24 Jun 2021
Last Updated: 25 May 2019 | 5 min read
The world comes to halt in the absence of an internet connection. Think about this for a moment though! At least, a major portion of the world in terms of communication, business, trade, etc will definitely come to halt, wouldn’t it?
Moreover, mobile devices have paved the way to establish multi-marketing ways of doing things specifically the way we have adopted to do business on mobile via apps. The popularity of this trend has surged drastically only because of today’s smart devices which can easily cater to trends and demands by the customers. On a larger scale, it also helps in building profits and brand stability. One of the other way if you are unsure of one, then a top mobile app development company can also help you to formulate one as per your business requirements.
Customer Feedback & Review
Nearly 40% of the customers are accessing mobile devices to reach out to their favorite products. In such a wake, it would be an added advantage is you include the mobile-friendly version of your brand’s website along with customer review and feedback section. Allow customers to provide neutral, positive or negative feedback on multiple channels. Giving this access is directly proportional to market your brand.
Email-Marketing
Uniformity is the key, no matter where you are advertising or preferring one method over another. What has still held the value of business marketing is Email. Mostly all the brands across the globe use email marketing for promotions and advertising. Make sure that your email marketing is in accordance with your brand’s website design, layout, etc. Also, make sure that the clickable links redirect instantly to brands website to convert the sale.
Landing Pages
Brands always come up with trendy and innovative landing pages whenever there is a new product launch or introducing a service. By keeping mobile-friendly photos and videos you are providing a one-stop solution to your target audience. Importantly, try to keep identical landing pages for mobile web users and traditional web users.
Calls-to-Action
Engaging calls-to-action mobile-friendly web content says a lot to a consumer about the brand and business. Not only it enhances the consumer’s overall experience but also shows a brand’s ability to adapt and evolve with today’s technology trends and demands. These are clickable on a mobile device which means quickly dial by clicking on a phone number or send an email.
Text Subscription
Directly sending text messages is another way for users to directly buy products. Users can join the text messaging group and can receive updates directly regarding products and promotion. Such message service allows customers with direct access to your products rather than to have to go through the website or social media channels to get more information.
Know Your Audience
Mobile marketing’s full potential can only be utilized if you know your target audience. This can be achieved from data and stats from previously held marketing campaigns. Based on various factors such as location, demographics, etc you can attract customers from multiple segments and generations. Focussing only on one set of generation, let’s say, young and adults can be a disadvantage because the other left out group may also make a larger purchase from your brand.
Mobile-friendly Incentives
In today’s day and age, consumers look for deals and discounts. This is the perfect time for any company to grab attention and turn him or her into customer from a potential one. Mobile optimized incentives such as coupons, discounts or instant codes that they can redeem. Today’s customers are looking for convenient ways as well as a catered experience which in turn generate value for the brand.
Determine Sales Gap & Market
Every brand faces a downfall in the sales during a certain time of the year due to the variations in customer spending. You can cover up such fills with mobile-friendly advertisements and email on the app to grab the customers attention again. You can think of different strategies such as promoting out-of-season items for sale or even clearance sale at a heavy discounted rate.
Conclusion:
It is utmost necessary in today’s time for brands to have a mobile marketing strategy in place. A top mobile app development company can provide you with different strategies which can be implemented to increase brand awareness, sales so as for the quicker ROI. Many new startups can take benefit of mobile marketing as nearly 2/3rd of the world population is claimed to have a smartphone or device with them.
Their team did a great job of managing the timeline and communicating their progress throughout the project. They were accommodating in the face of unexpected changes and delivered all key features. The updated app made it easier to track budgets and improved the finance department’s efficiency.
The new site is high functioning and has experienced an increase in users. The Moon Technolabs Pvt Ltd team’s availability made the collaboration effortless and productive. They fostered a professional environment and produced a final product with no major problems.
The team delivered top-tier apps that garnered positive feedback from users and had minimal issues. They excelled at project management and were committed to surpassing expectations.
The enhanced system eliminated delays, streamlined reporting processes, and simplified every department's workflow. Moon Technolabs Pvt Ltd communicated clearly and delivered each task on time. Their prompt, thorough approach kept the project on track.
It was a great experience to working with Moon Technolabs.We have worked on serveral Android App development Projects over the past year and are currently working on the iOS version of one of them. The team is very professional and responsive. In particular, they follow good project management practices,assigning ,me to a Project Manager, Who has been the single...
WThe client was pleased with the quality of final product, which was delivered on time. Moon Technolabs was responsive throughout the project.
The client has been happy with both the web design and marketing services provided. The time difference and slight language barrier have been a modest hindrance to collaboration, but have not impacted overall satisfaction.
Moon Technolabs have helped me in designing & developing this attractive iPad/iPhone Coloring book app and have supported me from scratch till uploading the app on App stores. I am highly recommending them for the best company in iPhone and iPad app.
The project timeline and estimates were on point and the end client was ultimately happy with the product.
The team often went further than was expected and needed.
The updated app has yet to launch, but Moon Technolabs Pvt Ltd met every milestone ahead of time without sacrificing quality. Customers can expect an experienced team that provides speedy service and prompt responses to questions or issues. Their timeliness despite time zone differences stood out.
