Last Updated: 01 May 2019 | 5 min read
It is quite obvious that if you are going through a stream of blogs on boosting your mobile app which ultimately leads to a conclusion that either you are in a frame of mind to launch your app or you have already done that but there aren’t seem to have the expected conversions. Well, do not worry as we have brought some of the amazing tips and solutions which will help you get the desired results from your app performance.
First of all, let us make that clear that ASO – App Store Optimisation and SEO – Search Engine Optimisation have many similarities but looking at the big picture, they are quite different from one another. Let us now focus on industry expertise points on the said topic laid down by top mobile app development companies from around the globe. Without waiting for further ado, let’s see how you can promote an app using ASO?
How To Boost An App Using ASO?
Getting your app noticed is the main things as it will start the ball rolling of initial downloads and later generating ROI. ASO is a unique strategy pertaining to the app store for optimizing. In simpler words, applying the ASO strategy gives your mobile better visibility by placing higher in the search results page in app stores. Following are a few methods that you can try implementing for better conversions:
1) Being Aware Of Your Competitors:
It is a good practice to check your competitors’ details, the app description verbiage, the usability, the keyword used by them and then to top your app for the same to receive better results. Remember, using same will not yield a better result but obviously, you can take a certain hint from it.
2) Selecting The Right Name:
Try to see if you can place the relevant keyword of your product and/or services in the app name then it will give you natural leverage. However, keep in mind that the app name should be short and catchy. App store titles allow 255 characters out of which only first 23 are visible and the same for Google Play is 30 characters.
3) Maximize Keywords:
App Store and Google Play differ in this parameter. App Store permits 100 characters in the keyword place while Google Play allows 4000 characters to describe the app. The app description is for the users to understand and get details about the app and has nothing to do with the search engine algorithm.
4) Attractive Description:
Make sure that the short description is attractive enough and targeted at potential users. Later on, it can definitely be added with relevant keywords.
5) Have A Stand-out Icon:
Visuals play a vital role. It is the first thing that your users are going to notice about your app. Graphical representation for iOS requires to have an icon in the format of 1024 x 1024 pixels whereas for Google it needs 512 x 512-pixel format. Of course, you can again get the reference from the top and best-ranked app from your industry sector.
6) Include Screenshots & Videos:
This will not help you with the visibility and ranking however, it certainly helps in getting more conversions. Keeping screenshots and videos help users understand better while providing the first-hand experience of how the app is going to be in case if they decide to download it.
7) Blend With Local Market:
It pays well if you keep the language and communication in accordance with the target market as it will help them adapt and blend well with the familiarity.
8) Promote Externally:
Not necessarily you have to market your app through the app store. You can certainly take the help of a few tools from outside such as social network channels, content marketing, blogs, etc.
9) Timely Update:
A report suggested that the top-ranked applications update at every 30-40 days time interval. However, one important thing to note is that each update resets the rating.
10) Boost Score & Opinions:
Positive user feedback leads to trust and source of consumer confidence. Hence, it is quite imperative to encourage users to leave a comment and rate the app to increase conversion rate.
It is quite clear the app store and Google Store is flooding with millions of apps nowadays and many more are just getting poured every day. To get noticed in such a pool of apps is a big task. You need to ensure that your app is following every strategy to stay afloat on the top 10 app store search engine results. Moon Technolabs is one such top mobile app development company that can help you with all kinds of ASO and SEO strategies.