Completed 12 Years
Last Updated: 17 Dec 2018 | 5 min read
There are over millions of apps in the app stores, subjects to the conclusion that businesses over worldwide have recognized the importance of mobile apps. On the contrary, it does present a rising issue among other corporates and businesses to be noticeable in this pool of mobile apps due to competition. To stay ahead in the race, it is necessary to understand what strategies and guidelines make a successful and innovative mobile enterprise applications. Moreover, we have listed a few points that can help Indian app developers to create and build an effective and innovative mobile app for enterprises.
Additionally, reports suggest that time spent on mobile has increased substantially as compared to laptops and computers. Consequently, businesses now have to derive new innovative ways to meet the end-users needs.
As the number of apps is increasing the chances of app discovery lessen and the majority of app installs are generated by the few in the top mobile apps list. An average smartphone user has around 30 apps in the mobile.
1) App’s Purpose
Every mobile app has a key purpose. Just like every product solves a problem or either performs a function to meet end-users’ need. It is imperative to make sure that your app is either new or is a upbuild as compare to your competitor.
Your app needs to solve a key problem that mobile users may be facing or if providing service than your app needs to meet consumers need. There is no point in building an app which is already provided by your competitor. Keep the focus on the main issues that your app is going to address for users. Conduct research on the key areas that identifies customers problem areas. This way you’ll have insights into your apps diversified key problems solving abilities.
2) Core Feature
Unlike, most of the other apps, do not cluster your app by offering unnecessary features. Apps which are developed with keeping the main focus on the core feature can maximize users’ satisfaction as it easily allows them to accomplish their task.
The most successful enterprise apps are the ones that complete the task in a better form or differently from the competitor’s app. Let the addition of extra features be the part of your mobile business app strategy via future updates.
3) Value Adding App
Your app should actually be adding value to your user’s experience. In other words, your app needs to deliver real value as users are always time constraint and in a hurry to finish the task at hand. This shall increase the loyalty of your app. Smartphone users usually are looking from the app to perform in various situations without any interruption. It is important to check via research whether your app is successfully delivering on the value and services you originally started with.
4) Keeping It Simple
Keeping app’s user interface simply means that your app is going to satisfy user’s need and enhance user experience. Users require efficiency and thus, make your app easy to use otherwise users often don’t think twice before deleting an app that is hard to use. Make the core action of your app easy and simple.
Simple navigation will allow a user to get quickly done with the said task and hence will result in app success. Your app should try to answer the following questions based on design guidelines.
5) Decide OS
As we all aware that the major two operating system that is heavily dominating are iOS and Android. In order for your mobile enterprise app to be successful, the effective way is to implement a cross-platform app development framework. This can help in getting your app ready sooner while reducing the time and costs by avoiding to have an app developed on separate platforms.
6) Function Offline
Majority of the apps works only with an internet connection. Though the internet is frequently accessible everywhere, it would still boost a positive approach if your app works offline or at least provide a few basic features and functionality to work offline.
7) Performance statistics
Performance data is a key factor in determining the mobile app success. Your app’s poor performance could cost you in a number of downloads and in-turn in revenue. Moreover, once the user will uninstall an app, it is highly unlikely for them to come back again and use your app. Thus, it is utmost important for your app to consistently function well and give high performance to enhance user experience. Your mobile app development team should constantly work on solving bugs, errors, and crashes to improve on app performance.
8) App Testing
The more that is being given to this area, will lead to more satisfied customers. Testing of the app should be done rigorously to make sure that the app is working the way you intended. You need to make sure that your app has gone through several testing and re-testing modes before your app is finally ready to deploy.
9) Float It Free
Let your app be downloaded for free as users do not like to pay for the app beforehand and also it takes away their opportunity to test your app. The free app doesn’t guarantee success though it will give your app an initial push of download and trial. If your users enjoy your app in all the ways, then they should be ready to pay for any in-app purchases that you may offer in the later stage.
10) Marketing Strategy
For any product to do well in the market, you definitely need a marketing plan in place. Do not wait until the app is developed and ready to be deployed. A well-planned marketing strategy will help you get more installs by targeting a relevant audience.
A successful mobile enterprise apps marketing plan is well defined in advance. Usually, a marketing plan is categorized into pre-launch, launch and post-launch phases. One also has to ensure to take different mediums to the market app such as via app store optimization (ASO), etc.
11) App Personalization
Users like when the app intuitively presents and increase user experience with personalized choices. Personalization helps in creating unique app experiences for a particular customer based on the usage, preference, and location. Overall, app personalization helps to bring customer engagement with the brand and ultimately showing loyalty for the app. Gathering these insights from user history and profile information allows to craft a niche experience for your app users by delivering personalized content to the users.
12) Continue Engagement Process
Once the mobile app is launched with a proper marketing strategy, it is also equally important to keep your customers in continued engagement with your brand. Build your user engagement practices on techniques such as push notifications, email or in-app messaging.
Consumers want business to understand their needs and customize and build their experience around it. Through many app analytics tools available, you can pinpoint to specify the content that user is most engaging and then use it to further enhance engagement with the users.
13) Take Feedback
To and fro communication channel is mandatory as a part of in-app communication strategy. Customer service to not only send one-way communication but to also receive ratings, review, and feedback from users will improve the user experience. Implementing all those and working on negative user experience will ultimately boost app retention.
14) Use In-app Analytics
Using these analytics tools will only help you to understand user behavior. Further, this data can be used to measure the success of your app, provide data insights and a weak area of the app to improve on. There are many other things such as downloads, retentions, engagement ratio and much other important analytics can be drawn from using in-app analytics tools.
15) Regular Updates
A top mobile app development company needs to ensure to get adapted to users needs may it be by learning, measuring and quickly following to users’ needs. Moreover, to bring upon such changes in the app can be done with regular updates in the app. For successful enterprise mobile app, mobile app development companies need to keep updating the app with ongoing development. Also, need to make sure to work on app updates, bug fixes and overall performance to keep users bounded with the app.
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