In the Wide world of Web browsing, one of the important pressure points is page loading time. This factor is very critical both from a user perspective as well as from a business point of view as it can make the difference between a deal made or a sale lost. This takes on more significance in the case of smartphones, as they are now the most common device used for browsing and shopping all over the world.
According to Mashables, Mobile shopping accounted for around $1 Trillion of more than $2.5 Trillion Online business transactions last year. Now, this is a very huge number, and a lot of it has got to do with the speed of page loading and browsing. It is estimated that one in four people abandon their browsing or shopping if a web page takes anything more than 4 seconds to load. This might not seem much, but with the delay of every other second, Amazon loses more than $1.6 Billion in sales each year. This is where Google’s AMP changes the game.
AMP aka Accelerated Mobile Pages is a smart Open Source solution by Google to make web pages load at lightning speeds. AMPS are an essentially stripped-down version of HTML that is lighter and loads faster. Web pages built using the AMP framework can load 15-85 % rapidly than the ones built on a non-AMP framework, all the while utilising lesser than ten times data. The AMP framework achieves all this thanks to its constituents of AMP HTML, AMP JavaScript, which basically are lighter versions of HTML and JavaScript and AMP CDN (Content Delivery Network) which will store a cached copy of the AMP enabled Web pages in the Google server to ensure a quick retrieval and thereby loading.
Google aims to improve the Search Engine Optimisation and SERP in 2 ways – 1) It will rank those pages that load faster and are more responsive higher on the results page. 2) All those web pages that are AMP enabled will appear above the paid ads section in a carousel format with the symbol of a green lightning bolt.
Benefits of Google’s AMP
Here’s how building your web pages on Google’s AMP framework can be beneficial to your business listing on the web.
AMP enabled web pages load faster and deliver a better user experience to the users. This, in turn, means improved sales and revenue for the business.
As AMP can boost the Search Engine Optimisation of pages built with it, it presents a terrific way to advertise on the ones that are on the top of the search results.
As the AMP uses a strip down versions of HTML and Javascript, it is not possible to build pages with forms or analytics. This could actually give rise to creative, efficient, and simple designs of landing pages. An alternative could be to direct the user from a non-AMP page to an AMP enabled page so that you can capture the required info and still load faster.
Right now, with AMP you can build pages with only static content. This is a blessing in disguise as you can now plan your Mobile Blog Optimization in such a way that it links to the Call to Action buttons to the landing pages of your business website. This Mobile Blog Optimization, when combined with the added boost of Search Engine Optimisation, is sure to launch your content right to the top of the Search Engine Result pages.
As a business website owner, it is prudent to gear up and get ready to exploit the loads of benefits that AMP offers. Your Search Engine Optimisation efforts are enhanced, and in combination with MBO, it is bound to elevate your site to the very top of SERPs. Moreover, the enormous benefit of faster loading of your web pages will make your users more glued on to your site and will also gently coerce them to make a purchase and become a loyal customer.
Wondering how to achieve this? Get in touch with us at Moon Technolabs Pvt. Ltd., a leading IT Solutions and Services provider in India. With more than 600 projects delivered to more than 400 clients across the world, Moon Technolabs is well poised to be a one-stop solution provider for all your tech needs.
Jayanti Katariya is the CEO of Moon Technolabs, a fast-growing IT solutions provider, with 18+ years of experience in the industry. Passionate about developing creative apps from a young age, he pursued an engineering degree to further this interest. Under his leadership, Moon Technolabs has helped numerous brands establish their online presence and he has also launched an invoicing software that assists businesses to streamline their financial operations.
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