Last Updated: 10 Mar 2017 | 5 min read
The emergence of futuristic technologies is blurring the fine lines between the real and the digital worlds. This is even more apparent in the business arena, where technology is being increasingly deployed to enhance customer interaction. One such revolutionizing concept that is creating waves recently is the Beacon Technology.
In simple words, Beacons are low-power transmitters that are equipped with Bluetooth Low Energy. These devices are strategically placed in such a way that when a customer approaches them, they will receive appropriate notifications and messages. With this, the businesses can take benefit of the approaching shoppers, offer attractive notifications that may contain discounts or coupons. to convert them into customers.
Beacon Technology is used to develop Apps that enable Contactless payment solutions, proximity-based shopping, automated check-ins, and other kinds of automation. As in the world of Mobile Tech, this space is also dominated by Apple with its iBeacon, and Android with its Eddystone. So, if you would like to leverage Beacons for boosting your business, then you need to know which one suits the pilot project of your business better – iBeacon App development or Eddystone App Development?
Launched well before Eddystone, iBeacon has the advantage of being the early entrant into this segment. It has the advantage of the availability of a full set of services that support Apple’s protocols in the market.
In case, if the majority of your App users are iOS device users, then iBeacon App Development is a better option. In iOS, scanning for beacons is done at the OS level, and it uses the core location framework. This leads to an increased reliability that is aided by Apples optimized battery usage and scanning performance functions.
If you also happen to have a large beacon fleet that supports only iBeacon at the firmware level, then it makes sense to opt for iBeacon App Development.
Moreover, iBeacon is a widely-adopted beacon technology as it is simple and easy to implement.
Eddystone has the huge advantage of transmitting rich and strong data to your devices. While iBeacon uses only one packet of identification, Eddystone uses three different kinds – UID, URl and TIM. With this Eddystone URL, you can reach out to the vast number of Google Chrome and Google Now users through the Physical Web functionality. With Eddystone TLM – you can get data on your Beacon, its battery level, packets sent, etc.
So, if you are developing a customized solution for your customer where you need to show their app’s users info about their beacon, then Eddystone is a better option than iBeacon.
Eddystone is Open format, providing a great perceptibility of its working. It is also expected to include more packets apart from the current 3 in the future, which vastly increases its reach and usage. It also has the added benefit of integration with other Google products and services. Apart from Eddystone’s ability to enable App installs, it also facilitates App-Beacon interactions through Google Instant Apps. It enables any Android device to be used as a BLE device through a Free App, which is very beneficial during the testing and development stages.
If your App is targeted for the Android users, then the clear choice is Eddystone App Development.
Being an emerging technology, the market is still in its early stages with a lot of new functionalities and integrations being released every day. So, if you want to transform the way your customers shop and increase their engagement, then it is imperative to go for iBeacon App Development and Eddystone App Development.
At Moon Technolabs Pvt. Ltd, we are one of the leading iBeacon App Development companies in India. We have a robust team of iOS App Developer, and iBeacon App Development experts who are well experienced in developing Apps for various niches like Payment Solutions, Push Notifications, Shopping, Travel, Health and other Interactive app solutions.
Get in touch with us today at email@example.com, to understand more on how we can help you leverage Beacon Tech for your business.