a “zoom” feature.
  • The checkout page is customizable that allows you to promote your brand.


  • It supports unlimited items with multiple variants.
  • You need to install apps to gain features, such as zooming and videos.

(3) Inventory management:


  • You can upload single or multiple products.
  • It offers useful add-ons, such as visitor analytics and revenue reports.
  • You can track orders and manage inventory from mobile or desktop.


  • You can upload one or more products.
  • You can use built-in stock management tools.
  • You can generate revenue reports.

(4) Abandoned cart recovery:


  • It’s a feature that’s available through an easy-to-install app, allowing you to offer seasonal discounts and free shipping.


  • This feature is available on all basic Shopify plans, including discount code creation.

Marketing features:

(1) Wix

  • You can use Wix Ascend, which is an all-in-one marketing solution, from the site dashboard. While it’s available with separate pricing, it’s worth a try as it centralizes all your marketing campaigns.

(2) Shopify

  • It relies on third-party apps for marketing features.

Payment options:

(1) Wix

  • It supports all major payment options, including digital wallets, such as Stripe, PayPal, and Square. However, it doesn’t support Apple Pay and Amazon Pay.
  • There aren’t any transaction fees on any price plan.

(2) Shopify

  • It covers more than one hundred different payment methods except for Square.
  • It charges transaction fees when using gateways other than Shopify Payments.


(1) Wix

  • You get to track orders and set tax ranges for every product.
  • It supports different shipping options, from free shipping to third-party providers.
  • It’s easy to add apps that help you manage global shipping payments.

(2) Shopify

  • The shipping process is somewhat complicated, but the platform does offer live chat support to help make it easier.
  • Shopify allows you to offer free shipping and synchronizing with third-party shipping providers.

Final words

Shopify is a very famous brand with benefits of user experience and already integrated with more than 1,000,000 businesses in the world of eCommerce which used by all types of people from local to international shoppers to tech startup to expand their business quickly. Shopify is good to go especially to get leverage from SEO which is required in the current market.

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Jayanti Katariya

At the core, Moon Technolabs is driven by the vision, sharpness and flourished under the leadership quality led by none other than the founder & CEO i.e, Mr. Jayanti Katariya. His simple-approach & never-give-up attitude is the virtue or rather aptitude that the entire team tries to grasp and follow. From client relations to business development, from industry updates to floor walking, he does everything in his power to provide support to the team.

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